Having a website is essential to your success as a life coach. Your website is your online home base, where potential clients can learn more about what you do, how you can help them, and obtain your contact details.
A well-designed website can help attract new clients and boost your coaching business. This article discusses how websites for coaches can be advantageous and provides tips on creating one that will help build a successful coaching business. We will also cover some elements of highly effective websites and look at examples of the best coaching websites.
Let's get started.
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Most people these days start searching for any service, including business coaching, online.
That means potential clients may never even know you exist if you don't have a website.
Here are the many ways websites for coaches bring in more clients:
A coaching website gives you an instant credibility boost. In the online world, especially in the coaching niche, a website is often seen as a sign that you are a serious business.
It also allows you to share information about your life coach qualifications, experience, and results with past clients. You can also use your life coach website to display testimonials from happy clients, further enhancing your credibility and attracting more coaching clients.
Your life coach website is also a great platform to share your knowledge and expertise with the world. You can write blog posts, create videos, or offer free resources that potential clients can use, offering a fantastic way to differentiate yourself from other life coaches.
Ensure to include information on your website about your niche or specialty, as this will help attract clients looking for a life coach with your specific expertise. You can also highlight your clients' results to guarantee potential clients that you are an executive coach who can help them achieve their goals.
A website gives you a 24/7 online presence, making it an excellent platform for connecting with potential clients and building relationships. Even when you are not working, your website works for you, attracting new clients and growing your leadership coaching business.
Your website also provides exposure to a much larger audience than you could reach offline, which is especially important if you want to attract coaching clients from outside your local area.
A website is a cost-effective way to market your coaching businesses. Once your website is up and running, it costs little to maintain. You can reach a global audience without spending too much.
A website is also cost-effective because it allows you to track your marketing efforts and see which ones are working and which are not. This way, you can focus your finances, time, and energy on the marketing activities that bring you the most results.
Your website can also generate additional revenue streams. For example, you can sell courses or e-books or offer premium content to subscribers by using the best coaching website templates.
You can also use your business coach website to promote affiliate products or coaching services. In this case, you would receive a commission for every sale made through your website, generating more revenue for your business.
You can also use your website to drive traffic to your other marketing channels, such as your social media pages or blog, or to capture leads for your email list.
Your website is also a suitable place to run ads and promote exclusive offers or deals, both ideal ways to attract new clients and grow your customer base, especially for small businesses.
Your website can capture leads for your coaching business. For example, you can offer a free e-book or newsletter subscription in exchange for an email address.
Adding a simple form to your website or a pop-up can do the trick. Once you have a lead's contact information, you can follow up and convert the leads into paying clients.
Now that we have covered some ways a website can help you attract more clients, let us look at what makes up a perfect coaching business website.
There are five essential elements that every coaching website must have:
An excellent visual design makes a website look professional and reflects the image you want to project. The colors, fonts, and overall look of your site should be cohesive and convey the message you want to send to your potential clients.
The content on your website must be high quality, well-written, and relevant to your target audience. It should be engaging and offer value to the reader.
Make sure to include the following content on your site:
Your website should be easy to navigate, with clear and concise menus and labeling. Potential clients should be able to find the information they are looking for quickly and easily.
You can evaluate your site's navigation by having someone unfamiliar with it try to find specific information. If they cannot do so swiftly, you need to make changes.
The information on your website must be credible. Be sure to include credentials, testimonials, and other forms of social proof. It is essential to fact-check all the information on your site to ensure it is accurate and up to date.
Your website must be mobile compatible, as more people are using their smartphones and tablets to access the internet. Be sure to access your site on all devices to ensure it is easy to use and looks great, no matter the screen size.
Here are four top life coaching websites that new coaches can learn from:
Molly’s website branding effectively conveys the idea of community and camaraderie. You get the impression that you will embark on a fantastic experience just by browsing this website.
The website also exudes a keen sense of exclusivity that makes you want to make a purchase. The services are also apparent since they display prominently on the homepage making it incredibly simple to use this website.
Along with her impressive portfolio of photos, Gabby's website also uses accent neon and powerful typography to draw attention to key messages and calls to action.
Her website has multiple strategically positioned calls to action that lead visitors to her merchandise and email list, which are fantastic marketing strategies for her executive coaching website.
Preston Smiles uses a personal touch approach on his website, placing his photo at the top of the home page and establishing an emotional connection with potential customers.
Additionally, he creates credibility immediately by including a bio positioned purposefully at the top of the site design. Great coaching websites tend to take this personal approach to draw in clients.
Melissa uses her website as an access point to build stronger relationships for her coaching community by including links to her podcast, books, guides, and social media pages.
The website also incorporates Facebook Messenger, which is crucial because of its automation features, so she does not always need to be online to respond to messages.
As you can see, having a great coaching website for your business is essential if you want to attract more clients. It is a cost-effective way to market your business and can be used to generate additional revenue streams.
Coaching websites should have an excellent visual design, high-quality content, intuitive navigation, credible information, and be mobile-compatible. By following these tips and looking at the best coaching websites, you can create a perfect coaching business website that will help you attract more clients and grow your life-coaching business.
A verbal contract (formally called an oral contract) refers to an agreement between two parties that's made —you guessed it— verbally.
Formal contracts, like those between an employee and an employer, are typically written down. However, some professional transactions take place based on verbally agreed terms.
Freelancers are a good example of this. Often, freelancers will take on projects having agreed on the terms and payment via the phone, or an email. Unfortunately, sometimes clients don't pull through on their agreements, and hardworking freelancers can find themselves out of pocket and wondering whether a legal battle is worth all the hassle.
The main differences between written and oral contracts are that the former is signed and documented, whereas the latter is solely attributed to verbal communication.
Verbal contracts are a bit of a gray area for most people unfamiliar with contract law —which is most of us, right?— due to the fact that there's no physical evidence to support the claims made by the implemented parties.
For any contract (written or verbal) to be binding, there are four major elements which need to be in place. The crucial elements of a contract are as follows:
Therefore, an oral agreement has legal validity if all of these elements are present. However, verbal contracts can be difficult to enforce in a court of law. In the next section, we take a look at how oral agreements hold up in court.
Most business professionals are wary of entering into contracts orally because they can difficult to enforce in the face of the law.
If an oral contract is brought in front of a court of law, there is increased risk of one party (or both!) lying about the initial terms of the agreement. This is problematic for the court, as there's no unbiased way to conclude the case; often, this will result in the case being disregarded. Moreover, it can be difficult to outline contract defects if it's not in writing.
That being said, there are plenty of situations where enforceable contracts do not need to be written or spoken, they're simply implied. For instance, when you buy milk from a store, you give something in exchange for something else and enter into an implied contract, in this case - money is exchanged for goods.
There are some types of contracts which must be in writing.
The Statute of Frauds is a legal statute which states that certain kinds of contracts must be executed in writing and signed by the parties involved. The Statute of Frauds has been adopted in almost all U.S states, and requires a written contract for the following purposes:
Typically, a court of law won't enforce an oral agreement in any of these circumstances under the statute. Instead, a written document is required to make the contract enforceable.
Contract law is generally doesn't favor contracts agreed upon verbally. A verbal agreement is difficult to prove, and can be used by those intent on committing fraud. For that reason, it's always best to put any agreements in writing and ensure all parties have fully understood and consented to signing.
Verbal agreements can be proven with actions in the absence of physical documentation. Any oral promise to provide the sale of goods or perform a service that you agreed to counts as a valid contract. So, when facing a court of law, what evidence can you provide to enforce a verbal agreement?
Unfortunately, without solid proof, it may be difficult to convince a court of the legality of an oral contract. Without witnesses to testify to the oral agreement taking place or other forms of evidence, oral contracts won't stand up in court. Instead, it becomes a matter of "he-said-she-said" - which legal professionals definitely don't have time for!
If you were to enter into a verbal contract, it's recommended to follow up with an email or a letter confirming the offer, the terms of the agreement , and payment conditions. The more you can document the elements of a contract, the better your chances of legally enforcing a oral contract.
Another option is to make a recording of the conversation where the agreement is verbalized. This can be used to support your claims in the absence of a written agreement. However, it's always best to gain the permission of the other involved parties before hitting record.
Fundamentally, most verbal agreements are legally valid as long as they meet all the requirements for a contract. However, if you were to go to court over one party not fulfilling the terms of the contract, proving that the interaction took place can be extremely taxing.
So, ultimately, the question is: written or verbal agreements?
Any good lawyer, contract law firm, or legal professional would advise you to make sure you formalize any professional agreement with a written agreement. Written contracts provide a secure testament to the conditions that were agreed and signed by the two parties involved. If it comes to it, a physical contract is much easier to eviden in legal circumstances.
Freelancers, in particular, should be aware of the extra security that digital contracts may provide. Many people choose to stick to executing contracts verbally because they're not sure how to write a contract, or they think writing out the contract terms is too complicated or requires expensive legal advice. However, this is no longer the case.
Today, we have a world of resources available at our fingertips. The internet is a treasure trove of invaluable information, platforms, and software that simplifies our lives. Creating, signing, and sending contracts has never been easier. What's more, you don't have to rely on a hiring a lawyer to explain all that legal jargon anymore.
There are plenty of tools available online for freelancers to use for guidance when drafting digital contracts. Tools like Bonsai provide a range of customizable, vetted contract templates for all kinds of freelance professionals. No matter what industry you're operating in, Bonsai has a professional template to offer.
A written contract makes the agreement much easier to prove the terms of the agreement in case something were to go awry. The two parties involved can rest assured that they're legal rights are protected, and the terms of the contract are sufficiently documented. Plus, it provides both parties with peace of mind to focus on the tasks at hand.
Bonsai's product suite for freelancers allows users to make contracts from scratch, or using professional templates, and sign them using an online signature maker.
With Bonsai, you can streamline and automate all of the boring back-office tasks that come with being a freelancer. From creating proposals that clients can't say no to, to sealing the deal with a professional contract - Bonsai will revolutionize the way you do business as a freelancer.
Why not secure your business today and sign up for a free trial?