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Plenty of people hold the misconception that social media marketing is all about posting ads and sitting back to wait for results. Truth be told, there is a lot more to social media marketing than simply dropping some information on a social media platform. In fact, each of the social media platforms has its unique features that a social media marketer must understand in order to succeed.

So if you're a freelancer seeking to earn a contract from a potential client, a well-researched social media marketing proposal is indispensable.

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Here are 5 things you should never miss in your social media marketing proposal.

1. Outline the path to the client's business and social media goals

A freelancer who knows the right questions to ask will get all the information they require to get the job done. In simple terms, try as much as possible to understand your client’s business goals and their expectations from social media marketing. With that in mind, it’s important that you draw an objective and concise social media proposal that outlines the activities you'll undertake to get them to where they'd want to be.

2. Explain the behavior of your client’s target audience and how you plan to win them

Whether one is selling products or services, there is always a target audience. If the client already has a deep understanding of the audience, pick it from them and outline what you’d do on social media to improve their business. In your social media marketing proposal, use some research data to project your points and make sure you also use the same statistics to create some personas that your client would easily relate to their business, also underlining how you’ll use social media marketing to influence this group to take some desired actions.

3. Share a social media marketing audit

Most probably it's not the first time your client is making forays into social media marketing. It might not have been aggressive or professional, but if there was something already ongoing, take your time to analyze it and provide clear statistics that would show your client where they're standing on matters social media marketing. The reason why the audit is important in the social media marketing proposal is that you may later us the same to demonstrate the progress you've made. If you're the first to start off the social media marketing work for the client, well and good, just make sure you already have the requisite tools to keep on mining progress data and sharing with your client at reasonable intervals.

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4. Identify competition and their weak points

Almost every business person, if not all, wants to know about the weaknesses of their competitors and how they can capitalize on such to penetrate the market further. If you can convince the client that you're all they need to beat the competition, what would hold them back from giving you the job? When drawing your strategy, only pick on activities that are relevant and most effective based on where your client is with their current social media marketing.

5. Outline a comprehensive content strategy

One of the main reasons why freelancers fail is over-promising to clients things they're not in a position to give them. One of the biggest challenges for freelancers is content creation for social media. In your social media marketing proposal, indicate the kind of content needed, whether text, images, videos or more and work out a strategy with the client on how this content will be availed to you.

Not everyone reads every document to its entirety. That means the beginning part of your social media marketing proposal must be convincing, filled with facts, and show a clear roadmap on how you plan to turn around things for your client.