SOCIAL MEDIA MARKETING PROPOSAL

Social Media Marketing Proposal

A proposal from Northwind Studio covering paid social, creative, targeting, and reporting.

Program Overview

This proposal describes the paid social program Northwind Studio will run for Acme Co. It covers strategy, creative, targeting, media management, and reporting.

Objectives

• Deliver measurable ROAS or CAC targets on the priority channels each month.
• Build a creative library your team can extend after the engagement.
• Improve targeting accuracy through weekly learning cycles.
• Report performance in writing every month with clear next actions.

Scope of Work

The program runs in three phases. Each closes with a written deliverable before the next begins.

What is included

• Strategy, audiences, and creative brief
• Monthly creative production per channel
• Campaign management, tracking, and optimization
• Monthly written report and a live dashboard

Not included: paid media budget, third-party tools, video production beyond short-form, and paid influencer or creator fees. Media spend is billed at cost.

Investment

A one-time setup fee plus a monthly retainer for execution. Line items below map to the phases above.

Payment Schedule

Invoices are due within 15 days. Kickoff is scheduled within 2 weeks of signature, subject to the kickoff date you provide on the acceptance page.

Acceptance

To proceed, complete the fields below and sign. This proposal is valid for 30 days from the date on the cover.

PURCHASE ORDER NUMBER

PREFERRED KICKOFF DATE