A brand ambassador contract is mostly used in the world of social media marketing. Companies have different reasons for working with brand ambassadors. Regardless of the reason for working with one, they often seek to sign a social media brand ambassador contract with whoever they choose. With the increasing acceptance and use of social media, companies are utilizing the social media power of brand ambassadors and influencers.
About 40% of those surveyed in a study carried out by Annalect and Twitter say they trust the influencer opinion as much as their friends. There's no issue with opportunities in the niche if you are a social media brand ambassador. But you must seek to represent or promote the brand you represent without involving yourself in legal matters. The social media brand ambassador contract is a must if you have to work freely with a company.
Brand ambassadors are real people employed by organizations to represent their brand in a positive light and, by doing so, help increase awareness and sales. Brand ambassadors aren’t people that opened social media accounts with a specific theme in mind and then went on to gain followers using hashtags and posts. Instead, they are natural consumers of a brand with real-life friends as followers who trust their opinions.
These are the people companies hire to represent their brands. Although many consumers still trust recommendations from friends according to a study conducted by Nielsen Global Trust in Advertising Report, brand ambassadors are still influencing the choice of many consumers today.
If you are seeking to hire a brand ambassador today or you are the ambassador yourself, a social media brand ambassador contract will be instrumental in defining the expectation of the agreement plus other issues like scope and compensation. See the must-have sections of a typical brand ambassador contract in the next part of this article.
Ensure the following sections are included or at least captured as information in other sections of your social media brand ambassador contract.
The contract should clearly define the duties of the social media brand ambassador. It should include a professional guideline about the platform to work with (Facebook, Instagram, Youtube, etc.), contents, and rules surrounding the post.
What content exactly will the brand ambassador post to create awareness for the brand; is it video, images, text, or other content? Besides, the social media brand ambassador contract should talk about the length of content, the frequency of posting maybe three to four blog posts per month, etc.
In some cases, a company may decide to sign an exclusive deal with a brand ambassador. In this case, the brand ambassador is not authorized to represent or promote other brands, especially competitors. You don't want to have issues promoting other brands later in the campaign when the social media brand ambassador contract you signed didn’t define the relationship.
Every contract must include a payment and pricing model. How do you want to be paid? Do you collect upfront fees? Say 20% before going on with the contract? Put that into writing if applicable.
It is wise to define the ownership right of contents created during the campaign in your social media brand ambassador contract.
Include the start and end date of the contract as well as other vital schedules of the campaign. What happens if any party decides to withdraw from the deal? A clause in the social media brand ambassador contract should take care of that question and make provision for the next line of action.
Let's talk about your business. You'd probably been in business for a while now or planning to set up one. Regardless, your goal is to provide a unique product or service to your customers and, in return, get paid and make a profit. What are the strategies used to get customers and make people aware of your products or services? Every business has a strategy and marketing plan that entails promotional tactics.
These strategies may include advertisements, billboards, pamphlets, social media, and commercials. Using people as brand ambassadors is one of the newest methods of building a customer base. And if you want to employ this method, you need to draft and sign a contract with an ambassador. This is where your brand ambassador contract template comes into play. If you are yet to get a model for your contract, worry less.
You can download a customizable template from Bonsai's contract gallery. Besides, we have included the basic sections that must be contained in your brand ambassador contract. Read on to explore the information we have for you on this subject.
The increasing acceptance and use of social media have made the concept of brand ambassadors effective in promoting businesses both offline and online. People tend to trust the individual and their word of mouth regarding products and services. Brand ambassadors may appear at the company's event; they promote products and services in different ways.
Whether you run a business or you are the brand ambassador yourself, you need to create and sign a brand ambassador contract to ensure a smooth business relationship. The contract is legally binding; it guarantees your services to the brand or business that employs you.
If you have no brand ambassador contract template, your deals will be subjected to verbal agreements, which may cost you, in the long run, should anything go wrong. You don't want to take such a risk. Ensure every organization you promote signs a brand ambassador contract. A refusal to sign that your brand ambassador contract template, suggests one thing; they are not the right brand to represent.
See the must add sections in a typical brand ambassador agreement template.
Identify the parties involved in the agreement-brand or company and the brand ambassador. Include personal information of all the parties involved.
What precisely is the ambassador expected to do as part of the contract? What product, service, or brand is the ambassador promoting? There should be a professional guide on what the brand ambassador will do.
How exclusive is the contract? An exclusive agreement implies that the brand ambassador isn’t permitted to work with other brands or competitors. Exclusivity often means more money for the ambassador.
The brand ambassador contract template should include a field to specify the length of the agreement. Include a timeline to achieve specific goals in the contract if applicable.
Fees vary with brand ambassadors and what they are required to do. Exclusive deals are often higher than regular contracts where brand ambassadors can promote different brands.
Every good deal comes to an end, but some may reach a premature conclusion. Provide conditions in your brand ambassador contract template that allows a party to walk away from the agreement. Is there a penalty for early withdrawal? Add it!
This section contains the promise of secrecy regarding the company's trade secrets, most importantly and the influencer.
This section covers other information that is yet to be captured in the brand ambassador contract template. These include the payment schedule and method, currency, approval, etc.
If you're a freelancer with a highly-engaged following on social media, becoming an influencer or brand ambassador can be an excellent opportunity to make an extra income. Almost 70% of influencers cite earning revenue as the number one reason behind their decision.
But, becoming a brand ambassador is not a piece of cake. You have to think about a lot of factors before signing any contract with a brand. That’s where a brand ambassador agreement template comes handy.
In this article, we'll explain the benefits and critical elements of a brand ambassador agreement template so that freelancers can seamlessly start working with their favorite company.
There are several benefits of creating a brand ambassador agreement template for freelancers. For example:
Not sure what to add in your freelancing brand ambassador agreement template? Consider including the following things:
No brand would want you to join hands with their competitors. That’s why it is important to add a section on exclusive rights, ensuring that you aren’t simultaneously promoting their competitors.
Often, brands do not allow influencers to share the content that is exclusively created for them. So, clearly specify whether or not you wish to reuse content generated for the campaigns.
Discuss with the brand and outline accurate and professional guidelines for what tasks you as an influencer will have to accomplish. Also, mention what platforms you’ll be using to promote the brand, such as TV, social media, your own website, etc.
Lay out the delivery dates and timeline for full transparency. Clearly mention the number of tasks and the deadline for each task.
Specify the rules for canceling the collaboration from either side. Use this as an opportunity to mention deal-breakers such as public disrepute, contempt, scandal, or any unethical work practices.
When you work with a company, you may have access to sensitive information. That’s why many brands require influencers to sign an NDA to protect their confidentiality.
Outline in the template whether or not you are required to submit your content for approval prior to uploading.
Mention who will be held liable if anything illegal happens while running the brand’s campaign.
Explain the payment terms such as the deposit required, mode of payment, as well as potential due dates.
You’ll find plenty of tools to help you sign your brand ambassador agreement template legally without both parties having to print, sign, and scan the document.
Two of these online tools are:
It’s a commonly used tool for signing all kinds of documents virtually. DocuSign is extremely easy to use and has a comparatively extended free trial.
All you have to do is upload your brand ambassador contract template and input the fields like 'signature' and 'date.' Next, send it off via email, and the signer can sign it online for free.
Adobe Sign is an important member of the Adobe suite. The best part about Adobe Sign is that it can be integrated with other Adobe tools such as Acrobat.
If you are an active user of Adobe Acrobat and find their suite of tools convenient, you may want to try out this tool when signing your brand ambassador contract template.
Crafting a brand ambassador agreement template helps ensure that both parties agree to all terms in writing before launching the brand’s campaigns.
Setting precedents and being transparent is easy and extremely beneficial for freelancers. So, don’t leave it to the wayside.