Downloaded times
Use template
Legally vetted
Track opens & views


Corporation Corp.
‍ Acme LLC.

Corporation Corp.

Acme LLC.

Corporation Corp.

Free Influencer Contract Template

Fully editable with standard terms and clauses. Send and e-sign it online.

Bonsai has helped create 1,023,928 documents and counting.

Trusted by 500,000+
business owners

“My best friend in scaling my business

Like putting my finances on auto-pilot”

Bonsai does the hard work”

Everything is streamlined”

Huge timesaver”

It’s been the most stress-free year of my life!”

I feel more confident”

Backbone of my business”

“So simple”

“Clients love how easy my systems are

A must-have!”

“I do less admin and do more of what I love

“Worry-free contracts and invoices

“It pays for itself”

Great customer service!”

A life-saver!”

Clients take me more seriously”

“I upped my rates and won more clients


Date: March 8th 2023



Acme LLC.

Corporation Corp.

This Contract is between Client (the "Client") and Acme LLC, a California limited liability company (the "Coach").

The Contract is dated January 23, 2023.


1.1 Project. The Client is hiring the Coach to develop a coaching relationship between the Client and Coach in order to cultivate the Client's personal, professional, or business goals and create a plan to achieve those goals through stimulating and creative interactions with the ultimate result of maximizing the Client's personal or professional potential.

1.2 Schedule. The Coach will begin work on February 1, 2023 and will continue until the work is completed. This Contract can be ended by either Client or Coach at any time, pursuant to the terms of Section 4, Term and Termination.

The Coach and Client will meet by video conference, 4 days per month for 2 hours.

1.3 Payment. The Client will pay the Coach an hourly rate of $150. Of this, the Client will pay the Coach $500.00 (USD) before work begins.

1.4 Expenses. The Client will reimburse the Coach's expenses. Expenses do not need to be pre-approved by the Client.

1.5 Invoices. The Coach will invoice the Client in accordance with the milestones in Section 1.3. The Client agrees to pay the amount owed within 15 days of receiving the invoice. Payment after that date will incur a late fee of 1.0% per month on the outstanding amount.

1.6 Support. The Coach will not be available by telephone, or email in between scheduled sessions.


- A coaching relationship is a partnership between two or more individuals or entities, like a teacher-student or coach-athlete relationship. Both the Client and Coach must uphold their obligations for the relationship to be successful.

- The Coach agrees to maintain the ethics and standards of behavior established by the International Coaching Federation (ICF).

- The Client acknowledges and agrees that coaching is a comprehensive process that may explore different areas of the Client's life, including work, finances, health, and relationships.

- The Client is responsible for implementing the insights and techniques learned from the Coach.


3.1 Overview. This section contains important promises between the parties.

3.2 Authority To Sign. Each party promises to the other party that it has the authority to enter into this Contract and to perform all of its obligations under this Contract.

3.3 Coach Has Right To Give Client Work Product. The Coach promises that it owns the work product, that the Coach is able to give the work product to the Client, and that no other party will claim that it owns the work product. If the Coach uses employees or subcontractors, the Coach also promises that these employees and subcontractors have signed contracts with the Coach giving the Coach any rights that the employees or subcontractors have related to the Coach's background IP and work product.

3.4 Coach Will Comply With Laws. The Coach promises that the manner it does this job, its work product, and any background IP it uses comply with applicable U.S. and foreign laws and regulations.

3.5 Work Product Does Not Infringe. The Coach promises that its work product does not and will not infringe on someone else's intellectual property rights, that the Coach has the right to let the Client use the background IP, and that this Contract does not and will not violate any contract that the Coach has entered into or will enter into with someone else.

3.7 Client-Supplied Material Does Not Infringe. If the Client provides the Coach with material to incorporate into the work product, the Client promises that this material does not infringe on someone else's intellectual property rights.


This Contract is ongoing until it expires or the work is completed. Either party may end this Contract for any reason by sending an email or letter to the other party, informing the recipient that the sender is ending the Contract and that the Contract will end in 7 days. The Contract officially ends once that time has passed. The party that is ending the Contract must provide notice by taking the steps explained in Section 9.4. The Coach must immediately stop working as soon as it receives this notice unless the notice says otherwise.

If either party ends this Contract before the Contract automatically ends, the Client will pay the Contractor for the work done up until when the Contract ends. The following sections don't end even after the Contract ends: 3 (Representations); 6 (Confidential Information); 7 (Limitation of Liability); 8 (Indemnity); and 9 (General).


The Client is hiring the Coach as an independent contractor. The following statements accurately reflect their relationship:

- The Coach will use its own equipment, tools, and material to do the work.

- The Client will not control how the job is performed on a day-to-day basis. Rather, the Coach is responsible for determining when, where, and how it will carry out the work.

- The Client will not provide the Coach with any training.

- The Client and the Coach do not have a partnership or employer-employee relationship.

- The Coach cannot enter into contracts, make promises, or act on behalf of the Client.

- The Coach is not entitled to the Client's benefits (e.g., group insurance, retirement benefits, retirement plans, vacation days).

- The Coach is responsible for its own taxes.

- The Client will not withhold social security and Medicare taxes or make payments for disability insurance, unemployment insurance, or workers compensation for the Coach or any of the Coach's employees or subcontractors.


6.1 Overview. This Contract imposes special restrictions on how the Client and the Coach must handle confidential information. These obligations are explained in this section.

6.2 The Client's Confidential Information. While working for the Client, the Coach may come across, or be given, Client information that is confidential. This is information like customer lists, business strategies, research & development notes, statistics about a website, and other information that is private. The Coach promises to treat this information as if it is the Coach's own confidential information. The Coach may use this information to do its job under this Contract, but not for anything else. For example, if the Client lets the Coach use a customer list to send out a newsletter, the Coach cannot use those email addresses for any other purpose. The one exception to this is if the Client gives the Coach written permission to use the information for another purpose, the Coach may use the information for that purpose, as well. When this Contract ends, the Coach must give back or destroy all confidential information, and confirm that it has done so. The Coach promises that it will not share confidential information with a third party, unless the Client gives the Coach written permission first. The Coach must continue to follow these obligations, even after the Contract ends. The Coach's responsibilities only stop if the Coach can show any of the following: (i) that the information was already public when the Coach came across it; (ii) the information became public after the Coach came across it, but not because of anything the Coach did or didn't do; (iii) the Coach already knew the information when the Coach came across it and the Coach didn't have any obligation to keep it secret; (iv) a third party provided the Coach with the information without requiring that the Coach keep it a secret; or (v) the Coach created the information on its own, without using anything belonging to the Client.

6.3 Third-Party Confidential Information. It's possible the Client and the Coach each have access to confidential information that belongs to third parties. The Client and the Coach each promise that it will not share with the other party confidential information that belongs to third parties, unless it is allowed to do so. If the Client or the Coach is allowed to share confidential information with the other party and does so, the sharing party promises to tell the other party in writing of any special restrictions regarding that information.


Neither party is liable for breach-of-contract damages that the breaching party could not reasonably have foreseen when it entered this Contract.


8.1 Overview. This section transfers certain risks between the parties if a third party sues or goes after the Client or the Coach or both. For example, if the Client gets sued for something that the Coach did, then the Coach may promise to come to the Client's defense or to reimburse the Client for any losses.

8.2 Client Indemnity. In this Contract, the Coach agrees to indemnify the Client (and its affiliates and their directors, officers, employees, and agents) from and against all liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of: (i) the work the Coach has done under this Contract; (ii) a breach by the Coach of its obligations under this Contract; or (iii) a breach by the Coach of the promises it is making in Section 3 (Representations).

8.3 Coach Indemnity. In this Contract, the Client agrees to indemnify the Coach (and its affiliates and their directors, officers, employees, and agents) from and against liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of a breach by the Client of its obligations under this Contract.


9.1 Assignment​. This Contract applies only to the Client and the Coach. Neither the Client nor the Coach can assign its rights or delegate its obligations under this Contract to a third-party (other than by will or intestate), without first receiving the other's written permission.

9.2 Arbitration. As the exclusive means of initiating adversarial proceedings to resolve any dispute arising under this Contract, a party may demand that the dispute be resolved by arbitration administered by the American Arbitration Association in accordance with its commercial arbitration rules.

9.3 Modification; Waiver. To change anything in this Contract, the Client and the Coach must agree to that change in writing and sign a document showing their contract. Neither party can waive its rights under this Contract or release the other party from its obligations under this Contract, unless the waiving party acknowledges it is doing so in writing and signs a document that says so.

9.4. Noticies.

(a) Over the course of this Contract, one party may need to send a notice to the other party. For the notice to be valid, it must be in writing and delivered in one of the following ways: personal delivery, email, or certified or registered mail (postage prepaid, return receipt requested). The notice must be delivered to the party's address listed at the end of this Contract or to another address that the party has provided in writing as an appropriate address to receive notice.

(b) The timing of when a notice is received can be very important. To avoid confusion, a valid notice is considered received as follows: (i) if delivered personally, it is considered received immediately; (ii) if delivered by email, it is considered received upon acknowledgement of receipt; (iii) if delivered by registered or certified mail (postage prepaid, return receipt requested), it is considered received upon receipt as indicated by the date on the signed receipt. If a party refuses to accept notice or if notice cannot be delivered because of a change in address for which no notice was given, then it is considered received when the notice is rejected or unable to be delivered. If the notice is received after 5:00pm on a business day at the location specified in the address for that party, or on a day that is not a business day, then the notice is considered received at 9:00am on the next business day.

9.5 Severability. This section deals with what happens if a portion of the Contract is found to be unenforceable. If that's the case, the unenforceable portion will be changed to the minimum extent necessary to make it enforceable, unless that change is not permitted by law, in which case the portion will be disregarded. If any portion of the Contract is changed or disregarded because it is unenforceable, the rest of the Contract is still enforceable.

9.6 Signatures. The Client and the Coach must sign this document using Bonsai's e-signing system. These electronic signatures count as originals for all purposes.

9.7 Governing Law. The validity, interpretation, construction and performance of this document shall be governed by the laws of the United States of America.

9.8 Entire Contract. This Contract represents the parties' final and complete understanding of this job and the subject matter discussed in this Contract. This Contract supersedes all other contracts (both written and oral) between the parties.



Acme LLC.

Corporation Corp.
Table of contents

What is an influencer agreement?

An influencer contract template is a legally binding document between a contracted influencer and a business or person. An influencer contract covers all of the details for a specific campaign or an ongoing service of work.

This contract covers both parties, their rights, obligations, terms of service, and more. Typically, an influencer contract template will be tweaked for each influencer and business agreement that comes.

Note: Sign-up now for free to start creating your free influencer marketing contract. It has all the basic elements you’ll need to create a watertight, legally binding agreement.

Why do you need an influencer contract agreement?

An influencer contract agreement is vital for both the influencer and the business to manage expectations, obligations, and to work together harmoniously.  The legal documentation of the agreement puts everyone at ease.

Influencer marketing is predicted to grow to $13.8 billion in 2021, and 90% of businesses believe influencer marketing is effective. With Instagram, YouTube, and recently TikTok taking the lead as the most popular channels for influencer marketing.

With this drastic growth in influencer marketing, it’s critical you start all working relationships with a contract. Your influencer collaboration is no longer a nice-to-have for a business, it’s a must-have. This means businesses have a budget, workflow, and KPIs for their partnership. Seal the deal from the get-go with a contract, and create the professional working relationship you deserve.  

No matter your niche, businesses are looking to include influencer marketing as a branch of their content marketing strategy if they're serious about growth. It’s predicted that brands will spend $15 billion on Influencer marketing by 2022—be it social media influencers or other types.

Influencer ariellesays post

Working with influencers today—like with any other marketing contract agreement—needs to be supported with a customized legal document.

What should be included in an influencer marketing contract?

There are a few things that every influencer contract template needs to include. Of course, your template will need to adapt for each unique business and influencer relationship. Your contract may also change for the same brand,  depending on the influencer marketing campaign you take on.

Let's cover the basics that both parties involved need to document.

Detailed descriptions of the work and content requirements

Your social media influencer contract should kick things off with the scope of work and content requirements expected from both parties. A roadmap of the workflow is good here, so both parties can agree on the content to be created and the approval process for the influencer's content.

This clear work description avoids scope creep for the influencer and ensures all parties are on the same page.

Social media platforms and posting frequency

Your influencer marketing agreement should outline the influencer's social media channels the campaign wants to utilize. It should also highlight any of the brand's channels that will support the campaign.

This part of the legally binding contract should also outline how often both parties will post, on which channels, and in what format. For example, posting an Instagram story three times a day is very different from three Instagram feed posts for your audience.

Instagram stories reel

Social media influencer agreement and exclusivity

Exclusivity is really important if you're working with many brands. Often influencers charge more if the brand wants an exclusivity clause in the influencer contract.

The advertiser and influencer need to agree on exclusivity, as well as how long this exclusivity lasts.

For example, there's a high chance you won't want to promise exclusivity for life. However, for the campaign’s duration and a small amount of time afterward is usually common in influencer marketing agreements.

Exclusivity is important for these reasons:

  • You have no conflict of interest
  • Potential customers don’t see competing brands
  • You maintain a healthy business relationship with the brand throughout the campaign and beyond

Payment details

Your influencer contract needs to cover all areas of the payment details. It's critical for managing expectations and maintaining a positive working relationship with businesses. The payment details to include are:

  • Terms of pay: per hour, per project, or post
  • Payment schedule: how and when you can expect payment
  • Total pay: how much, in total, the brand will pay the influencer
  • Payment details: any information you need for your social media invoice

Timeline of the campaign

Your social media influencer contract or influencer contract should cover all details around the timeline of the influencer campaign. This section should include the timeline of campaign events and the behind-the-scenes run-up period to the campaign. For example, the content creation and approval process period.

Lastly, your timeline should also include the reporting period after the live dates of the campaign. Ensure you give yourself enough time to get full traction on content posts.

Requirements and delays

Every social media influencer contract should include what the client expects. This will typically be the number of posts, the channels you're posting on, and any key dates for posting.

This section of the contract should also include the repercussions of delays or if requirements are not met.

Your contract does not need to be a representation of your work or content. It’s a business document, so don’t worry about attaching bells and whistles. Take a look at our  contract template below for an idea of the layout and presentation.

Editable Influencer marketing contract template

Liabilities and social media rights

Influencer marketing has changed a lot over recent years. The US Federal Trade Commission (FTC) now requires influencers to openly disclose if they are receiving payment to promote a brand or not.

The US governing law now states that if an influencer fails to disclose this information, both parties can face penalties, fines, and legal action.

This section of your influencer contract is also a good moment to highlight a non-disclosure agreement (NDA) if your agreement needs one.

Cancellation clause and termination of the contract

Every influencer contract needs a cancellation clause, as is the case with any legal contract. An influencer agreement can be canceled for many reasons, which should all be outlined in this section.

A few reasons for canceling an influencer agreement are:

  • The brand or influencer fails to meet the requirements
  • The influencer agreement is potentially damaging to the brand or vice versa
  • Either party maliciously breaks the contract
  • Exceptional (personal) circumstances which stop you from completing the terms of the contract

Remember, influencer contracts are there to support both parties.

Other factors

Influencer marketing may require your agreement to cover a few more areas to ensure its success.

Your influencer contract should include any access to tools like Google Analytics or the brand’s social media reporting tools, liability for responsiveness, and any free or reduced products or services the brand is providing as part of the agreement.

That's everything you need to know to create an influencer marketing contract that covers both parties’ best interests.

Sample influencer contract template

We've put together an influencer contract template that you can download for free and adapt to your needs.

This influencer contract covers the legal language you need to ensure it holds up in court—should you need it to. Plus, it will help you establish a healthy business relationship with every brand you work with.

Instagram post of someone using a coconut milk mask

What is the benefit of using Bonsai, instead of editing a template yourself?

The Bonsai influencer contract is legally vetted, meaning if either party needs to pursue legal action, they'll be able to do so with an abiding agreement.

Plus, the influencer marketing agreement here has done the heavy lifting for you, all you need to do is fill in the gaps with your specific account and campaign details. Whether you're a social media influencer or another type —this will work for you.

How to create a simple influencer agreement with Bonsai

Simple, either download this template and use our auto-fill feature to fill in the blanks for you. Or, create your template from scratch and use Bonsai to ensure it’s legally binding for your agreement.

Influencer contract FAQs

How much do influencers charge per post?

Influencer costs per post depend massively on their following, the time it takes to create the content, the type of post, and the brand they are working with. Influencers can charge anything from $100 per post to $1,015,000 per post (Dwayne Johnson—the most expensive influencer on Instagram).

How many followers do you need to be an influencer?

There are different tiers of social media influencers, depending on their amount of followers. Essentially, anyone can be an influencer on social media if they're creating content and influencing people around a particular niche. Followers range from 0-10k: Nano influencers, all the way through to 1M+: Mega Macro influencers.

Frequently Asked Questions

Questions about this template.

How do influencer agreements work?

An influencer contract or agreement covers all the relevant details between an influencer and a brand. The contract outlines the relationship and provides details of the campaign.

What should a social media contract include?

A contract for social media services includes: statement of work, client responsibilities, creative control, deadlines, scope of work, copyright/intellectual property ownership.

How much does an influencer make?

Depending on the size of the followers, an influence can make around $40,000 to $100,000. The most popular ones also does brand endorsements on a higer level and earn more.