Free PPC Proposal Template

Fully editable with custom branding and templated offering.

Free PPC Proposal Template

Fully editable with custom branding and templated offering.


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First Name
Last Name
Acme LLC.
First Name
Last Name
Corporation Corp.
First Name
Last Name
Acme LLC.
First Name
Last Name
Corporation Corp.

Free PPC Proposal Template

Fully editable with custom branding and templated offering.

Free PPC Proposal Template

Fully editable with custom branding and templated offering.

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Date: March 8th 2023



Acme LLC.

Corporation Corp.

This Contract is between Client (the "Client") and Acme LLC, a California limited liability company (the "Coach").

The Contract is dated January 23, 2023.


1.1 Project. The Client is hiring the Coach to develop a coaching relationship between the Client and Coach in order to cultivate the Client's personal, professional, or business goals and create a plan to achieve those goals through stimulating and creative interactions with the ultimate result of maximizing the Client's personal or professional potential.

1.2 Schedule. The Coach will begin work on February 1, 2023 and will continue until the work is completed. This Contract can be ended by either Client or Coach at any time, pursuant to the terms of Section 4, Term and Termination.

The Coach and Client will meet by video conference, 4 days per month for 2 hours.

1.3 Payment. The Client will pay the Coach an hourly rate of $150. Of this, the Client will pay the Coach $500.00 (USD) before work begins.

1.4 Expenses. The Client will reimburse the Coach's expenses. Expenses do not need to be pre-approved by the Client.

1.5 Invoices. The Coach will invoice the Client in accordance with the milestones in Section 1.3. The Client agrees to pay the amount owed within 15 days of receiving the invoice. Payment after that date will incur a late fee of 1.0% per month on the outstanding amount.

1.6 Support. The Coach will not be available by telephone, or email in between scheduled sessions.


- A coaching relationship is a partnership between two or more individuals or entities, like a teacher-student or coach-athlete relationship. Both the Client and Coach must uphold their obligations for the relationship to be successful.

- The Coach agrees to maintain the ethics and standards of behavior established by the International Coaching Federation (ICF).

- The Client acknowledges and agrees that coaching is a comprehensive process that may explore different areas of the Client's life, including work, finances, health, and relationships.

- The Client is responsible for implementing the insights and techniques learned from the Coach.


3.1 Overview. This section contains important promises between the parties.

3.2 Authority To Sign. Each party promises to the other party that it has the authority to enter into this Contract and to perform all of its obligations under this Contract.

3.3 Coach Has Right To Give Client Work Product. The Coach promises that it owns the work product, that the Coach is able to give the work product to the Client, and that no other party will claim that it owns the work product. If the Coach uses employees or subcontractors, the Coach also promises that these employees and subcontractors have signed contracts with the Coach giving the Coach any rights that the employees or subcontractors have related to the Coach's background IP and work product.

3.4 Coach Will Comply With Laws. The Coach promises that the manner it does this job, its work product, and any background IP it uses comply with applicable U.S. and foreign laws and regulations.

3.5 Work Product Does Not Infringe. The Coach promises that its work product does not and will not infringe on someone else's intellectual property rights, that the Coach has the right to let the Client use the background IP, and that this Contract does not and will not violate any contract that the Coach has entered into or will enter into with someone else.

3.7 Client-Supplied Material Does Not Infringe. If the Client provides the Coach with material to incorporate into the work product, the Client promises that this material does not infringe on someone else's intellectual property rights.


This Contract is ongoing until it expires or the work is completed. Either party may end this Contract for any reason by sending an email or letter to the other party, informing the recipient that the sender is ending the Contract and that the Contract will end in 7 days. The Contract officially ends once that time has passed. The party that is ending the Contract must provide notice by taking the steps explained in Section 9.4. The Coach must immediately stop working as soon as it receives this notice unless the notice says otherwise.

If either party ends this Contract before the Contract automatically ends, the Client will pay the Contractor for the work done up until when the Contract ends. The following sections don't end even after the Contract ends: 3 (Representations); 6 (Confidential Information); 7 (Limitation of Liability); 8 (Indemnity); and 9 (General).


The Client is hiring the Coach as an independent contractor. The following statements accurately reflect their relationship:

- The Coach will use its own equipment, tools, and material to do the work.

- The Client will not control how the job is performed on a day-to-day basis. Rather, the Coach is responsible for determining when, where, and how it will carry out the work.

- The Client will not provide the Coach with any training.

- The Client and the Coach do not have a partnership or employer-employee relationship.

- The Coach cannot enter into contracts, make promises, or act on behalf of the Client.

- The Coach is not entitled to the Client's benefits (e.g., group insurance, retirement benefits, retirement plans, vacation days).

- The Coach is responsible for its own taxes.

- The Client will not withhold social security and Medicare taxes or make payments for disability insurance, unemployment insurance, or workers compensation for the Coach or any of the Coach's employees or subcontractors.


6.1 Overview. This Contract imposes special restrictions on how the Client and the Coach must handle confidential information. These obligations are explained in this section.

6.2 The Client's Confidential Information. While working for the Client, the Coach may come across, or be given, Client information that is confidential. This is information like customer lists, business strategies, research & development notes, statistics about a website, and other information that is private. The Coach promises to treat this information as if it is the Coach's own confidential information. The Coach may use this information to do its job under this Contract, but not for anything else. For example, if the Client lets the Coach use a customer list to send out a newsletter, the Coach cannot use those email addresses for any other purpose. The one exception to this is if the Client gives the Coach written permission to use the information for another purpose, the Coach may use the information for that purpose, as well. When this Contract ends, the Coach must give back or destroy all confidential information, and confirm that it has done so. The Coach promises that it will not share confidential information with a third party, unless the Client gives the Coach written permission first. The Coach must continue to follow these obligations, even after the Contract ends. The Coach's responsibilities only stop if the Coach can show any of the following: (i) that the information was already public when the Coach came across it; (ii) the information became public after the Coach came across it, but not because of anything the Coach did or didn't do; (iii) the Coach already knew the information when the Coach came across it and the Coach didn't have any obligation to keep it secret; (iv) a third party provided the Coach with the information without requiring that the Coach keep it a secret; or (v) the Coach created the information on its own, without using anything belonging to the Client.

6.3 Third-Party Confidential Information. It's possible the Client and the Coach each have access to confidential information that belongs to third parties. The Client and the Coach each promise that it will not share with the other party confidential information that belongs to third parties, unless it is allowed to do so. If the Client or the Coach is allowed to share confidential information with the other party and does so, the sharing party promises to tell the other party in writing of any special restrictions regarding that information.


Neither party is liable for breach-of-contract damages that the breaching party could not reasonably have foreseen when it entered this Contract.


8.1 Overview. This section transfers certain risks between the parties if a third party sues or goes after the Client or the Coach or both. For example, if the Client gets sued for something that the Coach did, then the Coach may promise to come to the Client's defense or to reimburse the Client for any losses.

8.2 Client Indemnity. In this Contract, the Coach agrees to indemnify the Client (and its affiliates and their directors, officers, employees, and agents) from and against all liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of: (i) the work the Coach has done under this Contract; (ii) a breach by the Coach of its obligations under this Contract; or (iii) a breach by the Coach of the promises it is making in Section 3 (Representations).

8.3 Coach Indemnity. In this Contract, the Client agrees to indemnify the Coach (and its affiliates and their directors, officers, employees, and agents) from and against liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of a breach by the Client of its obligations under this Contract.


9.1 Assignment​. This Contract applies only to the Client and the Coach. Neither the Client nor the Coach can assign its rights or delegate its obligations under this Contract to a third-party (other than by will or intestate), without first receiving the other's written permission.

9.2 Arbitration. As the exclusive means of initiating adversarial proceedings to resolve any dispute arising under this Contract, a party may demand that the dispute be resolved by arbitration administered by the American Arbitration Association in accordance with its commercial arbitration rules.

9.3 Modification; Waiver. To change anything in this Contract, the Client and the Coach must agree to that change in writing and sign a document showing their contract. Neither party can waive its rights under this Contract or release the other party from its obligations under this Contract, unless the waiving party acknowledges it is doing so in writing and signs a document that says so.

9.4. Noticies.

(a) Over the course of this Contract, one party may need to send a notice to the other party. For the notice to be valid, it must be in writing and delivered in one of the following ways: personal delivery, email, or certified or registered mail (postage prepaid, return receipt requested). The notice must be delivered to the party's address listed at the end of this Contract or to another address that the party has provided in writing as an appropriate address to receive notice.

(b) The timing of when a notice is received can be very important. To avoid confusion, a valid notice is considered received as follows: (i) if delivered personally, it is considered received immediately; (ii) if delivered by email, it is considered received upon acknowledgement of receipt; (iii) if delivered by registered or certified mail (postage prepaid, return receipt requested), it is considered received upon receipt as indicated by the date on the signed receipt. If a party refuses to accept notice or if notice cannot be delivered because of a change in address for which no notice was given, then it is considered received when the notice is rejected or unable to be delivered. If the notice is received after 5:00pm on a business day at the location specified in the address for that party, or on a day that is not a business day, then the notice is considered received at 9:00am on the next business day.

9.5 Severability. This section deals with what happens if a portion of the Contract is found to be unenforceable. If that's the case, the unenforceable portion will be changed to the minimum extent necessary to make it enforceable, unless that change is not permitted by law, in which case the portion will be disregarded. If any portion of the Contract is changed or disregarded because it is unenforceable, the rest of the Contract is still enforceable.

9.6 Signatures. The Client and the Coach must sign this document using Bonsai's e-signing system. These electronic signatures count as originals for all purposes.

9.7 Governing Law. The validity, interpretation, construction and performance of this document shall be governed by the laws of the United States of America.

9.8 Entire Contract. This Contract represents the parties' final and complete understanding of this job and the subject matter discussed in this Contract. This Contract supersedes all other contracts (both written and oral) between the parties.



Acme LLC.

Corporation Corp.
Table of contents

As a marketing consultant, it can be tempting to fall into the trap of preparing lengthy PPC proposal PDFs to bring in more business. However, the evolving business landscape which is increasingly digital and very competitive requires every consultant to make the most of every opportunity to achieve results. Despite the millions of online businesses (which are potential clients), getting clients to believe in you lies in more than just preparing fancy, lengthy documents.

Remember, your client is interested in knowing how well you can do the job based on your skills and experience. So, that’s essentially what the PPC proposal PDF should talk about. However, some freelancers tend to make their proposals lengthy thinking that it will convince their clients to hire them. Well, it might still work for you, but the truth is, your client doesn’t have all the time to flip through the endless pages of your PPC proposal PDF. However, if you must write a lengthy PPC proposal PDF, make sure everything every word adds value to the document.

So, how should an effective PPC proposal for client be structured? If you’re writing a PPC proposal PDF for the first time, it can be challenging to get all the points together. However, you shouldn’t get worried about that. We’ve got lots of free PPC proposal template PDFs that will guide you on this. Most of these templates are professionally structured and are easy to complete. All you’re required to do is to fill in the required details wherever necessary. 

In most cases, there’s a section to fill in your details, relevant skills and experience, and any other information that your client may want to know. However, you shouldn’t wholly rely on the template. You need to give the template a few tweaks to customize it to your clients' needs. Keep in mind that when writing a PPC proposal for a client, you need to address their specific needs. That’s the only way they can know whether you’re the right pick for the job or not. 

Therefore, even if you’re using a free PPC proposal template you’ve downloaded online, you need to know what entails a good PPC proposal PDF. In that way, you’ll write a PPC proposal for client that matches their specific needs. This article outlines key clauses that should not miss from the document and helps you create a free PPC proposal template.

It also defines the kind of information that should not feature unless you want the document trashed in the bin alongside many others.

PPC Proposal Template
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1. Making the PPC proposal template stand out

It's important to focus on the critical value concepts and strengths your company has while focusing on how these strengths will benefit the client. The PPC proposal isn't meant to advertise your business – it should be tailored to the client's brand and goals. It’s not time to do sales and marketing for your brand. Your client is only interested in knowing what you can do for them. The truth is, while most freelancers have all the good things to talk about their brand, some of them end up not meeting the set standards. 

As such, marketing your brand may not win the client. It’s very simple. Just talk about relevant skills and experiences that will help achieve your client’s goals.  If you aren’t sure how to go about this, you  can read through the PPC proposal samples available online before writing a PPC proposal for client. 

You are advised to start the PPC proposal for clients with a humble and kind introduction, while pointing out the strengths and value of a good PPC campaign for the client. You know what your business excels at; thus the advantages should be reflected in the objectives.

Here, let the client know how much you understand the project. Your client can only hire you if they’re sure you’ve understood the job requirements. Freelancers who don’t demonstrate an understanding of the project may end up losing the project altogether. Why? The client may think you’re not up to the task, which may not be the case. Remember, they’re meeting you for the first time, and, therefore, you must win their trust from the word go. So, when writing a PPC proposal for client, make sure you highlight your skills and how relevant they are to your client’s needs.

2. Define goals and objectives in your PPC proposal sample

All free PPC proposal template always have a clause that states the goals and objectives concerning the project at hand. The PPC proposal is no different. Please bear in mind that when defining the goals and objectives, they should be about the client's business goals, and how you plan to meet them. Thus, when setting the project goals, be sure to outline your strengths and how they come into play where the client's business goals are concerned.

Besides defining goals and objectives, you will also need to determine the metrics that will be used to measure success. Simply put, you will outline the essential elements that the client will use to evaluate if the project is successful or not. For example, if you choose to use increased traffic as a metric of success, your client should be able to notice a significant increase in traffic, and by what percentage. If the parameter is a response to a particular call-to-action (for example, successful subscriptions), then they should notice a significant increase in answer to the call-to-action by a specific percentage.

When writing the goals and objectives for the project, always keep your client’s needs in mind. Remember it’s all about the client and not you. So, what matters most to them is how you can help them achieve their business goals in the long run. To make sure your goals and objectives project are in line with your client’s needs, take time to go through the project details. Try to find out why your client hiring you to do the job. Is it to increase sales for his business or is it to improve his marketing strategy? Once you’ve established this, you can now design goals and objectives around this.  

If you’re using a free PPC proposal template, go straight to the goals and objectives section and list down the goals you’ve created for the project. It may not be easy to come up with project goals, especially if you’re doing it for the first time. However, don’t get worried about this. You can check online for a PPC proposal PDF sample and see how fellow freelancers have done it before. Even so, most of the free PPC proposal template PDFs will guide you on what to do here.

PPC Proposal Template Sample
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3. Campaign audit and program roll-out in the PPC proposal template

In PPC management, the consultant takes custody of several essential advertising channels from the client. Therefore, the proposal will outline the activities and steps that will be made to ensure a seamless transition. Your PPC proposal will need to reflect a clear understanding of the client's target audience. You need to define the channels that will be used to reach this target audience, and the strategies that will be used to get the desired action from the audience. A deep understanding of the client's target audience is essential; otherwise, your PPC proposal for client will sound very general, like a mass-produced template.

As a freelancer, you know how competitive the freelance world is. Therefore, failing to capture such important details will only increase your chances of losing the project. And you don’t want that, right? 

So, swing into action by showing your client how you’ll help them reach their target audience. Keep in mind that your client is receiving several other proposals for the same role, and so, make sure everything you include here stands out. In most cases, fellow freelancers will highlight the similar channels that the client can use to reach their target audience. However, you can outshine them when it comes to the strategies. 

Actually, PPC marketing strategies matter when it comes to getting the desired action from the target audience. So, avoid the cliches when writing putting down your PPC marketing strategies. Think outside the box and come up with something unique and different from what other freelancers have. 

Your free PPC proposal template will guide you on this, but even then, try and be a little creative. If you’re a newbie in the freelance business, you may have to borrow ideas from the gurus. They’ve done it before, and so they know how to go about it.

4. Know the client's business environment in the PPC proposal

As stated earlier, you need to understand the client's business goals. This means that you need to research profoundly and know everything about the client's business environment concerning the proposed PPC marketing campaign. Thus, this is the opportunity to demonstrate your marketing strengths. Outline the strategies that will work well in that particular business environment (not just any marketing trick!). Industry-specific data has the potential to influence decision making, and therefore it's the information that will determine the strategies you employ.

While it’s not easy to understand the business environment of your client, it pays to do the research and get hold of information relevant to their marketing goals. How else will you stand out if you don’t have an idea about your client’s business environment? 

So, go the extra mile by knowing more about your client’s business. Who is likely to buy their products? Who are their competitors and what are they doing differently? You need to have this information at your finger tips to design PPC marketing strategies that are relevant to your client’s marketing campaign.  

If your PPC proposal for client doesn’t answer these questions, then there’s a problem, and chances are high, they may not award you the project. Researching about your client’s business environment may take time, but in the long run, you’re the one to benefit from it.

As you highlight your PPC marketing strategies, keep in mind that you’re the one to implement them in case the client hires you. Therefore, make sure your strategies are realistic and achievable. The client wants results in the end and not empty promises. 


Get the format right. If you are unsure about how you should structure the PPC proposal, you are advised to download a template from a trusted site. You will then modify the contents to reflect your client's needs and goals, as well as your solutions. You should not present a document that is haphazardly done; otherwise, you will end up losing out on potential business. Your client doesn't have the time to try to figure out if you presented a PPC proposal PDF or a general document. This document is the tool to get you through the door; thus you must make it flawless and put in the necessary work as you would when preparing a business proposal.

It takes more than just words to convince your client to hire you. Remember that how you present your proposal matters a lot. If you use the wrong format or poor structure for that matter, your client may doubt your professionalism. First impression matters in the freelance world, and so, don’t miss out on this.

Frequently Asked Questions
Questions about this template.

How do you write a PPC proposal?

Edit the Bonsai proposal template first. Make the introduction unique by highlighting your advantages and the importance of a successful PPC campaign. While you shouldn't go into great detail about your prior work, you should let your clients know that you have experience.

How do you write a PPC campaign?

Introduce yourself, identify the issue the customer is trying to resolve, explain why they should engage you, provide examples of your prior work or successful PPC projects, and provide an estimate of the cost of the project.

What is an example of PPC?

The major search engines, including Google and Bing, use an auction-based Pay Per Click model to advertise through the search engines. PPC enables you to show people advertising depending on the search terms they type in the search bar.