Starting a life coaching business is one thing, but for the majority of professionals, offering coaching services by the hour or session soon becomes unsustainable. As a life coach, you will eventually need new ways to advance in your profession and grow your client base. A natural next step for many coaches is offering a life coach package which can significantly change the way you work with your clients and encourage a long-term commitment.
Coaching packages are able to create meaningful connections by offering a more tailored strategy and highlighting your approach towards improving key elements for your ideal clients. Furthermore, clients who commit to your packages are far more likely to invest in and commit to actually using your services, which is wonderful for fostering loyalty, and in turn, this increases your revenue flow as well as income stability.
Let's take a look at the important steps you must follow to create the perfect structure for your coaching package.
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Before you even start drafting your coaching packages, you must take a couple of important steps to make sure you are creating a high-value offer and your proposed coaching process resonates with your clients. Here's what you need to do to guarantee that your program will be a great investment for them.
A very efficient strategy for drawing potential customers to your business is to conduct a mapping or discovery call before you talk about the coaching packages you offer. In this free consultation, you get a chance to know your potential client and allow them to describe their present needs or issues to determine whether you can help them overcome those challenges.
Remember, this is not a time to coach; your goal in a discovery session call is to determine whether you and the other person are a good fit and whether you can collaborate. This will also allow you to draft a more tailored package that your client can relate to and will absolutely love.
Another excellent tool to go along with your discovery coaching calls, is the implementation of a client intake questionnaire. This can be a digital or physical document where you ask key questions about their life goals, challenges, and even coaching preferences. In fact, it is a great idea to do this before you actually meet your client for the first time, so that you can prepare the necessary follow-up questions to help you build a better package offer for them.
This also takes pressure off your prospective client by allowing them to think ahead of time about their situation and be ready to go more in-depth with their answers during the discovery call.
By now, you have tons of useful information, and hopefully a deep understanding of what your client needs from you. With their goals in mind, it's time to customize the sessions you offer and work out what the main stepping stones are in order for them to reach them. It's important to know this before you come up with ideal package options because your client should easily be able to recognize how your plan will be beneficial for them and this will be your leading path to structure them correctly.
It's time to actually draft your coaching package. Let's go over some vital aspects you should include.
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A great approach when creating strong life coaching packages is to answer the following 5 questions that every client will have before they invest in your services; What is the duration of the program?, what are the expected results?, how will the sessions be delivered?, what resources will I have access to? and how much does the life coaching package cost?.
Let's take a deeper look into each of these concerns and the best way to address them in your coaching package so you can easily turn an “I’ll think about it” into a “Where do I sign?”.
Think about the elements you intend to incorporate into your program and how long it will take to produce the desired results. Of course, the duration of the program will be directly linked with the costs, and most coaches usually use this to encourage long-term commitment by offering lower rates. For many, an 8 - 12 week program usually works best giving the participants enough time to achieve results without letting them lose concentration or momentum.
The more detailed you can be with your offer, the more likely it is that your prospective client will be drawn to it. Addressing your client's goals in this section is crucial, and even if you have numerous areas of expertise as a coach (mindset coaching, business coach, etc...), you must tailor each life coaching package to the area on which it is focused.
Explain whether the coaching package will help your client overcome stress and anxiety, or become rejection proof, improve a specific relationship, or deal with the death of a loved one. You could also incorporate milestones in this section to give them an idea of what they will have achieved after the first month, second month, and moving forward.
Your coaching program's effectiveness will highly depend on your delivery and how comfortable your client feels with it. Specify whether you will provide private coaching, group sessions or a combination of the two. Will your client be collaborating with other people or just you, and whether you provide pre-recorded or live sessions (a common question if you have an online coaching business).
It is important to specify the details of your package, such as how frequently you will meet with your client, how many meetings you will have each month, the circumstances under which you may cancel or reschedule a session, and if your clients can contact you for chat support, accountability, or crisis management between coaching sessions?
It's also important to mention the resources your clients will have access to both during sessions and afterwards. Giving them instant access to a library of materials whenever they need extra help will keep them confident in their ability to find answers to their own questions through previously provided content. Include a list of books, audio recordings, video recordings of retreats and seminars, podcasts, masterclasses, workbooks, downloadable contract templates, and the list goes on and on.
Almost anything that has helped you reach a similar goal as what you're helping your client with can be turned into excellent materials to offer on your coaching packages.
When pricing your coaching packages, consider that you are no longer offering only hourly sessions. While your usual hourly rate can always serve as a reference, you are now selling a full solution, which most customers will pay more for. Most coaches charge between $250 to $750 for a monthly package, and then offer a lower rate for longer commitments. You can start by conducting some market research on comparable services in your specialized field.
Additionally, consider the following factors:
Once you have figured out your pricing for life coaching services, don't be afraid to fully discuss the details when presenting your coaching package. The last thing you want is to get customers excited about working with you but who are unsure about your pricing. This will often result in them walking away at the last minute because they are not prepared for the investment.
Read out in-depth guide to pricing life coach fees packages.
Now that you have your coaching package ready for success, let's quickly go over a few tips to help you market it and the best way to present it. Although pitching might be a challenging technique, you can quickly attract clients to your door by learning some simple branding ideas.
A branded business website that existing and potential clients may see is always a smart idea to offer your services and highlight your expertise. This is the simplest branding strategy you'll ever encounter. You can incorporate professional experiences, testimonials, photographs, and descriptions of your packages to increase the legitimacy and reputation of your services at a low expense.
Directly approaching suitable clients and pitching your services to them is a great technique to make contact. You can find potential clients on LinkedIn, Facebook, or Instagram and then message them to pitch your services. The alternative, more traditional method of contacting your potential customers is via their email address, which you could find in your network or their professional website.
Creating a coaching proposal template can help you professionally communicate the list of services you offer with their associated costs. With a proposal form you can also establish clear lines of communication, specify expectations, and show that you comprehend the needs, objectives, and ideas of the client. Additionally, a proposal can serve as a basis for a legally-binding contract, which gives you a head start to set the record straight and establish the foundation for a potentially productive client-coach relationship. Read our guide on how to write a proposal for coaching.
Use Bonsai's free proposal templates to offer your coaching packages in a professional online format, maintaining consistency in your tone and messaging. Our templates can be fully customized so you can add your branding elements and stand out from your competition. Plus, you can stay easily on top of every proposal you send as you will receive a notification when your prospective client receives and accepts it which they can do directly from the document without the need for long and time-consuming email chains.
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