MARKETING AGREEMENT

Marketing Agreement

A project-based marketing agreement between Northwind Studio and Acme Co covering a defined marketing initiative, its deliverables, and its commercial terms.

Parties and Initiative

This agreement is entered into by Northwind Studio (the "Provider") and Acme Co (the "Client") for a defined marketing initiative with a clear start, end, and success criteria. Unlike a retainer, the scope here is bounded to the deliverables described below.

Recitals

The Client is engaging the Provider to plan and execute a bounded marketing initiative to move a specific outcome. Both parties agree to work against one named KPI, run weekly check-ins during execution, and close the engagement with an honest written recap of what worked and what did not.

Scope of Work

The initiative runs in three phases. Each closes with a written deliverable and a decision point before the next phase starts.

What is included

• Written 90-day marketing plan tied to one primary KPI
• Campaign assets, landing pages, and channel setup
• Weekly performance monitoring and in-flight optimization
• Final performance report with learnings and recommendations
• Handover of accounts, assets, and access created for the initiative

Not included: paid media spend, third-party tools, ongoing management after the 90-day term, and PR or influencer talent fees. New scope can be added in writing at any time.

Fees and Terms

The initiative is a fixed-fee engagement billed across three milestones. Paid media spend is billed at cost against pre-approved budgets.

Payment Schedule

Ownership and Confidentiality

On receipt of payment, the Client owns the final campaign assets and reports produced under this initiative. The Provider retains ownership of internal templates and processes used to deliver the work. Both parties treat information shared under this contract as confidential.

Termination

Either party may terminate this agreement with 15 days' written notice. Fees for work completed to the termination date remain due, and the Provider hands over all in-flight assets, accounts, and access.

Acceptance

To proceed, complete the fields below and sign. Kickoff is scheduled within one week of signature and receipt of the first invoice.

PRIMARY KPI

PREFERRED START MONTH