What is a brand ambassador contract?
A brand ambassador contract is a legally binding agreement between a business and the brand ambassador. It covers everything from the brand ambassador's job and responsibilities to the brand ambassador's employees—if they have any.
For example, a hair brand ambassador contract could cover product sales, venue visits, new client referrals, and more.
As a recap: A brand ambassador is someone who formally represents a business and helps garner reach, build a positive brand affinity, and ultimately increase sales.
Brand ambassadors are usually fans of the product or the business they are representing, they can be an employee or a customer.
Ready to get your brand ambassador contract together? Sign-up now and we’ll guide you through personalizing your contract in minutes.
Why you need a brand ambassador agreement
Brand ambassadors are tricky to place as they don't need to be employees; however, in a way, they still work for the company. Therefore, businesses and freelancers need brand ambassador contracts to align on expectations, any payment details, and in case of crisis.
When operating as a brand ambassador, you'll want to submit a brand ambassador proposal first. Your contract comes once you've aligned on an agreement and want to formalize it.
What should be included in a brand ambassador contract
There are a few essential items to include in a brand ambassador contract. A brand ambassador is largely responsible for building positive brand awareness; it means they're the face of the company, and the company's reputation is riding on them. Therefore, a brand ambassador contract formalizes how the ambassador should act and how the company interacts with them.
Let's explore a few absolute musts for your brand ambassador contract.
Identification of parties
First up, you'll need to identify the parties involved in this partnership and everyone's specific roles. Every brand ambassador contract needs to start with introductions.
Scope of work, duties, and responsibilities
Your brand ambassador agreement should take into account the scope of work for yourself. What's expected of you? This includes:
- Social media marketing
- Increasing brand awareness
- Marketing services
- Specifications in the ambassador program
- Site visits
It’s anything that's solely the responsibility of the brand ambassador.
Deliverables and deadlines
This section of your brand ambassador agreement should include the brand ambassador's monthly goals and targets, especially if working on a commission basis. The brand ambassador will most probably have weekly or monthly obligations.
The brand ambassador's responsibilities don't always need to be sales orientated but should demonstrate your efforts to lift the brand's reputation.
Clearly mark out brand ambassador goals and deadlines in this section.
It's critical you include all payment details in your brand ambassador contract. This includes terms of pay, quantity, when, and how.
It may also include information based on sales commission and if you hit your brand ambassador goals.
Lastly, this section will include any freebies the brand ambassador will get from the company upon starting the partnership.
Exclusivity is a big one for any brand ambassador agreement. Normally, the brand ambassador agrees not to work for or with another brand deemed as the client’s competitor.
This means the brand ambassador cannot actively promote a competing brand on their social media accounts, at offline events, or any other communication method.
Your brand ambassador contract should clearly map out the campaign timeline. This is, of course, the case if the brand ambassador agrees to work a one-off event or specific campaign.
However, tweak this section if you agree to an ongoing partnership with the business.
The brand ambassador owns all rights to their social media channels and any personal assets they may choose to use to help them do their job better.
However, if the company introduces a tool to aid the ambassadors’ work, that will remain the company’s property.
If your brand ambassador agreement will utilize your own content, then it's important to align here on who that content belongs to and what it can be used for in the future.
Non-disclosure and confidentiality
This section of the brand ambassador contract should outline a non-disclosure agreement if the client feels they need one, and any confidentiality agreements between the brand ambassador and the brand.
No doubt there will be sensitive information exchanged, and it's in both parties’ best interests to keep that information private.
Brand ambassadors need to place a cancellation clause in every contract they create for a client.
What are sufficient reasons the client or yourself may give to cancel the agreement? At the same time, you should place the amount of notice either party needs to cancel. For example, two weeks to a month.
Termination of contract
Your legally binding contract should outline the rules around the termination of the contract from either party. This is different from the cancellation clause and, unfortunately, often comes due to negative reasons.
However, both the brand owner and the brand ambassador should have reasons for termination clearly outlined here to understand if anyone is in breach of contract in the future and grant legal right for termination.
Lastly, you'll want to close your brand ambassador contract by covering any basic and essential elements needed for the brand ambassador to achieve their goals.
Here you can include things like marketing services, ambassador program participation, company grants, the use of your own equipment or accounts, social media platforms, and any other related documents necessary.
Sample brand ambassador contract template
We've taken all of the above information and formatted it into a brand ambassador contract template for you to use on your own.
Tweak this brand ambassador agreement template to fit your needs for each client, and use the information on this page to ensure you've got all of your basis covered.
What's the benefit of using Bonsai, instead of editing a template yourself?
This free brand ambassador contract template is legally sound for an independent contractor. It means that we've looked at both parties’ legal responsibilities for this particular role and have created a document that both parties can come to a mutual agreement on.
Bonsai has essentially done most of the work for you. You just need to fill in the blanks and be on your way with a stellar brand ambassador program.
How to create a brand ambassador agreement with Bonsai
Simple. You can create a brand ambassador agreement in two ways. Firstly, you can download this brand ambassador contract template and use our built-in tool to fill in the blanks for you.
Or, you can build a template from scratch and use the information provided on this page to guide you. Either way, your contract will need signing from both parties to be legally sound.
How to sign an online brand ambassador agreement template
Once you’ve created your online ambassador agreement with Bonsai you can get it signed in a few clicks. Simply type in your name and Bonsai will create a legally binding e-signature on your behalf.
Next, send it to the client and they’ll be prompted to do the same. You’ll both be able to download a PDF format of the contract as well for safe-keeping.
Brand ambassador contract FAQs
How are brand ambassadors paid?
Brand ambassadors are paid on a monthly, bi-monthly, or quarterly basis. They are typically also paid via commission. The Bonsai brand ambassador contract template on this page outlines the specific payment details that you can use for your own clients.
How do I become an ambassador for a brand?
If you want to become a brand ambassador for a business, then let them know. Most businesses are looking for brand ambassadors, even if it's not their top priority.
Businesses often have referral codes or referral content ready to go for brand ambassadors. However, it's up to you to showcase your interest.
Show the business you're a fan of what they do and the benefit you can bring. Once they say yes, use tools like this brand ambassador agreement template and a brand ambassador proposal to get the ball officially rolling.