/5 - votes
Downloaded times
Use template
Legally vetted
Track opens & views


Corporation Corp.
‍ Acme LLC.

Corporation Corp.

Acme LLC.

Corporation Corp.

Free Product Sales Proposal Sample (PDF)

Fully editable with custom branding and templated offering.

Bonsai has helped create 1,023,928 documents and counting.

Trusted by 500,000+
business owners

“My best friend in scaling my business

Like putting my finances on auto-pilot”

Bonsai does the hard work”

Everything is streamlined”

Huge timesaver”

It’s been the most stress-free year of my life!”

I feel more confident”

Backbone of my business”

“So simple”

“Clients love how easy my systems are

A must-have!”

“I do less admin and do more of what I love

“Worry-free contracts and invoices

“It pays for itself”

Great customer service!”

A life-saver!”

Clients take me more seriously”

“I upped my rates and won more clients

Date: March 8th 2023



Acme LLC.

Corporation Corp.

This Contract is between Client (the "Client") and Acme LLC, a California limited liability company (the "Coach").

The Contract is dated January 23, 2023.


1.1 Project. The Client is hiring the Coach to develop a coaching relationship between the Client and Coach in order to cultivate the Client's personal, professional, or business goals and create a plan to achieve those goals through stimulating and creative interactions with the ultimate result of maximizing the Client's personal or professional potential.

1.2 Schedule. The Coach will begin work on February 1, 2023 and will continue until the work is completed. This Contract can be ended by either Client or Coach at any time, pursuant to the terms of Section 4, Term and Termination.

The Coach and Client will meet by video conference, 4 days per month for 2 hours.

1.3 Payment. The Client will pay the Coach an hourly rate of $150. Of this, the Client will pay the Coach $500.00 (USD) before work begins.

1.4 Expenses. The Client will reimburse the Coach's expenses. Expenses do not need to be pre-approved by the Client.

1.5 Invoices. The Coach will invoice the Client in accordance with the milestones in Section 1.3. The Client agrees to pay the amount owed within 15 days of receiving the invoice. Payment after that date will incur a late fee of 1.0% per month on the outstanding amount.

1.6 Support. The Coach will not be available by telephone, or email in between scheduled sessions.


- A coaching relationship is a partnership between two or more individuals or entities, like a teacher-student or coach-athlete relationship. Both the Client and Coach must uphold their obligations for the relationship to be successful.

- The Coach agrees to maintain the ethics and standards of behavior established by the International Coaching Federation (ICF).

- The Client acknowledges and agrees that coaching is a comprehensive process that may explore different areas of the Client's life, including work, finances, health, and relationships.

- The Client is responsible for implementing the insights and techniques learned from the Coach.


3.1 Overview. This section contains important promises between the parties.

3.2 Authority To Sign. Each party promises to the other party that it has the authority to enter into this Contract and to perform all of its obligations under this Contract.

3.3 Coach Has Right To Give Client Work Product. The Coach promises that it owns the work product, that the Coach is able to give the work product to the Client, and that no other party will claim that it owns the work product. If the Coach uses employees or subcontractors, the Coach also promises that these employees and subcontractors have signed contracts with the Coach giving the Coach any rights that the employees or subcontractors have related to the Coach's background IP and work product.

3.4 Coach Will Comply With Laws. The Coach promises that the manner it does this job, its work product, and any background IP it uses comply with applicable U.S. and foreign laws and regulations.

3.5 Work Product Does Not Infringe. The Coach promises that its work product does not and will not infringe on someone else's intellectual property rights, that the Coach has the right to let the Client use the background IP, and that this Contract does not and will not violate any contract that the Coach has entered into or will enter into with someone else.

3.7 Client-Supplied Material Does Not Infringe. If the Client provides the Coach with material to incorporate into the work product, the Client promises that this material does not infringe on someone else's intellectual property rights.


This Contract is ongoing until it expires or the work is completed. Either party may end this Contract for any reason by sending an email or letter to the other party, informing the recipient that the sender is ending the Contract and that the Contract will end in 7 days. The Contract officially ends once that time has passed. The party that is ending the Contract must provide notice by taking the steps explained in Section 9.4. The Coach must immediately stop working as soon as it receives this notice unless the notice says otherwise.

If either party ends this Contract before the Contract automatically ends, the Client will pay the Contractor for the work done up until when the Contract ends. The following sections don't end even after the Contract ends: 3 (Representations); 6 (Confidential Information); 7 (Limitation of Liability); 8 (Indemnity); and 9 (General).


The Client is hiring the Coach as an independent contractor. The following statements accurately reflect their relationship:

- The Coach will use its own equipment, tools, and material to do the work.

- The Client will not control how the job is performed on a day-to-day basis. Rather, the Coach is responsible for determining when, where, and how it will carry out the work.

- The Client will not provide the Coach with any training.

- The Client and the Coach do not have a partnership or employer-employee relationship.

- The Coach cannot enter into contracts, make promises, or act on behalf of the Client.

- The Coach is not entitled to the Client's benefits (e.g., group insurance, retirement benefits, retirement plans, vacation days).

- The Coach is responsible for its own taxes.

- The Client will not withhold social security and Medicare taxes or make payments for disability insurance, unemployment insurance, or workers compensation for the Coach or any of the Coach's employees or subcontractors.


6.1 Overview. This Contract imposes special restrictions on how the Client and the Coach must handle confidential information. These obligations are explained in this section.

6.2 The Client's Confidential Information. While working for the Client, the Coach may come across, or be given, Client information that is confidential. This is information like customer lists, business strategies, research & development notes, statistics about a website, and other information that is private. The Coach promises to treat this information as if it is the Coach's own confidential information. The Coach may use this information to do its job under this Contract, but not for anything else. For example, if the Client lets the Coach use a customer list to send out a newsletter, the Coach cannot use those email addresses for any other purpose. The one exception to this is if the Client gives the Coach written permission to use the information for another purpose, the Coach may use the information for that purpose, as well. When this Contract ends, the Coach must give back or destroy all confidential information, and confirm that it has done so. The Coach promises that it will not share confidential information with a third party, unless the Client gives the Coach written permission first. The Coach must continue to follow these obligations, even after the Contract ends. The Coach's responsibilities only stop if the Coach can show any of the following: (i) that the information was already public when the Coach came across it; (ii) the information became public after the Coach came across it, but not because of anything the Coach did or didn't do; (iii) the Coach already knew the information when the Coach came across it and the Coach didn't have any obligation to keep it secret; (iv) a third party provided the Coach with the information without requiring that the Coach keep it a secret; or (v) the Coach created the information on its own, without using anything belonging to the Client.

6.3 Third-Party Confidential Information. It's possible the Client and the Coach each have access to confidential information that belongs to third parties. The Client and the Coach each promise that it will not share with the other party confidential information that belongs to third parties, unless it is allowed to do so. If the Client or the Coach is allowed to share confidential information with the other party and does so, the sharing party promises to tell the other party in writing of any special restrictions regarding that information.


Neither party is liable for breach-of-contract damages that the breaching party could not reasonably have foreseen when it entered this Contract.


8.1 Overview. This section transfers certain risks between the parties if a third party sues or goes after the Client or the Coach or both. For example, if the Client gets sued for something that the Coach did, then the Coach may promise to come to the Client's defense or to reimburse the Client for any losses.

8.2 Client Indemnity. In this Contract, the Coach agrees to indemnify the Client (and its affiliates and their directors, officers, employees, and agents) from and against all liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of: (i) the work the Coach has done under this Contract; (ii) a breach by the Coach of its obligations under this Contract; or (iii) a breach by the Coach of the promises it is making in Section 3 (Representations).

8.3 Coach Indemnity. In this Contract, the Client agrees to indemnify the Coach (and its affiliates and their directors, officers, employees, and agents) from and against liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of a breach by the Client of its obligations under this Contract.


9.1 Assignment​. This Contract applies only to the Client and the Coach. Neither the Client nor the Coach can assign its rights or delegate its obligations under this Contract to a third-party (other than by will or intestate), without first receiving the other's written permission.

9.2 Arbitration. As the exclusive means of initiating adversarial proceedings to resolve any dispute arising under this Contract, a party may demand that the dispute be resolved by arbitration administered by the American Arbitration Association in accordance with its commercial arbitration rules.

9.3 Modification; Waiver. To change anything in this Contract, the Client and the Coach must agree to that change in writing and sign a document showing their contract. Neither party can waive its rights under this Contract or release the other party from its obligations under this Contract, unless the waiving party acknowledges it is doing so in writing and signs a document that says so.

9.4. Noticies.

(a) Over the course of this Contract, one party may need to send a notice to the other party. For the notice to be valid, it must be in writing and delivered in one of the following ways: personal delivery, email, or certified or registered mail (postage prepaid, return receipt requested). The notice must be delivered to the party's address listed at the end of this Contract or to another address that the party has provided in writing as an appropriate address to receive notice.

(b) The timing of when a notice is received can be very important. To avoid confusion, a valid notice is considered received as follows: (i) if delivered personally, it is considered received immediately; (ii) if delivered by email, it is considered received upon acknowledgement of receipt; (iii) if delivered by registered or certified mail (postage prepaid, return receipt requested), it is considered received upon receipt as indicated by the date on the signed receipt. If a party refuses to accept notice or if notice cannot be delivered because of a change in address for which no notice was given, then it is considered received when the notice is rejected or unable to be delivered. If the notice is received after 5:00pm on a business day at the location specified in the address for that party, or on a day that is not a business day, then the notice is considered received at 9:00am on the next business day.

9.5 Severability. This section deals with what happens if a portion of the Contract is found to be unenforceable. If that's the case, the unenforceable portion will be changed to the minimum extent necessary to make it enforceable, unless that change is not permitted by law, in which case the portion will be disregarded. If any portion of the Contract is changed or disregarded because it is unenforceable, the rest of the Contract is still enforceable.

9.6 Signatures. The Client and the Coach must sign this document using Bonsai's e-signing system. These electronic signatures count as originals for all purposes.

9.7 Governing Law. The validity, interpretation, construction and performance of this document shall be governed by the laws of the United States of America.

9.8 Entire Contract. This Contract represents the parties' final and complete understanding of this job and the subject matter discussed in this Contract. This Contract supersedes all other contracts (both written and oral) between the parties.



Acme LLC.

Corporation Corp.
Table of contents

What is a Product Sales Proposal?

A product sales proposal is a document that spells out the functionality and benefits of a product to a potential client. It outlines the product’s cost and features to influence the buyer into making a purchase. 

A sales proposal is essentially a persuasive pitch for your product. You want to convince prospective buyers about your product’s utility by highlighting and solving their pain points with its features. 

A professional sales proposal allows you to:

  • Convey how well you understand your prospective client’s requirements
  • Convince your leads that your product is an ideal solution for their needs
  • Position your product as a unique and advanced solution compared to alternatives
  • Nudge your prospects towards an informed decision and cut their research time by half 

Creating a sales proposal from scratch every time a potential client shows interest is a big ask. That’s where a sales proposal template comes in handy. Sales proposal templates provide the foundation for you to create a bespoke proposal for individual clients. 

With a compelling product sales proposal template, you’re all set to convert more leads into clients. Jump to the next section to find out what the best sales proposals include. 

Note: Sign up for Bonsai to access this product sales proposal template for free. 

tips on writing a product sales proposal
Bonsai creates client-winning proposal templates

What to Include in the Product Sales Proposal?

The perfect sales proposal should position your product as a gamechanger for your prospective customers, and a solution to their problems. 

Drafting a quality product sales proposal is not about guesswork. You have to be precise and persuasive without sounding pushy. Before we jump into how to create this flawless proposal, let’s look at the outline you can follow for your pitch. 

Cover letter

It’s a good idea to include a brief overview of your company background in your sample sales proposal. Typically, this remains consistent with every proposal you send out.

Write a brief, yet persuasive cover letter detailing your company’s story along with the details of your product. Use the cover letter as an opportunity to show your prospects why you’re pitching and how this pitch will be worth their time. 

Share an original story that aligns with your unique product and brand personality–you can even include a catchy tagline if you’ve got one. 

how to write a cover letter for product sales proposal

Challenges and goals

The next part of your product sales proposal template should focus on your potential client. A golden rule for pitching a product is to gain a deep understanding of the prospects before sending them your proposal. This extra effort will allow you to customize the written document with finer details about each prospective client, and how you understand their problem—making it more impactful. 

If you’re sending identical proposals to tens of potential customers without covering their individual needs, you run the risk of losing more deals than you close.

Invest your time in understanding their objectives–this will enable you to deliver exactly what they’re looking for with a winning sales proposal for your product. 

Here are some questions to guide your customer and market research success:

  • What are the biggest challenges your target buyers are trying to overcome?
  • How well do you understand these roadblocks to eliminate them ultimately?
  • How can your product help them face and overcome these hurdles effectively?
  • What gives your product an edge over its competitors in the market?

Ask these questions and more along the lines to identify what your ideal client needs—and double down on it. 

Proposed solutions

Once you’ve outlined the biggest pain points of your prospective clients, it’s time to offer the best solutions. This part is the nuts and bolts of your product sales proposal template. It tells your clients exactly how you can handle their challenges and fulfill their objectives. 

This segment conveys your expertise as a product sales representative–it’s where you flex your sales muscles, so to speak. It’s time to show that you know your stuff–this can make or break the deal for you. 

So, spell out the buyer’s needs and position your product as the ideal solution—going to great lengths to explain why and how. It’s your chance to win the sale. 

One of the must-follow tips to ace this part of your product sales proposal is to think from your prospect’s perspective. Consider their questions, doubts, and concerns. Answer them with creativity and clarity. 

Social proof

Now that your product sales proposal has presented the merits of using your product, add more weight to your sales pitch with social proof. 

Did you know that 82% of Americans consult their acquaintances for product recommendations before finalizing any purchase? Including testimonials from past and existing customers can significantly improve your chances of selling your product. 

Demonstrate the utility of your product through reviews and case studies to add more weight to your sales proposal. Build trust and become a reliable business for your prospects. 

adding social proof and some product details


After all is said and done, it ultimately boils down to your product’s pricing. The cost can either turn things in your favor or take the sale away from you. 

With so much riding on the pricing section, how do you finalize the best cost for your clients? Simple–with a budget discussion. 

Communicating transparently and concisely is one of the best tips to tackle the pricing problem. Discussing budget expectations with new prospects can qualify the lead and allow you to customize the pricing plan. 

Unlike a service provider, you can’t easily change the fees per the client's expectations. You can offer a potential customer different pricing options based on their circumstances–such as the option to pay in installments or a discounted rate if bought in bulk. You can also break down these pricing plans to highlight the unique value of each option. Buyers can then decide on their own.

Bonsai top tip: While you can present the product cost in either bullet lists or tables, the latter enhances readability and works best to distinguish each pricing plan. 

Closing Statement

You can really pack a punch and win over a prospective client by concluding your sales proposal on a strong note. This is your chance to tell them what’s next

Neatly summarize your sample sales proposal and include a brief overview of the next steps. This can include a glimpse of your sales contract, your onboarding process, and support cycle. 

Adding a strong CTA to wrap it up will tell the buyer exactly what to do after they’re done reviewing the proposal—increasing your chances of closing the deal faster. 

How to Write a Product Sales Proposal?

Writing a sales proposal
is so much more than just writing. It requires dedicated effort to understand your customers on a deeper level, create a compelling narrative about your product, and give them the confidence to buy from your business. 

All of this is made ten times harder by not having a reliable sales proposal sample. However, if you decide to go it alone–here are some tips:

Write to convince and proofread

Most sales proposal templates are bland and boring. You can make yours stand out with punchy copy, imagery and relatable content. 

Write like you're talking to a prospective client and tap into all their pain points. Paint a picture of their daily lives where they struggle to get things done. Then, introduce your product as the ultimate solution.

You can follow copywriting formulas to connect better with your prospects and compel them into purchasing your product. 

Once you're done drafting, don't forget to proofread. A typo here and a formatting error there can be a huge bummer. Don't let your pitch turn clients off, and carefully screen your template proposals for any errors. Proofreading will also help you clean up your pitch and eliminate all fluff. 

Include a strong USP

A product sales proposal sample is virtually incomplete without a gripping unique selling proposition. This USP statement sets your business apart from your competition and highlights your unique advantage.

However, the USP statement is more than just a tagline. It’s the cornerstone of your product marketing. Here’s why using your USP to develop a tagline helps you cut through the clutter of hundreds of sales proposals:

  • It summarizes the utility of your product in a line
  • It creates more confidence in the promise you’re delivering
  • It defines your uniqueness and distinguishes your business

Identify your powerful USP to win over your leads in a snap!

Create an appealing design

An excellent sales proposal template is made all the more memorable by a spectacular design to impress your prospective client. Sales proposal design impacts its readability and impact—which ultimately affects your chances of closing the sale. 

A professional design for your sales proposal sample PDF allows you to deliver a great proposal every time. So, after you’ve finalized all the content sections of your template, jazz it up in Google Docs or Microsoft Word and convert it into a stunning product sales proposal template. 

Here’s how you can make the content pop with excellent presentation in an effective sales proposal:

  • Fonts and sizes: maintain consistency across the document with a predefined typeface and font sizes for your titles, headings, and standard text
  • Color palette: wow your potential clients with a unique color palette that presents your product’s branding and improves the ease of reading
  • Graphics and images: make your product sales proposal sample PDF as exciting as possible with high-quality images and infographics of your product

You can use Canva or Adobe Photoshop tools to add the visual element to your proposal templates

Creating a Product Sales Proposal is Simple with Bonsai 

Drafting a convincing sales proposal is not everyone’s cup of tea. If you’d rather spend your time working on what you love, then Bonsai is the tool for you. 

With its professionally designed and creatively written templates for product sales proposals or purchase orders, Bonsai covers all bases for any business relationship. Getting started is easy:

  1. Sign up for free to Bonsai
  2. Pick the best sales proposal template for your project
  3. Customize your template as per your pitch

Bonsai makes selling to new clients as easy as it should be. Use this free template and browse through many other documents like invoice and contract templates on this intuitive platform built for freelancers and small businesses. 

Product Sales Proposal FAQs

How do you write a product sales proposal?

Creating a product sales proposal is not as daunting as it may seem. These proven tips will help you crack the code for an effective sales proposal:

  • Put the prospect’s pain points first, and drive home a solution that’s bespoke to them
  • Create a strong USP for your product to present it as the ultimate solution
  • Make an impressive design for your proposal and increase your chances of landing the deal

Remember to keep the focus on your buyer and personalize your template proposal to the maximum extent. 

What should a product sales proposal sample pdf include?

A product sales proposal should ideally include:

  • Cover letter
  • Challenges and goals
  • Proposed solutions
  • Social proof
  • Pricing 
  • Closing statement

Create a sales proposal template including these components. You can customize your business proposal template as per every prospective buyer’s specific challenges and needs.

Frequently Asked Questions

Questions about this template.

How do you write a product sales proposal?

Write your sales proposal in 6 easy steps. Create an account with Bonsai. Customize our pre-made template by introducing yourself, explain the problem, list the scope of work, price or cost of engagement and outline the deliverables.

What is a product sales proposal?

Essentially, a sales proposal is a pitch for your goods. A product sales proposal is a document that explains to a potential customer the features and advantages of a product. To persuade the customer to buy, it describes the product's price and characteristics.

What are the five parts of a written sales proposal?

The five parts of a sales proposal is details of the work, an executive summary, a good reason to start right away, an outline/timeline of the phases, and a convincing design