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Corporation Corp.
‍ Acme LLC.

Corporation Corp.

Acme LLC.

Corporation Corp.

Free Animation Proposal Template

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Date: March 8th 2023



Acme LLC.

Corporation Corp.

This Contract is between Client (the "Client") and Acme LLC, a California limited liability company (the "Coach").

The Contract is dated January 23, 2023.


1.1 Project. The Client is hiring the Coach to develop a coaching relationship between the Client and Coach in order to cultivate the Client's personal, professional, or business goals and create a plan to achieve those goals through stimulating and creative interactions with the ultimate result of maximizing the Client's personal or professional potential.

1.2 Schedule. The Coach will begin work on February 1, 2023 and will continue until the work is completed. This Contract can be ended by either Client or Coach at any time, pursuant to the terms of Section 4, Term and Termination.

The Coach and Client will meet by video conference, 4 days per month for 2 hours.

1.3 Payment. The Client will pay the Coach an hourly rate of $150. Of this, the Client will pay the Coach $500.00 (USD) before work begins.

1.4 Expenses. The Client will reimburse the Coach's expenses. Expenses do not need to be pre-approved by the Client.

1.5 Invoices. The Coach will invoice the Client in accordance with the milestones in Section 1.3. The Client agrees to pay the amount owed within 15 days of receiving the invoice. Payment after that date will incur a late fee of 1.0% per month on the outstanding amount.

1.6 Support. The Coach will not be available by telephone, or email in between scheduled sessions.


- A coaching relationship is a partnership between two or more individuals or entities, like a teacher-student or coach-athlete relationship. Both the Client and Coach must uphold their obligations for the relationship to be successful.

- The Coach agrees to maintain the ethics and standards of behavior established by the International Coaching Federation (ICF).

- The Client acknowledges and agrees that coaching is a comprehensive process that may explore different areas of the Client's life, including work, finances, health, and relationships.

- The Client is responsible for implementing the insights and techniques learned from the Coach.


3.1 Overview. This section contains important promises between the parties.

3.2 Authority To Sign. Each party promises to the other party that it has the authority to enter into this Contract and to perform all of its obligations under this Contract.

3.3 Coach Has Right To Give Client Work Product. The Coach promises that it owns the work product, that the Coach is able to give the work product to the Client, and that no other party will claim that it owns the work product. If the Coach uses employees or subcontractors, the Coach also promises that these employees and subcontractors have signed contracts with the Coach giving the Coach any rights that the employees or subcontractors have related to the Coach's background IP and work product.

3.4 Coach Will Comply With Laws. The Coach promises that the manner it does this job, its work product, and any background IP it uses comply with applicable U.S. and foreign laws and regulations.

3.5 Work Product Does Not Infringe. The Coach promises that its work product does not and will not infringe on someone else's intellectual property rights, that the Coach has the right to let the Client use the background IP, and that this Contract does not and will not violate any contract that the Coach has entered into or will enter into with someone else.

3.7 Client-Supplied Material Does Not Infringe. If the Client provides the Coach with material to incorporate into the work product, the Client promises that this material does not infringe on someone else's intellectual property rights.


This Contract is ongoing until it expires or the work is completed. Either party may end this Contract for any reason by sending an email or letter to the other party, informing the recipient that the sender is ending the Contract and that the Contract will end in 7 days. The Contract officially ends once that time has passed. The party that is ending the Contract must provide notice by taking the steps explained in Section 9.4. The Coach must immediately stop working as soon as it receives this notice unless the notice says otherwise.

If either party ends this Contract before the Contract automatically ends, the Client will pay the Contractor for the work done up until when the Contract ends. The following sections don't end even after the Contract ends: 3 (Representations); 6 (Confidential Information); 7 (Limitation of Liability); 8 (Indemnity); and 9 (General).


The Client is hiring the Coach as an independent contractor. The following statements accurately reflect their relationship:

- The Coach will use its own equipment, tools, and material to do the work.

- The Client will not control how the job is performed on a day-to-day basis. Rather, the Coach is responsible for determining when, where, and how it will carry out the work.

- The Client will not provide the Coach with any training.

- The Client and the Coach do not have a partnership or employer-employee relationship.

- The Coach cannot enter into contracts, make promises, or act on behalf of the Client.

- The Coach is not entitled to the Client's benefits (e.g., group insurance, retirement benefits, retirement plans, vacation days).

- The Coach is responsible for its own taxes.

- The Client will not withhold social security and Medicare taxes or make payments for disability insurance, unemployment insurance, or workers compensation for the Coach or any of the Coach's employees or subcontractors.


6.1 Overview. This Contract imposes special restrictions on how the Client and the Coach must handle confidential information. These obligations are explained in this section.

6.2 The Client's Confidential Information. While working for the Client, the Coach may come across, or be given, Client information that is confidential. This is information like customer lists, business strategies, research & development notes, statistics about a website, and other information that is private. The Coach promises to treat this information as if it is the Coach's own confidential information. The Coach may use this information to do its job under this Contract, but not for anything else. For example, if the Client lets the Coach use a customer list to send out a newsletter, the Coach cannot use those email addresses for any other purpose. The one exception to this is if the Client gives the Coach written permission to use the information for another purpose, the Coach may use the information for that purpose, as well. When this Contract ends, the Coach must give back or destroy all confidential information, and confirm that it has done so. The Coach promises that it will not share confidential information with a third party, unless the Client gives the Coach written permission first. The Coach must continue to follow these obligations, even after the Contract ends. The Coach's responsibilities only stop if the Coach can show any of the following: (i) that the information was already public when the Coach came across it; (ii) the information became public after the Coach came across it, but not because of anything the Coach did or didn't do; (iii) the Coach already knew the information when the Coach came across it and the Coach didn't have any obligation to keep it secret; (iv) a third party provided the Coach with the information without requiring that the Coach keep it a secret; or (v) the Coach created the information on its own, without using anything belonging to the Client.

6.3 Third-Party Confidential Information. It's possible the Client and the Coach each have access to confidential information that belongs to third parties. The Client and the Coach each promise that it will not share with the other party confidential information that belongs to third parties, unless it is allowed to do so. If the Client or the Coach is allowed to share confidential information with the other party and does so, the sharing party promises to tell the other party in writing of any special restrictions regarding that information.


Neither party is liable for breach-of-contract damages that the breaching party could not reasonably have foreseen when it entered this Contract.


8.1 Overview. This section transfers certain risks between the parties if a third party sues or goes after the Client or the Coach or both. For example, if the Client gets sued for something that the Coach did, then the Coach may promise to come to the Client's defense or to reimburse the Client for any losses.

8.2 Client Indemnity. In this Contract, the Coach agrees to indemnify the Client (and its affiliates and their directors, officers, employees, and agents) from and against all liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of: (i) the work the Coach has done under this Contract; (ii) a breach by the Coach of its obligations under this Contract; or (iii) a breach by the Coach of the promises it is making in Section 3 (Representations).

8.3 Coach Indemnity. In this Contract, the Client agrees to indemnify the Coach (and its affiliates and their directors, officers, employees, and agents) from and against liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of a breach by the Client of its obligations under this Contract.


9.1 Assignment​. This Contract applies only to the Client and the Coach. Neither the Client nor the Coach can assign its rights or delegate its obligations under this Contract to a third-party (other than by will or intestate), without first receiving the other's written permission.

9.2 Arbitration. As the exclusive means of initiating adversarial proceedings to resolve any dispute arising under this Contract, a party may demand that the dispute be resolved by arbitration administered by the American Arbitration Association in accordance with its commercial arbitration rules.

9.3 Modification; Waiver. To change anything in this Contract, the Client and the Coach must agree to that change in writing and sign a document showing their contract. Neither party can waive its rights under this Contract or release the other party from its obligations under this Contract, unless the waiving party acknowledges it is doing so in writing and signs a document that says so.

9.4. Noticies.

(a) Over the course of this Contract, one party may need to send a notice to the other party. For the notice to be valid, it must be in writing and delivered in one of the following ways: personal delivery, email, or certified or registered mail (postage prepaid, return receipt requested). The notice must be delivered to the party's address listed at the end of this Contract or to another address that the party has provided in writing as an appropriate address to receive notice.

(b) The timing of when a notice is received can be very important. To avoid confusion, a valid notice is considered received as follows: (i) if delivered personally, it is considered received immediately; (ii) if delivered by email, it is considered received upon acknowledgement of receipt; (iii) if delivered by registered or certified mail (postage prepaid, return receipt requested), it is considered received upon receipt as indicated by the date on the signed receipt. If a party refuses to accept notice or if notice cannot be delivered because of a change in address for which no notice was given, then it is considered received when the notice is rejected or unable to be delivered. If the notice is received after 5:00pm on a business day at the location specified in the address for that party, or on a day that is not a business day, then the notice is considered received at 9:00am on the next business day.

9.5 Severability. This section deals with what happens if a portion of the Contract is found to be unenforceable. If that's the case, the unenforceable portion will be changed to the minimum extent necessary to make it enforceable, unless that change is not permitted by law, in which case the portion will be disregarded. If any portion of the Contract is changed or disregarded because it is unenforceable, the rest of the Contract is still enforceable.

9.6 Signatures. The Client and the Coach must sign this document using Bonsai's e-signing system. These electronic signatures count as originals for all purposes.

9.7 Governing Law. The validity, interpretation, construction and performance of this document shall be governed by the laws of the United States of America.

9.8 Entire Contract. This Contract represents the parties' final and complete understanding of this job and the subject matter discussed in this Contract. This Contract supersedes all other contracts (both written and oral) between the parties.



Acme LLC.

Corporation Corp.
Table of contents
Animation Proposal Template
Use this animation proposal now for free

What is an Animation Proposal?

Animation project proposals are the first step towards winning work for your animation business or studio. The project proposal outlines the client’s problem and gives all the detail needed to describe your proposed solution. Animation proposals are usually agreed and signed after a little negotiation to define the project’s parameters and desired outcomes.

Starting with a comprehensive animation project proposal reduces the time spent in conversation, meaning you’ll be able to get to work faster. Using an animation proposal template ensures nothing is left out. Above all else, your project proposal is a persuasive document that serves several purposes, it should:

  • Succinctly define the potential client’s problem
  • Outline your solution and provides details of the animation project
  • Give examples of your previous work, experience, and display your animation style
  • Provide a schedule for the project with key milestones along the way
  • Answer prospective clients’ questions about the process and your creative skill

Sign up to Bonsai and download a free animation proposal template to customize for your project today!

What to Include in the Animation Proposal 

Your animation project proposal needs to give a brief overview as well as provide full detail on the different elements of the multimedia project. A comprehensive animation project proposal leaves little room for misunderstanding. It also appears more professional, presenting your services in the best light and increasing your chances of winning projects.


Your proposal needs to sell your skills and business services. You should let potential clients know who you are, briefly explain the services you provide and let them know what your animation specialties are. Focus on your strengths and incorporate testimonials from past and existing clients. Include examples of your work on similar projects, or at the very least, a link to your portfolio.

Define the Project Objectives and Deliverables

Briefly outline the client’s problem. This shows you understand the clients’ needs and have a firm grasp of what the project needs to accomplish. Follow this with a short overview of how your animated videos will solve their issue.

Animation videos can be used in multiple ways - from storytelling to instructional ‘how to’ clips and on to educational explainers that increase brand visibility. Businesses who use animation videos to advertise products have seen increases in sales by as much as 40%. Details and statistics such as this should be used when stating the company objectives and deliverables in your video proposal.

Define the Audience and Competition

When creating a video, it’s important to understand who the intended audience is and any other businesses with similar content in the same vertical. Your animation proposal must define the audience the video is for. Note the following demographics:

  • Age range
  • Expected mindset the audience has when watching
  • Stage of the marketing funnel if creating a marketing video
  • Tone of voice for the brand and intended video

Knowing what the competition is up to is also important. This will help you create a better video. It also gives your client some food for thought in terms of what they do and don’t like about competitor’s clips and how you might do better. Noting the competition also has the benefit of showing the client you care about growing their business and builds trust.

Solution Development and Expected Outcomes

This is the most important and detailed part of your proposal. Now is the time to get really creative. You’ll also need to clearly describe how your animation project will meet the potential client’s needs and the results they can expect to get.

Animation is a medium that can be used to explain and illustrate almost any idea or concept. However, all video content follows a similar process for bringing ideas to life. When developing your solution, structure it around the key steps of the animation stages. Include the details of each responsible team member throughout the process from researchers to the producer.


This may take the form of a client questionnaire, a call between the client and the creative team, industry research, or all of the above. The aim of all research is to develop a clear vision of what the video needs to achieve and the best way it can do that.

Scripting and Storyboarding

Animators need to base their work on a strong script. This is the foundation for every other element of the video you make. Include who will be writing the script, how characters will express emotions and the story format you intend to follow - character driven, conflict and resolution, educational or something else.

After scripting, it’s time to put images with the words. This works like a visual script and provides a guide for the team working on the film. You’ll need to include assigned responsibilities for this stage from the designer through to the script writer and any other relevant member of the production team.

Voiceover and Sound Effects

Nearly all animations need sound and a voice over to give life to the characters or describe what the pictures are showing. If you have a vision for the ideal voice to accompany a corporate video or perfect sound effects for your movie, it should be included in your proposal here.


All the copy and content comes together and gets refined by the designer at this stage of the animation process. Detailed backgrounds, additional inanimate objects, more character definition, branding logos, text and icons also appear. This is an ideal time for client feedback and a milestone in the animation project that fits well with invoicing.


Now the illustrations come to life! Once the client has approved the storyboarding and styling, movement is added to create the powerful message the client wants. Animation takes time, so make sure you schedule enough time for the final parts to be done without pressure.

Schedule and Milestones

Giving clarity of when and who will deliver the different elements of the animation project helps new clients understand what to expect. This also helps your animation studio schedule work and resources for the project, ensuring you remain on track with the production of the video. The proposal you create can be used as a map to guide the project when you win the work.


It’s important to detail your charges for services and payment terms - where money is to be deposited when you invoice and how long clients have to pay. Pricing should be presented in a way that shows the value you deliver to clients and doesn’t undervalue your time, work or skills.

Although budget is a factor in deciding if your team are the right animators for the job, it’s not the only factor. Your ideas, experience in the animation industry, ability to create tales that engage the audience and the results they can expect are equally important.


After putting all that effort into writing a complete animation project proposal, it would be remiss to forget the acceptance element of your proposal. When done well, a client can sign their agreement of your project proposal and this can segway neatly into a binding contract. Using a downloadable animation proposal template is a simple way to ensure this crucial element is done well.

It can be very helpful to create a copy of the animation proposal that you write and strip out the specific project elements to create an animation project proposal template that can be used for future pitching and tender requests.

How to write a Animation proposal 

Writing a project proposal takes a bit of time and effort, but when done well it’s worth it. Your animation proposal can guide you through the project stages and present your animation studio’s work and experience in the best possible light, winning work along with the client’s confidence.

There is no need to write a project proposal in the order that it will be presented in. In fact, in most cases, it is easier and faster to begin with the project objectives and deliverables. Then move onto the full detail about your animation proposal. Finish up with the other elements. You can re-structure your proposal document when finished to deliver it in the accepted layout for proposals.

Determine client needs for the animation project proposal

In order to come up with an appropriate outline for the project you are pitching for, you need to have a deep understanding of the client’s aims, objectives and problem. Schedule time for an introductory call or at the very least an email contact asking pertinent questions. Your proposal will fail if you don’t answer the prospective client’s needs.

Project Description

Chances are this section will take the most time to write. The more detail you include, the better. A detailed animation project proposal provides a map for your to follow when you win the work, shows the client that you understand the project and ensures there is less chance of misunderstandings when the work commences.

Highlight Your Strengths and Include Animation Examples

Remember your proposal is a persuasive document that needs to build the client’s confidence and trust in your skills. Your project porosal should play to your strengths, include past client testimonials and at least one example of your work on similar animation projects. Either embed a video or include a link to your portfolio of work.

Standard Proposal Elements

Payment terms, your introduction, and finally the agreement sections of the proposal can be completed easily after the other parts have been written. These parts of your proposal won’t change often, so it makes sense to keep them as part of your project proposal template. Make sure they are reviewed annually to ensure they are in keeping with the projects your animation studio are pitching for.

Although proposals can be time consuming to write, once done you have the perfect material to build your own proposal template. Make sure you review and check for mistakes before you send it to the client.

Creating an Animation proposal is simple with Bonsai 

Writing project proposals can be nerve-wracking! Making sure every aspect of the project is covered in your proposal in a professional and creative way that keeps the client interested is crucial to be chosen for the project. An animation project proposal is a key stage of the sales process.

Your own free animation proposal template can be quickly downloaded and customized for any project as soon as you sign up with Bonsai

Working from a template provides the assurance you need that every aspect of your project proposal is covered and you stand out for all the right reasons. It’s also a much faster way of submitting a project proposal for tenders and other requests for pitches from animators.

Animation proposal FAQs

Why Are Tools Important in Conceptualizing an Animation Project?

Although some animations are still made the traditional way - with pencils, paint, and paper - animation has grown and developed to encompass many different types of digital art - 3D animated film, 2d animation, virtual reality, games and video are just some of the kinds of animation that rely on an array of digital tools to bring them to life.

Will Animation be Automated?

Artistic and creative roles and industries are less likely to be disrupted by automation. This is because they tend not to have steps and processes that can be easily copied with an algorithm. However, some of the more repetitive and mundane tasks necessary for animation to come to life may be automated in the future, giving animators and digital artists more time to focus on creative ideas and reducing animation studios’ overheads.

Frequently Asked Questions

Questions about this template.

What are the 4 parts of a proposal?

The 4 basic parts of a proposal are introduction or summary, project deadlines, evaluation and project funding. Customize one of Bonsai's templates to nail down the structure of a flawless proposal at no cost.

What is the format of a proposal for animation?

The typical format for an animation proposal are: problem statement, solution, costs and benefits of engagement. Easily customize Bonsai's free template which you can use as a reference or example when building a proposal.

How do you write a catchy proposal for video animation?

Use Bonsai's pre-made templates as a reference for a freelancer proposal. Our templates are easy to customize according to your animation project. Be sure to include your relevant video experience, terms/conditions and why you are well-suited for the job.