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Websites for coaches: best practices to help you attract more clients

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Updated on:
December 11, 2022
December 11, 2022
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Having a website is essential to your success as a life coach. Your website is your online home base, where potential clients can learn more about what you do, how you can help them, and obtain your contact details.

A well-designed website can help attract new clients and boost your coaching business. This article discusses how websites for coaches can be advantageous and provides tips on creating one that will help build a successful coaching business. We will also cover some elements of highly effective websites and look at examples of the best coaching websites.

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How and Why a Life Coach Website Will Bring You More Clients?

Most people these days start searching for any service, including business coaching, online.

That means potential clients may never even know you exist if you don't have a website.

Here are the many ways websites for coaches bring in more clients:


A coaching website gives you an instant credibility boost. In the online world, especially in the coaching niche, a website is often seen as a sign that you are a serious business.

It also allows you to share information about your life coach qualifications, experience, and results with past clients. You can also use your life coach website to display testimonials from happy clients, further enhancing your credibility and attracting more coaching clients.


Your life coach website is also a great platform to share your knowledge and expertise with the world. You can write blog posts, create videos, or offer free resources that potential clients can use, offering a fantastic way to differentiate yourself from other life coaches.

Ensure to include information on your website about your niche or specialty, as this will help attract clients looking for a life coach with your specific expertise. You can also highlight your clients' results to guarantee potential clients that you are an executive coach who can help them achieve their goals.

Online presence

A website gives you a 24/7 online presence, making it an excellent platform for connecting with potential clients and building relationships. Even when you are not working, your website works for you, attracting new clients and growing your leadership coaching business.

Your website also provides exposure to a much larger audience than you could reach offline, which is especially important if you want to attract coaching clients from outside your local area.

Cost-effective Marketing

A website is a cost-effective way to market your coaching businesses. Once your website is up and running, it costs little to maintain. You can reach a global audience without spending too much.

A website is also cost-effective because it allows you to track your marketing efforts and see which ones are working and which are not. This way, you can focus your finances, time, and energy on the marketing activities that bring you the most results.

Additional Revenue Streams

Your website can also generate additional revenue streams. For example, you can sell courses or e-books or offer premium content to subscribers by using the best coaching website templates.

You can also use your business coach website to promote affiliate products or coaching services. In this case, you would receive a commission for every sale made through your website, generating more revenue for your business.


You can also use your website to drive traffic to your other marketing channels, such as your social media pages or blog, or to capture leads for your email list.

Your website is also a suitable place to run ads and promote exclusive offers or deals, both ideal ways to attract new clients and grow your customer base, especially for small businesses.

Lead Capture

Your website can capture leads for your coaching business. For example, you can offer a free e-book or newsletter subscription in exchange for an email address.

Adding a simple form to your website or a pop-up can do the trick. Once you have a lead's contact information, you can follow up and convert the leads into paying clients.

The Elements of a Perfect Coaching Business Website

Now that we have covered some ways a website can help you attract more clients, let us look at what makes up a perfect coaching business website.

There are five essential elements that every coaching website must have:

Excellent Visual Design

An excellent visual design makes a website look professional and reflects the image you want to project. The colors, fonts, and overall look of your site should be cohesive and convey the message you want to send to your potential clients.

High-quality Content

The content on your website must be high quality, well-written, and relevant to your target audience. It should be engaging and offer value to the reader.

Make sure to include the following content on your site:

  • About page
  • Services page
  • Testimonials
  • Blog posts
  • Videos
  • Free resources
  • Courses or e-books

Intuitive Navigation

Your website should be easy to navigate, with clear and concise menus and labeling. Potential clients should be able to find the information they are looking for quickly and easily.

You can evaluate your site's navigation by having someone unfamiliar with it try to find specific information. If they cannot do so swiftly, you need to make changes.

Credible Information

The information on your website must be credible. Be sure to include credentials, testimonials, and other forms of social proof. It is essential to fact-check all the information on your site to ensure it is accurate and up to date.

Mobile Compatibility

Your website must be mobile compatible, as more people are using their smartphones and tablets to access the internet. Be sure to access your site on all devices to ensure it is easy to use and looks great, no matter the screen size.

4 Examples of the Best Life Coaching Websites

Here are four top life coaching websites that new coaches can learn from:


Image Source: https://stratejoy.com/

Molly’s website branding effectively conveys the idea of community and camaraderie. You get the impression that you will embark on a fantastic experience just by browsing this website.

The website also exudes a keen sense of exclusivity that makes you want to make a purchase. The services are also apparent since they display prominently on the homepage making it incredibly simple to use this website.

Gabby Bernstein

Image Source: https://gabbybernstein.com/

Along with her impressive portfolio of photos, Gabby's website also uses accent neon and powerful typography to draw attention to key messages and calls to action.

Her website has multiple strategically positioned calls to action that lead visitors to her merchandise and email list, which are fantastic marketing strategies for her executive coaching website.

Preston Smiles

Image Source: https://prestonsmiles.com/

Preston Smiles uses a personal touch approach on his website, placing his photo at the top of the home page and establishing an emotional connection with potential customers.

Additionally, he creates credibility immediately by including a bio positioned purposefully at the top of the site design. Great coaching websites tend to take this personal approach to draw in clients.

Melissa Ambrosini

Image Source: melissaambrosini.com

Melissa uses her website as an access point to build stronger relationships for her coaching community by including links to her podcast, books, guides, and social media pages.

The website also incorporates Facebook Messenger, which is crucial because of its automation features, so she does not always need to be online to respond to messages.

Wrapping Up

As you can see, having a great coaching website for your business is essential if you want to attract more clients. It is a cost-effective way to market your business and can be used to generate additional revenue streams.

Coaching websites should have an excellent visual design, high-quality content, intuitive navigation, credible information, and be mobile-compatible. By following these tips and looking at the best coaching websites, you can create a perfect coaching business website that will help you attract more clients and grow your life-coaching business.

Access proposal, contract and invoice templates to run your coaching business here.
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