DIGITAL MARKETING PROPOSAL

Digital Marketing Proposal

A proposal from Northwind Studio outlining a multi-channel digital growth program across SEO, paid media, email, and content.

Program Overview

This proposal outlines the integrated digital marketing program Northwind Studio will run for Acme Co. It coordinates SEO, paid media, email, and content into a single program so channels reinforce each other and reporting rolls up to one view.

Objectives

• Grow qualified traffic to priority pages measurably each quarter.
• Improve conversion rate on the pages and offers that matter most.
• Diversify channels so no single source drives all of the pipeline.
• Give you clear ROI by channel, month over month.

Scope of Work

The program runs across three phases. Each closes with a written deliverable and a review meeting before the next begins.

What is included

• Written strategy document covering all four channels
• Channel setup: analytics, ad accounts, email platform, tracking
• Monthly execution across SEO, paid, email, and content
• Monthly cross-channel dashboard and written readout
• Quarterly strategy workshop with your team

Not included: paid media spend (billed directly to your ad accounts), third-party tool subscriptions, custom development work, and video production. New scope can be added in writing at any time.

Investment

The program is a fixed monthly retainer, plus a one-time audit and strategy fee to kick off and a quarterly workshop fee. Line items below map to the phases in the scope of work.

Payment Schedule

Invoices are due within 15 days. Kickoff is scheduled within 2 weeks of signature, subject to the kickoff month you provide on the acceptance page.

Acceptance

To proceed, complete the fields below and sign. This proposal is valid for 30 days from the date on the cover.

PURCHASE ORDER NUMBER

PREFERRED KICKOFF MONTH