A brand ambassador contract is mostly used in the world of social media marketing. Companies have different reasons for working with brand ambassadors. Regardless of the reason for working with one, they often seek to sign a social media brand ambassador contract with whoever they choose. With the increasing acceptance and use of social media, companies are utilizing the social media power of brand ambassadors and influencers.
About 40% of those surveyed in a study carried out by Annalect and Twitter say they trust the influencer opinion as much as their friends. There's no issue with opportunities in the niche if you are a social media brand ambassador. But you must seek to represent or promote the brand you represent without involving yourself in legal matters. The social media brand ambassador contract is a must if you have to work freely with a company.
Brand ambassadors are real people employed by organizations to represent their brand in a positive light and, by doing so, help increase awareness and sales. Brand ambassadors aren’t people that opened social media accounts with a specific theme in mind and then went on to gain followers using hashtags and posts. Instead, they are natural consumers of a brand with real-life friends as followers who trust their opinions.
These are the people companies hire to represent their brands. Although many consumers still trust recommendations from friends according to a study conducted by Nielsen Global Trust in Advertising Report, brand ambassadors are still influencing the choice of many consumers today.
If you are seeking to hire a brand ambassador today or you are the ambassador yourself, a social media brand ambassador contract will be instrumental in defining the expectation of the agreement plus other issues like scope and compensation. See the must-have sections of a typical brand ambassador contract in the next part of this article.
Ensure the following sections are included or at least captured as information in other sections of your social media brand ambassador contract.
The contract should clearly define the duties of the social media brand ambassador. It should include a professional guideline about the platform to work with (Facebook, Instagram, Youtube, etc.), contents, and rules surrounding the post.
What content exactly will the brand ambassador post to create awareness for the brand; is it video, images, text, or other content? Besides, the social media brand ambassador contract should talk about the length of content, the frequency of posting maybe three to four blog posts per month, etc.
In some cases, a company may decide to sign an exclusive deal with a brand ambassador. In this case, the brand ambassador is not authorized to represent or promote other brands, especially competitors. You don't want to have issues promoting other brands later in the campaign when the social media brand ambassador contract you signed didn’t define the relationship.
Every contract must include a payment and pricing model. How do you want to be paid? Do you collect upfront fees? Say 20% before going on with the contract? Put that into writing if applicable.
It is wise to define the ownership right of contents created during the campaign in your social media brand ambassador contract.
Include the start and end date of the contract as well as other vital schedules of the campaign. What happens if any party decides to withdraw from the deal? A clause in the social media brand ambassador contract should take care of that question and make provision for the next line of action.