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Corporation Corp.
‍ Acme LLC.

Corporation Corp.

Acme LLC.

Corporation Corp.

Free Product Marketing Proposal Template

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Date: March 8th 2023



Acme LLC.

Corporation Corp.

This Contract is between Client (the "Client") and Acme LLC, a California limited liability company (the "Coach").

The Contract is dated January 23, 2023.


1.1 Project. The Client is hiring the Coach to develop a coaching relationship between the Client and Coach in order to cultivate the Client's personal, professional, or business goals and create a plan to achieve those goals through stimulating and creative interactions with the ultimate result of maximizing the Client's personal or professional potential.

1.2 Schedule. The Coach will begin work on February 1, 2023 and will continue until the work is completed. This Contract can be ended by either Client or Coach at any time, pursuant to the terms of Section 4, Term and Termination.

The Coach and Client will meet by video conference, 4 days per month for 2 hours.

1.3 Payment. The Client will pay the Coach an hourly rate of $150. Of this, the Client will pay the Coach $500.00 (USD) before work begins.

1.4 Expenses. The Client will reimburse the Coach's expenses. Expenses do not need to be pre-approved by the Client.

1.5 Invoices. The Coach will invoice the Client in accordance with the milestones in Section 1.3. The Client agrees to pay the amount owed within 15 days of receiving the invoice. Payment after that date will incur a late fee of 1.0% per month on the outstanding amount.

1.6 Support. The Coach will not be available by telephone, or email in between scheduled sessions.


- A coaching relationship is a partnership between two or more individuals or entities, like a teacher-student or coach-athlete relationship. Both the Client and Coach must uphold their obligations for the relationship to be successful.

- The Coach agrees to maintain the ethics and standards of behavior established by the International Coaching Federation (ICF).

- The Client acknowledges and agrees that coaching is a comprehensive process that may explore different areas of the Client's life, including work, finances, health, and relationships.

- The Client is responsible for implementing the insights and techniques learned from the Coach.


3.1 Overview. This section contains important promises between the parties.

3.2 Authority To Sign. Each party promises to the other party that it has the authority to enter into this Contract and to perform all of its obligations under this Contract.

3.3 Coach Has Right To Give Client Work Product. The Coach promises that it owns the work product, that the Coach is able to give the work product to the Client, and that no other party will claim that it owns the work product. If the Coach uses employees or subcontractors, the Coach also promises that these employees and subcontractors have signed contracts with the Coach giving the Coach any rights that the employees or subcontractors have related to the Coach's background IP and work product.

3.4 Coach Will Comply With Laws. The Coach promises that the manner it does this job, its work product, and any background IP it uses comply with applicable U.S. and foreign laws and regulations.

3.5 Work Product Does Not Infringe. The Coach promises that its work product does not and will not infringe on someone else's intellectual property rights, that the Coach has the right to let the Client use the background IP, and that this Contract does not and will not violate any contract that the Coach has entered into or will enter into with someone else.

3.7 Client-Supplied Material Does Not Infringe. If the Client provides the Coach with material to incorporate into the work product, the Client promises that this material does not infringe on someone else's intellectual property rights.


This Contract is ongoing until it expires or the work is completed. Either party may end this Contract for any reason by sending an email or letter to the other party, informing the recipient that the sender is ending the Contract and that the Contract will end in 7 days. The Contract officially ends once that time has passed. The party that is ending the Contract must provide notice by taking the steps explained in Section 9.4. The Coach must immediately stop working as soon as it receives this notice unless the notice says otherwise.

If either party ends this Contract before the Contract automatically ends, the Client will pay the Contractor for the work done up until when the Contract ends. The following sections don't end even after the Contract ends: 3 (Representations); 6 (Confidential Information); 7 (Limitation of Liability); 8 (Indemnity); and 9 (General).


The Client is hiring the Coach as an independent contractor. The following statements accurately reflect their relationship:

- The Coach will use its own equipment, tools, and material to do the work.

- The Client will not control how the job is performed on a day-to-day basis. Rather, the Coach is responsible for determining when, where, and how it will carry out the work.

- The Client will not provide the Coach with any training.

- The Client and the Coach do not have a partnership or employer-employee relationship.

- The Coach cannot enter into contracts, make promises, or act on behalf of the Client.

- The Coach is not entitled to the Client's benefits (e.g., group insurance, retirement benefits, retirement plans, vacation days).

- The Coach is responsible for its own taxes.

- The Client will not withhold social security and Medicare taxes or make payments for disability insurance, unemployment insurance, or workers compensation for the Coach or any of the Coach's employees or subcontractors.


6.1 Overview. This Contract imposes special restrictions on how the Client and the Coach must handle confidential information. These obligations are explained in this section.

6.2 The Client's Confidential Information. While working for the Client, the Coach may come across, or be given, Client information that is confidential. This is information like customer lists, business strategies, research & development notes, statistics about a website, and other information that is private. The Coach promises to treat this information as if it is the Coach's own confidential information. The Coach may use this information to do its job under this Contract, but not for anything else. For example, if the Client lets the Coach use a customer list to send out a newsletter, the Coach cannot use those email addresses for any other purpose. The one exception to this is if the Client gives the Coach written permission to use the information for another purpose, the Coach may use the information for that purpose, as well. When this Contract ends, the Coach must give back or destroy all confidential information, and confirm that it has done so. The Coach promises that it will not share confidential information with a third party, unless the Client gives the Coach written permission first. The Coach must continue to follow these obligations, even after the Contract ends. The Coach's responsibilities only stop if the Coach can show any of the following: (i) that the information was already public when the Coach came across it; (ii) the information became public after the Coach came across it, but not because of anything the Coach did or didn't do; (iii) the Coach already knew the information when the Coach came across it and the Coach didn't have any obligation to keep it secret; (iv) a third party provided the Coach with the information without requiring that the Coach keep it a secret; or (v) the Coach created the information on its own, without using anything belonging to the Client.

6.3 Third-Party Confidential Information. It's possible the Client and the Coach each have access to confidential information that belongs to third parties. The Client and the Coach each promise that it will not share with the other party confidential information that belongs to third parties, unless it is allowed to do so. If the Client or the Coach is allowed to share confidential information with the other party and does so, the sharing party promises to tell the other party in writing of any special restrictions regarding that information.


Neither party is liable for breach-of-contract damages that the breaching party could not reasonably have foreseen when it entered this Contract.


8.1 Overview. This section transfers certain risks between the parties if a third party sues or goes after the Client or the Coach or both. For example, if the Client gets sued for something that the Coach did, then the Coach may promise to come to the Client's defense or to reimburse the Client for any losses.

8.2 Client Indemnity. In this Contract, the Coach agrees to indemnify the Client (and its affiliates and their directors, officers, employees, and agents) from and against all liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of: (i) the work the Coach has done under this Contract; (ii) a breach by the Coach of its obligations under this Contract; or (iii) a breach by the Coach of the promises it is making in Section 3 (Representations).

8.3 Coach Indemnity. In this Contract, the Client agrees to indemnify the Coach (and its affiliates and their directors, officers, employees, and agents) from and against liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of a breach by the Client of its obligations under this Contract.


9.1 Assignment​. This Contract applies only to the Client and the Coach. Neither the Client nor the Coach can assign its rights or delegate its obligations under this Contract to a third-party (other than by will or intestate), without first receiving the other's written permission.

9.2 Arbitration. As the exclusive means of initiating adversarial proceedings to resolve any dispute arising under this Contract, a party may demand that the dispute be resolved by arbitration administered by the American Arbitration Association in accordance with its commercial arbitration rules.

9.3 Modification; Waiver. To change anything in this Contract, the Client and the Coach must agree to that change in writing and sign a document showing their contract. Neither party can waive its rights under this Contract or release the other party from its obligations under this Contract, unless the waiving party acknowledges it is doing so in writing and signs a document that says so.

9.4. Noticies.

(a) Over the course of this Contract, one party may need to send a notice to the other party. For the notice to be valid, it must be in writing and delivered in one of the following ways: personal delivery, email, or certified or registered mail (postage prepaid, return receipt requested). The notice must be delivered to the party's address listed at the end of this Contract or to another address that the party has provided in writing as an appropriate address to receive notice.

(b) The timing of when a notice is received can be very important. To avoid confusion, a valid notice is considered received as follows: (i) if delivered personally, it is considered received immediately; (ii) if delivered by email, it is considered received upon acknowledgement of receipt; (iii) if delivered by registered or certified mail (postage prepaid, return receipt requested), it is considered received upon receipt as indicated by the date on the signed receipt. If a party refuses to accept notice or if notice cannot be delivered because of a change in address for which no notice was given, then it is considered received when the notice is rejected or unable to be delivered. If the notice is received after 5:00pm on a business day at the location specified in the address for that party, or on a day that is not a business day, then the notice is considered received at 9:00am on the next business day.

9.5 Severability. This section deals with what happens if a portion of the Contract is found to be unenforceable. If that's the case, the unenforceable portion will be changed to the minimum extent necessary to make it enforceable, unless that change is not permitted by law, in which case the portion will be disregarded. If any portion of the Contract is changed or disregarded because it is unenforceable, the rest of the Contract is still enforceable.

9.6 Signatures. The Client and the Coach must sign this document using Bonsai's e-signing system. These electronic signatures count as originals for all purposes.

9.7 Governing Law. The validity, interpretation, construction and performance of this document shall be governed by the laws of the United States of America.

9.8 Entire Contract. This Contract represents the parties' final and complete understanding of this job and the subject matter discussed in this Contract. This Contract supersedes all other contracts (both written and oral) between the parties.



Acme LLC.

Corporation Corp.
Table of contents

Today, marketing a new product or service can be quite daunting. There are millions of businesses that are competing for the same audience and submitting product proposal sample PDFs. Somehow, you have to convince potential clients that you have what they’re looking for even if someone else is selling the same products. And of course, that calls for serious work. 

The truth is, most business owners apply almost the same marketing strategies to attract more customers to their business, and so, you’ve got to be a little bit creative to stand out. When a client hires you to market their product, you must be able to help them achieve their marketing goals and get more customers streaming into their business.  

In as much as the internet has made the world a global village, it has also introduced a new form of competition in that business from other continents can compete for customers within your local area. So how can you convince a potential client that you can market their products or services? Of course, like any other freelancer, you’ll have to send out a proposal to the client. 

But do you just draft one very first and send it out to your client? 

Definitely, not. Your client is receiving several proposals from other marketing freelancers, and, therefore, you can only ensure you stand out from the rest. If you’re writing a product marketing proposal for the first time, it can be challenging to come up with one. But even then, you don’t have to worry. We have many product proposal sample PDFs online that will see you through this. 

A product marketing proposal sample is a document that will get your foot through that door. It takes skill and talent to position products strategically to maintain and increase sales in an era of cut-throat competition, but you aren't the only skilled digital marketer. So, you just have to find a way to be visible in the crowd. While you can write a product marketing proposal from scratch, you can do better with a product marketing proposal sample. 

Usually, most of these samples are done by freelance product marketing gurus, and so, they’ve got everything you’re looking for. Even so, don’t rely so much on it. Just get the flow and the format,then write something unique. Even better, you can use a product proposal template alongside a proposal sample. A product proposal template has the right format and it’s normally written in a language that’s more professional. Therefore, it won’t be much of a struggle to design a product marketing proposal.  

As a product marketing freelancer, it’s your responsibility to drive sales to your client’s business. Your potential client knows this as well, so you should start from a reliable new product proposal example and build your very own product proposal sample PDF template.

Product Marketing Proposal Template
Image Credits: proposal-samples.com

Gaining the client's confidence with the product marketing proposal template

A reasonable product proposal sample PDF is backed up by facts and research. You need a clear plan detailing how exactly you will provide the advantage that will not only attract but retain customers for your client's products. This research can be quite a daunting task. You’ll not just talk about your experience and end it at that. There’s more to it. Your client knows you’re skilled in the job, and so, they’re only interested in knowing how you’ll help them achieve their business goals. Besides this, other freelancers will be submitting their proposals. Therefore, you can only make sure yours stands out from the rest. 

Thankfully, there are lots of reliable product proposal templates that will guide you on how the data should be structured for presentation. Most freelancers find it hard to design a product marketing proposal simply because they’re not familiar with the structure or they find it difficult to bring ideas together in a more professional way. However, with a product proposal template, you have all these solved. You just have to go through each section and fill in the necessary details. 

Ultimately, you will still do the heavy work of researching on your client's products, the market and the marketing channels that will help the project take off. A product marketing proposal sample is only there to guide you. It’s you to do your research and include the right content in the product proposal template you’re using. Remember, another freelancer might be using the same product proposal sample to design one of their own, and so, it takes a lot of research and creativity to stand out. 

So, what areas of research do you capitalize on in your product proposal template? Well, there are many areas you can target in your product marketing proposal sample PDF, but we’ll only focus on a few for now. They form the basis of your research.

1. Find out your client's goals in your product marketing proposal template

Before you can convince the potential client you have the solution; you need to first earn their confidence by taking their objectives and goals into consideration. Unless you demonstrate that you understand the vision they have with the particular product through your product marketing proposal sample, you will be among many other companies offering general digital marketing solutions (even they can do that for themselves). 

And since many companies will be submitting their proposals for the same role, you risk not getting hired. The last thing you’d like to hear from a client is a regret. It’s demoralizing, and no freelancer wants to get there. Therefore, it’s up to you to demonstrate that you understand your client’s business goals and objectives for them to trust you. 

Each business' goals are unique, depending on the said product, the target market, and the general business environment. Once you can identify your client's unique goals, you will know what strategies they will need to market the product. If this information is relayed in the product marketing proposal, they will start believing in you some more. 

As you do this, don’t forget that when it comes to writing a new product proposal example PDF, presentation matters. While you may have all your client’s business goals and objectives at your fingertips, if you can’t present the information appropriately, you may still lose the contract. Take time to go through a product proposal sample to get things right.

2. Do a situational analysis in your product marketing proposal sample

A SWOT analysis of your client's business will form a significant part of your research. SWOT means Strengths, Weaknesses, Opportunities, and Threats. This analysis will help gauge the competition and how their business culture affects your client. Of course, it’s not easy to carry out this analysis and obtain what you’re looking for. If you have some marketing research background, you should easily navigate through. 

But still, you don’t need to worry if you’ve got no idea about this. With a product proposal sample, you’re good to go. While it might not contain the information you’re looking for, it can guide you through the research. 

Well, that aside. So, what’s situational analysis all about? You need to know this, right? 

Let’s break it down below.

2.1. Strengths in your product marketing proposal template

This analysis assesses the competitive advantage your client has over the competition (strengths like expertise, talent, skill or proficiency). For your clients to survive the competition, they need to know how they stack up against their competitors. They could be having an idea about this, but just do the analysis. It builds confidence in your client, and so, they can trust you to implement their marketing goals and strategies. So, your product marketing proposal sample PDF should handle this.

2.2. Weaknesses in your product marketing proposal template

This analyzes the factors that compromise your client's position in the market, perhaps hindering their ability to achieve their goals. A good example is the lack of a robust digital presence. As a product marketing freelancer, you need to know this before you get down on the job. Remember, it doesn’t end at writing an attractive proposal. Your client is looking forward to seeing how much you’ll deliver. 

So, getting to know the weaknesses of their business will put you a step ahead. Therefore, for the sake of your new product proposal example PDF, get to know the factors that work against your client’s business.

2.3. Opportunities in your product marketing proposal template

This assesses the new unique ways your client's business can grow concerning sales. The methods may include getting better digital marketing tools or improving communication channels. This is where you need to shine most as a marketing freelancer. It forms part of the reasons your client is hiring you, and so, you shouldn’t miss out on this. 

If you do the research right, you’ll get all the points together. You need to be sure about every promise you make to the client in your new product proposal example PDF. So, take the time to research your client’s business opportunities.

2.4. Threats in your product marketing proposal template

Lastly, you need to find out the threats your client’s business could be facing. These are issues that can hinder the product's entry into the market. Risks such as a slow economy or political instability can hamper product penetration in the market. It’s part of the challenges your client’s business is facing, and they’d like to get them solved. Part of your work as a product marketing freelancer is to help them overcome these challenges. Therefore, you can only do better by knowing these issues in advance and highlighting them in your new product proposal example PDF.

3. Determine a marketing strategy in your product marketing proposal

While a situational analysis isn't the crux of the research, it helps you identify more ways in which the client can benefit from your product marketing services. You still need to develop a target market profile as well as creating a financial plan. These details will be laid out on the product marketing proposal sample template too. Be sure your client needs to know this before hiring you to do the job. Somehow, you need to show them how you’re going to help them achieve their marketing goals before they absorb you into their business. Well, you can best demonstrate it practically when you start doing the job, but just to build their confidence in you, include this information in your new product proposal example PDF.

sample product marketing template
Image Credits: ticketszoom.us

A marketing strategy will determine how your client will promote the products to potential customers. Thus, your new product proposal example will factor in the product itself, the price, the place and how the promotion will be conducted. These four factors will determine which vehicles your client will use to reach different segments of the market. Your strategy may encompass multiple channels of communication to effectively reach the targeted audience.


A compelling product marketing proposal thus capitalizes research that will give your client the confidence that you (the marketer) understands what exactly you are dealing with – going deep into specifics. It is the research that determines the strategy – not the other way round. Most freelancers fail to do proper research and end up writing proposals that aren’t up to standard. So, do it differently by researching first before drafting a product marketing proposal. It pays a great deal.

Frequently Asked Questions

Questions about this template.

How do you write a marketing product proposal?

Introduce yourself, outline the main issue the client is trying to resolve, explain why you should be hired, provide examples of your relevant experience, and breakdown the projected cost of the proposed collaboration when producing a marketing proposal.

How do you structure a proposal?

Customize Bonsai's free pre-made template for an example of a perfect proposal structure. Edit the introduction, product deliverables, timeline, approach/solution, campaign details, and cost.

What is the purpose of product proposal?

The purpose of a product proposal is to convince potential buyers to purchase or use your products. Try Bonsai's free proposal templates to send flawless bids for product marketing gigs.