CO-MARKETING AGREEMENT

Co-Marketing Agreement

A co-marketing agreement from Northwind Studio covering the joint campaign, shared assets, and lead-sharing terms.

Overview

This agreement sets out the joint marketing program Northwind Studio and Acme Co will run together. It covers the flagship asset, campaign term, shared costs, and how registrations and leads are split between the partners.

Objectives

• Launch a shared asset both audiences will show up for.
• Split creative and media costs cleanly between the partners.
• Share registrations and leads on the agreed split.
• Coordinate promotion across both partners' owned channels.

Scope of Work

The campaign runs across three coordinated workstreams. Each has a defined deliverable and a review touchpoint before promotion begins.

What is included

• Co-branded landing page and asset kit
• Live webinar production and on-demand recording
• Coordinated launch across both partners' channels
• Paid social retargeting for the nurture window
• Weekly reporting on registrations and sourced pipeline

Not included: long-term outbound sales motions, product co-development, revenue-share on closed deals, and localization beyond the campaign languages. Additional scope can be added in writing at any time.

Fees and Payment

Costs are shared 50/50 between the partners. Line items below cover creative production, paid promotion, and the webinar platform.

Payment Schedule

Invoices are issued at kickoff and reconciled at campaign close. All shared leads and registrations are exchanged within five business days of the campaign ending.

Acceptance

To launch the joint campaign, complete the fields below and sign. Creative production begins on receipt of both signatures.

TARGET LAUNCH DATE

PRIMARY MARKETING CONTACT