Graphic Design Client Questionnaire

Fully editable with custom branding. Send, print or embed online.

Graphic Design Client Questionnaire

Fully editable with custom branding. Send, print or embed online.


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First Name
Last Name
Acme LLC.
First Name
Last Name
Corporation Corp.
First Name
Last Name
Acme LLC.
First Name
Last Name
Corporation Corp.

Graphic Design Client Questionnaire

Fully editable with custom branding. Send, print or embed online.

Graphic Design Client Questionnaire

Fully editable with custom branding. Send, print or embed online.

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Date: March 8th 2023



Acme LLC.

Corporation Corp.

This Contract is between Client (the "Client") and Acme LLC, a California limited liability company (the "Coach").

The Contract is dated January 23, 2023.


1.1 Project. The Client is hiring the Coach to develop a coaching relationship between the Client and Coach in order to cultivate the Client's personal, professional, or business goals and create a plan to achieve those goals through stimulating and creative interactions with the ultimate result of maximizing the Client's personal or professional potential.

1.2 Schedule. The Coach will begin work on February 1, 2023 and will continue until the work is completed. This Contract can be ended by either Client or Coach at any time, pursuant to the terms of Section 4, Term and Termination.

The Coach and Client will meet by video conference, 4 days per month for 2 hours.

1.3 Payment. The Client will pay the Coach an hourly rate of $150. Of this, the Client will pay the Coach $500.00 (USD) before work begins.

1.4 Expenses. The Client will reimburse the Coach's expenses. Expenses do not need to be pre-approved by the Client.

1.5 Invoices. The Coach will invoice the Client in accordance with the milestones in Section 1.3. The Client agrees to pay the amount owed within 15 days of receiving the invoice. Payment after that date will incur a late fee of 1.0% per month on the outstanding amount.

1.6 Support. The Coach will not be available by telephone, or email in between scheduled sessions.


- A coaching relationship is a partnership between two or more individuals or entities, like a teacher-student or coach-athlete relationship. Both the Client and Coach must uphold their obligations for the relationship to be successful.

- The Coach agrees to maintain the ethics and standards of behavior established by the International Coaching Federation (ICF).

- The Client acknowledges and agrees that coaching is a comprehensive process that may explore different areas of the Client's life, including work, finances, health, and relationships.

- The Client is responsible for implementing the insights and techniques learned from the Coach.


3.1 Overview. This section contains important promises between the parties.

3.2 Authority To Sign. Each party promises to the other party that it has the authority to enter into this Contract and to perform all of its obligations under this Contract.

3.3 Coach Has Right To Give Client Work Product. The Coach promises that it owns the work product, that the Coach is able to give the work product to the Client, and that no other party will claim that it owns the work product. If the Coach uses employees or subcontractors, the Coach also promises that these employees and subcontractors have signed contracts with the Coach giving the Coach any rights that the employees or subcontractors have related to the Coach's background IP and work product.

3.4 Coach Will Comply With Laws. The Coach promises that the manner it does this job, its work product, and any background IP it uses comply with applicable U.S. and foreign laws and regulations.

3.5 Work Product Does Not Infringe. The Coach promises that its work product does not and will not infringe on someone else's intellectual property rights, that the Coach has the right to let the Client use the background IP, and that this Contract does not and will not violate any contract that the Coach has entered into or will enter into with someone else.

3.7 Client-Supplied Material Does Not Infringe. If the Client provides the Coach with material to incorporate into the work product, the Client promises that this material does not infringe on someone else's intellectual property rights.


This Contract is ongoing until it expires or the work is completed. Either party may end this Contract for any reason by sending an email or letter to the other party, informing the recipient that the sender is ending the Contract and that the Contract will end in 7 days. The Contract officially ends once that time has passed. The party that is ending the Contract must provide notice by taking the steps explained in Section 9.4. The Coach must immediately stop working as soon as it receives this notice unless the notice says otherwise.

If either party ends this Contract before the Contract automatically ends, the Client will pay the Contractor for the work done up until when the Contract ends. The following sections don't end even after the Contract ends: 3 (Representations); 6 (Confidential Information); 7 (Limitation of Liability); 8 (Indemnity); and 9 (General).


The Client is hiring the Coach as an independent contractor. The following statements accurately reflect their relationship:

- The Coach will use its own equipment, tools, and material to do the work.

- The Client will not control how the job is performed on a day-to-day basis. Rather, the Coach is responsible for determining when, where, and how it will carry out the work.

- The Client will not provide the Coach with any training.

- The Client and the Coach do not have a partnership or employer-employee relationship.

- The Coach cannot enter into contracts, make promises, or act on behalf of the Client.

- The Coach is not entitled to the Client's benefits (e.g., group insurance, retirement benefits, retirement plans, vacation days).

- The Coach is responsible for its own taxes.

- The Client will not withhold social security and Medicare taxes or make payments for disability insurance, unemployment insurance, or workers compensation for the Coach or any of the Coach's employees or subcontractors.


6.1 Overview. This Contract imposes special restrictions on how the Client and the Coach must handle confidential information. These obligations are explained in this section.

6.2 The Client's Confidential Information. While working for the Client, the Coach may come across, or be given, Client information that is confidential. This is information like customer lists, business strategies, research & development notes, statistics about a website, and other information that is private. The Coach promises to treat this information as if it is the Coach's own confidential information. The Coach may use this information to do its job under this Contract, but not for anything else. For example, if the Client lets the Coach use a customer list to send out a newsletter, the Coach cannot use those email addresses for any other purpose. The one exception to this is if the Client gives the Coach written permission to use the information for another purpose, the Coach may use the information for that purpose, as well. When this Contract ends, the Coach must give back or destroy all confidential information, and confirm that it has done so. The Coach promises that it will not share confidential information with a third party, unless the Client gives the Coach written permission first. The Coach must continue to follow these obligations, even after the Contract ends. The Coach's responsibilities only stop if the Coach can show any of the following: (i) that the information was already public when the Coach came across it; (ii) the information became public after the Coach came across it, but not because of anything the Coach did or didn't do; (iii) the Coach already knew the information when the Coach came across it and the Coach didn't have any obligation to keep it secret; (iv) a third party provided the Coach with the information without requiring that the Coach keep it a secret; or (v) the Coach created the information on its own, without using anything belonging to the Client.

6.3 Third-Party Confidential Information. It's possible the Client and the Coach each have access to confidential information that belongs to third parties. The Client and the Coach each promise that it will not share with the other party confidential information that belongs to third parties, unless it is allowed to do so. If the Client or the Coach is allowed to share confidential information with the other party and does so, the sharing party promises to tell the other party in writing of any special restrictions regarding that information.


Neither party is liable for breach-of-contract damages that the breaching party could not reasonably have foreseen when it entered this Contract.


8.1 Overview. This section transfers certain risks between the parties if a third party sues or goes after the Client or the Coach or both. For example, if the Client gets sued for something that the Coach did, then the Coach may promise to come to the Client's defense or to reimburse the Client for any losses.

8.2 Client Indemnity. In this Contract, the Coach agrees to indemnify the Client (and its affiliates and their directors, officers, employees, and agents) from and against all liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of: (i) the work the Coach has done under this Contract; (ii) a breach by the Coach of its obligations under this Contract; or (iii) a breach by the Coach of the promises it is making in Section 3 (Representations).

8.3 Coach Indemnity. In this Contract, the Client agrees to indemnify the Coach (and its affiliates and their directors, officers, employees, and agents) from and against liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of a breach by the Client of its obligations under this Contract.


9.1 Assignment​. This Contract applies only to the Client and the Coach. Neither the Client nor the Coach can assign its rights or delegate its obligations under this Contract to a third-party (other than by will or intestate), without first receiving the other's written permission.

9.2 Arbitration. As the exclusive means of initiating adversarial proceedings to resolve any dispute arising under this Contract, a party may demand that the dispute be resolved by arbitration administered by the American Arbitration Association in accordance with its commercial arbitration rules.

9.3 Modification; Waiver. To change anything in this Contract, the Client and the Coach must agree to that change in writing and sign a document showing their contract. Neither party can waive its rights under this Contract or release the other party from its obligations under this Contract, unless the waiving party acknowledges it is doing so in writing and signs a document that says so.

9.4. Noticies.

(a) Over the course of this Contract, one party may need to send a notice to the other party. For the notice to be valid, it must be in writing and delivered in one of the following ways: personal delivery, email, or certified or registered mail (postage prepaid, return receipt requested). The notice must be delivered to the party's address listed at the end of this Contract or to another address that the party has provided in writing as an appropriate address to receive notice.

(b) The timing of when a notice is received can be very important. To avoid confusion, a valid notice is considered received as follows: (i) if delivered personally, it is considered received immediately; (ii) if delivered by email, it is considered received upon acknowledgement of receipt; (iii) if delivered by registered or certified mail (postage prepaid, return receipt requested), it is considered received upon receipt as indicated by the date on the signed receipt. If a party refuses to accept notice or if notice cannot be delivered because of a change in address for which no notice was given, then it is considered received when the notice is rejected or unable to be delivered. If the notice is received after 5:00pm on a business day at the location specified in the address for that party, or on a day that is not a business day, then the notice is considered received at 9:00am on the next business day.

9.5 Severability. This section deals with what happens if a portion of the Contract is found to be unenforceable. If that's the case, the unenforceable portion will be changed to the minimum extent necessary to make it enforceable, unless that change is not permitted by law, in which case the portion will be disregarded. If any portion of the Contract is changed or disregarded because it is unenforceable, the rest of the Contract is still enforceable.

9.6 Signatures. The Client and the Coach must sign this document using Bonsai's e-signing system. These electronic signatures count as originals for all purposes.

9.7 Governing Law. The validity, interpretation, construction and performance of this document shall be governed by the laws of the United States of America.

9.8 Entire Contract. This Contract represents the parties' final and complete understanding of this job and the subject matter discussed in this Contract. This Contract supersedes all other contracts (both written and oral) between the parties.



Acme LLC.

Corporation Corp.
Table of contents

As an independent graphic designer, you want to make the most out of your time and complete design projects as quickly and efficiently as possible. But sometimes this is challenging, especially when dealing with clients who don't know what they want. If you're having trouble getting the right answers, and struggle to open up the conversation about what your client prefers, you may be asking the wrong questions.

Luckily, you can implement a graphic design client questionnaire as part of your onboarding process to learn about the client's project in detail and upfront. This is a great graphic design tool to help gather the information you need and build a better relationship with your clients. But what are the golden questions you must include in your questionnaire? Read on to find out.

Note: Bonsai helps you streamline all of your paperwork so you can save time and focus on your passion. Easily create professional client questionnaires, business proposals, contracts, invoices, and much more. Try a 7-day free trial today!

Questions to Ask Your Client Before You Start a Graphic Design Project

A good graphic design questionnaire should help you fully understand your client's needs, prevent needless revisions, develop trust and help you generate ideas to polish your creative output. While the specific questions you include may vary depending on your specific niche, there are a few elements that you must cover to get the most valuable information while creating a sense of involvement in the design process among your clients.

Let's go over these must-have elements and provide some example questions to put you on the right path.

Brand Message & Competitors

Getting you to know your client's business, as well as their main competitors, will help you come up with something distinctive that clearly represents your client's vision. You can make a design that highlights your client's advantages by being aware of their strengths and emphasizing their key selling features. Plus, your client might not even be aware of their own abilities, so asking the right questions can help them dig deeper and even provide more solid project goals.

Try including the following questions in your questionnaire.

- Give a one or two sentence summary of the work your organization does. What goods and services do you provide?

- What distinguishes your company from your competitors?

- What are your company's weaknesses and strengths?

- What draws people to you most?

- Who are your main competitors?

- What is your company's mission statement?

- What values does your brand stand for?

- Which phrases could you use to define your brand?

- What impression do your clients currently have of your business?

- Is your industry being affected by any trends right now?

Target Audience

Learning about your client's target audience is key to making this project a success. When you know exactly who the graphic design should appeal to, you can create something that is truly relevant and beneficial for your client. Make sure to inquire about as many aspects as you can think of because this will give you more valuable design elements to include, especially if your design will be used in marketing projects.

Here are some example questions you can include in your client questionnaire.

- Who is your target market? (provide age, gender, location, lifestyle, income, and other target demographics.)

- What impression do you want your audience to have of your company?

- When people interact with your brand, what are the top 3 things you want them to consider or feel?

- What drives their utilization of the goods or services you provide? (need vs. want)

- How does your target market decide which products to buy?

Project Details

This section will help you fully understand the project objectives, timelines and budget. It's important to learn more about the final product and how it will be used as this can entail specific design considerations. Think about covering the what, why and when of the project.

Here are some questions to help you gather all the information you need.

- What is the specific project you need assistance with? (Website design, logo design, print design, etc...)

- What is the objective of this design project?

- What will you use the project's ultimate product for? (internet, print, other)

- Please list the design deliverables that the project requires.

- By when do you need to have the design ready? Are there any deadlines to meet in between?

- What is the budget for this project?

- Is your budget fixed or flexible?

- How will this design project fit in with your existing marketing campaigns?

- How would you define project success?

Design Process & Requirements

You'll want to find out about your client's peculiarities and requirements. These questions will make sure you don't overlook any copy, graphics, or themes that might be crucial to keep in mind during the design process. Avoid back and forth calls, misunderstandings and complaints by asking the following questions.

- Do you currently have any design and style standards or materials you'd want to provide in order to ensure brand consistency? (Fonts, logos, color schemes, or additional design components)

- Do you have a color scheme in mind if you don't intend to use the existing brand colours? Do you have a color you don't like?

- What essential components of graphic design must there be?

- Do you have any fresh ideas for this design project that you'd want to try out?

- Are there any design motifs you particularly like or dislike?

- What do you like or dislike about your competitor’s branding? If possible, give an example URL and explain what you like and don't like about it.

- What features of your existing branding do you like?

- What about your existing branding do you dislike?


To make this a smooth graphic design collaboration, check with your clients about what they expect from you during the process, and how they would like to work with you. Additionally, asking your client about previous experiences will give you a good insight into what you should and shouldn't do in order to deliver a quality product.

- Have you ever collaborated with a graphic designer? What about your experiences did you like or dislike?

- How do you prefer to communicate during the project? (Telephone, email, zoom, face-to-face meetings, etc...)

- Are there any additional details you would like for us to know?

- What documents and file types will you require?

- How would you want to offer feedback?

- How frequently will you require design process updates?

Create the Perfect Graphic Design Client Questionnaire With Bonsai

Ready to create your own questionnaire? Use Bonsai's client form builder to create a professional and branded document that you can share with all of your clients via email or URL link. You can also have your questionnaire embedded into your business website to help you collect leads and get more clients. Our forms are fully customizable so you can incorporate your own branding elements, add as many questions as you need, and choose your preferred answer format (multiple choice, single choice or text).

Bonsai also offers a wide variety of administrative tools to help you with client onboarding, invoicing, payment processing, taxes and accounting. Plus, you can apply for our fuss-free checking account and keep all of your business finances under control. Start your 7-day free trial today and join the thousands of independent professionals who are already enjoying all of these benefits!

Frequently Asked Questions
Questions about this template.

How do graphic designers talk to clients?

Communication between clients is vital for any business. As a graphic designer, you'll need to define the responsibilities, expectations, timeline, costs, and define the roles.

What are the 3 questions a graphic designer should ask?

the 3 main questions any graphic designer should ask a client is: what are your expectations? What is the inspiration or big idea behind the project? And what is your goal?

What top 5 skills does a designer need?

The top 5 skills any designer needs are: creativity, typography, communication, drawing, Adobe graphic design apps or alternatives. These are key skills a designer needs.