LEAD GENERATION CONTRACT

Lead Generation Contract

A lead generation services agreement between Northwind Studio and Acme Co covering targeting, delivery, and quality standards.

PREPARED FOR

Acme Co

PREPARED BY

Northwind Studio

DATE

August 18, 2026

Northwind Studio

LEAD GENERATION CONTRACT

Parties and Program

This agreement is entered into by Northwind Studio (the "Agency") and Acme Co (the "Client") for a lead generation program built around the target profile below. Replace the sample details with the specifics of your program, then review the terms on the following pages before signing.

QUALIFIED LEADS

40 / month

Target monthly volume of leads meeting the quality definition.

CHANNELS

Outbound & paid

LinkedIn outreach, cold email, and paid social funnels.

TERM

6 months

Initial term, renewable on the same terms in writing.

Recitals

The Client wishes to engage the Agency to design and run outbound and paid campaigns that deliver qualified leads matching the target profile. The Agency will follow the Client's brand voice, comply with applicable email and privacy laws, and hand off leads through the Client's CRM. Both parties agree to the scope, fees, and terms in this contract, which supersedes any prior verbal or written understanding on the same subject.

Northwind Studio

LEAD GENERATION CONTRACT

Scope and Definitions

The program runs across three workstreams and shares a single definition of a Qualified Lead used for both delivery and billing.

STREAM 1 · TARGETING AND MESSAGING

Targeting and messaging

Ideal customer profile workshop, target account list building, message frameworks for each persona, and A/B testing across subject lines and openers.

STREAM 2 · CAMPAIGN OPERATIONS

Campaign operations

Sending domains and warm-up, sequence management across LinkedIn and email, paid social funnels with landing pages, and reply handling until a meeting is booked or the lead opts out.

STREAM 3 · CRM HANDOFF AND REPORTING

CRM handoff and reporting

Every Qualified Lead is created in the Client's CRM with source, message thread, and next step. Weekly written report covering leads, meetings, and channel performance.

Qualified Lead definition

Matches the agreed ICP by role, company size, and geography
Has confirmed a discovery call with the Client's sales team
Has provided a work email address and a scheduled meeting time
Is not an existing customer or an active opportunity in the Client's CRM
Client may dispute a lead within 5 business days of handoff with reason

Not included: paid media spend (billed at cost), CRM implementation, sales enablement content, and demo delivery. New scope can be added in writing at any time.

Northwind Studio

LEAD GENERATION CONTRACT

Fees

The program is a monthly retainer with a lead volume target. Media spend is billed at cost and paid directly by the Client where possible.

Item	Rate	Qty	Amount
Monthly retainer (targeting, ops, reporting)	$6,500	6	$39,000
Onboarding and sending infrastructure	$2,500	1	$2,500
Additional Qualified Lead over target	$120	0	$0
Total			$41,500

Payment Schedule

Milestone	Share	Amount
On signature (onboarding + month one)	Setup + month 1	$9,000
Monthly on the 1st, months 2 through 6	Monthly retainer	$6,500
Paid media spend	Pass-through	At cost

Invoices are due within 15 days. Volume target measured over any rolling 60-day window; sustained underperformance triggers a shared corrective plan.

Northwind Studio

LEAD GENERATION CONTRACT

Acceptance

To proceed, complete the fields below and sign. This contract is valid for 30 days from the date on the cover.

TARGET ICP SUMMARY

e.g. VPs of Ops at 50-500 person SaaS in NA

PREFERRED KICKOFF DATE

e.g. October 6, 2026

I confirm I am authorized to approve outbound sending on behalf of the Client.

CLIENT

Sign here

Acme Co

AGENCY

Sign here

Northwind Studio

About this template

The Lead Generation Contract template is a five-page document for putting the arrangement on paper before it starts. It carries a cover, a parties and purpose page with stat cards, a scope or terms section broken into three tracks with obligations, a fees or reference table with a computed total, and an acceptance page with inputs and signatures.

It is intentionally simple: rename what needs renaming in Bonsai, adjust the terms to match your engagement, and set the numbers. Merge fields handle the party names and date, and the last page collects the details you asked for, an authorization checkbox, and both signatures.

Details

Format: Doc · 5 pages

Recipients: Client + Provider

Signature: Client + Provider

Merge fields: Sender, Receiver, Date

Lead Generation Contract Template

Lead Generation Contract Template