Influencer Marketing Proposal Template

The core of influencer marketing is building a relationship with individuals, otherwise known as influencers, that can share your brand with their audience. And the best way to achieve a long-term relationship is to set and manage expectations. You build a relationship with a brand when you outline campaigns with clear cut goals and expectations that align with your client's. 

Marketing companies and brands are often on the lookout for influencers who can help them reach new audiences and increase their market share. But you must draft an influencer marketing proposal template that can convince a marketer to hire your service. Consumers trusted friends and loved one's opinion on products. But about 49% of consumers still look to influencers for product and service recommendations, according to a study carried out by Twitter analysts.

The study further revealed that organizations that used brand and influencers for marketing saw a 5.2x rise in conversion. Influencer marketing requires marketing, language, digital skills, and cultural awareness, among other knowledge.

Also, you must know the best practices in drawing up a compelling proposal that makes you stand out in your niche. See what you must know about the influencer marketing proposal template writing in the last section of this article.

Writing and sending an influencer marketing proposal would help you achieve the following:

1. Clarify marketing goals, objectives that are aligned with the client's goals.
2. It should help you draw a strategy and easily communicate it with the marketing agency you wish to work with.
3. It will help you streamline your influencer marketing campaign to focus on the primary need of your employer
4. A well thought out influencer marketing proposal template can help build a relationship with marketers and cement your place in their plans
5. The document helps you monitor and track deliverables that you have promised. 

Creating your influencer marketing proposal template

Before creating an influencer marketing proposal template, bear in mind that the document presents you the opportunity to work on a campaign if it goes well with a marketer/brand. Secondly, it gives you the chance to showcase your skills, represent yourself, and let the numbers speak for themselves.

So, provide clear information in the following sections of your influencer marketing proposal template.

1. Introduction 

A reasonable agreement starts by stating the title of the document and then identifying the parties that create it and to whom it is being addressed.  Important information help includes name, mailing address, contact address, and phone number.

2. Goals & strategy 

Ensure you fully know the goals of your prospective employer and put them in writing using their words. How do you plan to achieve your goals and increase ROI for the client? Remember, it's not just what you can do but how you'd do them. Your influencer marketing strategy is of great interest to the brand owner. 

3. Success statistics

Have you created content across multiple social media platforms? Here is your chance to let the numbers speak for themselves. Let your proposed employer know which platform you have been building an audience.  Provide a link to your channels, blog, or website and let them see statistics.

4. Performance measure 

Brands will want to know how effective your campaign has been. Include a method to measure your performance when drafting your influencer marketing proposal template. 

5. Compensation

How do you want to be paid? Include your fees and pricing model in clear terms. This section also records upfront fees and percentages if applicable. 

6. Terms and conditions

Include other working terms and conditions associated with your influencer marketing service. These may include the duration for payment, refund policy, type of relationship with the brand, etc.