ADVERTISING PROPOSAL

Advertising Proposal

A proposal from Northwind Studio covering the campaign concept, media mix, creative, and investment.

Campaign Overview

This proposal describes the campaign Northwind Studio will run for Acme Co. It covers the concept, creative, media mix, and reporting.

Campaign Objectives

• Hit the KPI targets on the priority channels each week.
• Deliver a creative story that reads clearly across channels and formats.
• Optimize continuously based on weekly performance signals.
• Report performance and next actions in writing every two weeks.

Scope of Work

The campaign runs across three phases. Each closes with a written deliverable before the next begins.

What is included

• Campaign concept and message architecture
• Creative production across required formats
• Media planning, buying, and optimization
• Bi-weekly reporting and a live dashboard

Not included: paid media spend (billed at cost), talent buyouts beyond social organic rights, third-party research or panel costs, and events. Additional scope can be added by amendment.

Fees

Fees are fixed for the scope above. Media spend is billed at cost against the plan you approve.

Payment Schedule

Invoices are due within 15 days. Campaign launch is scheduled within 3 weeks of signature, subject to the launch date you provide on the acceptance page.

Acceptance

To proceed, complete the fields below and sign. This proposal is valid for 30 days from the date on the cover.

PURCHASE ORDER NUMBER

TARGET LAUNCH DATE