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What is an influencer agreement?


An influencer contract template is a legally binding document between a contracted influencer and a business or person. An influencer contract covers all of the details for a specific campaign or an ongoing service of work.

This contract covers both parties, their rights, obligations, terms of service, and more. Typically, an influencer contract template will be tweaked for each influencer and business agreement that comes.

Sign-up now to start creating your free influencer marketing contract. It has all the basic elements you’ll need to create a watertight, legally binding agreement.

Why do you need an influencer contract agreement?


An influencer contract agreement is vital for both the influencer and the business to manage expectations, obligations, and to work together harmoniously.  The legal documentation of the agreement puts everyone at ease.

Influencer marketing is predicted to grow to $13.8 billion in 2021, and 90% of businesses believe influencer marketing is effective. With Instagram, YouTube, and recently TikTok taking the lead as the most popular channels for influencer marketing.

With this drastic growth in influencer marketing, it’s critical you start all working relationships with a contract. Your influencer collaboration is no longer a nice-to-have for a business, it’s a must-have. This means businesses have a budget, workflow, and KPIs for their partnership. Seal the deal from the get-go with a contract, and create the professional working relationship you deserve.  

No matter your niche, businesses are looking to include influencer marketing as a branch of their content marketing strategy if they're serious about growth. It’s predicted that brands will spend $15 billion on Influencer marketing by 2022—be it social media influencers or other types.

Influencer ariellesays post
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Working with influencers today—like with any other marketing contract agreement—needs to be supported with a customized legal document.

What should be included in an influencer marketing contract?


There are a few things that every influencer contract template needs to include. Of course, your template will need to adapt for each unique business and influencer relationship. Your contract may also change for the same brand,  depending on the influencer marketing campaign you take on.

Let's cover the basics that both parties involved need to document.

Detailed descriptions of the work and content requirements

Your social media influencer contract should kick things off with the scope of work and content requirements expected from both parties. A roadmap of the workflow is good here, so both parties can agree on the content to be created and the approval process for the influencer's content.

This clear work description avoids scope creep for the influencer and ensures all parties are on the same page.

Social media platforms and posting frequency

Your influencer marketing agreement should outline the influencer's social media channels the campaign wants to utilize. It should also highlight any of the brand's channels that will support the campaign.

This part of the legally binding contract should also outline how often both parties will post, on which channels, and in what format. For example, posting an Instagram story three times a day is very different from three Instagram feed posts for your audience.

Start making Instagram stories thanks to our free influencer contract template
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Social media influencer agreement and exclusivity

Exclusivity is really important if you're working with many brands. Often influencers charge more if the brand wants an exclusivity clause in the influencer contract.

The advertiser and influencer need to agree on exclusivity, as well as how long this exclusivity lasts.

For example, there's a high chance you won't want to promise exclusivity for life. However, for the campaign’s duration and a small amount of time afterward is usually common in influencer marketing agreements.

Exclusivity is important for these reasons:

  • You have no conflict of interest
  • Potential customers don’t see competing brands
  • You maintain a healthy business relationship with the brand throughout the campaign and beyond

Payment details

Your influencer contract needs to cover all areas of the payment details. It's critical for managing expectations and maintaining a positive working relationship with businesses. The payment details to include are:

  • Terms of pay: per hour, per project, or post
  • Payment schedule: how and when you can expect payment
  • Total pay: how much, in total, the brand will pay the influencer
  • Payment details: any information you need for your social media invoice

Timeline of the campaign

Your social media influencer contract or influencer contract should cover all details around the timeline of the influencer campaign. This section should include the timeline of campaign events and the behind-the-scenes run-up period to the campaign. For example, the content creation and approval process period.

Lastly, your timeline should also include the reporting period after the live dates of the campaign. Ensure you give yourself enough time to get full traction on content posts.

Requirements and delays

Every social media influencer contract should include what the client expects. This will typically be the number of posts, the channels you're posting on, and any key dates for posting.

This section of the contract should also include the repercussions of delays or if requirements are not met.

Your contract does not need to be a representation of your work or content. It’s a business document, so don’t worry about attaching bells and whistles. Take a look at this example contract below for an idea of contract presentation.

Download a free contract template and become an influencer yourself

Liabilities and social media rights

Influencer marketing has changed a lot over recent years. The US Federal Trade Commission (FTC) now requires influencers to openly disclose if they are receiving payment to promote a brand or not.

The US governing law now states that if an influencer fails to disclose this information, both parties can face penalties, fines, and legal action.

This section of your influencer contract is also a good moment to highlight a non-disclosure agreement (NDA) if your agreement needs one.

Cancellation clause and termination of the contract

Every influencer contract needs a cancellation clause, as is the case with any legal contract. An influencer agreement can be canceled for many reasons, which should all be outlined in this section.

A few reasons for canceling an influencer agreement are:

  • The brand or influencer fails to meet the requirements
  • The influencer agreement is potentially damaging to the brand or vice versa
  • Either party maliciously breaks the contract
  • Exceptional (personal) circumstances which stop you from completing the terms of the contract

Remember, influencer contracts are there to support both parties.

Other factors

Influencer marketing may require your agreement to cover a few more areas to ensure its success.

Your influencer contract should include any access to tools like Google Analytics or the brand’s social media reporting tools, liability for responsiveness, and any free or reduced products or services the brand is providing as part of the agreement.

That's everything you need to know to create an influencer marketing contract that covers both parties’ best interests.

Sample influencer contract template


We've put together an influencer contract template that you can download for free and adapt to your needs.

This influencer contract covers the legal language you need to ensure it holds up in court—should you need it to. Plus, it will help you establish a healthy business relationship with every brand you work with.

Download your free influencer contract template here
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What is the benefit of using Bonsai, instead of editing a template yourself?


The Bonsai influencer contract is legally vetted, meaning if either party needs to pursue legal action, they'll be able to do so with an abiding agreement.

Plus, the influencer marketing agreement here has done the heavy lifting for you, all you need to do is fill in the gaps with your specific account and campaign details. Whether you're a social media influencer or another type —this will work for you.

How to create a simple influencer agreement with Bonsai


Simple, either download this template and use our auto-fill feature to fill in the blanks for you. Or, create your template from scratch and use Bonsai to ensure it’s legally binding for your agreement.

Influencer contract FAQs

How much do influencers charge per post?

Influencer costs per post depend massively on their following, the time it takes to create the content, the type of post, and the brand they are working with. Influencers can charge anything from $100 per post to $1,015,000 per post (Dwayne Johnson—the most expensive influencer on Instagram).

How many followers do you need to be an influencer?

There are different tiers of social media influencers, depending on their amount of followers. Essentially, anyone can be an influencer on social media if they're creating content and influencing people around a particular niche. Followers range from 0-10k: Nano influencers, all the way through to 1M+: Mega Macro influencers.

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The simplest way to create a legally sound contract. Check out an example below

Influencer Contract Template

This Contract is between Sample Client (the "Client") and John Doe (the "Influencer").

The Contract is dated [the date both parties sign].

1. WORK AND PAYMENT.

1.1 Project. The Client is hiring the Influencer to do the following: The Influencer will assist the Client with influencer services.

1.2 Schedule. The Influencer will begin work on August 21, 2020 and the work is ongoing. This Contract can be ended by either Client or Influencer at any time, pursuant to the terms of Section 6, Term and Termination.

1.3 Payment. The Client will pay the Influencer a rate of $60.00 (USD) per hour. Of this, the Client will pay the Influencer $350.00 (USD) before work begins.

1.4 Expenses. The Client will reimburse the Influencer's expenses. Expenses do not need to be pre-approved by the Client.

1.5 Invoices. The Influencer will invoice the Client weekly. The Client agrees to pay the amount owed within 15 days of receiving the invoice. Payment after that date will incur a late fee of 5.0% per month on the outstanding amount.

1.6 Support. The Influencer will not provide support for any deliverable once the Client accepts it, unless otherwise agreed in writing.

2. OWNERSHIP AND LICENSES.

2.1 Client Owns All Work Product. As part of this job, the Influencer is creating “work product” for the Client. To avoid confusion, work product is the finished product, as well as drafts, notes, materials, mockups, hardware, designs, inventions, patents, code, and anything else that the Influencer works on—that is, conceives, creates, designs, develops, invents, works on, or reduces to practice—as part of this project, whether before the date of this Contract or after. The Influencer hereby gives the Client this work product once the Client pays for it in full. This means the Influencer is giving the Client all of its rights, titles, and interests in and to the work product (including intellectual property rights), and the Client will be the sole owner of it. The Client can use the work product however it wants or it can decide not to use the work product at all. The Client, for example, can modify, destroy, or sell it, as it sees fit.

2.2 Influencer's Use Of Work Product. Once the Influencer gives the work product to the Client, the Influencer does not have any rights to it, except those that the Client explicitly gives the Influencer here. The Client gives the Influencer permission to use the work product as part of the Influencer's portfolio and websites, in galleries, and in other media, so long as it is to showcase the Influencer's work and not for any other purpose. The Influencer is not allowed to sell or otherwise use the work product to make money or for any other commercial use. The Client is not allowed to take back this license, even after the Contract ends.

2.3 Influencer's Help Securing Ownership. In the future, the Client may need the Influencer's help to show that the Client owns the work product or to complete the transfer. The Influencer agrees to help with that. For example, the Influencer may have to sign a patent application. The Client will pay any required expenses for this. If the Client can’t find the Influencer, the Influencer agrees that the Client can act on the Influencer's behalf to accomplish the same thing. The following language gives the Client that right: if the Client can’t find the Influencer after spending reasonable effort trying to do so, the Influencer hereby irrevocably designates and appoints the Client as the Influencer's agent and attorney-in-fact, which appointment is coupled with an interest, to act for the Influencer and on the Influencer's behalf to execute, verify, and file the required documents and to take any other legal action to accomplish the purposes of paragraph 2.1 (Client Owns All Work Product).

2.4 Influencer's IP That Is Not Work Product. During the course of this project, the Influencer might use intellectual property that the Influencer owns or has licensed from a third party, but that does not qualify as “work product.” This is called “background IP.” Possible examples of background IP are pre-existing code, type fonts, properly-licensed stock photos, and web application tools. The Influencer is not giving the Client this background IP. But, as part of the Contract, the Influencer is giving the Client a right to use and license (with the right to sublicense) the background IP to develop, market, sell, and support the Client’s products and services. The Client may use this background IP worldwide and free of charge, but it cannot transfer its rights to the background IP (except as allowed in Section 11.1 (Assignment)). The Client cannot sell or license the background IP separately from its products or services. The Influencer cannot take back this grant, and this grant does not end when the Contract is over.

2.5 Influencer's Right To Use Client IP. The Influencer may need to use the Client’s intellectual property to do its job. For example, if the Client is hiring the Influencer to build a website, the Influencer may have to use the Client’s logo. The Client agrees to let the Influencer use the Client’s intellectual property and other intellectual property that the Client controls to the extent reasonably necessary to do the Influencer's job. Beyond that, the Client is not giving the Influencer any intellectual property rights, unless specifically stated otherwise in this Contract.

3. COMPETITIVE ENGAGEMENTS. The Influencer won’t work for a competitor of the Client until this Contract ends. To avoid confusion, a competitor is any third party that develops, manufactures, promotes, sells, licenses, distributes, or provides products or services that are substantially similar to the Client’s products or services. A competitor is also a third party that plans to do any of those things. The one exception to this restriction is if the Influencer asks for permission beforehand and the Client agrees to it in writing. If the Influencer uses employees or subcontractors, the Influencer must make sure they follow the obligations in this paragraph, as well.

4. NON-SOLICITATION. Until this Contract ends, the Influencer won’t: (a) encourage Client employees or service providers to stop working for the Client; (b) encourage Client customers or clients to stop doing business with the Client; or (c) hire anyone who worked for the Client over the 12-month period before the Contract ended. The one exception is if the Influencer puts out a general ad and someone who happened to work for the Client responds. In that case, the Influencer may hire that candidate. The Influencer promises that it won’t do anything in this paragraph on behalf of itself or a third party.

5. REPRESENTATIONS.

5.1 Overview. This section contains important promises between the parties.

5.2 Authority To Sign. Each party promises to the other party that it has the authority to enter into this Contract and to perform all of its obligations under this Contract.

5.3 Influencer Has Right To Give Client Work Product. The Influencer promises that it owns the work product, that the Influencer is able to give the work product to the Client, and that no other party will claim that it owns the work product. If the Influencer uses employees or subcontractors, the Influencer also promises that these employees and subcontractors have signed contracts with the Influencer giving the Influencer any rights that the employees or subcontractors have related to the Influencer's background IP and work product.

5.4 Influencer Will Comply With Laws. The Influencer promises that the manner it does this job, its work product, and any background IP it uses comply with applicable U.S. and foreign laws and regulations.

5.5 Work Product Does Not Infringe. The Influencer promises that its work product does not and will not infringe on someone else’s intellectual property rights, that the Influencer has the right to let the Client use the background IP, and that this Contract does not and will not violate any contract that the Influencer has entered into or will enter into with someone else.

5.6 Client Will Review Work. The Client promises to review the work product, to be reasonably available to the Influencer if the Influencer has questions regarding this project, and to provide timely feedback and decisions.

5.7 Client-Supplied Material Does Not Infringe. If the Client provides the Influencer with material to incorporate into the work product, the Client promises that this material does not infringe on someone else’s intellectual property rights.

6. TERM AND TERMINATION. This Contract is ongoing, until ended by the Client or the Influencer. Either party may end this Contract for any reason by sending an email or letter to the other party, informing the recipient that the sender is ending the Contract and that the Contract will end in 7 days. The Contract officially ends once that time has passed. The party that is ending the Contract must provide notice by taking the steps explained in Section 11.4. The Influencer must immediately stop working as soon as it receives this notice, unless the notice says otherwise. The Client will pay the Influencer for the work done up until when the Contract ends and will reimburse the Influencer for any agreed-upon, non-cancellable expenses. The following sections don’t end even after the Contract ends: 2 (Ownership and Licenses); 3 (Competitive Engagements); 4 (Non-Solicitation); 5 (Representations); 8 (Confidential Information); 9 (Limitation of Liability); 10 (Indemnity); and 11 (General).

7. INDEPENDENT CONTRACTOR. The Client is hiring the Influencer as an independent contractor. The following statements accurately reflect their relationship:

- The Influencer will use its own equipment, tools, and material to do the work.- The Client will not control how the job is performed on a day-to-day basis. Rather, the Influencer is responsible for determining when, where, and how it will carry out the work.- The Client will not provide the Influencer with any training.- The Client and the Influencer do not have a partnership or employer-employee relationship.- The Influencer cannot enter into contracts, make promises, or act on behalf of the Client.- The Influencer is not entitled to the Client’s benefits (e.g., group insurance, retirement benefits, retirement plans, vacation days).- The Influencer is responsible for its own taxes.- The Client will not withhold social security and Medicare taxes or make payments for disability insurance, unemployment insurance, or workers compensation for the Influencer or any of the Influencer's employees or subcontractors.

8. CONFIDENTIAL INFORMATION.

8.1 Overview. This Contract imposes special restrictions on how the Client and the Influencer must handle confidential information. These obligations are explained in this section.

8.2 The Client’s Confidential Information. While working for the Client, the Influencer may come across, or be given, Client information that is confidential. This is information like customer lists, business strategies, research & development notes, statistics about a website, and other information that is private. The Influencer promises to treat this information as if it is the Influencer's own confidential information. The Influencer may use this information to do its job under this Contract, but not for anything else. For example, if the Client lets the Influencer use a customer list to send out a newsletter, the Influencer cannot use those email addresses for any other purpose. The one exception to this is if the Client gives the Influencer written permission to use the information for another purpose, the Influencer may use the information for that purpose, as well. When this Contract ends, the Influencer must give back or destroy all confidential information, and confirm that it has done so. The Influencer promises that it will not share confidential information with a third party, unless the Client gives the Influencer written permission first. The Influencer must continue to follow these obligations, even after the Contract ends. The Influencer's responsibilities only stop if the Influencer can show any of the following: (i) that the information was already public when the Influencer came across it; (ii) the information became public after the Influencer came across it, but not because of anything the Influencer did or didn’t do; (iii) the Influencer already knew the information when the Influencer came across it and the Influencer didn’t have any obligation to keep it secret; (iv) a third party provided the Influencer with the information without requiring that the Influencer keep it a secret; or (v) the Influencer created the information on its own, without using anything belonging to the Client.

8.3 Third-Party Confidential Information. It’s possible the Client and the Influencer each have access to confidential information that belongs to third parties. The Client and the Influencer each promise that it will not share with the other party confidential information that belongs to third parties, unless it is allowed to do so. If the Client or the Influencer is allowed to share confidential information with the other party and does so, the sharing party promises to tell the other party in writing of any special restrictions regarding that information.

9. LIMITATION OF LIABILITY. Neither party is liable for breach-of-contract damages that the breaching party could not reasonably have foreseen when it entered this Contract.

10. INDEMNITY.

10.1 Overview. This section transfers certain risks between the parties if a third party sues or goes after the Client or the Influencer or both. For example, if the Client gets sued for something that the Influencer did, then the Influencer may promise to come to the Client’s defense or to reimburse the Client for any losses.

10.2 Client Indemnity. In this Contract, the Influencer agrees to indemnify the Client (and its affiliates and its and their directors, officers, employees, and agents) from and against all liabilities, losses, damages, and expenses (including reasonable attorneys’ fees) related to a third-party claim or proceeding arising out of: (i) the work the Influencer has done under this Contract; (ii) a breach by the Influencer of its obligations under this Contract; or (iii) a breach by the Influencer of the promises it is making in Section 5 (Representations).

10.3 Influencer Indemnity. In this Contract, the Client agrees to indemnify the Influencer (and its affiliates and its and their directors, officers, employees, and agents) from and against liabilities, losses, damages, and expenses (including reasonable attorneys’ fees) related to a third-party claim or proceeding arising out of a breach by the Client of its obligations under this Contract.

11. GENERAL.

11.1 Assignment. This Contract applies only to the Client and the Influencer. The Influencer cannot assign its rights or delegate its obligations under this Contract to a third-party (other than by will or intestate), without first receiving the Client’s written permission. In contrast, the Client may assign its rights and delegate its obligations under this Contract without the Influencer's permission. This is necessary in case, for example, another Client buys out the Client or if the Client decides to sell the work product that results from this Contract.

11.2 Arbitration. As the exclusive means of initiating adversarial proceedings to resolve any dispute arising under this Contract, a party may demand that the dispute be resolved by arbitration administered by the American Arbitration Association in accordance with its commercial arbitration rules.

11.3 Modification; Waiver. To change anything in this Contract, the Client and the Influencer must agree to that change in writing and sign a document showing their contract. Neither party can waive its rights under this Contract or release the other party from its obligations under this Contract, unless the waiving party acknowledges it is doing so in writing and signs a document that says so.

11.4 Notices.

(a) Over the course of this Contract, one party may need to send a notice to the other party. For the notice to be valid, it must be in writing and delivered in one of the following ways: personal delivery, email, or certified or registered mail (postage prepaid, return receipt requested). The notice must be delivered to the party’s address listed at the end of this Contract or to another address that the party has provided in writing as an appropriate address to receive notice.

(b) The timing of when a notice is received can be very important. To avoid confusion, a valid notice is considered received as follows: (i) if delivered personally, it is considered received immediately; (ii) if delivered by email, it is considered received upon acknowledgement of receipt; (iii) if delivered by registered or certified mail (postage prepaid, return receipt requested), it is considered received upon receipt as indicated by the date on the signed receipt. If a party refuses to accept notice or if notice cannot be delivered because of a change in address for which no notice was given, then it is considered received when the notice is rejected or unable to be delivered. If the notice is received after 5:00pm on a business day at the location specified in the address for that party, or on a day that is not a business day, then the notice is considered received at 9:00am on the next business day.

11.5 Severability. This section deals with what happens if a portion of the Contract is found to be unenforceable. If that’s the case, the unenforceable portion will be changed to the minimum extent necessary to make it enforceable, unless that change is not permitted by law, in which case the portion will be disregarded. If any portion of the Contract is changed or disregarded because it is unenforceable, the rest of the Contract is still enforceable.

11.6 Signatures. The Client and the Influencer must sign this document using Bonsai’s e-signing system. These electronic signatures count as originals for all purposes.

11.7 Governing Law. The laws of the state of Nevada govern the rights and obligations of the Client and the Influencer under this Contract, without regard to conflict of law principles of that state.

11.8 Entire Contract. This Contract represents the parties’ final and complete understanding of this job and the subject matter discussed in this Contract. This Contract supersedes all other contracts (both written and oral) between the parties.

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