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Corporation Corp.
‍ Acme LLC.

Corporation Corp.

Acme LLC.

Corporation Corp.

Free Influencer Marketing Proposal Template

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Date: March 8th 2023



Acme LLC.

Corporation Corp.

This Contract is between Client (the "Client") and Acme LLC, a California limited liability company (the "Coach").

The Contract is dated January 23, 2023.


1.1 Project. The Client is hiring the Coach to develop a coaching relationship between the Client and Coach in order to cultivate the Client's personal, professional, or business goals and create a plan to achieve those goals through stimulating and creative interactions with the ultimate result of maximizing the Client's personal or professional potential.

1.2 Schedule. The Coach will begin work on February 1, 2023 and will continue until the work is completed. This Contract can be ended by either Client or Coach at any time, pursuant to the terms of Section 4, Term and Termination.

The Coach and Client will meet by video conference, 4 days per month for 2 hours.

1.3 Payment. The Client will pay the Coach an hourly rate of $150. Of this, the Client will pay the Coach $500.00 (USD) before work begins.

1.4 Expenses. The Client will reimburse the Coach's expenses. Expenses do not need to be pre-approved by the Client.

1.5 Invoices. The Coach will invoice the Client in accordance with the milestones in Section 1.3. The Client agrees to pay the amount owed within 15 days of receiving the invoice. Payment after that date will incur a late fee of 1.0% per month on the outstanding amount.

1.6 Support. The Coach will not be available by telephone, or email in between scheduled sessions.


- A coaching relationship is a partnership between two or more individuals or entities, like a teacher-student or coach-athlete relationship. Both the Client and Coach must uphold their obligations for the relationship to be successful.

- The Coach agrees to maintain the ethics and standards of behavior established by the International Coaching Federation (ICF).

- The Client acknowledges and agrees that coaching is a comprehensive process that may explore different areas of the Client's life, including work, finances, health, and relationships.

- The Client is responsible for implementing the insights and techniques learned from the Coach.


3.1 Overview. This section contains important promises between the parties.

3.2 Authority To Sign. Each party promises to the other party that it has the authority to enter into this Contract and to perform all of its obligations under this Contract.

3.3 Coach Has Right To Give Client Work Product. The Coach promises that it owns the work product, that the Coach is able to give the work product to the Client, and that no other party will claim that it owns the work product. If the Coach uses employees or subcontractors, the Coach also promises that these employees and subcontractors have signed contracts with the Coach giving the Coach any rights that the employees or subcontractors have related to the Coach's background IP and work product.

3.4 Coach Will Comply With Laws. The Coach promises that the manner it does this job, its work product, and any background IP it uses comply with applicable U.S. and foreign laws and regulations.

3.5 Work Product Does Not Infringe. The Coach promises that its work product does not and will not infringe on someone else's intellectual property rights, that the Coach has the right to let the Client use the background IP, and that this Contract does not and will not violate any contract that the Coach has entered into or will enter into with someone else.

3.7 Client-Supplied Material Does Not Infringe. If the Client provides the Coach with material to incorporate into the work product, the Client promises that this material does not infringe on someone else's intellectual property rights.


This Contract is ongoing until it expires or the work is completed. Either party may end this Contract for any reason by sending an email or letter to the other party, informing the recipient that the sender is ending the Contract and that the Contract will end in 7 days. The Contract officially ends once that time has passed. The party that is ending the Contract must provide notice by taking the steps explained in Section 9.4. The Coach must immediately stop working as soon as it receives this notice unless the notice says otherwise.

If either party ends this Contract before the Contract automatically ends, the Client will pay the Contractor for the work done up until when the Contract ends. The following sections don't end even after the Contract ends: 3 (Representations); 6 (Confidential Information); 7 (Limitation of Liability); 8 (Indemnity); and 9 (General).


The Client is hiring the Coach as an independent contractor. The following statements accurately reflect their relationship:

- The Coach will use its own equipment, tools, and material to do the work.

- The Client will not control how the job is performed on a day-to-day basis. Rather, the Coach is responsible for determining when, where, and how it will carry out the work.

- The Client will not provide the Coach with any training.

- The Client and the Coach do not have a partnership or employer-employee relationship.

- The Coach cannot enter into contracts, make promises, or act on behalf of the Client.

- The Coach is not entitled to the Client's benefits (e.g., group insurance, retirement benefits, retirement plans, vacation days).

- The Coach is responsible for its own taxes.

- The Client will not withhold social security and Medicare taxes or make payments for disability insurance, unemployment insurance, or workers compensation for the Coach or any of the Coach's employees or subcontractors.


6.1 Overview. This Contract imposes special restrictions on how the Client and the Coach must handle confidential information. These obligations are explained in this section.

6.2 The Client's Confidential Information. While working for the Client, the Coach may come across, or be given, Client information that is confidential. This is information like customer lists, business strategies, research & development notes, statistics about a website, and other information that is private. The Coach promises to treat this information as if it is the Coach's own confidential information. The Coach may use this information to do its job under this Contract, but not for anything else. For example, if the Client lets the Coach use a customer list to send out a newsletter, the Coach cannot use those email addresses for any other purpose. The one exception to this is if the Client gives the Coach written permission to use the information for another purpose, the Coach may use the information for that purpose, as well. When this Contract ends, the Coach must give back or destroy all confidential information, and confirm that it has done so. The Coach promises that it will not share confidential information with a third party, unless the Client gives the Coach written permission first. The Coach must continue to follow these obligations, even after the Contract ends. The Coach's responsibilities only stop if the Coach can show any of the following: (i) that the information was already public when the Coach came across it; (ii) the information became public after the Coach came across it, but not because of anything the Coach did or didn't do; (iii) the Coach already knew the information when the Coach came across it and the Coach didn't have any obligation to keep it secret; (iv) a third party provided the Coach with the information without requiring that the Coach keep it a secret; or (v) the Coach created the information on its own, without using anything belonging to the Client.

6.3 Third-Party Confidential Information. It's possible the Client and the Coach each have access to confidential information that belongs to third parties. The Client and the Coach each promise that it will not share with the other party confidential information that belongs to third parties, unless it is allowed to do so. If the Client or the Coach is allowed to share confidential information with the other party and does so, the sharing party promises to tell the other party in writing of any special restrictions regarding that information.


Neither party is liable for breach-of-contract damages that the breaching party could not reasonably have foreseen when it entered this Contract.


8.1 Overview. This section transfers certain risks between the parties if a third party sues or goes after the Client or the Coach or both. For example, if the Client gets sued for something that the Coach did, then the Coach may promise to come to the Client's defense or to reimburse the Client for any losses.

8.2 Client Indemnity. In this Contract, the Coach agrees to indemnify the Client (and its affiliates and their directors, officers, employees, and agents) from and against all liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of: (i) the work the Coach has done under this Contract; (ii) a breach by the Coach of its obligations under this Contract; or (iii) a breach by the Coach of the promises it is making in Section 3 (Representations).

8.3 Coach Indemnity. In this Contract, the Client agrees to indemnify the Coach (and its affiliates and their directors, officers, employees, and agents) from and against liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of a breach by the Client of its obligations under this Contract.


9.1 Assignment​. This Contract applies only to the Client and the Coach. Neither the Client nor the Coach can assign its rights or delegate its obligations under this Contract to a third-party (other than by will or intestate), without first receiving the other's written permission.

9.2 Arbitration. As the exclusive means of initiating adversarial proceedings to resolve any dispute arising under this Contract, a party may demand that the dispute be resolved by arbitration administered by the American Arbitration Association in accordance with its commercial arbitration rules.

9.3 Modification; Waiver. To change anything in this Contract, the Client and the Coach must agree to that change in writing and sign a document showing their contract. Neither party can waive its rights under this Contract or release the other party from its obligations under this Contract, unless the waiving party acknowledges it is doing so in writing and signs a document that says so.

9.4. Noticies.

(a) Over the course of this Contract, one party may need to send a notice to the other party. For the notice to be valid, it must be in writing and delivered in one of the following ways: personal delivery, email, or certified or registered mail (postage prepaid, return receipt requested). The notice must be delivered to the party's address listed at the end of this Contract or to another address that the party has provided in writing as an appropriate address to receive notice.

(b) The timing of when a notice is received can be very important. To avoid confusion, a valid notice is considered received as follows: (i) if delivered personally, it is considered received immediately; (ii) if delivered by email, it is considered received upon acknowledgement of receipt; (iii) if delivered by registered or certified mail (postage prepaid, return receipt requested), it is considered received upon receipt as indicated by the date on the signed receipt. If a party refuses to accept notice or if notice cannot be delivered because of a change in address for which no notice was given, then it is considered received when the notice is rejected or unable to be delivered. If the notice is received after 5:00pm on a business day at the location specified in the address for that party, or on a day that is not a business day, then the notice is considered received at 9:00am on the next business day.

9.5 Severability. This section deals with what happens if a portion of the Contract is found to be unenforceable. If that's the case, the unenforceable portion will be changed to the minimum extent necessary to make it enforceable, unless that change is not permitted by law, in which case the portion will be disregarded. If any portion of the Contract is changed or disregarded because it is unenforceable, the rest of the Contract is still enforceable.

9.6 Signatures. The Client and the Coach must sign this document using Bonsai's e-signing system. These electronic signatures count as originals for all purposes.

9.7 Governing Law. The validity, interpretation, construction and performance of this document shall be governed by the laws of the United States of America.

9.8 Entire Contract. This Contract represents the parties' final and complete understanding of this job and the subject matter discussed in this Contract. This Contract supersedes all other contracts (both written and oral) between the parties.



Acme LLC.

Corporation Corp.
Table of contents

What a proposal for influencer marketing can help you achieve

Influencer marketing is among the most impactful ways to build brand awareness and boost social media engagement. However, the many moving parts involved in influencer marketing campaigns can often make building a healthy influencer-brand relationship challenging. 

A woman taking a selfie using her smartphone

Enter—influencer marketing proposal. A neatly drafted proposal can make a huge difference in securing, managing, and completing a project. An influencer campaign proposal can help:

  • Nurture a healthy and confident client relationship 
  • Clearly define your client’s objectives and expectations
  • Streamline all the campaign goals alongside your deliverables
  • Outline the plan of action to create transparency and track progress 
  • List down the budgets and deadlines to keep everyone on the same page

The Fundamental Elements of an Influencer Marketing Proposal

Your brand influencer proposal template should ideally help you stand out from the crowd. Besides reflecting your personality as an influencer, the template should also highlight the results you can bring for your prospect’s influencer marketing strategy. 

So, think from the perspective of a brand or a marketing agency—what do they want to see?

Make your influencer proposal clear and engaging with visual elements, Gantt charts, workflows, and timelines. Avoid big blocks of text and make the proposal easily skimmable with bulleted lists and short paragraphs. 

Influencer wearing Bali Baby graphic shirt

Here’s a list of the key elements you should look to include in your influencer collaboration proposal template.

Cover page

An impactful introduction is the best place to start your proposal. Use the cover page to introduce yourself and explain your expertise. This is your opportunity to make a great first impression—make the most of it.

Instead of writing a lengthy cover page, keep it crisp and creative to hook your prospective client's attention for the rest of your influencer proposal. 

Goals and objectives

After the introduction comes one of the most significant parts of your proposal—the campaign goals. 

Your influencer marketing proposal should detail the brief and campaign goals your prospect aspires to achieve through an influencer marketing strategy. Personalized goals as per the prospect’s objectives and target audience will also highlight the effort you’ve put in to customize the influencer marketing proposal template for your potential client. 

Here’s a helpful list of marketing goals you’ll likely need to cover in your influencer marketing proposal:

  • Enhancing brand awareness and reputation 
  • Spreading the word about the product/service 
  • Building a collection of user-generated content 
  • Increasing website traffic through online platforms 
  • Driving sales numbers through social media activities
  • Growing the brand’s social media profiles in terms of followers

Write this section to convey how well you’ve understood their strategy and campaigns—reiterating your value. These goals can be further developed in later discussion with the client.

Plan of action

Once you’ve detailed the client’s goals, you will be in a better position to outline a fail-proof plan of action. This legwork will:

  • Show your prospects how committed you are to their influencer marketing campaign 
  • Help you get started right away once the deal is closed 

Get to the specifics of exactly what you will do to amplify their business name and improve their online presence. You can include details about: 

  • Giveaways 
  • Account takeovers 
  • Social media mentions

Plus any other similar services to bring the desired results and exceed their expectations.

Bonsai's tip on how to write an influencer marketing proposal

Case studies 

Businesses, like people, rely on demonstrated experience to make informed decisions about hiring resources and marketing campaigns. That explains why social proof is a fundamental element of every influencer marketing proposal. 

So, inform prospects about your past work to build credibility. Include case studies for similar brands, relevant awards, and cover every detail to make your case. This section will essentially prove your ability to handle the responsibilities effectively by showcasing how you’ve done it in the past. 

Pricing package

Ultimately, your social media influencer proposal template should convey the pricing details of your services. Clarify your monetary expectations to facilitate the client's decision-making process and avoid any misunderstandings in the future. 

Assess the scope of work and timelines to provide an accurate estimation. The pricing section should list all your deliverables alongside the individual or collective charges for the items. This is where you can talk about the pricing plan as well—whether it’s a build-your-own pricing model or a standard approach. 

How to write an influencer proposal

Writing a proposal letter for influencer marketing is not as daunting as it may seem. With a clear structure and solid brainstorming ideas, you can ace this proposal any day. Bonsai’s influencer marketing proposal template simplifies the process for you, with its already detailed sections. 

A person holding a smartphone showing Instagram Insights

But even when using a proposal template, here are a few points to consider. 

Create a professional design 

The cherry on top of the cake of an excellent influencer proposal template is its aesthetic appeal. A professional and neat design will make your proposal stand out among the many others your prospective client will likely receive. 

Focus on these design elements to create a pleasing proposal:

  • Incorporate your branding in terms of uniform fonts, colors, and sizes 
  • Include lists, text boxes, and white space to make it more scannable
  • Add high-quality graphics to supplement your text and improve readability

You can also add your prospect’s branding for a more personalized touch. 

Define your role

A golden rule to ensure your success in any project is to list your responsibilities in the brand influencer proposal template. 

Address every detail at length and leave no room for ambiguity or misinterpretation to foster a healthy client relationship. Highlight your purpose, values, and working style to set the expectations straight from the outset. 

Detail the timelines and workflow

Your influencer campaign proposal has to answer a crucial question—how you’ll manage the project and track your progress. This is where explaining the workflow, establishing milestones, and drawing up timelines will help. 

Show your prospects how organized you are with a clear description of these parameters to monitor your progress. 

Highlight your strong suits

Another decisive part of your influencer marketing proposal is the account of your digital skills. Demonstrate your worthiness to the prospective company by:

  • Expressing your understanding of their target audience 
  • Highlighting your talents to help them reach new audiences

Use this section to cut through the noise of all the influencer proposals and set yourself apart.

Creating an influencer marketing proposal sample is simple with Bonsai 

Creating a flawless influencer marketing proposal is no cakewalk. That’s precisely why you need Bonsai’s incredible influencer marketing proposal sample and template. 

Their professional templates cover all the bases and contain everything you need to prove your mettle. Here’s how to get started:

  1. Sign up for free to Bonsai
  2. Find the proposal template you need
  3. Customize it as per your preferences

It’s fast, free, and effortless—Bonsai’s intuitive proposal platform gives you access to a complete collection of templates for contracts, invoices, and more. Join more than 250,000 freelancers and SMBs in leveraging this hassle-free way to manage your business. 

Influencer marketing proposal FAQs

1. What should an influencer proposal include?

Include these elements to create the perfect influencer marketing proposal:

  1. Cover letter
  2. Goals and objectives
  3. Plan of action
  4. Case studies
  5. Pricing package

Draft every section with precision and creativity to make a lasting impression and close the deal.

2. How to write an influencer proposal?

Writing an excellent influencer proposal requires a clear understanding of your prospect’s goals, how you can achieve them, and what you’ll charge for this. It also requires an aesthetic design and visual elements for maximum readability.

Frequently Asked Questions

Questions about this template.

How do you write a proposal for an influencer?

In a pitch, your opening line should be attention-grabbing but also clear from the get-go. Promote yourself. Describe your background. Your proposal for an influencer campaign should include a sample of your greatest work. Give reasons as to why a collaboration would be advantageous to their firm.

How do you write a proposal email influencer?

The elements of a great email proposal for an influencer contains, an introduction, an explanation of your previous work experience, scope of work and share your rates.

How do you approach an influencer for collaboration?

To reach out to an influencer, simply pitch them a collaboration opportunity. Tell them what is in it for them, the details, and goals for the project. You should also discuss the deliverables after the influencer shows interest.