Web Design Client Questionnaire

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Web Design Client Questionnaire

Fully editable with custom branding. Send, print or embed online.


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First Name
Last Name
Acme LLC.
First Name
Last Name
Corporation Corp.
First Name
Last Name
Acme LLC.
First Name
Last Name
Corporation Corp.

Web Design Client Questionnaire

Fully editable with custom branding. Send, print or embed online.

Web Design Client Questionnaire

Fully editable with custom branding. Send, print or embed online.

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Date: March 8th 2023



Acme LLC.

Corporation Corp.

This Contract is between Client (the "Client") and Acme LLC, a California limited liability company (the "Coach").

The Contract is dated January 23, 2023.


1.1 Project. The Client is hiring the Coach to develop a coaching relationship between the Client and Coach in order to cultivate the Client's personal, professional, or business goals and create a plan to achieve those goals through stimulating and creative interactions with the ultimate result of maximizing the Client's personal or professional potential.

1.2 Schedule. The Coach will begin work on February 1, 2023 and will continue until the work is completed. This Contract can be ended by either Client or Coach at any time, pursuant to the terms of Section 4, Term and Termination.

The Coach and Client will meet by video conference, 4 days per month for 2 hours.

1.3 Payment. The Client will pay the Coach an hourly rate of $150. Of this, the Client will pay the Coach $500.00 (USD) before work begins.

1.4 Expenses. The Client will reimburse the Coach's expenses. Expenses do not need to be pre-approved by the Client.

1.5 Invoices. The Coach will invoice the Client in accordance with the milestones in Section 1.3. The Client agrees to pay the amount owed within 15 days of receiving the invoice. Payment after that date will incur a late fee of 1.0% per month on the outstanding amount.

1.6 Support. The Coach will not be available by telephone, or email in between scheduled sessions.


- A coaching relationship is a partnership between two or more individuals or entities, like a teacher-student or coach-athlete relationship. Both the Client and Coach must uphold their obligations for the relationship to be successful.

- The Coach agrees to maintain the ethics and standards of behavior established by the International Coaching Federation (ICF).

- The Client acknowledges and agrees that coaching is a comprehensive process that may explore different areas of the Client's life, including work, finances, health, and relationships.

- The Client is responsible for implementing the insights and techniques learned from the Coach.


3.1 Overview. This section contains important promises between the parties.

3.2 Authority To Sign. Each party promises to the other party that it has the authority to enter into this Contract and to perform all of its obligations under this Contract.

3.3 Coach Has Right To Give Client Work Product. The Coach promises that it owns the work product, that the Coach is able to give the work product to the Client, and that no other party will claim that it owns the work product. If the Coach uses employees or subcontractors, the Coach also promises that these employees and subcontractors have signed contracts with the Coach giving the Coach any rights that the employees or subcontractors have related to the Coach's background IP and work product.

3.4 Coach Will Comply With Laws. The Coach promises that the manner it does this job, its work product, and any background IP it uses comply with applicable U.S. and foreign laws and regulations.

3.5 Work Product Does Not Infringe. The Coach promises that its work product does not and will not infringe on someone else's intellectual property rights, that the Coach has the right to let the Client use the background IP, and that this Contract does not and will not violate any contract that the Coach has entered into or will enter into with someone else.

3.7 Client-Supplied Material Does Not Infringe. If the Client provides the Coach with material to incorporate into the work product, the Client promises that this material does not infringe on someone else's intellectual property rights.


This Contract is ongoing until it expires or the work is completed. Either party may end this Contract for any reason by sending an email or letter to the other party, informing the recipient that the sender is ending the Contract and that the Contract will end in 7 days. The Contract officially ends once that time has passed. The party that is ending the Contract must provide notice by taking the steps explained in Section 9.4. The Coach must immediately stop working as soon as it receives this notice unless the notice says otherwise.

If either party ends this Contract before the Contract automatically ends, the Client will pay the Contractor for the work done up until when the Contract ends. The following sections don't end even after the Contract ends: 3 (Representations); 6 (Confidential Information); 7 (Limitation of Liability); 8 (Indemnity); and 9 (General).


The Client is hiring the Coach as an independent contractor. The following statements accurately reflect their relationship:

- The Coach will use its own equipment, tools, and material to do the work.

- The Client will not control how the job is performed on a day-to-day basis. Rather, the Coach is responsible for determining when, where, and how it will carry out the work.

- The Client will not provide the Coach with any training.

- The Client and the Coach do not have a partnership or employer-employee relationship.

- The Coach cannot enter into contracts, make promises, or act on behalf of the Client.

- The Coach is not entitled to the Client's benefits (e.g., group insurance, retirement benefits, retirement plans, vacation days).

- The Coach is responsible for its own taxes.

- The Client will not withhold social security and Medicare taxes or make payments for disability insurance, unemployment insurance, or workers compensation for the Coach or any of the Coach's employees or subcontractors.


6.1 Overview. This Contract imposes special restrictions on how the Client and the Coach must handle confidential information. These obligations are explained in this section.

6.2 The Client's Confidential Information. While working for the Client, the Coach may come across, or be given, Client information that is confidential. This is information like customer lists, business strategies, research & development notes, statistics about a website, and other information that is private. The Coach promises to treat this information as if it is the Coach's own confidential information. The Coach may use this information to do its job under this Contract, but not for anything else. For example, if the Client lets the Coach use a customer list to send out a newsletter, the Coach cannot use those email addresses for any other purpose. The one exception to this is if the Client gives the Coach written permission to use the information for another purpose, the Coach may use the information for that purpose, as well. When this Contract ends, the Coach must give back or destroy all confidential information, and confirm that it has done so. The Coach promises that it will not share confidential information with a third party, unless the Client gives the Coach written permission first. The Coach must continue to follow these obligations, even after the Contract ends. The Coach's responsibilities only stop if the Coach can show any of the following: (i) that the information was already public when the Coach came across it; (ii) the information became public after the Coach came across it, but not because of anything the Coach did or didn't do; (iii) the Coach already knew the information when the Coach came across it and the Coach didn't have any obligation to keep it secret; (iv) a third party provided the Coach with the information without requiring that the Coach keep it a secret; or (v) the Coach created the information on its own, without using anything belonging to the Client.

6.3 Third-Party Confidential Information. It's possible the Client and the Coach each have access to confidential information that belongs to third parties. The Client and the Coach each promise that it will not share with the other party confidential information that belongs to third parties, unless it is allowed to do so. If the Client or the Coach is allowed to share confidential information with the other party and does so, the sharing party promises to tell the other party in writing of any special restrictions regarding that information.


Neither party is liable for breach-of-contract damages that the breaching party could not reasonably have foreseen when it entered this Contract.


8.1 Overview. This section transfers certain risks between the parties if a third party sues or goes after the Client or the Coach or both. For example, if the Client gets sued for something that the Coach did, then the Coach may promise to come to the Client's defense or to reimburse the Client for any losses.

8.2 Client Indemnity. In this Contract, the Coach agrees to indemnify the Client (and its affiliates and their directors, officers, employees, and agents) from and against all liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of: (i) the work the Coach has done under this Contract; (ii) a breach by the Coach of its obligations under this Contract; or (iii) a breach by the Coach of the promises it is making in Section 3 (Representations).

8.3 Coach Indemnity. In this Contract, the Client agrees to indemnify the Coach (and its affiliates and their directors, officers, employees, and agents) from and against liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of a breach by the Client of its obligations under this Contract.


9.1 Assignment​. This Contract applies only to the Client and the Coach. Neither the Client nor the Coach can assign its rights or delegate its obligations under this Contract to a third-party (other than by will or intestate), without first receiving the other's written permission.

9.2 Arbitration. As the exclusive means of initiating adversarial proceedings to resolve any dispute arising under this Contract, a party may demand that the dispute be resolved by arbitration administered by the American Arbitration Association in accordance with its commercial arbitration rules.

9.3 Modification; Waiver. To change anything in this Contract, the Client and the Coach must agree to that change in writing and sign a document showing their contract. Neither party can waive its rights under this Contract or release the other party from its obligations under this Contract, unless the waiving party acknowledges it is doing so in writing and signs a document that says so.

9.4. Noticies.

(a) Over the course of this Contract, one party may need to send a notice to the other party. For the notice to be valid, it must be in writing and delivered in one of the following ways: personal delivery, email, or certified or registered mail (postage prepaid, return receipt requested). The notice must be delivered to the party's address listed at the end of this Contract or to another address that the party has provided in writing as an appropriate address to receive notice.

(b) The timing of when a notice is received can be very important. To avoid confusion, a valid notice is considered received as follows: (i) if delivered personally, it is considered received immediately; (ii) if delivered by email, it is considered received upon acknowledgement of receipt; (iii) if delivered by registered or certified mail (postage prepaid, return receipt requested), it is considered received upon receipt as indicated by the date on the signed receipt. If a party refuses to accept notice or if notice cannot be delivered because of a change in address for which no notice was given, then it is considered received when the notice is rejected or unable to be delivered. If the notice is received after 5:00pm on a business day at the location specified in the address for that party, or on a day that is not a business day, then the notice is considered received at 9:00am on the next business day.

9.5 Severability. This section deals with what happens if a portion of the Contract is found to be unenforceable. If that's the case, the unenforceable portion will be changed to the minimum extent necessary to make it enforceable, unless that change is not permitted by law, in which case the portion will be disregarded. If any portion of the Contract is changed or disregarded because it is unenforceable, the rest of the Contract is still enforceable.

9.6 Signatures. The Client and the Coach must sign this document using Bonsai's e-signing system. These electronic signatures count as originals for all purposes.

9.7 Governing Law. The validity, interpretation, construction and performance of this document shall be governed by the laws of the United States of America.

9.8 Entire Contract. This Contract represents the parties' final and complete understanding of this job and the subject matter discussed in this Contract. This Contract supersedes all other contracts (both written and oral) between the parties.



Acme LLC.

Corporation Corp.
Table of contents

A web design client questionnaire guarantees quality service, ensures the designer has clear instructions and saves time for both you and your client. Being on the same page with the client ensures web designers get critical information about the project to meet client's requirements fast.

Here are some of the most important questions to have on your website questionnaire. These questions will help you pick the client's mind on their web design project regardless of your web design strategy. From clarifying things like timelines, budget, and expectations... you'll gather all the information you need to guarantee a smooth, successful project.

Note: If you are a web designer, try Bonsai's client questionnaire form builder to create these professional documents. You'd also get access to our other proposal, contract and invoice templates for web designers. Try a 14-day free trial today.

Specific and purposeful questions to ask web design clients in a web design questionnaire

Here are a list of questions you should include in your questionnaire.

1. Why do you need the website?

There are different reasons for setting up a website including boosting a business' credibility, brand positioning, increasing online presence, generating leads, marketing and selling products and services, improving customer experience, building organic traffic to a site, and so on.

Knowing the intended purpose for a site will not only help you meet the client's goal but also give you a rough idea of the resources, time and skills you need to build the site.

2. What's the purpose of the website?

The craze for printed materials died down. Now, we have ad campaigns everywhere, because everyone is keen on ranking on the first page of Google to increase organic traffic to their new or redesigned site.

To achieve this, you need to use various SEO techniques as you develop the site. If this critical information comes late, you'll have to redo some things. Find out if it's an e commerce website, a content marketing site or niche site, etc. Ask on the design questionnaire.

3. Do you have web content?

This seems like a straightforward question but some clients are usually looking to get everything from under one roof.

They come to you with basic details hoping you have copywriters to craft website content, SEO gurus, coders, and other web professionals.

4. Tell us about your company...

From business name to describing the business, ask questions on your website design client questionnaire that will get clients to share all the basic information. They can share links too.

A clear background of the business will help you resonate with the target audience. If you can get the client to briefly describe the business, good for you!

5. Do you have existing brand colors?

You will meet all sorts of clients, from those who want a new website and are yet to settle on brand colors to established brands with a palette of brand colors they use to represent their company. And, it might not just be any blue or orange, but a specific shade. Ask on your website design client questionnaire.

6. Are you looking to create a website from scratch or to redesign?

The client's answer will tell you whether they need a complete redesign of a site or you’re starting from scratch. From this, you'll know how much time, work and resources will go into the project.

While redesigning an existing website might only require you to do some updates, building one from the ground up might be time consuming and will require more resources.

7. Do you have anything on your current website that you would like to transfer to the new site?

Some of the things that a client might want to retain from their site could include pictures, widgets (email webform), the content, interactivity of the current site, and their user interface (UI).

Having this question on your website design client questionnaire helps you know how exactly you’ll design the website to retain those things.

Note: Try Bonsai's questionnaire form builder to create professional looking documents you can send to clients. By signing up, you'd get access to all of Bonsai's contract, invoice, intake form, and web design proposal templates to use for your business. Try a 14-day free trial today.

8. What are you marketing, selling or promoting?

The product or service a client is marketing or selling plays a big part in deciding the kind of site they need. 

If it's a site for a new clothesline, the designer will consider the type and number of photos they need, theme, expected traffic, etc. If a web design client wants to market courses on their new website, you'll need video snippets and links to registration portal, etc., while if it's a news channel, you'll focus on it being friendly to the target audience.

9. Who is your target client?

This is the most important question on a website questionnaire and any other client questionnaire. It informs how you approach the general feel of the website. If the target client or audience is kids, the site has to be friendly. If it's corporate but fun, you'll also know what to include.

10. Who are your top competitors?

You'll find this question on every design client questionnaire. It helps designers research competitors.

While you want your client's website to stand out and to up the game, you still want it to keep up with the industry's standard and trends.

11. What's your competitive advantage?

You want your client to put their best foot forward. Ask this question on your website design client questionnaire to know their unique selling proposition.

Highlighting this will go a long way in attracting viewers to the site and getting them interested. Find out what influences their call to action. 

For example, some companies have their slogan at the top of the site. They grab visitors' attention by highlighting what the visitor is looking for. 

12. What are your must-have features?

A design client might have must-have features which are specific to the products or services they sell. 

For a real estate website, that might be a window that gives visitors a virtual tour of the property. An interior design website on the other hand will require an interactive platform where someone can choose furniture, colors, etc., and see in real time what works.

13. Do you have any samples of what you want?

Have this question on your design questionnaire to help you align your thoughts with client's preferences and create a perfect theme. Preferences can include layout, look and feel, colors, usability, the placing of brand elements like logos, etc. 

You'll be able to pick these from the sample sites they'd like you to draw inspiration from.

14. Would you like us to source any design resources for you?

This question addresses the elements that go into the project. Find out if they expect you to source for anything on their behalf so that if you have to buy anything, your client is aware.

15. Do you want to optimize your website for SEO? 

If a client is keen on ranking, you'll need to do some tagging for the website you're working on to appeal to search engines. From renaming photos and graphics to tagging, your job will involve a lot of SEO work. If they have a team of content creators, you'll need keywords and such from them. Establish how the client intends to go about this.

16. Do you need Content Marketing Services?

Some clients have their own content creators, they just need a web designer to make the content visually appealing. Some need CMS. The answer to this question on your web design client questionnaire will give you an opportunity to upsell.

17. Will you need ongoing support and maintenance?

Having this question on your web design questionnaire presents a chance to upsell web admin services to clients. An e commerce site especially needs ongoing support and maintenance which can only be done by a professional. So, go ahead and slide this question in your website design client questionnaire.

18. What's your budget for the website design project?

You need to know the client's budget. The time that goes into web design does influence the budget. That's besides the features, the scope of work which might include creating a logo and such. A client might also want their website hosted by a given host and you might need to do demos in real time.

The client's answer on the website design client questionnaire will help you know how to go about costing.

19. Timeline and deadline

How much time do you have before the website launch? Find out if the deadline is realistic and know if you'll need extra staff to handle the job. This question will also help you discuss revisions.

Including this question on your design client questionnaire will also help you prioritize what's important. For example, a time consuming feature that would not add or take away too much from the website can be postponed if the job is urgent. You can use pictures if you're not ready to have virtual tour.

20. Do you have a house style?

Some clients have brand guidelines around their logo, business colors, fonts, and style. In short, every aspect of your design will rely on the house style if there's one. Having this question on your web design questionnaire will reveal if a client has such requirements. Some assume you know!

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