Free PR Proposal Template

Fully editable with custom branding and templated offering.

Free PR Proposal Template

Fully editable with custom branding and templated offering.


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First Name
Last Name
Acme LLC.
First Name
Last Name
Corporation Corp.
First Name
Last Name
Acme LLC.
First Name
Last Name
Corporation Corp.

Free PR Proposal Template

Fully editable with custom branding and templated offering.

Free PR Proposal Template

Fully editable with custom branding and templated offering.

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Date: March 8th 2023



Acme LLC.

Corporation Corp.

This Contract is between Client (the "Client") and Acme LLC, a California limited liability company (the "Coach").

The Contract is dated January 23, 2023.


1.1 Project. The Client is hiring the Coach to develop a coaching relationship between the Client and Coach in order to cultivate the Client's personal, professional, or business goals and create a plan to achieve those goals through stimulating and creative interactions with the ultimate result of maximizing the Client's personal or professional potential.

1.2 Schedule. The Coach will begin work on February 1, 2023 and will continue until the work is completed. This Contract can be ended by either Client or Coach at any time, pursuant to the terms of Section 4, Term and Termination.

The Coach and Client will meet by video conference, 4 days per month for 2 hours.

1.3 Payment. The Client will pay the Coach an hourly rate of $150. Of this, the Client will pay the Coach $500.00 (USD) before work begins.

1.4 Expenses. The Client will reimburse the Coach's expenses. Expenses do not need to be pre-approved by the Client.

1.5 Invoices. The Coach will invoice the Client in accordance with the milestones in Section 1.3. The Client agrees to pay the amount owed within 15 days of receiving the invoice. Payment after that date will incur a late fee of 1.0% per month on the outstanding amount.

1.6 Support. The Coach will not be available by telephone, or email in between scheduled sessions.


- A coaching relationship is a partnership between two or more individuals or entities, like a teacher-student or coach-athlete relationship. Both the Client and Coach must uphold their obligations for the relationship to be successful.

- The Coach agrees to maintain the ethics and standards of behavior established by the International Coaching Federation (ICF).

- The Client acknowledges and agrees that coaching is a comprehensive process that may explore different areas of the Client's life, including work, finances, health, and relationships.

- The Client is responsible for implementing the insights and techniques learned from the Coach.


3.1 Overview. This section contains important promises between the parties.

3.2 Authority To Sign. Each party promises to the other party that it has the authority to enter into this Contract and to perform all of its obligations under this Contract.

3.3 Coach Has Right To Give Client Work Product. The Coach promises that it owns the work product, that the Coach is able to give the work product to the Client, and that no other party will claim that it owns the work product. If the Coach uses employees or subcontractors, the Coach also promises that these employees and subcontractors have signed contracts with the Coach giving the Coach any rights that the employees or subcontractors have related to the Coach's background IP and work product.

3.4 Coach Will Comply With Laws. The Coach promises that the manner it does this job, its work product, and any background IP it uses comply with applicable U.S. and foreign laws and regulations.

3.5 Work Product Does Not Infringe. The Coach promises that its work product does not and will not infringe on someone else's intellectual property rights, that the Coach has the right to let the Client use the background IP, and that this Contract does not and will not violate any contract that the Coach has entered into or will enter into with someone else.

3.7 Client-Supplied Material Does Not Infringe. If the Client provides the Coach with material to incorporate into the work product, the Client promises that this material does not infringe on someone else's intellectual property rights.


This Contract is ongoing until it expires or the work is completed. Either party may end this Contract for any reason by sending an email or letter to the other party, informing the recipient that the sender is ending the Contract and that the Contract will end in 7 days. The Contract officially ends once that time has passed. The party that is ending the Contract must provide notice by taking the steps explained in Section 9.4. The Coach must immediately stop working as soon as it receives this notice unless the notice says otherwise.

If either party ends this Contract before the Contract automatically ends, the Client will pay the Contractor for the work done up until when the Contract ends. The following sections don't end even after the Contract ends: 3 (Representations); 6 (Confidential Information); 7 (Limitation of Liability); 8 (Indemnity); and 9 (General).


The Client is hiring the Coach as an independent contractor. The following statements accurately reflect their relationship:

- The Coach will use its own equipment, tools, and material to do the work.

- The Client will not control how the job is performed on a day-to-day basis. Rather, the Coach is responsible for determining when, where, and how it will carry out the work.

- The Client will not provide the Coach with any training.

- The Client and the Coach do not have a partnership or employer-employee relationship.

- The Coach cannot enter into contracts, make promises, or act on behalf of the Client.

- The Coach is not entitled to the Client's benefits (e.g., group insurance, retirement benefits, retirement plans, vacation days).

- The Coach is responsible for its own taxes.

- The Client will not withhold social security and Medicare taxes or make payments for disability insurance, unemployment insurance, or workers compensation for the Coach or any of the Coach's employees or subcontractors.


6.1 Overview. This Contract imposes special restrictions on how the Client and the Coach must handle confidential information. These obligations are explained in this section.

6.2 The Client's Confidential Information. While working for the Client, the Coach may come across, or be given, Client information that is confidential. This is information like customer lists, business strategies, research & development notes, statistics about a website, and other information that is private. The Coach promises to treat this information as if it is the Coach's own confidential information. The Coach may use this information to do its job under this Contract, but not for anything else. For example, if the Client lets the Coach use a customer list to send out a newsletter, the Coach cannot use those email addresses for any other purpose. The one exception to this is if the Client gives the Coach written permission to use the information for another purpose, the Coach may use the information for that purpose, as well. When this Contract ends, the Coach must give back or destroy all confidential information, and confirm that it has done so. The Coach promises that it will not share confidential information with a third party, unless the Client gives the Coach written permission first. The Coach must continue to follow these obligations, even after the Contract ends. The Coach's responsibilities only stop if the Coach can show any of the following: (i) that the information was already public when the Coach came across it; (ii) the information became public after the Coach came across it, but not because of anything the Coach did or didn't do; (iii) the Coach already knew the information when the Coach came across it and the Coach didn't have any obligation to keep it secret; (iv) a third party provided the Coach with the information without requiring that the Coach keep it a secret; or (v) the Coach created the information on its own, without using anything belonging to the Client.

6.3 Third-Party Confidential Information. It's possible the Client and the Coach each have access to confidential information that belongs to third parties. The Client and the Coach each promise that it will not share with the other party confidential information that belongs to third parties, unless it is allowed to do so. If the Client or the Coach is allowed to share confidential information with the other party and does so, the sharing party promises to tell the other party in writing of any special restrictions regarding that information.


Neither party is liable for breach-of-contract damages that the breaching party could not reasonably have foreseen when it entered this Contract.


8.1 Overview. This section transfers certain risks between the parties if a third party sues or goes after the Client or the Coach or both. For example, if the Client gets sued for something that the Coach did, then the Coach may promise to come to the Client's defense or to reimburse the Client for any losses.

8.2 Client Indemnity. In this Contract, the Coach agrees to indemnify the Client (and its affiliates and their directors, officers, employees, and agents) from and against all liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of: (i) the work the Coach has done under this Contract; (ii) a breach by the Coach of its obligations under this Contract; or (iii) a breach by the Coach of the promises it is making in Section 3 (Representations).

8.3 Coach Indemnity. In this Contract, the Client agrees to indemnify the Coach (and its affiliates and their directors, officers, employees, and agents) from and against liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of a breach by the Client of its obligations under this Contract.


9.1 Assignment​. This Contract applies only to the Client and the Coach. Neither the Client nor the Coach can assign its rights or delegate its obligations under this Contract to a third-party (other than by will or intestate), without first receiving the other's written permission.

9.2 Arbitration. As the exclusive means of initiating adversarial proceedings to resolve any dispute arising under this Contract, a party may demand that the dispute be resolved by arbitration administered by the American Arbitration Association in accordance with its commercial arbitration rules.

9.3 Modification; Waiver. To change anything in this Contract, the Client and the Coach must agree to that change in writing and sign a document showing their contract. Neither party can waive its rights under this Contract or release the other party from its obligations under this Contract, unless the waiving party acknowledges it is doing so in writing and signs a document that says so.

9.4. Noticies.

(a) Over the course of this Contract, one party may need to send a notice to the other party. For the notice to be valid, it must be in writing and delivered in one of the following ways: personal delivery, email, or certified or registered mail (postage prepaid, return receipt requested). The notice must be delivered to the party's address listed at the end of this Contract or to another address that the party has provided in writing as an appropriate address to receive notice.

(b) The timing of when a notice is received can be very important. To avoid confusion, a valid notice is considered received as follows: (i) if delivered personally, it is considered received immediately; (ii) if delivered by email, it is considered received upon acknowledgement of receipt; (iii) if delivered by registered or certified mail (postage prepaid, return receipt requested), it is considered received upon receipt as indicated by the date on the signed receipt. If a party refuses to accept notice or if notice cannot be delivered because of a change in address for which no notice was given, then it is considered received when the notice is rejected or unable to be delivered. If the notice is received after 5:00pm on a business day at the location specified in the address for that party, or on a day that is not a business day, then the notice is considered received at 9:00am on the next business day.

9.5 Severability. This section deals with what happens if a portion of the Contract is found to be unenforceable. If that's the case, the unenforceable portion will be changed to the minimum extent necessary to make it enforceable, unless that change is not permitted by law, in which case the portion will be disregarded. If any portion of the Contract is changed or disregarded because it is unenforceable, the rest of the Contract is still enforceable.

9.6 Signatures. The Client and the Coach must sign this document using Bonsai's e-signing system. These electronic signatures count as originals for all purposes.

9.7 Governing Law. The validity, interpretation, construction and performance of this document shall be governed by the laws of the United States of America.

9.8 Entire Contract. This Contract represents the parties' final and complete understanding of this job and the subject matter discussed in this Contract. This Contract supersedes all other contracts (both written and oral) between the parties.



Acme LLC.

Corporation Corp.
Table of contents

Creating a PR proposal is no easy task. The main aim of the PR proposal PDF is to secure business with a prospective company that is in need of PR services. Thus, you will need to research thoroughly on your potential clients, their target audience, a reasonable timeline and budget and some recommendations. By considering these factors (among other factors), you stand a higher chance of securing the contract, outbidding the rest.

Freelancing in the public relation niche can be daunting to most people, especially in a competitive environment. While most organizations may require professionals to market themselves, a freelancer can land the position with a professional PR proposal. Potential clients often consider detailed and well written public relation proposal before hiring. 

As such, freelancers must learn competitive tactics to design the PR proposal template and ensure it is based on the company's objectives.

Before writing the public relations plan, ensure the final proposal answers all the questions required by the client. This requires a better understanding of the process behind designing a professional PR proposal template. The following are strategic steps to help freelancers create a professional public relations proposal.

PR Proposal Template
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However, as you work on your public relations proposal template, there are vital elements that you cannot ignore throughout the process.

1. Know the business environment with your PR proposal template

You need to know the potential value your PR services will bring your client. Thus, there is no option but to research deep and broad enough to understand your client's customer base, their products, and their community development efforts. You need to understand the kind of customers your prospective client targets and the demographics that affect their product or service uptake. Once you have appreciated what drives your prospect's business, then you can draft a public relations proposal template that will resonate with their business needs, and the promise you offer to solve these problems. If possible, hold meetings with fundamental principles in the company until you have a solid grasp of the business culture. Thus, the value you bring to your prospect's business will be significantly impacted by the PR strategies you use to communicate to their potential as well as current customers.

2. Know your potential client's business culture with the PR proposal template

While it seems like a no-brainer, understanding the internal culture in the organization you are prospecting will go a long way in making your PR proposal sample a tool for success. Before you embark on creating the proposal, spend some time understanding your client. For example, your proposal may sound like a formal proposal to the UN yet your client is a company with homely, friendly internal culture. Your bid will seem out of place in this kind of setting. Understand the client's general community reputation and communication style, and use this knowledge to craft your PR proposal sample.

Freelancers should, therefore, know their clients before considering the public relations proposal. Getting familiar with the managers, collaborators, and respective objectives give detailed knowledge of what to include in the proposal. Research the previous PR proposal templates used by the client and whether they worked or not. As such, a freelancer will know the products and services that are targeted and the strategic techniques that are likely to help achieve the client's goals. Freelancers can also compare the different marketing strategies, communication styles, and the client's reputation to help create a unique PR proposal.

3. Have clear goals in your PR proposal

Companies have different reasons for reaching out for PR services. Companies could be in need to showcase their products or services to the general public, or they only want publicity through media coverage. Thus, by knowing your clients' well, you will be able to understand what to offer them concerning public relations management. Most common reasons for requiring PR services include building investor and customer awareness, improving brand image and growing the brand. In your proposal, have clearly defined goals that outline how your company will meet these needs efficiently and at a reasonable cost.

Your PR proposal sample needs to clearly explain who you want to be interested in the brand and its products. Your goals will help establish a target audience, and the kind of content the audience will consume. If your PR proposal PDF clearly illustrates these goals and how they will be met, then you are a step ahead in your bidding process.

Secondly, freelancers should create an outline of the PR proposal parts. The framework should provide apparent aspects that have been gathered while learning about the client and their targeted marketplace. The outline should give substantial ideas that will be included in the final phase of the proposal. The outline will contain analyzed content obtained during the research as well as the best format that can be used to create the public relation proposal. The approach to writing the final proposal should be pictured in the outline. Freelancers should, therefore, ensure they develop a heavy focus on how they will organize their thoughts better before submitting the PR proposal.

PR Proposal Template Sample
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4. Be basic in the PR proposal sample

While your proposal needs to give relevant information, make sure you don't provide too much information. If your PR proposal PDF includes all the details in your plan of action, the prospective client may as well use the proposal as a guideline to implement the steps without you. Do not give away the entire plan; be simple enough to make yourself look like the perfect fit while leaving more technical details out of the document. You can include a timeline of the project, a few contacts and fees and expenses to be incurred. You can also hint at what to expect, with minute details on your approach. The PR proposal isn't to let them know how to carry out a successful campaign; instead, it is to assure them that you are the perfect business partner regarding their PR needs.

A freelancer should research some of the targets of the client to achieve relevance in the aspects outlined in the PR proposal. Tailoring research to the market place will attract the clients’ attention to your plan hence winning the job. Don’t forget to address the competitive aspect that will enable the client to achieve specific objectives. Conduct an analysis to provide recommendations that are likely to help clients reach the right audience.

Don’t forget to include fundamental aspects of the proposal without giving many details. The proposal should be descriptive and objective oriented to help clients answer their questions. Ensure you write context that will leave clients no option but to hire you. Provide your information, including the strengths and expertise, to demonstrate your experience. Secondly, mention the tactics and trends the company will employ to achieve measurable objectives. Lastly, break down the timeline of the project, explaining various events and deadlines.

In conclusion

Points to remember: know the business environment, know your customer, have clear and concise goals without giving away too much information.

Frequently Asked Questions
Questions about this template.

How do you write a PR proposal?

A proposal for PR services generally includes: an intro, statement of problem, a plan of action, pricing and timeline for deliverables. Try Bonsai's free pre-made templates to customize and send to potential new clients today.

What are the five 5 key elements of a PR plan?

The 5 vital components of an effective PR plan is: 1: knowing your target audience 2. Realistic goals 3. A message to showcase your relevant experience 4. Knowing your competition 5. Associated costs

What is a PR plan template?

A PR plan templates states the goals for a campaign, objectives, strategies involved, a breakdown of the target audience/ channels and costs. Try Bonsai's free PR plan template to send to prospective clients so you could win more jobs.