Free Freelancer Bid Proposal Template

Fully editable with custom branding and templated offering.

Free Freelancer Bid Proposal Template

Fully editable with custom branding and templated offering.


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First Name
Last Name
Acme LLC.
First Name
Last Name
Corporation Corp.
First Name
Last Name
Acme LLC.
First Name
Last Name
Corporation Corp.

Free Freelancer Bid Proposal Template

Fully editable with custom branding and templated offering.

Free Freelancer Bid Proposal Template

Fully editable with custom branding and templated offering.

Bonsai has helped create 1,023,928 documents and counting.

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Date: March 8th 2023



Acme LLC.

Corporation Corp.

This Contract is between Client (the "Client") and Acme LLC, a California limited liability company (the "Coach").

The Contract is dated January 23, 2023.


1.1 Project. The Client is hiring the Coach to develop a coaching relationship between the Client and Coach in order to cultivate the Client's personal, professional, or business goals and create a plan to achieve those goals through stimulating and creative interactions with the ultimate result of maximizing the Client's personal or professional potential.

1.2 Schedule. The Coach will begin work on February 1, 2023 and will continue until the work is completed. This Contract can be ended by either Client or Coach at any time, pursuant to the terms of Section 4, Term and Termination.

The Coach and Client will meet by video conference, 4 days per month for 2 hours.

1.3 Payment. The Client will pay the Coach an hourly rate of $150. Of this, the Client will pay the Coach $500.00 (USD) before work begins.

1.4 Expenses. The Client will reimburse the Coach's expenses. Expenses do not need to be pre-approved by the Client.

1.5 Invoices. The Coach will invoice the Client in accordance with the milestones in Section 1.3. The Client agrees to pay the amount owed within 15 days of receiving the invoice. Payment after that date will incur a late fee of 1.0% per month on the outstanding amount.

1.6 Support. The Coach will not be available by telephone, or email in between scheduled sessions.


- A coaching relationship is a partnership between two or more individuals or entities, like a teacher-student or coach-athlete relationship. Both the Client and Coach must uphold their obligations for the relationship to be successful.

- The Coach agrees to maintain the ethics and standards of behavior established by the International Coaching Federation (ICF).

- The Client acknowledges and agrees that coaching is a comprehensive process that may explore different areas of the Client's life, including work, finances, health, and relationships.

- The Client is responsible for implementing the insights and techniques learned from the Coach.


3.1 Overview. This section contains important promises between the parties.

3.2 Authority To Sign. Each party promises to the other party that it has the authority to enter into this Contract and to perform all of its obligations under this Contract.

3.3 Coach Has Right To Give Client Work Product. The Coach promises that it owns the work product, that the Coach is able to give the work product to the Client, and that no other party will claim that it owns the work product. If the Coach uses employees or subcontractors, the Coach also promises that these employees and subcontractors have signed contracts with the Coach giving the Coach any rights that the employees or subcontractors have related to the Coach's background IP and work product.

3.4 Coach Will Comply With Laws. The Coach promises that the manner it does this job, its work product, and any background IP it uses comply with applicable U.S. and foreign laws and regulations.

3.5 Work Product Does Not Infringe. The Coach promises that its work product does not and will not infringe on someone else's intellectual property rights, that the Coach has the right to let the Client use the background IP, and that this Contract does not and will not violate any contract that the Coach has entered into or will enter into with someone else.

3.7 Client-Supplied Material Does Not Infringe. If the Client provides the Coach with material to incorporate into the work product, the Client promises that this material does not infringe on someone else's intellectual property rights.


This Contract is ongoing until it expires or the work is completed. Either party may end this Contract for any reason by sending an email or letter to the other party, informing the recipient that the sender is ending the Contract and that the Contract will end in 7 days. The Contract officially ends once that time has passed. The party that is ending the Contract must provide notice by taking the steps explained in Section 9.4. The Coach must immediately stop working as soon as it receives this notice unless the notice says otherwise.

If either party ends this Contract before the Contract automatically ends, the Client will pay the Contractor for the work done up until when the Contract ends. The following sections don't end even after the Contract ends: 3 (Representations); 6 (Confidential Information); 7 (Limitation of Liability); 8 (Indemnity); and 9 (General).


The Client is hiring the Coach as an independent contractor. The following statements accurately reflect their relationship:

- The Coach will use its own equipment, tools, and material to do the work.

- The Client will not control how the job is performed on a day-to-day basis. Rather, the Coach is responsible for determining when, where, and how it will carry out the work.

- The Client will not provide the Coach with any training.

- The Client and the Coach do not have a partnership or employer-employee relationship.

- The Coach cannot enter into contracts, make promises, or act on behalf of the Client.

- The Coach is not entitled to the Client's benefits (e.g., group insurance, retirement benefits, retirement plans, vacation days).

- The Coach is responsible for its own taxes.

- The Client will not withhold social security and Medicare taxes or make payments for disability insurance, unemployment insurance, or workers compensation for the Coach or any of the Coach's employees or subcontractors.


6.1 Overview. This Contract imposes special restrictions on how the Client and the Coach must handle confidential information. These obligations are explained in this section.

6.2 The Client's Confidential Information. While working for the Client, the Coach may come across, or be given, Client information that is confidential. This is information like customer lists, business strategies, research & development notes, statistics about a website, and other information that is private. The Coach promises to treat this information as if it is the Coach's own confidential information. The Coach may use this information to do its job under this Contract, but not for anything else. For example, if the Client lets the Coach use a customer list to send out a newsletter, the Coach cannot use those email addresses for any other purpose. The one exception to this is if the Client gives the Coach written permission to use the information for another purpose, the Coach may use the information for that purpose, as well. When this Contract ends, the Coach must give back or destroy all confidential information, and confirm that it has done so. The Coach promises that it will not share confidential information with a third party, unless the Client gives the Coach written permission first. The Coach must continue to follow these obligations, even after the Contract ends. The Coach's responsibilities only stop if the Coach can show any of the following: (i) that the information was already public when the Coach came across it; (ii) the information became public after the Coach came across it, but not because of anything the Coach did or didn't do; (iii) the Coach already knew the information when the Coach came across it and the Coach didn't have any obligation to keep it secret; (iv) a third party provided the Coach with the information without requiring that the Coach keep it a secret; or (v) the Coach created the information on its own, without using anything belonging to the Client.

6.3 Third-Party Confidential Information. It's possible the Client and the Coach each have access to confidential information that belongs to third parties. The Client and the Coach each promise that it will not share with the other party confidential information that belongs to third parties, unless it is allowed to do so. If the Client or the Coach is allowed to share confidential information with the other party and does so, the sharing party promises to tell the other party in writing of any special restrictions regarding that information.


Neither party is liable for breach-of-contract damages that the breaching party could not reasonably have foreseen when it entered this Contract.


8.1 Overview. This section transfers certain risks between the parties if a third party sues or goes after the Client or the Coach or both. For example, if the Client gets sued for something that the Coach did, then the Coach may promise to come to the Client's defense or to reimburse the Client for any losses.

8.2 Client Indemnity. In this Contract, the Coach agrees to indemnify the Client (and its affiliates and their directors, officers, employees, and agents) from and against all liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of: (i) the work the Coach has done under this Contract; (ii) a breach by the Coach of its obligations under this Contract; or (iii) a breach by the Coach of the promises it is making in Section 3 (Representations).

8.3 Coach Indemnity. In this Contract, the Client agrees to indemnify the Coach (and its affiliates and their directors, officers, employees, and agents) from and against liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of a breach by the Client of its obligations under this Contract.


9.1 Assignment​. This Contract applies only to the Client and the Coach. Neither the Client nor the Coach can assign its rights or delegate its obligations under this Contract to a third-party (other than by will or intestate), without first receiving the other's written permission.

9.2 Arbitration. As the exclusive means of initiating adversarial proceedings to resolve any dispute arising under this Contract, a party may demand that the dispute be resolved by arbitration administered by the American Arbitration Association in accordance with its commercial arbitration rules.

9.3 Modification; Waiver. To change anything in this Contract, the Client and the Coach must agree to that change in writing and sign a document showing their contract. Neither party can waive its rights under this Contract or release the other party from its obligations under this Contract, unless the waiving party acknowledges it is doing so in writing and signs a document that says so.

9.4. Noticies.

(a) Over the course of this Contract, one party may need to send a notice to the other party. For the notice to be valid, it must be in writing and delivered in one of the following ways: personal delivery, email, or certified or registered mail (postage prepaid, return receipt requested). The notice must be delivered to the party's address listed at the end of this Contract or to another address that the party has provided in writing as an appropriate address to receive notice.

(b) The timing of when a notice is received can be very important. To avoid confusion, a valid notice is considered received as follows: (i) if delivered personally, it is considered received immediately; (ii) if delivered by email, it is considered received upon acknowledgement of receipt; (iii) if delivered by registered or certified mail (postage prepaid, return receipt requested), it is considered received upon receipt as indicated by the date on the signed receipt. If a party refuses to accept notice or if notice cannot be delivered because of a change in address for which no notice was given, then it is considered received when the notice is rejected or unable to be delivered. If the notice is received after 5:00pm on a business day at the location specified in the address for that party, or on a day that is not a business day, then the notice is considered received at 9:00am on the next business day.

9.5 Severability. This section deals with what happens if a portion of the Contract is found to be unenforceable. If that's the case, the unenforceable portion will be changed to the minimum extent necessary to make it enforceable, unless that change is not permitted by law, in which case the portion will be disregarded. If any portion of the Contract is changed or disregarded because it is unenforceable, the rest of the Contract is still enforceable.

9.6 Signatures. The Client and the Coach must sign this document using Bonsai's e-signing system. These electronic signatures count as originals for all purposes.

9.7 Governing Law. The validity, interpretation, construction and performance of this document shall be governed by the laws of the United States of America.

9.8 Entire Contract. This Contract represents the parties' final and complete understanding of this job and the subject matter discussed in this Contract. This Contract supersedes all other contracts (both written and oral) between the parties.



Acme LLC.

Corporation Corp.
Table of contents
Freelancer Bid Proposal Template
Use this freelancer bid proposal now for free

Finding and winning new clients is a huge part of what it means to be a freelancer. As a one-person operation, a single client can make up a large percentage of your work, particularly when compared with a larger business or agency that may have dozens or even hundreds of different clients.

This reliance on a smaller number of clients can be a good thing, but it also means that each and every possible client carries more significance for a freelancer over a bigger business. As a result, it’s vital that you maximize your chances when pitching for new work. But what’s the best way to do this?

A good place to start is finding the right clients that are worth spending your time pursuing. Then, in most cases, you’ll probably need to send a bid proposal. This is arguably the most important part of the process of winning new business, so you need to get it right if you want to make the most of your freelance career.

In this article, we look at what a freelance bid proposal is, how to write better proposals, and cover some general tips to boost your chances of grabbing the client’s attention. We’ve even created a professional freelance bid proposal template for you to use that could save you time and give you a winning advantage over other bidders.

What is a bid proposal?

A bid proposal is a document used by companies, agencies, and freelancers to give an overview of their services, as well as time and cost estimates they are able to offer prospective clients. The aim of the document is to convince the recipient to hire the sender for a specific job, so a bid proposal will generally outline the experience and qualifications of the sender and give the most important details of the service being offered.

As it can be the difference between getting a new client or not, a bid proposal is undoubtedly one of the most important documents any freelancer will use, so make sure you put an appropriate amount of thought and effort into every proposal you send.

Note: If you’re ready to start creating your own bid proposal, we offer a free editable template that includes all the elements of a client-winning proposal.

What to do before writing a proposal

A bid proposal could be your one big chance to win a new client, so you need to optimize it if you want to stand the best chance of succeeding and growing your freelance business. If you’re taking it seriously, this means not just focussing on the writing process but also preparing properly. Here are some key steps every freelancer should take before even starting to write a bid proposal.

Make sure the job is right for you

You’re very unlikely to win a bid if you start applying for contracts that are completely outside of your field of experience. But you’d be surprised just how many bid proposals come from completely unqualified, unsuitable people. This only wastes the time of both you and the recipient, so there’s nothing to gain from sending out huge quantities of proposals for poorly suited jobs.

To avoid getting immediately counted out by clients, always look carefully at the project details. Does it match your skills? Have you done similar work in the past? Can you genuinely envisage yourself doing a good job with it? If the answer to all of these questions is ‘no’, then perhaps the job isn’t a good fit for you this time and you should consider looking elsewhere before you waste any of your or the client’s time.

Research the target company

So you’ve decided that you’re a good fit for the job. Now, it’s always a good idea to start to build a better understanding of the company you’re going to approach. This means doing some research.

Obviously, the best place to start is with the project details, but beyond this, you can also delve a little deeper. For example, you can easily look over the company’s website, social media, and general online presence to get a good idea of their business, the industry they operate in, their customer base, their branding, and so on.

The focus of this research phase will obviously depend on the type of freelancer you are. For instance, if you are a designer, then you’ll be mostly looking at your target company’s existing branding and style, whereas if you’re a marketer, you’ll want to take a more general look at their online presence and marketing strategy, and so on.

While the research phase is crucial if you want to differentiate yourself from other proposals, you should be careful not to spend too much time on it. Once you’ve got a good idea of the company, take some notes and move on to the next step of your preparation.

Compile a list of your relevant skills and work

A bid proposal is all about convincing the recipient that you’re the best person for the job. To be convinced, most clients will want to know that you’re capable of doing the type of work that’s required, and this usually means demonstrating similar previous experience.

It’s up to you how you want to present your previous work. Some people may choose to simply attach their full portfolio, which is not a bad idea, but it can also be good to focus it a little more if possible. Look through the job description and your portfolio and try to find anything that matches up well, then highlight that in your proposal.

Being focused here is a great way to keep your proposal concise and ensure the client sees the most impressive work straight away, even if they’re just skimming through.

Check your schedule

Another major factor clients will look at when considering multiple proposals is how long the work will take to complete. This means it’s important you are competitive with the timeframe you offer if you want to convince clients to hire you, as the majority of clients will choose someone who can submit work and meet all the requirements quickly, all else being equal.

However, while you should try to submit work in a timely fashion, you should also be realistic. If you promise what you can’t deliver, you’re only going to disappoint the client and even risk not getting paid. Therefore, make sure you carefully check your upcoming schedule and only give a realistic time estimate that you know you can meet.

Estimate how much work will be required

It may sound obvious, but accurately estimating the amount of time a job will take you is something you need to take seriously. This is because most people base their pricing on how long a job will take them. A good general rule when quoting is to estimate the number of hours a job will take you, then multiply that by your hourly rate, possibly adding a small amount (such as 10%) to account for unforeseen extras.

Failing to accurately estimate how much work you’ll need to do is bad for two main reasons. Firstly, if you underestimate how long a job will take you, you will probably quote a price that’s too low. This might win you the job, but you’ll end up working for an hourly rate far lower than you intended and may even struggle to turn a profit. Secondly, if you overestimate the time a job will take you, you may price yourself out of a job when other bidders give more realistic quotes.

It can be difficult to get an accurate estimate of how long a job will take, but you can start by reading the job description carefully. Experience will also definitely help here, so try to look at similar work you’ve done in the past and base your estimate on how long it took.

What is the bidding process?

The bidding process is a period of time where a company will receive and consider various proposals from freelancers, agencies, and other service providers for a job. These bids will usually come in response to a job description or request for proposal sent out by the company, so they are all likely to be similar and the competition can be stiff. However, a surprising number of freelancers (maybe even most freelancers) don’t know how to write a work proposal that maximizes their chances of landing new clients.

Freelancers are in a unique position during the bidding process, and it comes with its benefits and drawbacks. On the positive side, freelancers are generally more flexible with their schedules, so can accommodate quick turnarounds. Additionally, they are usually able to offer lower rates for quality work than agencies, as these businesses have more overheads to account for. This enables freelancers to regularly undercut larger companies with their quotes, giving them a competitive advantage.

On the negative side, however, freelancers may not be able to provide proof in the form of an extensive portfolio of similar work in the same way that a long-running agency can. Also, they may find it more difficult to offer additional services. For example, a freelance web designer probably won’t be able to offer marketing services and content writing as well, if that’s something the client is interested in, whereas an agency is likely to have in-house web designers and marketers available.

Winning bids as a freelancer, even against intimidating agencies, is absolutely doable, but it relies on playing to your strengths in order to differentiate yourself from the competition. You may have to work harder for it, but the prize is usually worth it!

What to include in a proposal 

There are no fixed rules for a proposal, so each document can actually look quite different depending on who’s written it. Saying this, there are absolutely a few common elements that you should always aim to include. After all, the document has a precise purpose—to convince a company to hire you for a specific job—so they’ll expect to see certain things.

Cover page

A cover page is a ‘nice-to-have’ more than a necessity. However, it can set you apart by making your bid proposal look more professional. In certain situations, it can be more useful than others. For example, if you’re a designer, a cover page is a great way to showcase your design skills and style by using a colorful, personal design. A software developer, on the other hand, may not feel the need to include this kind of personal flourish to the proposal, as it’s irrelevant to the freelance services being offered.

Cover letter

A cover letter is a good way to start your proposal and can help you avoid sending out generic proposals. In it, you can introduce yourself with a friendly greeting, express interest in the work, lay out the purpose of the proposal, and get the standard business formalities out of the way. While it isn’t strictly necessary, a cover letter helps to give your proposal a more professional feel and can be a good opportunity to personalize the document with client-specific details, as well as get across your tone of voice and personality.

Scope of work/breakdown of services

This section, in some form, is vital and could take up the majority of the proposal. Essentially, you want to communicate what services you are going to provide as part of the project. Depending on the job, the client, and the description you’ve received, this section could be very brief or very detailed.

However, the main thing to remember is to make it clear and keep it as concise as you realistically can while still communicating the key points. Ideally, you want the reader to understand exactly what you’ll deliver as well as the limits to what you’ll offer as part of the package, without having to ask any additional questions.

Time estimate

Along with the cost of the project, the timeframe you can deliver it in is potentially the main thing that will determine whether the client chooses to hire you or not. This section doesn’t need to be detailed, just to get across a realistic estimated timeframe that you can deliver the work within. Be clear and realistic with your estimate, being sure that you have the time to deliver quality work. If you say you can start a project immediately and get hired but end up running over your estimate you risk annoying the client, not getting paid, and losing the chance of future work with them.

Contact details

If the recipient of your bid proposal is impressed and chooses to hire you or discuss things further, then they’ll need to be able to contact you. Make sure you add a clear section with your contact details to ensure they can do this with minimal effort.

Actionable next steps

As with any kind of proposal, you want to make it as easy and simple as possible for your potential client to get in touch with you and, ideally, hire you. For this reason, it’s good practice to include a section outlining the next steps the client should take if they want to work with you. It only needs to be a couple of sentences, but it should cover how to contact you, what sort of correspondence they can expect, and possibly an idea of how long the negotiation process will take. For example, you could propose a video call within the next week, after which you’ll send a contract and start work.

Portfolio/samples of your work

This is another very significant section of any bid proposal that will often make the difference between being overlooked and being hired. Experience matters, and the more you can demonstrate that you have relevant skills and proven expertise with similar projects, the more likely you are to convince the reader that you’re the right person for the job. This section can be particularly crucial for many freelancers, who often don’t have the reputation for reliability that an established agency might.

Try to be as relevant to the job in question as you can. For example, if the contract is to design a website for an ecommerce business, try to highlight your qualifications, skills, expertise, and experience with past projects for other e-commerce websites rather than throwing in every website you’ve ever designed. There may be times that you don’t have particularly relevant experience, in which case you may have to get a little more creative with the work and skills you showcase. Just try to keep it concise, clearly laid out, and as relevant as possible to the description of the work required.

Cost estimate

Like it or not, pricing is probably the most important part of any bid proposal, and it is likely to be the first thing that the reader looks at. This isn’t always the case, but it’s always going to play a big part in the selection process, so you need to state your cost estimate clearly rather than burying it among a wall of text.

While price is important, it’s also not something you should compromise on too much. As a freelancer, you need to make a sufficient profit on each job, so it’s paramount that your cost estimate is reflective of the job it will take you to complete, so always take the time to work out a realistic price for your bid that’s fair to both you and the potential clients.

How to write a proposal 

Read the project description carefully

If anything will put you out of the running in the competitive bidding process, it’s not reading the description of work or request for proposal carefully and making an error in your bid proposal. Is the work needed on an urgent basis? Is there a certain time frame mentioned? Is it a single project or a long-term contract? Often a description will have a very specific summary of the work that’s needed, and whatever they’re requesting, you need to address it in your proposal. So, before you do anything, read through the description and project requirements, then start preparing your document, referencing the details from the description, where possible.

Research the company

As discussed above, you should research the company you’re sending your proposal to before you start writing. This can involve looking through their website and social media presence, for example. Also, don’t hesitate to contact the company directly if you need more information and to find out exactly what they’re looking for. Chances are they’ll appreciate your interest and dedication to fulfilling the project description.

Highlight what sets you apart 

Bidding for a contract is a competitive process, here you’re essentially pitted against other freelancers and agencies. Therefore, you’ll need to make your proposal stand out in one way or another. The best way to do this is by being honest about what you offer that others can’t. This could be by highlighting a particular project of work that you’re particularly proud of, by mentioning a specific qualification you may have, or anything else that could set you apart and show you have the right skills.

Keep it brief

While you’ll generally want to include all the main points we’ve already discussed, make sure you remember to keep the proposal concise. Your potential client will be reading through several proposals, so they don’t want to trawl through masses of text to find the relevant details in your proposal. Keep your proposal short, focused, and clearly laid out for the best results.

Look at other proposals

One of the best ways to put together a good proposal is to look at what other people are sending. Do research online to see some examples, ask other freelancers and people in your network, and so on to get some ideas, then use the best ones to build your own winning bid proposal.

Use a proposal template

Creating an effective proposal takes time, and with no guarantee of landing the freelancer job. For this reason, using a pre-made bid proposal template can help you streamline the process, send out more proposals, and maximize your chances of landing work. Check out our extensive library of proposal templates.

Maximizing your chances of a successful proposal

When writing a bid proposal, it’s a good idea to try to think from the perspective of the client. Companies are likely to receive multiple different proposals for the same job from many freelancers and agencies for every freelancer job they post, so things can get competitive. To narrow down the selection process, most clients will look for certain things in a proposal. While the things they’re looking for will vary from job to job and client to client, there are a few final tips that will give you a good chance in most situations. Try to ensure that you:

  • Proofread - Go over your finalized proposal carefully to iron out any potential errors.
  • Personalize the proposal - Make sure you have a unique proposal with your own details and by showing you’ve properly read the project description.
  • Don’t put all your eggs in one basket - Find multiple freelancer jobs that suit your past work experience and skill set, then send proposals to them all.
  • Don’t spend too much time on one proposal - Using a tried-and-tested template can dramatically cut down the time you spend creating and sending proposals, helping you send more.

Creating a proposal is simple with Bonsai 

  • Build your proposal faster
  • Customize your proposal
  • Impress prospective clients

Proposal FAQs

FAQ 1 - What is the difference between a proposal and a quote?

When it comes to proposals vs quotes, which should you send? A proposal is usually sent in response to a request for proposal, and it will generally go into more details than a quote. Quotes are primarily used to give a quick cost estimate and fewer other details. There is some crossover between the two documents, though, and a detailed quote may end up looking a lot like a proposal.

FAQ 2 - How long should a proposal be?

There’s no right or wrong answer to this question. Every bid proposal will be different, and the appropriate length largely depends on the job description, the size of the contract you’re bidding for, the type of client, and personal preference. However, do always try to remember that the client will probably be going through multiple proposals, so being concise is usually better.

Frequently Asked Questions
Questions about this template.

What is proposal in freelancer with example?

Use Bonsai's pre-made templates as a reference for a freelancer proposal. Our templates are easy to customize according to your project/ job description. Be sure to include your relevant experience and why you are the perfect candidate for a job.

How do I write a bid for Upwork proposal?

State the core problem the client is trying to solve, tell them why you are the person to hire, show your relevant experience, and break down the estimated cost of working together.

Is there a difference between a bid and a proposal?

Detailed information is typically included in proposals, which emphasize proving value. Companies will submit bids for projects that include the estimated cost of completion. The construction sector frequently uses bids because they provide more information than estimates and quotes.