Search engine marketing (SEM) is increasingly becoming the go-to solution for businesses with an internet presence. With millions of companies collectively worth over billions of dollars, providing SEM solutions is one of the most viable internet businesses in this age of information.
SEM is a practice involving paid advertising. Advertisers will bid on keywords that users might key in the major search engines. The paid advertisements appear on search engine results pages alongside other search results that appear on the user's screen. The ads are mostly PPC (pay per click) advertisements, some being small text-based ads while others like product listings are more visual.
However, how do you approach all these businesses offering them SEM services? Your proposal is the document that will break the ice and bring in customers.
In order to make sure your SEM proposal is good, follow these steps:
A customized SEM proposal that is quite detailed has the potential to bring in high-value clients. There are numerous proposal templates you can download from the internet; however, you still need to customize it to fit your prospect's business. The proposal's effectiveness is weighed by the value it brings your clients. You can get these details by meeting them. Your first meeting is part of the proposal, and it's your chance to talk with them, find out the pain points in the business and craft your SEM proposal based on how you can solve these issues.
Most managers and business owners are quickly put off by off-the-mill templates where the only personal thing is the prospect's name. Your potential clients will only read the SEM proposal through to the end if they feel like you understand their business, their goals and the challenges they face. When meeting them, they need to feel like you took the time to consider their concerns and did your homework on how these concerns can be addressed. Please remember that the matters mentioned should uniquely impact the company; thus general issues collected from the internet will not work. Once the prospect is confident that you have their back, you already have the edge over your competitors.
There are tools you can use to gather data and tools to collect and present the information. Your SEM proposal should have data to back up your recommendations. These tools can help you get a grip of the industry trends, competition and how your prospect is fairing in the industry. You can look into the prospect's competitors and industry leaders, as this will give you details on where your potential client is falling short. Tools like SEMrush allow you to search for specifics such as budgets and tactics. Tools like Jing will enable you to grab sections of the screen quickly, add comments and arrows without the need for extra tools like Photoshop. Getting the right data shows the prospect that you know where they are, and where they should be and that you have the resources to take their business to that level.
In some cases, you may have to include details on your company's experience, portfolio and staff qualifications. However, remember that less is more. If you add the exact features of your strategy, nothing can stop the prospects from implementing the tactics themselves. Typically, once the potential clients feel that they can trust you with their business solutions, your company details would be a matter of formality rather than an expression of competence.
Search engine marketing is a robust strategy that gives advertisers the chance to expose their advertisements to users who are motivated to purchase or visit the blog at the precise moment they are looking for the solutions online.