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Corporation Corp.
‍ Acme LLC.

Corporation Corp.

Acme LLC.

Corporation Corp.

Free Content Marketing Proposal Template

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Date: March 8th 2023



Acme LLC.

Corporation Corp.

This Contract is between Client (the "Client") and Acme LLC, a California limited liability company (the "Coach").

The Contract is dated January 23, 2023.


1.1 Project. The Client is hiring the Coach to develop a coaching relationship between the Client and Coach in order to cultivate the Client's personal, professional, or business goals and create a plan to achieve those goals through stimulating and creative interactions with the ultimate result of maximizing the Client's personal or professional potential.

1.2 Schedule. The Coach will begin work on February 1, 2023 and will continue until the work is completed. This Contract can be ended by either Client or Coach at any time, pursuant to the terms of Section 4, Term and Termination.

The Coach and Client will meet by video conference, 4 days per month for 2 hours.

1.3 Payment. The Client will pay the Coach an hourly rate of $150. Of this, the Client will pay the Coach $500.00 (USD) before work begins.

1.4 Expenses. The Client will reimburse the Coach's expenses. Expenses do not need to be pre-approved by the Client.

1.5 Invoices. The Coach will invoice the Client in accordance with the milestones in Section 1.3. The Client agrees to pay the amount owed within 15 days of receiving the invoice. Payment after that date will incur a late fee of 1.0% per month on the outstanding amount.

1.6 Support. The Coach will not be available by telephone, or email in between scheduled sessions.


- A coaching relationship is a partnership between two or more individuals or entities, like a teacher-student or coach-athlete relationship. Both the Client and Coach must uphold their obligations for the relationship to be successful.

- The Coach agrees to maintain the ethics and standards of behavior established by the International Coaching Federation (ICF).

- The Client acknowledges and agrees that coaching is a comprehensive process that may explore different areas of the Client's life, including work, finances, health, and relationships.

- The Client is responsible for implementing the insights and techniques learned from the Coach.


3.1 Overview. This section contains important promises between the parties.

3.2 Authority To Sign. Each party promises to the other party that it has the authority to enter into this Contract and to perform all of its obligations under this Contract.

3.3 Coach Has Right To Give Client Work Product. The Coach promises that it owns the work product, that the Coach is able to give the work product to the Client, and that no other party will claim that it owns the work product. If the Coach uses employees or subcontractors, the Coach also promises that these employees and subcontractors have signed contracts with the Coach giving the Coach any rights that the employees or subcontractors have related to the Coach's background IP and work product.

3.4 Coach Will Comply With Laws. The Coach promises that the manner it does this job, its work product, and any background IP it uses comply with applicable U.S. and foreign laws and regulations.

3.5 Work Product Does Not Infringe. The Coach promises that its work product does not and will not infringe on someone else's intellectual property rights, that the Coach has the right to let the Client use the background IP, and that this Contract does not and will not violate any contract that the Coach has entered into or will enter into with someone else.

3.7 Client-Supplied Material Does Not Infringe. If the Client provides the Coach with material to incorporate into the work product, the Client promises that this material does not infringe on someone else's intellectual property rights.


This Contract is ongoing until it expires or the work is completed. Either party may end this Contract for any reason by sending an email or letter to the other party, informing the recipient that the sender is ending the Contract and that the Contract will end in 7 days. The Contract officially ends once that time has passed. The party that is ending the Contract must provide notice by taking the steps explained in Section 9.4. The Coach must immediately stop working as soon as it receives this notice unless the notice says otherwise.

If either party ends this Contract before the Contract automatically ends, the Client will pay the Contractor for the work done up until when the Contract ends. The following sections don't end even after the Contract ends: 3 (Representations); 6 (Confidential Information); 7 (Limitation of Liability); 8 (Indemnity); and 9 (General).


The Client is hiring the Coach as an independent contractor. The following statements accurately reflect their relationship:

- The Coach will use its own equipment, tools, and material to do the work.

- The Client will not control how the job is performed on a day-to-day basis. Rather, the Coach is responsible for determining when, where, and how it will carry out the work.

- The Client will not provide the Coach with any training.

- The Client and the Coach do not have a partnership or employer-employee relationship.

- The Coach cannot enter into contracts, make promises, or act on behalf of the Client.

- The Coach is not entitled to the Client's benefits (e.g., group insurance, retirement benefits, retirement plans, vacation days).

- The Coach is responsible for its own taxes.

- The Client will not withhold social security and Medicare taxes or make payments for disability insurance, unemployment insurance, or workers compensation for the Coach or any of the Coach's employees or subcontractors.


6.1 Overview. This Contract imposes special restrictions on how the Client and the Coach must handle confidential information. These obligations are explained in this section.

6.2 The Client's Confidential Information. While working for the Client, the Coach may come across, or be given, Client information that is confidential. This is information like customer lists, business strategies, research & development notes, statistics about a website, and other information that is private. The Coach promises to treat this information as if it is the Coach's own confidential information. The Coach may use this information to do its job under this Contract, but not for anything else. For example, if the Client lets the Coach use a customer list to send out a newsletter, the Coach cannot use those email addresses for any other purpose. The one exception to this is if the Client gives the Coach written permission to use the information for another purpose, the Coach may use the information for that purpose, as well. When this Contract ends, the Coach must give back or destroy all confidential information, and confirm that it has done so. The Coach promises that it will not share confidential information with a third party, unless the Client gives the Coach written permission first. The Coach must continue to follow these obligations, even after the Contract ends. The Coach's responsibilities only stop if the Coach can show any of the following: (i) that the information was already public when the Coach came across it; (ii) the information became public after the Coach came across it, but not because of anything the Coach did or didn't do; (iii) the Coach already knew the information when the Coach came across it and the Coach didn't have any obligation to keep it secret; (iv) a third party provided the Coach with the information without requiring that the Coach keep it a secret; or (v) the Coach created the information on its own, without using anything belonging to the Client.

6.3 Third-Party Confidential Information. It's possible the Client and the Coach each have access to confidential information that belongs to third parties. The Client and the Coach each promise that it will not share with the other party confidential information that belongs to third parties, unless it is allowed to do so. If the Client or the Coach is allowed to share confidential information with the other party and does so, the sharing party promises to tell the other party in writing of any special restrictions regarding that information.


Neither party is liable for breach-of-contract damages that the breaching party could not reasonably have foreseen when it entered this Contract.


8.1 Overview. This section transfers certain risks between the parties if a third party sues or goes after the Client or the Coach or both. For example, if the Client gets sued for something that the Coach did, then the Coach may promise to come to the Client's defense or to reimburse the Client for any losses.

8.2 Client Indemnity. In this Contract, the Coach agrees to indemnify the Client (and its affiliates and their directors, officers, employees, and agents) from and against all liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of: (i) the work the Coach has done under this Contract; (ii) a breach by the Coach of its obligations under this Contract; or (iii) a breach by the Coach of the promises it is making in Section 3 (Representations).

8.3 Coach Indemnity. In this Contract, the Client agrees to indemnify the Coach (and its affiliates and their directors, officers, employees, and agents) from and against liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of a breach by the Client of its obligations under this Contract.


9.1 Assignment​. This Contract applies only to the Client and the Coach. Neither the Client nor the Coach can assign its rights or delegate its obligations under this Contract to a third-party (other than by will or intestate), without first receiving the other's written permission.

9.2 Arbitration. As the exclusive means of initiating adversarial proceedings to resolve any dispute arising under this Contract, a party may demand that the dispute be resolved by arbitration administered by the American Arbitration Association in accordance with its commercial arbitration rules.

9.3 Modification; Waiver. To change anything in this Contract, the Client and the Coach must agree to that change in writing and sign a document showing their contract. Neither party can waive its rights under this Contract or release the other party from its obligations under this Contract, unless the waiving party acknowledges it is doing so in writing and signs a document that says so.

9.4. Noticies.

(a) Over the course of this Contract, one party may need to send a notice to the other party. For the notice to be valid, it must be in writing and delivered in one of the following ways: personal delivery, email, or certified or registered mail (postage prepaid, return receipt requested). The notice must be delivered to the party's address listed at the end of this Contract or to another address that the party has provided in writing as an appropriate address to receive notice.

(b) The timing of when a notice is received can be very important. To avoid confusion, a valid notice is considered received as follows: (i) if delivered personally, it is considered received immediately; (ii) if delivered by email, it is considered received upon acknowledgement of receipt; (iii) if delivered by registered or certified mail (postage prepaid, return receipt requested), it is considered received upon receipt as indicated by the date on the signed receipt. If a party refuses to accept notice or if notice cannot be delivered because of a change in address for which no notice was given, then it is considered received when the notice is rejected or unable to be delivered. If the notice is received after 5:00pm on a business day at the location specified in the address for that party, or on a day that is not a business day, then the notice is considered received at 9:00am on the next business day.

9.5 Severability. This section deals with what happens if a portion of the Contract is found to be unenforceable. If that's the case, the unenforceable portion will be changed to the minimum extent necessary to make it enforceable, unless that change is not permitted by law, in which case the portion will be disregarded. If any portion of the Contract is changed or disregarded because it is unenforceable, the rest of the Contract is still enforceable.

9.6 Signatures. The Client and the Coach must sign this document using Bonsai's e-signing system. These electronic signatures count as originals for all purposes.

9.7 Governing Law. The validity, interpretation, construction and performance of this document shall be governed by the laws of the United States of America.

9.8 Entire Contract. This Contract represents the parties' final and complete understanding of this job and the subject matter discussed in this Contract. This Contract supersedes all other contracts (both written and oral) between the parties.



Acme LLC.

Corporation Corp.
Table of contents
Content Marketing Proposal Template
Use this content marketing proposal now for free

As online marketing techniques are taking over, traditional marketing techniques are becoming less effective. Content marketing is a "strategic approach to creating and distributing valuable and relevant content consistently to attract a defined audience, with the aim to drive profitable customer action," according to the Content Marketing Institute. Thus, with content marketing, you are tasked with attracting an audience that will eventually spend on the products or services listed on the website.

Owing to the stiff competition in the business world, most people are turning to online marketing to reach out to more people and consequently increase their sales. That means, your freelance career in content marketing is going to thrive in the days to come. It’s good news for freelancers who are still trying to gain stability in the business as there will be more projects to work on. 

Nevertheless, you need to equip yourself with the right skills and develop great content strategies to compete effectively. Getting to learn different ways of creating content that effectively markets is a plus for you, but going the extra mile to precisely highlight your skills and expertise on the proposal can convince a client to hire you. That’s why it’s essential to design a proposal that stands above the rest. 

If you’re drafting your first proposal, you may find it challenging to put the information together. However, you don’t need to panic, as there are several content marketing proposal template PDFs that can help you design one without straining. The good thing is that a content marketing proposal template comes in the correct structure and format. 

Therefore, you only need to add the necessary details to make it complete. Even so, it’s not as easy as it may seem. 

You need to put a little more effort to soar above the rest. On that note, ensure you give your content marketing proposal template a few tweaks to make it unique. Other freelancers might use the same template, and it would be absurd if you end up with a similar proposal. So get the best content marketing proposal template and fine-tune it to match the project requirements.

How useful is the content marketing proposal template? It breaks the ice with prospective clients, allowing you to develop a business relationship. So you can’t work without one if at all you want to make it in the freelance world. The client will get to know about your expertise in the field through the content marketing proposal template, and so, if you’d like to capture their attention, be sure to have one.

Content Marketing Proposal Template
Image source: sampletemplates.com

So, how do you draft a content marketing proposal sample that will bring in business? What will you consider? You need to ask yourself such questions before choosing a template. Remember, not all templates will address the specific areas of the project. Therefore, take time to choose the best.

Here are a few things to consider when drafting a content marketing proposal sample:

1. Consider aesthetics in the content marketing proposal template

Make sure that your marketing proposal has a well-designed cover. This action is the first thing the prospective client will see. In fact, the entire document should be structured in such a way that it is pleasing to the eye, with considerations made with fonts, colors, and images. If the content marketing proposal template isn't attractive at first sight, your marketing proposal will start with a struggle.

Whether you like it or not, a client will judge your content marketing proposal sample based on what they see first. If you’re cover doesn’t have anything pleasing to the eye, a client may not even bother reading through the entire proposal no matter how good it may be. 

Usually, clients go through several proposals, and they want something that quickly gives them a clue. Since it’s a competition, it’s advisable to ensure your content marketing proposal sample is easily noticeable from the rest.

2. Add your objectives to the content marketing proposal template

The marketing proposal should identify the needs of the client. Goals are the main focal point of the content marketing proposal sample. You are, in essence, telling them that you know their pains and you have the solutions concerning content marketing. Your marketing proposal shouldn't have the prospective client wondering where they come in. By focusing on their needs, you give a clear impression of what you are trying to accomplish. Thus, know your goals before you draft the document. This action allows you to focus on what the prospective clients find essential. Knowing that you have an idea of what they need gives you leverage towards success. If you are promising traffic, then use our SEO contract template.

Most clients are interested in knowing what you’re bringing to their business. They would like to know if they’ll achieve their goals by hiring you to take up the content marketing role in their enterprise. Therefore, ensure you highlight some of the milestones you’ll help the client to achieve in the content marketing proposal sample. As you do this, keep in mind that the client wants to see results. 

So, don’t promise what you can’t deliver. Of course, you’d like to impress the client by showing them how beneficial you’ll be to their business but be honest for a long-lasting relationship.

3. Data gathering and discovery process with the content marketing proposal template

The main aim of data gathering and discovery process is to identify the target audience and keywords. A widely recommended technique is to consider buyer persona integration, search result analysis, keyword search estimates and competitive link profiles. This process assists you in developing a content marketing proposal template that will resonate with the client's experience in the industry.

  • Buyer personas assist in understanding the target audience, thus allowing you to produce content that will have the best chances of converting traffic to sales.
  • Keyword search estimates assist in understanding phrases related to your client (the volume and competitiveness). The forecast also helps in determining the kind of content production necessary to be seen on the first pages of search engine result pages (SERP).
  • Competitive link analysis will give a list of links to get your strategy going.
  • Competitive search results analysis provides the understanding of the necessary content marketing needs. This approach is based on keyword targeting.

These four factors will help you develop a more in-depth understanding of what your client needs, and the industry as a whole. Other materials you can consider during the discovery phase include; existing marketing collateral, industry publications, site analytics data as well as events and shows.

Content Marketing Proposal Template Sample
Image source: onlinecashsource.org

4. Outline the initial program work in your content marketing proposal template

Before starting off on the content initiative, analyze the site structure and observe how the pages can be optimized. Look for opportunities that will add to conversion opportunities. A good strategy is determining how track-able lead opportunities are as well as measuring performance. You can include these strategies in the content marketing proposal sample. These techniques will help you maximize on the project's success. Always keep in mind that you’re competing against hundreds of freelancers. Therefore, do your best to outshine them.

5. Reporting and analysis of your content marketing proposals

Some of your assets have created time to grow and produce results. Thus, look back at what has worked, what hasn't, and you can gauge your next strategies based on these reports. Creating content without a plan will immensely contribute to the program's failure. This move will give you a clear picture of what strategies you will include in your content marketing proposal in a bid to convince the prospective clients that you are flexible in your methods and that you evolve with time.

Final thoughts

Though not comprehensive, this short list will provide some insight on developing your content marketing proposal in a bid to secure the clients you are targeting.

Frequently Asked Questions

Questions about this template.