With smartphones, widespread availability of broadband internet and better internet speeds, YouTube marketing has exploded into a mega-niche over the past few years. From personal vlogs to educational videos and current events being shared widely over the video channel, YouTube has positioned itself as a number one platform for internet marketing.
As an internet marketing consultant, it is possible to find yourself handling more Youtube marketing proposal PDFs in the coming years as more businesses take up the practice to get a slice of the hundreds of millions of users who are on YouTube. However, what does it take for the YouTube marketing proposal to be effective in getting you through the client's door? There are crucial elements that should not miss out from the document if it is to bring you the business you are looking for effectively.
Whether you’re writing your first proposal or have done several of them in the past, it takes skills to write a YouTube marketing proposal PDF that convinces a client that you’re the perfect fit for the job. Of course, that doesn’t mean that you need to undertake some specialized training to know how to write one, but knowing what makes a good YouTube marketing proposal PDF gives an edge over the rest.
Fortunately, there are several YouTube marketing proposal PDF samples available online. Therefore, you can borrow ideas and make a proposal that wins a client. Even better, there are YouTube marketing proposal PDF templates that you can quickly complete with correct details and get your proposal ready. Even then, you should always modify the template to address the client’s specific needs and make your proposal unique.
Since we have several templates to choose from, it’s essential to know the nitty-gritty of a good proposal so that it’s easier for you to get the best. Before taking it too far, a good YouTube marketing proposal PDF template shouldn’t be complicated. A client should be able to read through your proposal without much struggle. They may want to go through all the proposals sent by other freelancers, and so they don’t have time to dig information from the document.
That said, what makes a good YouTube marketing proposal PDF? Let’s take a look below.
As with all proposals, a brief but relevant introduction is key to getting things started. Your Youtube marketing proposal PDF should start off with a brief description of the power that YouTube marketing offers the client regarding marketing. It is important to touch on significant numbers on the size of the industry, giving the client an overview of the potential revenue they can earn from YouTube marketing.
Well, the client already knows a lot about the role, but it’s not a bad idea to talk briefly about it. It shows your prowess in the field, causing the client to have confidence in your services.
By talking about the current trends in YouTube marketing, you demonstrate to the client that you know the strategies that would work at a particular time. As such, the client won’t hesitate to absorb you into their system.
This introduction should also touch on your strengths as a YouTube marketer. Touch lightly on the benefits the client will enjoy while working with you, as well as on the successes you have had with previous clients. It would be prudent to include a portfolio of your work right after this introductory segment.
As you already know, a YouTube marketing proposal PDF is meant to market your skills and expertise to the client. So, you can’t close the introduction without highlighting your strengths. It’s part of the reasons a client may consider hiring you to take up the role.
On the next segment of the proposal, discuss which marketing approaches you will be using to deliver results. YouTube is a potential marketing powerhouse that should be leveraged with skill; otherwise, you will be looking at zero numbers and empty promises to your client. Explain how you will incorporate quality video production with effective promotion strategies. Your marketing strategies should be in line with the client's business goals; you shouldn't just list the savviest approaches as a means of showing off how much you know.
Most clients have goals like increased brand awareness, improved reputations, improved market qualified leads and increased overall sales. You will only know about the client's business goals and needs through research. Once you understand your client’s business needs, your approach should capitalize on these needs.
In most cases, a client would like to know how you’ll help them achieve their business goals through YouTube marketing. Therefore, as you draft your strategies, make sure you’re addressing the client’s specific needs. You only get to know a client’s objectives by reading through their project description and understanding the role they expect you to play in case you’re hired. Most freelancers make a mistake of not paying attention to the clients' details concerning the roles they expect the freelancer to play and end up messing up in this section of the proposal..
So, don’t be this kind of a freelancer. Additionally, keep in mind that at the end of the day, the client expects results. Therefore, don’t promise more than you can deliver.
You will have to discuss your proposed solutions in the YouTube marketing proposal. The proposed solutions will be based on the goals and needs of the client, on which you based your marketing approach.
Like, how will the client benefit from the services you’re offering? Apart from going through your skills to check whether they match the given role, the client wants to know the solutions you’re bringing to their business. What will they gain in the long run? Will their sales go up or get higher traffic to their sites? You should answer such questions in this section.
Even so, be honest and don’t try to please the client with empty words. They expect to see results, and they'll not be happy if you don't deliver. The solutions may include:
Your company will perform qualitative and quantitative research on which the YouTube marketing approach will be based. You may have to analyze the client's current branding, campaigns, and messages. You may have to undertake surveys with the existing customers and the target audience to identify which stages of your marketing funnel will benefit the most.
The Youtube marketing proposal PDF will serve as the framework for the marketing strategy development while addressing aspects like funnel position, target audience, desired actions, competition analysis as well as promotion opportunities.
The proposal will lay a framework for the initial annual schedule for topics, productions, and promotions. The timeline should include specific topics for videos as well as dates for delivery of scripts, storyboards, finished videos and promotional campaigns.
The marketing proposal will then delve into the production and promotion phase after specifying how and when the content is laid out for that calendar year. This phase is ongoing and thus, cannot be conclusively exhausted within the YouTube marketing proposal.
You should conclude the YouTube marketing proposal with the pricing details for the development and deployment of the marketing strategies. You should also specify the terms, schedules, and channels for payment. Finally, conclude with the acceptance clause where both parties will sign the document, signifying that the YouTube marketing proposal is valid and binding.