CREATIVE AGENCY RETAINER AGREEMENT
A creative agency retainer agreement between a provider and a client, ready to customize, send, and e-sign.
PREPARED FOR
Acme Co
PREPARED BY
Northwind Studio
DATE
August 18, 2026
CREATIVE AGENCY RETAINER AGREEMENT
An agreement between Northwind Studio and Acme Co covering ongoing creative capacity, monthly deliverables, and a fixed retainer fee.
PREPARED FOR
Acme Co
PREPARED BY
Northwind Studio
DATE
August 18, 2026
Northwind Studio
CREATIVE AGENCY RETAINER AGREEMENT
This agreement is entered into by Northwind Studio (the "Agency") and Acme Co (the "Client") for the engagement described below. It sets out the key terms, deliverables, fees, and acceptance required to move forward.
MONTHLY CAPACITY
80 hours
Design and production hours held on the Agency's calendar each month.
DISCIPLINES
3 tracks
Design, motion, and production covered by the same monthly retainer.
TERM
6 months
Initial term with month-to-month renewal thereafter.
The Client wishes to engage the Agency on the terms described in this contract. Both parties confirm they have the authority to enter this agreement and that it supersedes any prior verbal or written understanding on the same subject.
Northwind Studio
CREATIVE AGENCY RETAINER AGREEMENT
The engagement runs across three phases. Each closes with a written deliverable and a review before the next begins.
PHASE 1 · ONBOARDING
Kickoff workshop, brand and asset audit, working folder and tool setup, and a written 90-day roadmap that anchors the retainer.
PHASE 2 · MONTHLY DELIVERY
Sprint-based creative delivery across design, motion, and production tracks, with weekly reviews and a shared board that tracks status and approvals.
PHASE 3 · REPORTING
Monthly report on delivered work, hours used, and outcomes moved, plus a planning session that sets priorities for the next month.
Not included: paid media spend, third-party licensing fees, print production costs, and on-site photo or video shoots. New scope can be added in writing at any time.
Northwind Studio
CREATIVE AGENCY RETAINER AGREEMENT
The fees below cover the scope of work in the previous section. Payment terms are set out in the schedule that follows.
| Item | Rate | Qty | Amount |
|---|---|---|---|
| Onboarding sprint | $4,000 | 1 | $4,000 |
| Monthly creative retainer (80 hours) | $18,000 | 6 | $108,000 |
| Overage hourly rate | $225 | 1 | $225 |
| Total | $112,225 | ||
| Milestone | Share | Amount |
|---|---|---|
| On signature (onboarding + first month) | Kickoff | $22,000 |
| Monthly retainer, months 2-6 | Recurring | $18,000 |
| Pre-approved overage hours | Hourly | $225 |
The initial term is six months from the start date on the acceptance page. After the initial term the retainer auto-renews month-to-month. Either party may cancel with 30 days' written notice.
Northwind Studio
CREATIVE AGENCY RETAINER AGREEMENT
To proceed, complete the fields below and sign. This agreement is valid for 30 days from the date on the cover.
RETAINER START MONTH
PRIMARY ACCOUNT LEAD
CLIENT
Acme Co
AGENCY
Northwind Studio
The Creative Agency Retainer Agreement template is a five-page document for putting an engagement between the Agency and the Client on paper before work begins. It carries an overview with stat cards, a three-phase scope of work, a fee table with a computed total and payment schedule, and an acceptance page with inputs and signatures.
It is intentionally simple: rename what needs renaming in Bonsai, edit the scope and fees to match your engagement, and send. Merge fields handle the party details and date, and the last page collects the fields you need plus both signatures.
Everything below comes pre-configured. Turn sections on or off, edit the copy, or add your own — Bonsai remembers your choices for next time.
Do unused hours roll over? By default hours reset each month. Edit the parties section in Bonsai if you want a rollover policy.
Can I add tracks mid-retainer? Yes — new disciplines are added in writing and reflected on the following month's invoice.
Who owns the delivered work? The Client owns final approved deliverables on payment; working files remain the Agency's property unless otherwise agreed.