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Corporation Corp.
‍ Acme LLC.

Corporation Corp.

Acme LLC.

Corporation Corp.

Free Video Production Proposal Template

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Date: March 8th 2023



Acme LLC.

Corporation Corp.

This Contract is between Client (the "Client") and Acme LLC, a California limited liability company (the "Coach").

The Contract is dated January 23, 2023.


1.1 Project. The Client is hiring the Coach to develop a coaching relationship between the Client and Coach in order to cultivate the Client's personal, professional, or business goals and create a plan to achieve those goals through stimulating and creative interactions with the ultimate result of maximizing the Client's personal or professional potential.

1.2 Schedule. The Coach will begin work on February 1, 2023 and will continue until the work is completed. This Contract can be ended by either Client or Coach at any time, pursuant to the terms of Section 4, Term and Termination.

The Coach and Client will meet by video conference, 4 days per month for 2 hours.

1.3 Payment. The Client will pay the Coach an hourly rate of $150. Of this, the Client will pay the Coach $500.00 (USD) before work begins.

1.4 Expenses. The Client will reimburse the Coach's expenses. Expenses do not need to be pre-approved by the Client.

1.5 Invoices. The Coach will invoice the Client in accordance with the milestones in Section 1.3. The Client agrees to pay the amount owed within 15 days of receiving the invoice. Payment after that date will incur a late fee of 1.0% per month on the outstanding amount.

1.6 Support. The Coach will not be available by telephone, or email in between scheduled sessions.


- A coaching relationship is a partnership between two or more individuals or entities, like a teacher-student or coach-athlete relationship. Both the Client and Coach must uphold their obligations for the relationship to be successful.

- The Coach agrees to maintain the ethics and standards of behavior established by the International Coaching Federation (ICF).

- The Client acknowledges and agrees that coaching is a comprehensive process that may explore different areas of the Client's life, including work, finances, health, and relationships.

- The Client is responsible for implementing the insights and techniques learned from the Coach.


3.1 Overview. This section contains important promises between the parties.

3.2 Authority To Sign. Each party promises to the other party that it has the authority to enter into this Contract and to perform all of its obligations under this Contract.

3.3 Coach Has Right To Give Client Work Product. The Coach promises that it owns the work product, that the Coach is able to give the work product to the Client, and that no other party will claim that it owns the work product. If the Coach uses employees or subcontractors, the Coach also promises that these employees and subcontractors have signed contracts with the Coach giving the Coach any rights that the employees or subcontractors have related to the Coach's background IP and work product.

3.4 Coach Will Comply With Laws. The Coach promises that the manner it does this job, its work product, and any background IP it uses comply with applicable U.S. and foreign laws and regulations.

3.5 Work Product Does Not Infringe. The Coach promises that its work product does not and will not infringe on someone else's intellectual property rights, that the Coach has the right to let the Client use the background IP, and that this Contract does not and will not violate any contract that the Coach has entered into or will enter into with someone else.

3.7 Client-Supplied Material Does Not Infringe. If the Client provides the Coach with material to incorporate into the work product, the Client promises that this material does not infringe on someone else's intellectual property rights.


This Contract is ongoing until it expires or the work is completed. Either party may end this Contract for any reason by sending an email or letter to the other party, informing the recipient that the sender is ending the Contract and that the Contract will end in 7 days. The Contract officially ends once that time has passed. The party that is ending the Contract must provide notice by taking the steps explained in Section 9.4. The Coach must immediately stop working as soon as it receives this notice unless the notice says otherwise.

If either party ends this Contract before the Contract automatically ends, the Client will pay the Contractor for the work done up until when the Contract ends. The following sections don't end even after the Contract ends: 3 (Representations); 6 (Confidential Information); 7 (Limitation of Liability); 8 (Indemnity); and 9 (General).


The Client is hiring the Coach as an independent contractor. The following statements accurately reflect their relationship:

- The Coach will use its own equipment, tools, and material to do the work.

- The Client will not control how the job is performed on a day-to-day basis. Rather, the Coach is responsible for determining when, where, and how it will carry out the work.

- The Client will not provide the Coach with any training.

- The Client and the Coach do not have a partnership or employer-employee relationship.

- The Coach cannot enter into contracts, make promises, or act on behalf of the Client.

- The Coach is not entitled to the Client's benefits (e.g., group insurance, retirement benefits, retirement plans, vacation days).

- The Coach is responsible for its own taxes.

- The Client will not withhold social security and Medicare taxes or make payments for disability insurance, unemployment insurance, or workers compensation for the Coach or any of the Coach's employees or subcontractors.


6.1 Overview. This Contract imposes special restrictions on how the Client and the Coach must handle confidential information. These obligations are explained in this section.

6.2 The Client's Confidential Information. While working for the Client, the Coach may come across, or be given, Client information that is confidential. This is information like customer lists, business strategies, research & development notes, statistics about a website, and other information that is private. The Coach promises to treat this information as if it is the Coach's own confidential information. The Coach may use this information to do its job under this Contract, but not for anything else. For example, if the Client lets the Coach use a customer list to send out a newsletter, the Coach cannot use those email addresses for any other purpose. The one exception to this is if the Client gives the Coach written permission to use the information for another purpose, the Coach may use the information for that purpose, as well. When this Contract ends, the Coach must give back or destroy all confidential information, and confirm that it has done so. The Coach promises that it will not share confidential information with a third party, unless the Client gives the Coach written permission first. The Coach must continue to follow these obligations, even after the Contract ends. The Coach's responsibilities only stop if the Coach can show any of the following: (i) that the information was already public when the Coach came across it; (ii) the information became public after the Coach came across it, but not because of anything the Coach did or didn't do; (iii) the Coach already knew the information when the Coach came across it and the Coach didn't have any obligation to keep it secret; (iv) a third party provided the Coach with the information without requiring that the Coach keep it a secret; or (v) the Coach created the information on its own, without using anything belonging to the Client.

6.3 Third-Party Confidential Information. It's possible the Client and the Coach each have access to confidential information that belongs to third parties. The Client and the Coach each promise that it will not share with the other party confidential information that belongs to third parties, unless it is allowed to do so. If the Client or the Coach is allowed to share confidential information with the other party and does so, the sharing party promises to tell the other party in writing of any special restrictions regarding that information.


Neither party is liable for breach-of-contract damages that the breaching party could not reasonably have foreseen when it entered this Contract.


8.1 Overview. This section transfers certain risks between the parties if a third party sues or goes after the Client or the Coach or both. For example, if the Client gets sued for something that the Coach did, then the Coach may promise to come to the Client's defense or to reimburse the Client for any losses.

8.2 Client Indemnity. In this Contract, the Coach agrees to indemnify the Client (and its affiliates and their directors, officers, employees, and agents) from and against all liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of: (i) the work the Coach has done under this Contract; (ii) a breach by the Coach of its obligations under this Contract; or (iii) a breach by the Coach of the promises it is making in Section 3 (Representations).

8.3 Coach Indemnity. In this Contract, the Client agrees to indemnify the Coach (and its affiliates and their directors, officers, employees, and agents) from and against liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of a breach by the Client of its obligations under this Contract.


9.1 Assignment​. This Contract applies only to the Client and the Coach. Neither the Client nor the Coach can assign its rights or delegate its obligations under this Contract to a third-party (other than by will or intestate), without first receiving the other's written permission.

9.2 Arbitration. As the exclusive means of initiating adversarial proceedings to resolve any dispute arising under this Contract, a party may demand that the dispute be resolved by arbitration administered by the American Arbitration Association in accordance with its commercial arbitration rules.

9.3 Modification; Waiver. To change anything in this Contract, the Client and the Coach must agree to that change in writing and sign a document showing their contract. Neither party can waive its rights under this Contract or release the other party from its obligations under this Contract, unless the waiving party acknowledges it is doing so in writing and signs a document that says so.

9.4. Noticies.

(a) Over the course of this Contract, one party may need to send a notice to the other party. For the notice to be valid, it must be in writing and delivered in one of the following ways: personal delivery, email, or certified or registered mail (postage prepaid, return receipt requested). The notice must be delivered to the party's address listed at the end of this Contract or to another address that the party has provided in writing as an appropriate address to receive notice.

(b) The timing of when a notice is received can be very important. To avoid confusion, a valid notice is considered received as follows: (i) if delivered personally, it is considered received immediately; (ii) if delivered by email, it is considered received upon acknowledgement of receipt; (iii) if delivered by registered or certified mail (postage prepaid, return receipt requested), it is considered received upon receipt as indicated by the date on the signed receipt. If a party refuses to accept notice or if notice cannot be delivered because of a change in address for which no notice was given, then it is considered received when the notice is rejected or unable to be delivered. If the notice is received after 5:00pm on a business day at the location specified in the address for that party, or on a day that is not a business day, then the notice is considered received at 9:00am on the next business day.

9.5 Severability. This section deals with what happens if a portion of the Contract is found to be unenforceable. If that's the case, the unenforceable portion will be changed to the minimum extent necessary to make it enforceable, unless that change is not permitted by law, in which case the portion will be disregarded. If any portion of the Contract is changed or disregarded because it is unenforceable, the rest of the Contract is still enforceable.

9.6 Signatures. The Client and the Coach must sign this document using Bonsai's e-signing system. These electronic signatures count as originals for all purposes.

9.7 Governing Law. The validity, interpretation, construction and performance of this document shall be governed by the laws of the United States of America.

9.8 Entire Contract. This Contract represents the parties' final and complete understanding of this job and the subject matter discussed in this Contract. This Contract supersedes all other contracts (both written and oral) between the parties.



Acme LLC.

Corporation Corp.
Table of contents

If you’re struggling to close new deals for your video production company, take a second look at the proposal you’re using. A detailed and appealing proposal can make or break the deal for you. 

Leverage Bonsai’s expertly curated video project proposals to fix the flaws in your current proposal and work with new clients. The simple template provides a strong foundation on which to build your custom video production proposals.

The Fundamental Elements of a Videography Proposal Template 

A video production proposal informs prospective clients on the video production services you bring to the table. It answers every question that the prospect might have before closing the deal. Consider it an opportunity to set yourself apart by highlighting your expertise and experience, and how they’ll help you successfully complete the project. 

Note: Sign up for Bonsai free to access this video production proposal template and browse through thousands of related templates for proposals, contracts, invoicing, and more.

a videographer recording a video inside a studio

Here’s everything that goes into a typical video production proposal sample:

Cover letter

A videography proposal template starts with a visually stunning cover. The introduction page should talk about your experience in the industry and spotlight your skills. 

Since most cover letters are designed the same way, it’s essential that you create an exciting and unique cover letter. Doing so helps grab the prospect’s attention and nudge them to read the rest of the proposal and ultimately contract your services for their upcoming videography project.

Spend some extra time ideating the content and design for the cover page to create something quirky. This way, potential clients are more likely to read through your whole proposal.

Team details

If you’ve got the strength of a video production agency behind you–you want to show it off. Introduce the team members and their individual skills and experience to familiarize your prospective client with your team members. This will inform the client about the versatile skill sets you and your team are bringing to the table. 

Your video production proposal PDF should include introductions for and strong suits of each member of your video production company. Here’s a format you can follow:

  • Name and photo: to help the prospect put names to faces
  • Role and skills: to offer an insight into individual capabilities and experience in the video production industry

Alternatively, if you’re a solo video producer, this is your time to take center stage. Highlight your experience and expertise, and let your personality shine through. Whichever way your team is set up, this is a chance to dazzle potential clients.

Goals and expectations

After introducing yourself and your team, shift your focus to the prospective client and their project requirements. This proposal has been requested for a specific video project–identify the client’s needs and address them here.

This section of the video production proposal template will primarily aim to set the client’s expectations for the project moving forward. It’s the end goal for the project, and clarification of any details and expectations in regards to meeting that goal. 

Use this section to highlight how well you’ve understood the client’s needs, and emphasize how qualified you are to turn their idea into a reality. 

Project scope

One of the essential segments of a video proposal template is the project scope. It describes your plan of action for the project along with estimated timelines and resources required. 

This is only a preliminary outline of the project scope and doesn’t need to include the details you’d expect from a video production contract. Instead, provide an outline of how you’ll approach the client’s requirements from day one right up until the finishing date. 

Here are a few key points you can include while detailing the project scope in your video production proposal template:

  • Workflows: explain the expected process for every stage of production and video editing. Give a gist of how you’ll approach creating the video and the goals you’ll achieve with it.
  • Timelines: present an estimated framework of the project timeline. Offer a range of days or approximate deadlines for all the workflows to give a final video delivery date. This can be updated in the final contract, but it’s good to give potential clients an estimate.
  • Milestones: include a milestone-based completion process to enable the client to track progress. This will also clarify the deliverables they can expect after you complete different stages of production, such as pictures from the shoot and edited segments. 

Discuss with the client and spend time brainstorming about realistic possibilities before drafting this critical section of your video production proposal. You can also choose to separate this section into scope of work and project schedule–this is up to your preferences and project needs.

video production set

Previous projects

Creating a plan to complete the project is one way of demonstrating you’re a fit for the role. Another great way to exemplify your expertise is by including case studies from similar projects. 

A section on previous projects will help establish your credibility as a videographer and increase your chances of landing the job. Here’s how you can structure this section of the video proposal sample:

  • Client’s requirements: talk about the client you worked with and the kind of video(s) they needed. Briefly describe the video marketing project details in bullets. 
  • Challenges faced: include an overview of the client’s pain points. Present a list of the key challenges they faced before hiring you for the videography project. 
  • Production process: offer a gist of the customized production process designed to cater to each project’s individual goals. You can use a past video creative brief to help do this.
  • Actionable results: present the final output for every client alongside data related to engagement and other metrics (if available). 

Don’t go too in-depth–you want to highlight the results you’ve achieved without losing their interest. If done correctly, displaying your expertise in video production through past projects can convince the prospective client to hire you confidently. 


Before concluding your video production proposal template, you need to include a section on pricing. A proposal draws out your standard costs for videography services to inform the prospects about expected fees. You can formally discuss the specifics and billing terms after the bid is accepted. 

Here, you can include a package of services customized for the project’s needs. If possible, discuss pricing expectations before drafting your proposal to better understand your client's budget. This will help inform you on what services they’re able to contract, and whether you’re the right person to create their video.

Bonsai top tip: Use a videography invoice template when requesting payment to speed things up.

How to Write a Video Production Proposal Sample

Drafting a video production proposal with all the necessary details requires an in-depth understanding of the project at hand. If it’s your first time creating such a proposal, these must-know steps will help ensure you build a strong proposal. 

Demonstrate your skills 

The most important requirement of any videography proposal is answering the question—why you?

Use different parts of your proposal to highlight your skills and personality—whether this is with past projects or innovative proposal design. Tie your skills to the project and show prospective clients how you can leverage your video production skills to meet their specific goals. 

This conveys your expertise and your understanding of the project requirements, and positions you as the best option when it comes to completing the video project.

Create a professional design

A video production proposal template should be eye-catching and engaging. Striking a balance between professional and exciting is a big ask, but it’s what you need to do to win clients.

After drafting the copy for your proposal, choose a professional layout to best communicate your plan. A smoothly designed proposal can really set you apart from the crowd.

Here’s how you can incorporate excellent design into your proposal:

  • Add your branding details like logo, typeface, and color palette
  • Enhance readability with white space, bulleted lists, and text boxes
  • Include high-quality visuals to make it more appealing and interactive

Moreover, adding your prospect’s branding alongside your own can make the videography proposal more personalized. 

Be project-specific 

Most freelance videographers mistake talking only about their services in the videography proposal. The right way to go about it is by aligning your video production services with the project’s goals. 

Customize the template to include specific details of what you can do to meet the client’s expectations and convince them instantly. Always focus on the client first–this is for them, not you. It’s easy to lose sight of the end goal, but it’s essential to remember to answer the key project questions.

Be realistic 

Lastly, spend ample time brainstorming the project requirements to develop realistic approaches to creating the video. Instead of selling false promises to bag the project, build transparency from the outset and spell out only what’s realistically achievable. 

This applies to deliverables, outcomes, timelines, and more–you have the opportunity to detail your workflow and give them a glimpse of your methodical style of working. 

a videographer using a video camera

Creating a Video Production Proposal Template is Simple with Bonsai 

Creating a winning video production proposal might not be your forte. Luckily for you, it doesn’t need to be. Don’t struggle through the stress when you can use Bonsai’s comprehensive archive of video proposal templates, including video production contracts and video editing contracts.

Bonsai offers a complete suite of templates for proposals, quotes, contracts, invoices, and more to make life easier for you. Here’s how to get started:

  1. Sign up for free to Bonsai
  2. Find the proposal template you need
  3. Customize it as per your preferences

Complete your videography proposal template in a few minutes and share it instantly with Bonsai. Access thousands of similar templates and become a part of a thriving community of freelancers and SMBs today. 

Video Production Proposal FAQs

How do you structure a proposal for a film project?

Writing a video production proposal for a film project requires these sections:

  • Cover letter
  • Team details
  • Goals and expectations
  • Scope of the project
  • Previous projects
  • Pricing

Bonsai top tip: Use Bonsai’s seamless, easily customizable, and free proposal templates for video production to create a customized bid for any project in no time. 

How do you write a good videography proposal?

Follow these steps to draft a spot-on video proposal:

  • Familiarize yourself with the project’s needs and the client’s expectations
  • Brainstorm about the services you can offer to fulfill these goals
  • Create a draft tailored to the project requirements 
  • Address the client’s pain points
  • Highlight your expertise and propose the best pricing 

Creating a proposal whilst keeping these points in mind will ensure you cover all bases and present a feasible solution to the prospects issues.

Frequently Asked Questions

Questions about this template.

What is a production proposal?

A production proposal for videos is a bid for a certain product within a given period of time using available resources and supplies. Try Bonsai's free template which you can easily customize and send professional looking proposals to prospective clients.

What is the format of a proposal for video production?

The format for a business proposal generally consists of an introduction, project timeline, overview of the costs, solution and benefits. Try Bonsai's templates at no cost tot edit and send a proposal for video production..

What are the steps in video production?

The main steps for video production consist of: development of ideas, scripting or pre-production, video production, post-production or editing, and marketing or distribution.