Free Simple Proposal Template

Fully editable with custom branding and templated offering.

Free Simple Proposal Template

Fully editable with custom branding and templated offering.


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First Name
Last Name
Acme LLC.
First Name
Last Name
Corporation Corp.
First Name
Last Name
Acme LLC.
First Name
Last Name
Corporation Corp.

Free Simple Proposal Template

Fully editable with custom branding and templated offering.

Free Simple Proposal Template

Fully editable with custom branding and templated offering.

Bonsai has helped create 1,023,928 documents and counting.

Trusted by 500,000+
business owners

Date: March 8th 2023



Acme LLC.

Corporation Corp.

This Contract is between Client (the "Client") and Acme LLC, a California limited liability company (the "Coach").

The Contract is dated January 23, 2023.


1.1 Project. The Client is hiring the Coach to develop a coaching relationship between the Client and Coach in order to cultivate the Client's personal, professional, or business goals and create a plan to achieve those goals through stimulating and creative interactions with the ultimate result of maximizing the Client's personal or professional potential.

1.2 Schedule. The Coach will begin work on February 1, 2023 and will continue until the work is completed. This Contract can be ended by either Client or Coach at any time, pursuant to the terms of Section 4, Term and Termination.

The Coach and Client will meet by video conference, 4 days per month for 2 hours.

1.3 Payment. The Client will pay the Coach an hourly rate of $150. Of this, the Client will pay the Coach $500.00 (USD) before work begins.

1.4 Expenses. The Client will reimburse the Coach's expenses. Expenses do not need to be pre-approved by the Client.

1.5 Invoices. The Coach will invoice the Client in accordance with the milestones in Section 1.3. The Client agrees to pay the amount owed within 15 days of receiving the invoice. Payment after that date will incur a late fee of 1.0% per month on the outstanding amount.

1.6 Support. The Coach will not be available by telephone, or email in between scheduled sessions.


- A coaching relationship is a partnership between two or more individuals or entities, like a teacher-student or coach-athlete relationship. Both the Client and Coach must uphold their obligations for the relationship to be successful.

- The Coach agrees to maintain the ethics and standards of behavior established by the International Coaching Federation (ICF).

- The Client acknowledges and agrees that coaching is a comprehensive process that may explore different areas of the Client's life, including work, finances, health, and relationships.

- The Client is responsible for implementing the insights and techniques learned from the Coach.


3.1 Overview. This section contains important promises between the parties.

3.2 Authority To Sign. Each party promises to the other party that it has the authority to enter into this Contract and to perform all of its obligations under this Contract.

3.3 Coach Has Right To Give Client Work Product. The Coach promises that it owns the work product, that the Coach is able to give the work product to the Client, and that no other party will claim that it owns the work product. If the Coach uses employees or subcontractors, the Coach also promises that these employees and subcontractors have signed contracts with the Coach giving the Coach any rights that the employees or subcontractors have related to the Coach's background IP and work product.

3.4 Coach Will Comply With Laws. The Coach promises that the manner it does this job, its work product, and any background IP it uses comply with applicable U.S. and foreign laws and regulations.

3.5 Work Product Does Not Infringe. The Coach promises that its work product does not and will not infringe on someone else's intellectual property rights, that the Coach has the right to let the Client use the background IP, and that this Contract does not and will not violate any contract that the Coach has entered into or will enter into with someone else.

3.7 Client-Supplied Material Does Not Infringe. If the Client provides the Coach with material to incorporate into the work product, the Client promises that this material does not infringe on someone else's intellectual property rights.


This Contract is ongoing until it expires or the work is completed. Either party may end this Contract for any reason by sending an email or letter to the other party, informing the recipient that the sender is ending the Contract and that the Contract will end in 7 days. The Contract officially ends once that time has passed. The party that is ending the Contract must provide notice by taking the steps explained in Section 9.4. The Coach must immediately stop working as soon as it receives this notice unless the notice says otherwise.

If either party ends this Contract before the Contract automatically ends, the Client will pay the Contractor for the work done up until when the Contract ends. The following sections don't end even after the Contract ends: 3 (Representations); 6 (Confidential Information); 7 (Limitation of Liability); 8 (Indemnity); and 9 (General).


The Client is hiring the Coach as an independent contractor. The following statements accurately reflect their relationship:

- The Coach will use its own equipment, tools, and material to do the work.

- The Client will not control how the job is performed on a day-to-day basis. Rather, the Coach is responsible for determining when, where, and how it will carry out the work.

- The Client will not provide the Coach with any training.

- The Client and the Coach do not have a partnership or employer-employee relationship.

- The Coach cannot enter into contracts, make promises, or act on behalf of the Client.

- The Coach is not entitled to the Client's benefits (e.g., group insurance, retirement benefits, retirement plans, vacation days).

- The Coach is responsible for its own taxes.

- The Client will not withhold social security and Medicare taxes or make payments for disability insurance, unemployment insurance, or workers compensation for the Coach or any of the Coach's employees or subcontractors.


6.1 Overview. This Contract imposes special restrictions on how the Client and the Coach must handle confidential information. These obligations are explained in this section.

6.2 The Client's Confidential Information. While working for the Client, the Coach may come across, or be given, Client information that is confidential. This is information like customer lists, business strategies, research & development notes, statistics about a website, and other information that is private. The Coach promises to treat this information as if it is the Coach's own confidential information. The Coach may use this information to do its job under this Contract, but not for anything else. For example, if the Client lets the Coach use a customer list to send out a newsletter, the Coach cannot use those email addresses for any other purpose. The one exception to this is if the Client gives the Coach written permission to use the information for another purpose, the Coach may use the information for that purpose, as well. When this Contract ends, the Coach must give back or destroy all confidential information, and confirm that it has done so. The Coach promises that it will not share confidential information with a third party, unless the Client gives the Coach written permission first. The Coach must continue to follow these obligations, even after the Contract ends. The Coach's responsibilities only stop if the Coach can show any of the following: (i) that the information was already public when the Coach came across it; (ii) the information became public after the Coach came across it, but not because of anything the Coach did or didn't do; (iii) the Coach already knew the information when the Coach came across it and the Coach didn't have any obligation to keep it secret; (iv) a third party provided the Coach with the information without requiring that the Coach keep it a secret; or (v) the Coach created the information on its own, without using anything belonging to the Client.

6.3 Third-Party Confidential Information. It's possible the Client and the Coach each have access to confidential information that belongs to third parties. The Client and the Coach each promise that it will not share with the other party confidential information that belongs to third parties, unless it is allowed to do so. If the Client or the Coach is allowed to share confidential information with the other party and does so, the sharing party promises to tell the other party in writing of any special restrictions regarding that information.


Neither party is liable for breach-of-contract damages that the breaching party could not reasonably have foreseen when it entered this Contract.


8.1 Overview. This section transfers certain risks between the parties if a third party sues or goes after the Client or the Coach or both. For example, if the Client gets sued for something that the Coach did, then the Coach may promise to come to the Client's defense or to reimburse the Client for any losses.

8.2 Client Indemnity. In this Contract, the Coach agrees to indemnify the Client (and its affiliates and their directors, officers, employees, and agents) from and against all liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of: (i) the work the Coach has done under this Contract; (ii) a breach by the Coach of its obligations under this Contract; or (iii) a breach by the Coach of the promises it is making in Section 3 (Representations).

8.3 Coach Indemnity. In this Contract, the Client agrees to indemnify the Coach (and its affiliates and their directors, officers, employees, and agents) from and against liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of a breach by the Client of its obligations under this Contract.


9.1 Assignment​. This Contract applies only to the Client and the Coach. Neither the Client nor the Coach can assign its rights or delegate its obligations under this Contract to a third-party (other than by will or intestate), without first receiving the other's written permission.

9.2 Arbitration. As the exclusive means of initiating adversarial proceedings to resolve any dispute arising under this Contract, a party may demand that the dispute be resolved by arbitration administered by the American Arbitration Association in accordance with its commercial arbitration rules.

9.3 Modification; Waiver. To change anything in this Contract, the Client and the Coach must agree to that change in writing and sign a document showing their contract. Neither party can waive its rights under this Contract or release the other party from its obligations under this Contract, unless the waiving party acknowledges it is doing so in writing and signs a document that says so.

9.4. Noticies.

(a) Over the course of this Contract, one party may need to send a notice to the other party. For the notice to be valid, it must be in writing and delivered in one of the following ways: personal delivery, email, or certified or registered mail (postage prepaid, return receipt requested). The notice must be delivered to the party's address listed at the end of this Contract or to another address that the party has provided in writing as an appropriate address to receive notice.

(b) The timing of when a notice is received can be very important. To avoid confusion, a valid notice is considered received as follows: (i) if delivered personally, it is considered received immediately; (ii) if delivered by email, it is considered received upon acknowledgement of receipt; (iii) if delivered by registered or certified mail (postage prepaid, return receipt requested), it is considered received upon receipt as indicated by the date on the signed receipt. If a party refuses to accept notice or if notice cannot be delivered because of a change in address for which no notice was given, then it is considered received when the notice is rejected or unable to be delivered. If the notice is received after 5:00pm on a business day at the location specified in the address for that party, or on a day that is not a business day, then the notice is considered received at 9:00am on the next business day.

9.5 Severability. This section deals with what happens if a portion of the Contract is found to be unenforceable. If that's the case, the unenforceable portion will be changed to the minimum extent necessary to make it enforceable, unless that change is not permitted by law, in which case the portion will be disregarded. If any portion of the Contract is changed or disregarded because it is unenforceable, the rest of the Contract is still enforceable.

9.6 Signatures. The Client and the Coach must sign this document using Bonsai's e-signing system. These electronic signatures count as originals for all purposes.

9.7 Governing Law. The validity, interpretation, construction and performance of this document shall be governed by the laws of the United States of America.

9.8 Entire Contract. This Contract represents the parties' final and complete understanding of this job and the subject matter discussed in this Contract. This Contract supersedes all other contracts (both written and oral) between the parties.



Acme LLC.

Corporation Corp.
Table of contents

One of the many perks of freelancing is being your own boss. That being said, being your own boss means taking on a number of responsibilities–one of those being bidding on and winning projects.

Creating a proposal for every new project wastes your precious time. A simple project proposal template makes creating and sending proposals so much easier. Let Bonsai help you create stunning business proposals with their professional templates for all your business needs.

What is a Simple Proposal?

A simple proposal is a written document sent by service providers to convince prospective clients to buy their services or products. A simple proposal is also known as a business proposal, and it’s used to communicate how you plan to approach a project.

A good business proposal focuses on solving the client’s problems with a solid plan. It should be compelling, well-structured, and concise in order to gain the approval of potential clients and increase your chances of winning the project.

A simple proposal is often your first interaction with prospective clients–you want to make a lasting impression.

Note: Sign up to Bonsai free to get access to this free business proposal template plus more templates for a variety of other business documents. 

employees having a meeting in a conference room

When to Use a Simple Project Proposal

You use a business proposal to show prospective clients how your experience and expertise put you in a unique position to help them reach their goals.

There are a number of situations that call for a proposal, such as:

  • When a business has issued a request for proposals (RFP) for a specific project. This type of proposal is called a solicited proposal, and it makes drafting the document a lot easier. 

    In this proposal request, the potential client will share all the info you need to create a comprehensive proposal, such as their problem, requirements, and deadlines.
  • When you have an informal discussion with a client and the client expresses interest in your services. This is an informally solicited proposal. 

    In this case, the client doesn’t issue a formal request for the project, so you’ll need to do your own research when creating the proposal. 
  • When you know a company or client has a specific problem, and you provide what’s necessary to solve their problem. These are known as unsolicited business proposals, and they’re similar to cold pitching.

    You'll need to find all the necessary details to create the business proposal by researching the client and their overall goals. It’s not as easy as having all the information in front of you, but if you can identify a problem and position yourself as a solution–you might just win prospects over. 

You can choose to create a custom project proposal from scratch every time–but this takes time and effort. Alternatively, you could use a business proposal template, that provides a strong foundation and proposal outline from which you can create your project proposals.

Proposal writing is no simple task–whether it's a one page proposal template or multiple business proposal examples. Bonsai has ample business proposal templates on offer–from a construction proposal template to a research project proposal.

Whichever way you decide to draft your business proposal template, you need to know which section to include when it’s time to write a proposal–take a look.

What to Include in the Simple Proposal

You want your business proposal to provide clients with all the details on how you’re best equipped to handle their problems. A great business proposal includes the following elements:

Cover page 

Your cover page is the first thing prospects encounter, so aim to create an impressive title page. The cover page of your business proposal should include:

  • Project info
  • Your name, company, and contact information
  • The client’s name, company, and contact information
  • Date of proposal submission

There’s no need to make a flashy cover page, but you do want to encourage prospects to read on. Aim to make your cover page engaging, well-designed, and attractive–high-quality images are a must. 

A visually appealing cover page sets the tone for the rest of your business proposal and pushes prospects to read on.

Table of contents

Add a table of contents to your business proposal to save your clients' time. This gives them an outline of the proposal and allows them to skip to the parts they consider most relevant.

two businessmen looking at a tablet

Executive summary

An executive summary is an overview of your project proposal. It should summarize the key points you’ve made throughout your proposal and highlight your solution.

The professional proposal summary should be short and to the point–don’t overcrowd it with details. Give an overview of the main points here–you’ll be able to discuss them in detail later on.

About us

This section introduces potential clients to you and–if you have one–your team. It’s a chance to share your company mission, story, and values.

Highlight the strength and experience of your team, and indicate their individual expertise when it comes to providing your services. Add pictures and bios of your team members to familiarize clients with your business.

This helps ensure your client feels confident that they are going to work with a strong and experienced team.

Goals and objectives

An effective business proposal describes the client’s problem in detail. This assures them you’ve understood the problem, and know how to approach the solution.

Explain the problem and needs–via a problem statement–in a way that communicates your thorough understanding of them. Then address the individual objectives involved in creating a solution, and how you’ll look to measure success throughout the project.

You want the client to feel understood and ready to discuss your value proposition and solutions–which brings us to our next section.

Scope of work

This section is a real game-changer–it’s where you tackle the problem and highlight what you’ll do to provide a solution. 

Here’s where you create a customized solution for the project at hand. For example, if you are writing a construction proposal, you want to include details on the construction process. This includes aspects like sourcing materials and plans, building in line with regulations, and adding any finishing touches.

Describe the skills, techniques, resources, and tools you’ll use to deliver the solution. You want to aim to provide as much detail as possible, however, you’ll have the chance to make any changes when it comes to signing contracts.

Project Timeline 

You should add this section to a business proposal to provide clients with an idea of how long the project will take.

You can choose to separate the project into phases and write an estimated time with every phase. This allows prospects to see how quickly the project will advance, and what milestones the client can expect to reach by when.

Some project phases can end up taking more time than expected and unexpected bumps can come up and hinder project completion. On-time deliveries are always a plus point for credibility, so aim to set realistic deadlines for your project.

A woman using her laptop with planner and coffee at the table

Previous projects

Adding testimonials and case studies to the proposal is a strong step towards winning a project. Both act as verification that you are experienced and trustworthy. 

Aim to pick testimonials from similar projects to the one at hand. This proof validates your expertise and ultimately builds trust between you and your clients. 

Pricing details

Pricing plays an important role in many customers' decisions to work with you, so including a comprehensive breakdown of costs is key to creating strong business proposals.

Calculate project costs carefully as it will give an idea about the overall cost of the proposed solution. You can then add a pricing section relating to every phase of the project–this helps the prospective buyer identify exactly what they’re paying for.

Transparency is key in setting the project cost–neither party wants to waste time or end up dissatisfied when it comes to project completion. You can also include payment terms and payment schedules in this section to provide further information on the expected fee structure and schedule.

Closing statement 

This is the final page of your simple proposal, and it should inform prospects of the next steps. You’ve drafted a proposal with this next step for clients in mind–help them take it.

Your proposed solution should include details on project approval, such as a start date and first step. Outline how you expect to gain approval–this could be with a binding contract or formal document, or with a phone call or email. 

Sample closing statement of a simple proposal

How to Write a Simple Proposal

Now you know all the key points to include in a winning proposal, it’s time to start writing it. We’ve gathered some project proposal template tips to help you create impressive business proposals.

Find out exactly what the client wants

First, study your client. Understand what it is they’re looking for, and how the project proposal fits into their greater business plan.

You should aim to write a business proposal that speaks the language of your client. For example, a construction proposal and a graphic design proposal will look very different–despite them both being proposals. 

Cater your proposals to the individual client’s needs and standards. Identify their pain points and position yourself as the best solution to their problem.

two women wearing business attire and using a laptop

Highlight what sets you apart 

Including the following will help set you apart from other proposals:

  • In-depth research
  • Dazzling testimonials
  • Impressive credentials and qualifications
  • Personal touches

Write a project proposal that expresses your personality and confidence. Highlight how qualified you are to take on the proposed project and include your unique approach to projects.

Call to action

It’s a good idea to add a call to action section to your business proposal. Your prospective client has read through the proposal–now it’s time to make a decision.

You can give them options such as:

  • Video call 
  • Email address
  • Phone number

Make communication steps as easy as possible–you want prospects to know exactly what’s next when it comes to working with you.

Proofread your proposal

Never send a business proposal without editing and proofreading. As a best practice, you should share your project proposal templates and any specific project proposal drafts with a colleague or friend–their eyes may catch mistakes you’ve missed.

Recheck the tone and language of the proposal–it should be simple and clear. Aim to avoid using the passive voice in the proposal–active voice ensures your writing is clear and crisp.

Proofread your project proposal a few days before submission. You want to avoid sending a proposal with grammatical errors, spelling mistakes, or typos to ensure you’re perceived as professional and capable.

A man signing a document

Right, that’s our project proposal tips covered. You’re well on your way to proposal success by now. Let’s get into creating a proposal with Bonsai, and how you can get access to unlimited free templates. 

Creating a Business Proposal is Simple with Bonsai 

Does writing a business proposal take up too much of your time and energy? If yes, then there is an easy solution for you. Bonsai’s archive of thousands of templates ensures you’re only ever a couple of clicks away from your perfect proposal, contract, template, and more.

Here is how to create a simple project proposal template on Bonsai:

  1. Sign up to Bonsai free 
  2. Select your desired proposal template
  3. Edit project proposal template according to your requirements

In a couple of quick steps, you’ve created a great proposal template with minimal hassle. Bonsai’s legal team have covered the legalese so you can focus on the project details. From an event proposal template to a construction bid proposal–Bonsai’s got it all. 

Join the 250,000+ freelancers and SMBs using Bonsai to create quick and easy business templates. There, you’ll find this simple business proposal template and more free proposal templates to help you win new business.

Simple Proposal FAQs

What is a business proposal?

A business proposal is a written document submitted by the seller to a prospective client with the aim of securing a project. 

What’s included in a business proposal template?

These are key elements to include in a business proposal:

  • Cover page
  • Table of contents
  • Executive Summary
  • About us
  • Goals and objectives
  • Project scope
  • Project timeline
  • Testimonials and case studies
  • Pricing details
  • Closing statement

How many pages is a business proposal?

There’s no set length for a business proposal–it depends on the complexity of the project. Typically, we see proposal templates between 4-10 pages, but it’s truly down to your business, your potential client, and the industry you’re both in.

Frequently Asked Questions
Questions about this template.

Why do you need a proposal template?

For services that makes profit by acquiring more clients, having a simple proposal template automates the process. Ofcourse, don't forget to personalize some parts for better results.

What is the basic format for a proposal?

The basic proposal format should be: introduction, overview, problem, solution, cost and benefits. You may also want to point out some aspects that make you standout.

Is there a free simple proposal template on Word?

Free simple proposal templates are available on Word. However, if you're looking for a compelling proposal template that will land you a client, use Bonsai. It's easy to download with the best formats for a proposal.