BRANDING CONTRACT

Branding Contract

A branding contract from Northwind Studio covering strategy, identity design, and rollout guidelines for the client's brand.

Overview

This contract sets out the branding project Northwind Studio will deliver for Acme Co. It covers positioning and strategy, identity design and refinement, and the guidelines and assets needed to roll the new brand out consistently.

Objectives

• Position the brand clearly against its competitive set.
• Design a versatile identity that works across every touchpoint.
• Deliver guidelines the internal team can actually apply.
• Set clear revision rounds and usage rights up front.

Scope of Work

The project runs across three phases. Each closes with a written deliverable and an approval checkpoint before the next begins.

What is included

• Strategy and positioning statement
• Two design directions and refinement of the chosen route
• Complete logo, type, and color system
• Brand guidelines document and asset kit
• Application samples for web, social, and print

Not included: photography, illustration commissioning, campaign creative, packaging design, and website build. These can be added in writing at any time or handled by the Client's team.

Fees and Payment

The project is billed in three fixed installments tied to the phases above. Additional revision rounds beyond those included are billed at $180 per hour.

Payment Schedule

Invoices are due within 15 days. Work is not scheduled until the deposit is received. Full usage rights transfer to the Client on receipt of final payment.

Acceptance

To start the branding project, complete the fields below and sign. Kickoff is scheduled within one week of the deposit being received.

PROJECT START DATE

PRIMARY BRAND CONTACT