With smartphones, widespread availability of broadband internet and better internet speeds, YouTube marketing has exploded into a mega-niche over the past few years. From personal vlogs to educational videos and current events being shared widely over the video channel, YouTube has positioned itself as a number one platform for internet marketing.
As an internet marketing consultant, it is possible to find yourself handling more marketing proposals in the coming years as more businesses take up the practice to get a slice of the hundreds of millions of users who are on YouTube. However, what does it take for the YouTube marketing proposal to be effective in getting you through the client's door? There are crucial elements that should not miss out from the document if it is to bring you the business you are looking for effectively.
As with all proposals, a brief but relevant introduction is key to getting things started. Your proposal should start off with a brief description of the power that YouTube marketing offers the client regarding marketing. It is important to touch on significant numbers on the size of the industry, giving the client an overview of the potential revenue they can earn from YouTube marketing.
This introduction should also touch on your strengths as a YouTube marketer. Touch lightly on the benefits the client will enjoy while working with you, as well as on the successes you have had with previous clients. It would be prudent to include a portfolio of your work right after this introductory segment.
On the next segment of the proposal, discuss which marketing approaches you will be using to deliver results. YouTube is a potential marketing powerhouse that should be leveraged with skill; otherwise, you will be looking at zero numbers and empty promises to your client. Explain how you will incorporate quality video production with effective promotion strategies. Your marketing strategies should be in line with the client's business goals; you shouldn't just list the savviest approaches as a means of showing off how much you know. Most clients have goals like increased brand awareness, improved reputations, improved market qualified leads and increased overall sales. You will only know about the client's business goals and needs through research. Once you understand your client’s business needs, your approach should capitalize on these needs.
You will have to discuss your proposed solutions in the YouTube marketing proposal. The proposed solutions will be based on the goals and needs of the client, on which you based your marketing approach. The solutions may include:
Your company will perform qualitative and quantitative research on which the YouTube marketing approach will be based. You may have to analyze the client's current branding, campaigns, and messages. You may have to undertake surveys with the existing customers and the target audience to identify which stages of your marketing funnel will benefit the most.
The proposal will serve as the framework for the marketing strategy development while addressing aspects like funnel position, target audience, desired actions, competition analysis as well as promotion opportunities.
The proposal will lay a framework for the initial annual schedule for topics, productions, and promotions. The timeline should include specific topics for videos as well as dates for delivery of scripts, storyboards, finished videos and promotional campaigns.
The marketing proposal will then delve into the production and promotion phase after specifying how and when the content is laid out for that calendar year. This phase is ongoing and thus, cannot be conclusively exhausted within the YouTube marketing proposal.
You should conclude the YouTube marketing proposal with the pricing details for the development and deployment of the marketing strategies. You should also specify the terms, schedules, and channels for payment. Finally, conclude with the acceptance clause where both parties will sign the document, signifying that the YouTube marketing proposal is valid and binding.