ADVERTISING CONTRACT

Advertising Contract

An advertising contract from Northwind Studio covering campaign strategy, creative, and media buying for the client's launch.

PREPARED FOR

Acme Co

PREPARED BY

Northwind Studio

DATE

August 18, 2026

Northwind Studio

ADVERTISING CONTRACT

Overview

This contract sets out the advertising program Northwind Studio will run for Acme Co. It covers strategy, creative production, and paid media across the agreed channels, with clear expectations on budget, reporting, and approvals.

CAMPAIGN DURATION

3 months

Continuous flight across the launch window.

CHANNELS

Multi-channel

Paid search, paid social, and select programmatic display.

MEDIA BUDGET

$60,000

Pass-through spend billed at cost with no margin.

Objectives

Land the launch with a clear message across paid channels.
Hit the target CAC and volume for the campaign window.
Keep spend transparent with pass-through media billing.
Provide weekly reporting the Client can act on.

Northwind Studio

ADVERTISING CONTRACT

Scope of Work

The campaign runs across three coordinated workstreams. Each has a defined deliverable and a review touchpoint before spend goes live.

PHASE 1 · STRATEGY

Campaign strategy and planning

Audience and offer definition, channel mix, media plan, and creative brief. Both parties approve the plan before creative production begins.

PHASE 2 · CREATIVE

Creative production and testing

Copy, static, and short-form video creative in the formats required by each channel. First-week test-and-learn framework across three creative variants per channel.

PHASE 3 · MEDIA + REPORTING

Media management and reporting

Daily campaign management, bid and budget pacing, weekly performance reports with recommendations, and a monthly written readout with the Client.

What is included

Campaign strategy and written media plan
Creative production across the agreed channels
Daily media management and pacing
Weekly performance reporting and monthly readout

Not included: brand identity work, landing page development, CRM or marketing automation setup, influencer or affiliate management, and out-of-home or TV media. Additional scope can be added in writing at any time.

Northwind Studio

ADVERTISING CONTRACT

Fees and Payment

The engagement is a fixed monthly agency retainer, plus working media pass-through billed at cost.

Item	Rate	Qty	Amount
Agency retainer, monthly	$8,500	3	$25,500
Working media (pass-through, at cost)	$60,000	1	$60,000
Creative production kit	$4,500	1	$4,500
Total			$90,000

Payment Schedule

Milestone	Share	Amount
On signature (setup)	Upfront	$8,500
Monthly retainer	Monthly, 1st	$8,500
Media pre-fund	Prior to launch	$60,000

Invoices are due within 15 days. Media spend is pre-funded before launch and reconciled monthly against actual delivery.

Northwind Studio

ADVERTISING CONTRACT

Acceptance

To launch the campaign, complete the fields below and sign. Media buys are not placed until the agency retainer and media pre-fund are received.

CAMPAIGN LAUNCH DATE

e.g. October 20, 2026

PRIMARY MARKETING CONTACT

Name and email

I confirm I am authorized to approve this campaign and media spend.

CLIENT

Sign here

Acme Co

PROVIDER

Sign here

Northwind Studio

About this template

The Advertising Contract template is a five-page agreement for locking in a paid media campaign with an agency. It includes an overview with stat cards, a three-part scope of work, a fee table with agency retainer and pass-through media, and an acceptance page with inputs and signatures.

Use it to make the campaign duration, channels, and budget explicit. Merge fields handle the party details and date, and the last page collects a launch date, marketing contact, and both signatures.

Details

Format: Doc · 5 pages

Recipients: Client + Provider

Signature: Client + Provider

Merge fields: Sender, Receiver, Date

Advertising Contract Template

Advertising Contract Template