BRANDING PROPOSAL

Branding Proposal

A proposal from Northwind Studio outlining the branding project, deliverables, timeline, and investment.

Brand Overview

This proposal describes the branding work Northwind Studio will deliver for Acme Co. It covers positioning, identity, and the assets your team needs to launch and grow the brand.

Objectives

• Land a positioning your team can act on across product, sales, and marketing.
• Ship a visual identity system that is distinctive and easy to use.
• Deliver brand guidelines with practical do's and don'ts.
• Set your team up with launch-ready assets across priority touchpoints.

Scope of Work

The project runs in three phases. Each closes with a written deliverable your team signs off before the next begins.

What is included

• Brand strategy and message architecture
• Full visual identity system
• Brand guidelines document
• Priority template kits and a handoff session

Not included: naming, trademark search or registration, illustration or 3D work beyond the identity direction, photo shoots, and website design or build. Additional work can be added by amendment.

Investment

The project is a fixed fee. Line items below map to the phases in the scope of work.

Payment Schedule

Invoices are due within 15 days. Kickoff is scheduled within 2 weeks of signature, subject to the kickoff date you provide on the acceptance page.

Acceptance

To proceed, complete the fields below and sign. This proposal is valid for 30 days from the date on the cover.

PURCHASE ORDER NUMBER

PREFERRED KICKOFF DATE