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Corporation Corp.
‍ Acme LLC.

Corporation Corp.

Acme LLC.

Corporation Corp.

Free Digital Marketing Proposal Template

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Date: March 8th 2023



Acme LLC.

Corporation Corp.

This Contract is between Client (the "Client") and Acme LLC, a California limited liability company (the "Coach").

The Contract is dated January 23, 2023.


1.1 Project. The Client is hiring the Coach to develop a coaching relationship between the Client and Coach in order to cultivate the Client's personal, professional, or business goals and create a plan to achieve those goals through stimulating and creative interactions with the ultimate result of maximizing the Client's personal or professional potential.

1.2 Schedule. The Coach will begin work on February 1, 2023 and will continue until the work is completed. This Contract can be ended by either Client or Coach at any time, pursuant to the terms of Section 4, Term and Termination.

The Coach and Client will meet by video conference, 4 days per month for 2 hours.

1.3 Payment. The Client will pay the Coach an hourly rate of $150. Of this, the Client will pay the Coach $500.00 (USD) before work begins.

1.4 Expenses. The Client will reimburse the Coach's expenses. Expenses do not need to be pre-approved by the Client.

1.5 Invoices. The Coach will invoice the Client in accordance with the milestones in Section 1.3. The Client agrees to pay the amount owed within 15 days of receiving the invoice. Payment after that date will incur a late fee of 1.0% per month on the outstanding amount.

1.6 Support. The Coach will not be available by telephone, or email in between scheduled sessions.


- A coaching relationship is a partnership between two or more individuals or entities, like a teacher-student or coach-athlete relationship. Both the Client and Coach must uphold their obligations for the relationship to be successful.

- The Coach agrees to maintain the ethics and standards of behavior established by the International Coaching Federation (ICF).

- The Client acknowledges and agrees that coaching is a comprehensive process that may explore different areas of the Client's life, including work, finances, health, and relationships.

- The Client is responsible for implementing the insights and techniques learned from the Coach.


3.1 Overview. This section contains important promises between the parties.

3.2 Authority To Sign. Each party promises to the other party that it has the authority to enter into this Contract and to perform all of its obligations under this Contract.

3.3 Coach Has Right To Give Client Work Product. The Coach promises that it owns the work product, that the Coach is able to give the work product to the Client, and that no other party will claim that it owns the work product. If the Coach uses employees or subcontractors, the Coach also promises that these employees and subcontractors have signed contracts with the Coach giving the Coach any rights that the employees or subcontractors have related to the Coach's background IP and work product.

3.4 Coach Will Comply With Laws. The Coach promises that the manner it does this job, its work product, and any background IP it uses comply with applicable U.S. and foreign laws and regulations.

3.5 Work Product Does Not Infringe. The Coach promises that its work product does not and will not infringe on someone else's intellectual property rights, that the Coach has the right to let the Client use the background IP, and that this Contract does not and will not violate any contract that the Coach has entered into or will enter into with someone else.

3.7 Client-Supplied Material Does Not Infringe. If the Client provides the Coach with material to incorporate into the work product, the Client promises that this material does not infringe on someone else's intellectual property rights.


This Contract is ongoing until it expires or the work is completed. Either party may end this Contract for any reason by sending an email or letter to the other party, informing the recipient that the sender is ending the Contract and that the Contract will end in 7 days. The Contract officially ends once that time has passed. The party that is ending the Contract must provide notice by taking the steps explained in Section 9.4. The Coach must immediately stop working as soon as it receives this notice unless the notice says otherwise.

If either party ends this Contract before the Contract automatically ends, the Client will pay the Contractor for the work done up until when the Contract ends. The following sections don't end even after the Contract ends: 3 (Representations); 6 (Confidential Information); 7 (Limitation of Liability); 8 (Indemnity); and 9 (General).


The Client is hiring the Coach as an independent contractor. The following statements accurately reflect their relationship:

- The Coach will use its own equipment, tools, and material to do the work.

- The Client will not control how the job is performed on a day-to-day basis. Rather, the Coach is responsible for determining when, where, and how it will carry out the work.

- The Client will not provide the Coach with any training.

- The Client and the Coach do not have a partnership or employer-employee relationship.

- The Coach cannot enter into contracts, make promises, or act on behalf of the Client.

- The Coach is not entitled to the Client's benefits (e.g., group insurance, retirement benefits, retirement plans, vacation days).

- The Coach is responsible for its own taxes.

- The Client will not withhold social security and Medicare taxes or make payments for disability insurance, unemployment insurance, or workers compensation for the Coach or any of the Coach's employees or subcontractors.


6.1 Overview. This Contract imposes special restrictions on how the Client and the Coach must handle confidential information. These obligations are explained in this section.

6.2 The Client's Confidential Information. While working for the Client, the Coach may come across, or be given, Client information that is confidential. This is information like customer lists, business strategies, research & development notes, statistics about a website, and other information that is private. The Coach promises to treat this information as if it is the Coach's own confidential information. The Coach may use this information to do its job under this Contract, but not for anything else. For example, if the Client lets the Coach use a customer list to send out a newsletter, the Coach cannot use those email addresses for any other purpose. The one exception to this is if the Client gives the Coach written permission to use the information for another purpose, the Coach may use the information for that purpose, as well. When this Contract ends, the Coach must give back or destroy all confidential information, and confirm that it has done so. The Coach promises that it will not share confidential information with a third party, unless the Client gives the Coach written permission first. The Coach must continue to follow these obligations, even after the Contract ends. The Coach's responsibilities only stop if the Coach can show any of the following: (i) that the information was already public when the Coach came across it; (ii) the information became public after the Coach came across it, but not because of anything the Coach did or didn't do; (iii) the Coach already knew the information when the Coach came across it and the Coach didn't have any obligation to keep it secret; (iv) a third party provided the Coach with the information without requiring that the Coach keep it a secret; or (v) the Coach created the information on its own, without using anything belonging to the Client.

6.3 Third-Party Confidential Information. It's possible the Client and the Coach each have access to confidential information that belongs to third parties. The Client and the Coach each promise that it will not share with the other party confidential information that belongs to third parties, unless it is allowed to do so. If the Client or the Coach is allowed to share confidential information with the other party and does so, the sharing party promises to tell the other party in writing of any special restrictions regarding that information.


Neither party is liable for breach-of-contract damages that the breaching party could not reasonably have foreseen when it entered this Contract.


8.1 Overview. This section transfers certain risks between the parties if a third party sues or goes after the Client or the Coach or both. For example, if the Client gets sued for something that the Coach did, then the Coach may promise to come to the Client's defense or to reimburse the Client for any losses.

8.2 Client Indemnity. In this Contract, the Coach agrees to indemnify the Client (and its affiliates and their directors, officers, employees, and agents) from and against all liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of: (i) the work the Coach has done under this Contract; (ii) a breach by the Coach of its obligations under this Contract; or (iii) a breach by the Coach of the promises it is making in Section 3 (Representations).

8.3 Coach Indemnity. In this Contract, the Client agrees to indemnify the Coach (and its affiliates and their directors, officers, employees, and agents) from and against liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of a breach by the Client of its obligations under this Contract.


9.1 Assignment​. This Contract applies only to the Client and the Coach. Neither the Client nor the Coach can assign its rights or delegate its obligations under this Contract to a third-party (other than by will or intestate), without first receiving the other's written permission.

9.2 Arbitration. As the exclusive means of initiating adversarial proceedings to resolve any dispute arising under this Contract, a party may demand that the dispute be resolved by arbitration administered by the American Arbitration Association in accordance with its commercial arbitration rules.

9.3 Modification; Waiver. To change anything in this Contract, the Client and the Coach must agree to that change in writing and sign a document showing their contract. Neither party can waive its rights under this Contract or release the other party from its obligations under this Contract, unless the waiving party acknowledges it is doing so in writing and signs a document that says so.

9.4. Noticies.

(a) Over the course of this Contract, one party may need to send a notice to the other party. For the notice to be valid, it must be in writing and delivered in one of the following ways: personal delivery, email, or certified or registered mail (postage prepaid, return receipt requested). The notice must be delivered to the party's address listed at the end of this Contract or to another address that the party has provided in writing as an appropriate address to receive notice.

(b) The timing of when a notice is received can be very important. To avoid confusion, a valid notice is considered received as follows: (i) if delivered personally, it is considered received immediately; (ii) if delivered by email, it is considered received upon acknowledgement of receipt; (iii) if delivered by registered or certified mail (postage prepaid, return receipt requested), it is considered received upon receipt as indicated by the date on the signed receipt. If a party refuses to accept notice or if notice cannot be delivered because of a change in address for which no notice was given, then it is considered received when the notice is rejected or unable to be delivered. If the notice is received after 5:00pm on a business day at the location specified in the address for that party, or on a day that is not a business day, then the notice is considered received at 9:00am on the next business day.

9.5 Severability. This section deals with what happens if a portion of the Contract is found to be unenforceable. If that's the case, the unenforceable portion will be changed to the minimum extent necessary to make it enforceable, unless that change is not permitted by law, in which case the portion will be disregarded. If any portion of the Contract is changed or disregarded because it is unenforceable, the rest of the Contract is still enforceable.

9.6 Signatures. The Client and the Coach must sign this document using Bonsai's e-signing system. These electronic signatures count as originals for all purposes.

9.7 Governing Law. The validity, interpretation, construction and performance of this document shall be governed by the laws of the United States of America.

9.8 Entire Contract. This Contract represents the parties' final and complete understanding of this job and the subject matter discussed in this Contract. This Contract supersedes all other contracts (both written and oral) between the parties.



Acme LLC.

Corporation Corp.
Table of contents
Digital Marketing Proposal Template
Use this digital marketing proposal now for free

What is a Digital Marketing Proposal?

A digital marketing proposal is a document created to engage and persuade a client looking for strategic digital marketing services. A good digital marketing proposal includes a concise summary of the problem statement, digital marketing plan, pricing, and project timeline.

Simply put, digital marketing proposals should show that your plan of action and expertise align with clients’ goals. It’s your opportunity to create a unique value proposition, alleviate clients’ pain points, and instill trust in a potential partnership. 

Creating a proposal that is too long, confusing, or detailed can result in a negative decision. That’s why it’s important to know what to include when looking to write a digital marketing proposal.

What to include in a digital marketing proposal sample?

Including the right sections in a proposal is key to seizing the opportunity in front of you. Remember to portray the value of money for your digital marketing services and a problem-solving mindset. Consider including these pointers to make your digital marketing proposal stand out:

Cover page

First impressions are often the most lasting—so is the cover page of your proposal. Create an aesthetically pleasing cover page to pique the client’s interest and encourage them to dive deeper into your offerings. Aim to create a lasting impression by adding these elements:

  • An intriguing title
  • Contextual information
  • Acknowledge any special requests made by the client

Executive summary

An executive summary is an overview of what’s in the proposal. Think of it as an elevator pitch that covers the essence of the proposal without the fine details. Consider highlighting important sections that the clients need to know so they can easily get to what they’re looking for.

this image shows Bonsai's digital marketing introduction section ion which the digital marketer introduces the proposal and discusses what it will cover

Company overview

Next is the company overview section where you can outline the team structure, services, location served, and clientele. Digital marketers should use this section to educate potential clients about:

  • Digital marketing services: such as SEO services, for generating leads, gaining visibility, and improving marketing ROI
  • Strengths: that allow your team to harness digital disruption and create innovative processes
  • Track record: of successfully working with prestigious clients across industries
  • Target market: that you specialize in serving, and how that helps with this project

Team members

This is a great value add, especially when you work with a team of digital marketers or as a digital marketing agency. There is no fixed length for it but here’s an idea of what to include:

  • Names and headshots: of the digital marketing experts who work alongside you
  • Team roles: so that clients know who they’ll be working with at different stages of the project
  • Biography: focusing on individual history, skills, and experience
  • Social media handles: so that your team get potential followers

If you work alone as a digital marketing expert, this is an opportunity to let your unique approach to providing digital marketing services shine through.

3 people sitting on chair in front of table with laptop computers


Creating a digital marketing portfolio can be intimidating, but knowing what to include makes things a little easier. It’s super easy to make a fabulous portfolio when you know the secret ingredients. Aim to keep both design and messaging clear and simple, with an aesthetic layout that lets the digital marketing project speak for itself.

Use this section to mention the expertise, clientele, and incredible digital marketing results you’ve delivered during past projects. Here’s more on what you can add:

  • Previous experience: of working for other clients in similar industries
  • Projects: that showcase your digital marketing expertise
  • Testimonials: to backup everything you’ve been saying 
  • Case studies: that serve as a testament to your skills and highlight the KPIs that your work helped hit

Digital marketing challenges, goals, and strategies

This is the section where you dive deeper into the challenges and goals of the project, and the strategies you will use in response. Think of this as an opportunity to impress clients with your understanding of their problems, and convince them with your strategies to solve them.

This section will vary depending on the clients’ needs. Consider asking questions during the discovery call so that you don’t miss mentioning anything here. Here are a couple of great question ideas, for example:

  • Revenue goals: for this quarter or year, and how they’re expecting their digital marketing efforts to support this
  • Metrics: that will measure digital marketing efforts and the impact it creates
  • Resources: that the client currently has available to them, such as software or spokespeople
  • Challenges: that have prevented the client from achieving digital marketing goals in the past
  • Priorities: that need to be considered alongside the digital marketing goals
  • Revision of timeline: details on timeline flexibility when digital marketing goals are difficult to accomplish within the proposed timeline

Using this information, you’ll then want to outline how you intend to meet their goals with your digital marketing project. 

this image shows a fun fact on digital marketing, highlighting how you can make your proposal stand out

Project scope

This section provides information on how you plan to meet their project expectations and create an impactful digital marketing campaign. Use this space to outline project aspects, including related activities, timeline, and deliverables. Here are some ideas on what to add:

  • Requirements: that the client has specified beforehand
  • Work breakdown structure: for breaking down the entire project into manageable tasks
  • Exclusions: that define project boundaries and avoid scope creep
  • Constraints: for specifying challenges that you foresee and how they’ll be dealt with

Fees, finances, pricing, and terms

This is where you mention the proposed fees for the project. Digital marketing freelancers can either go for an hourly rate or fixed service-based fees. It’s a good idea to talk to clients beforehand so that you know their preferences. 

Also consider how you prefer to be paid, and whether you think this project is more suitable compensated by the hour or by a fixed fee. Consider the requirements and discuss options with the client—this isn’t set in stone but it’s good to set realistic expectations for both sides.

You can also use this section to outline the billing schedule, the preferred mode of payment, and payment terms

How to Draft a Proposal for Digital Marketing

Creating a plan of action based on clients’ needs is key to landing freelance digital marketing gigs. Knowing what to include is great but you also need to know how to put it all together.

Find out exactly what the client wants

Converting potential leads into paying customers becomes easier when you know what they’re looking for. That’s why it’s super important to get on a discovery call at the beginning of a proposal and project and understand their pain points in detail. It’s best to start by understanding:

  • Digital marketing goals: that they want to achieve with this project
  • Timeline: to specify how much time you have to accomplish these goals
  • Tools: that the client has access to and wants you to be comfortable with
  • Budget: that prospective clients are able to allocate to digital marketing services
  • Metrics: that will be used to measure ROI for digital marketing efforts

Questions and queries to ask the client

During a one-on-one or virtual meeting with clients, consider asking the potential client about their current situation and expectations. Here are some questions to help guide you:

  • What results do clients expect to see over time?
  • Do clients have a digital marketing strategy in place already? How is it performing? 
  • What’s the visitor-to-lead conversion rate?
  • Have they conducted data surveys for customer insights?
  • Do they have case studies for understanding ideal buyer personas?

Highlight what sets you apart

Digital marketing helps clients increase website traffic, acquire leads, and improve sales. That’s why clients want experienced digital marketers who can deliver results. 

Use this section to mention how your experience and skills make you a perfect fit for this project. Don’t forget to include what you’re good at and how you can create the impact they’re looking for. 

Include a CTA

This section is all about the most logical next step. Whether you want clients to sign the proposal or get on an exploratory call—mention it clearly. This will help them to understand what’s next and how to move things forward. 

Creating a Digital Marketing Proposal Template is Simple with Bonsai 

Creating a winning digital marketing proposal becomes a whole lot easier when you have ready-to-use and customizable templates. Whether you are in a rush to send a proposal or don’t have the time to create one from scratch, Bonsai’s here to help. Here’s how to get started:

  1. Sign up for free to Bonsai
  2. Select a suitable digital marketing proposal template
  3. Edit and customize your proposal 

Then, you can send proposals to new clients for acceptance and get them signed without ever leaving the Bonsai platform. 

Digital Marketing Proposal FAQs

What are some examples of digital marketing?

Some examples of digital marketing are:

  • Content marketing
  • Email marketing
  • Social media marketing (SMM)
  • Search engine marketing (SEM)
  • Digital advertising
  • Affiliate marketing
  • Pay per click advertising (PPC) 

Is digital marketing well paid?

Yes, digital marketing is well paid. The demand for experienced digital marketing professionals is quite high compared to the number of experienced marketers available.

A freelance digital marketer can earn up to $50,000 per year while a full-time specialist makes $86,000.

Frequently Asked Questions

Questions about this template.

How do you create a digital marketing proposal?

You want to include the important information in your marketing proposal - the costs, your strategy and a time frame for the work and goals you have planned. Make it easy for yourself and try using Bonsai"s free marketing proposal template.

How do you write a digital marketing proposal?

There are many ways that you can write a digital marketing proposal but you want to make sure it is right as this is your chance to sell yourself to your future clients. If you want to stand out from the rest, try using Bonsai's digital marketing proposal template, not only does this make it easy for you but it ensures you won't miss out any important information that could cost yourself an opportunity.

What is the best digital marketing proposal template?

You can create your own professional digital marketing proposal today using Bonsai's free templates. Bonsai makes it an easy and time efficient process for you, and most importantly - you will feel confident with the finished work knowing that you have a professional, informative proposal to provide to your future clients.