Those in the coaching industry know that it's a highly, highly competitive field to enter. There were over 70,000 life coaches worldwide in 2020 – a significant increase from previous years – and by all accounts, that number will continue to grow.
How can you stand out, then, if clients have a seemingly infinite number of coaches to choose from? The answer is powerful self-branding.
A coaching bio is an essential tool for self-promotion and marketing. It allows potential clients to get to know you, your values, and your expertise; it can mean the difference between getting hired or overlooked.
While you are always able to write a life coach bio from scratch it always helps to start with a pre-built coaching bio template
to help remove some of the complexity and organize your thoughts. We've created the perfect free bio template that will drive new clients to you!
Now, let's review how to craft an effective coaching bio that will make a lasting impression on anyone who reads it.
Ready to write your coaching bio and get more clients? Before you sit down to write, get to know your target audience.
Who are they? What challenges do they face and how can you help them? What kind of language do they use when discussing their goals? When crafting a coaching bio, it's essential to keep your reader in mind.
As a coach, your target audience depends on the services you provide. For instance:
Identify your target market, then brainstorm their pain points. You'll use this deeper understanding to craft a coaching bio that speaks directly to their needs.
A life coach bio might begin like this:
"I'm a life coach specializing in helping people overcome their challenges and create the life they want. My passion is to help others realize their full potential, build self-confidence, and find purpose."
You've made sure to include targeted words like 'self-confidence' and 'purpose,' which will hit home with potential clients.
Now you can dive into the details.
Start by introducing yourself and explain why you're a qualified coach. What's your experience? Have you achieved any certifications in the field or held any previous positions related to coaching?
Include this information in your bio, along with relevant quotes or case studies from past clients (with their permission). These add credibility to your bio and show potential clients what other people have said about working with you.
It's also important to mention any specialties or niches that make you stand out from other coaches, such as a particular approach or area of expertise. Focus on the value you provide to clients, such as helping them achieve their goals faster.
Every coach is a unique individual, and as such, you bring something special to your coaching business.
Think about the approaches, philosophies, and methods that you use when coaching. This can include anything from a specific methodology to special techniques or tools.
Think about the area of psychology, for instance; some therapists emphasize inner-child work, while others use cognitive behavioral therapy, dialectical behavior therapy, or even existential psychotherapy.
In much the same way, coaches often lean toward certain approaches. Brainstorm your unique approach and discuss it in your bio by describing:
Use this section as a place to express yourself as a coach and the special way in which you use your knowledge to help others.
Client testimonials are one of the strongest forms of social proof. They provide tangible evidence that you are a successful coach, and give potential clients an idea of the type of work they can expect from you.
Include testimonials in your bio alongside quotes from past clients or case studies highlighting how you helped them succeed. Not only will this improve your credibility, but it will also help prospective clients understand what working with you looks like.
There are a few steps to take when collecting testimonials:
It's crucial to get the express permission of the client before including their words in your bio. If you do your own write-up of a client's experience, make sure to get their approval before publishing.
Ready to double or triple your client list this year? Spend time crafting an amazing coaching bio that will draw in the type of clients you want to work with. A bio gives potential clients valuable insight into you and your methods, so make sure yours is well written, up-to-date, and showcases what makes you unique.
But don’t stop there. Why not make your life even easier with a tool like Bonsai? We’ve got everything you need to sail a smooth ship, from invoicing to client management to writing legal contracts. Try us out for free.