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Corporation Corp.
‍ Acme LLC.

Corporation Corp.

Acme LLC.

Corporation Corp.

Free Brand Ambassador Contract Template

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Date: March 8th 2023



Acme LLC.

Corporation Corp.

This Contract is between Client (the "Client") and Acme LLC, a California limited liability company (the "Coach").

The Contract is dated January 23, 2023.


1.1 Project. The Client is hiring the Coach to develop a coaching relationship between the Client and Coach in order to cultivate the Client's personal, professional, or business goals and create a plan to achieve those goals through stimulating and creative interactions with the ultimate result of maximizing the Client's personal or professional potential.

1.2 Schedule. The Coach will begin work on February 1, 2023 and will continue until the work is completed. This Contract can be ended by either Client or Coach at any time, pursuant to the terms of Section 4, Term and Termination.

The Coach and Client will meet by video conference, 4 days per month for 2 hours.

1.3 Payment. The Client will pay the Coach an hourly rate of $150. Of this, the Client will pay the Coach $500.00 (USD) before work begins.

1.4 Expenses. The Client will reimburse the Coach's expenses. Expenses do not need to be pre-approved by the Client.

1.5 Invoices. The Coach will invoice the Client in accordance with the milestones in Section 1.3. The Client agrees to pay the amount owed within 15 days of receiving the invoice. Payment after that date will incur a late fee of 1.0% per month on the outstanding amount.

1.6 Support. The Coach will not be available by telephone, or email in between scheduled sessions.


- A coaching relationship is a partnership between two or more individuals or entities, like a teacher-student or coach-athlete relationship. Both the Client and Coach must uphold their obligations for the relationship to be successful.

- The Coach agrees to maintain the ethics and standards of behavior established by the International Coaching Federation (ICF).

- The Client acknowledges and agrees that coaching is a comprehensive process that may explore different areas of the Client's life, including work, finances, health, and relationships.

- The Client is responsible for implementing the insights and techniques learned from the Coach.


3.1 Overview. This section contains important promises between the parties.

3.2 Authority To Sign. Each party promises to the other party that it has the authority to enter into this Contract and to perform all of its obligations under this Contract.

3.3 Coach Has Right To Give Client Work Product. The Coach promises that it owns the work product, that the Coach is able to give the work product to the Client, and that no other party will claim that it owns the work product. If the Coach uses employees or subcontractors, the Coach also promises that these employees and subcontractors have signed contracts with the Coach giving the Coach any rights that the employees or subcontractors have related to the Coach's background IP and work product.

3.4 Coach Will Comply With Laws. The Coach promises that the manner it does this job, its work product, and any background IP it uses comply with applicable U.S. and foreign laws and regulations.

3.5 Work Product Does Not Infringe. The Coach promises that its work product does not and will not infringe on someone else's intellectual property rights, that the Coach has the right to let the Client use the background IP, and that this Contract does not and will not violate any contract that the Coach has entered into or will enter into with someone else.

3.7 Client-Supplied Material Does Not Infringe. If the Client provides the Coach with material to incorporate into the work product, the Client promises that this material does not infringe on someone else's intellectual property rights.


This Contract is ongoing until it expires or the work is completed. Either party may end this Contract for any reason by sending an email or letter to the other party, informing the recipient that the sender is ending the Contract and that the Contract will end in 7 days. The Contract officially ends once that time has passed. The party that is ending the Contract must provide notice by taking the steps explained in Section 9.4. The Coach must immediately stop working as soon as it receives this notice unless the notice says otherwise.

If either party ends this Contract before the Contract automatically ends, the Client will pay the Contractor for the work done up until when the Contract ends. The following sections don't end even after the Contract ends: 3 (Representations); 6 (Confidential Information); 7 (Limitation of Liability); 8 (Indemnity); and 9 (General).


The Client is hiring the Coach as an independent contractor. The following statements accurately reflect their relationship:

- The Coach will use its own equipment, tools, and material to do the work.

- The Client will not control how the job is performed on a day-to-day basis. Rather, the Coach is responsible for determining when, where, and how it will carry out the work.

- The Client will not provide the Coach with any training.

- The Client and the Coach do not have a partnership or employer-employee relationship.

- The Coach cannot enter into contracts, make promises, or act on behalf of the Client.

- The Coach is not entitled to the Client's benefits (e.g., group insurance, retirement benefits, retirement plans, vacation days).

- The Coach is responsible for its own taxes.

- The Client will not withhold social security and Medicare taxes or make payments for disability insurance, unemployment insurance, or workers compensation for the Coach or any of the Coach's employees or subcontractors.


6.1 Overview. This Contract imposes special restrictions on how the Client and the Coach must handle confidential information. These obligations are explained in this section.

6.2 The Client's Confidential Information. While working for the Client, the Coach may come across, or be given, Client information that is confidential. This is information like customer lists, business strategies, research & development notes, statistics about a website, and other information that is private. The Coach promises to treat this information as if it is the Coach's own confidential information. The Coach may use this information to do its job under this Contract, but not for anything else. For example, if the Client lets the Coach use a customer list to send out a newsletter, the Coach cannot use those email addresses for any other purpose. The one exception to this is if the Client gives the Coach written permission to use the information for another purpose, the Coach may use the information for that purpose, as well. When this Contract ends, the Coach must give back or destroy all confidential information, and confirm that it has done so. The Coach promises that it will not share confidential information with a third party, unless the Client gives the Coach written permission first. The Coach must continue to follow these obligations, even after the Contract ends. The Coach's responsibilities only stop if the Coach can show any of the following: (i) that the information was already public when the Coach came across it; (ii) the information became public after the Coach came across it, but not because of anything the Coach did or didn't do; (iii) the Coach already knew the information when the Coach came across it and the Coach didn't have any obligation to keep it secret; (iv) a third party provided the Coach with the information without requiring that the Coach keep it a secret; or (v) the Coach created the information on its own, without using anything belonging to the Client.

6.3 Third-Party Confidential Information. It's possible the Client and the Coach each have access to confidential information that belongs to third parties. The Client and the Coach each promise that it will not share with the other party confidential information that belongs to third parties, unless it is allowed to do so. If the Client or the Coach is allowed to share confidential information with the other party and does so, the sharing party promises to tell the other party in writing of any special restrictions regarding that information.


Neither party is liable for breach-of-contract damages that the breaching party could not reasonably have foreseen when it entered this Contract.


8.1 Overview. This section transfers certain risks between the parties if a third party sues or goes after the Client or the Coach or both. For example, if the Client gets sued for something that the Coach did, then the Coach may promise to come to the Client's defense or to reimburse the Client for any losses.

8.2 Client Indemnity. In this Contract, the Coach agrees to indemnify the Client (and its affiliates and their directors, officers, employees, and agents) from and against all liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of: (i) the work the Coach has done under this Contract; (ii) a breach by the Coach of its obligations under this Contract; or (iii) a breach by the Coach of the promises it is making in Section 3 (Representations).

8.3 Coach Indemnity. In this Contract, the Client agrees to indemnify the Coach (and its affiliates and their directors, officers, employees, and agents) from and against liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of a breach by the Client of its obligations under this Contract.


9.1 Assignment​. This Contract applies only to the Client and the Coach. Neither the Client nor the Coach can assign its rights or delegate its obligations under this Contract to a third-party (other than by will or intestate), without first receiving the other's written permission.

9.2 Arbitration. As the exclusive means of initiating adversarial proceedings to resolve any dispute arising under this Contract, a party may demand that the dispute be resolved by arbitration administered by the American Arbitration Association in accordance with its commercial arbitration rules.

9.3 Modification; Waiver. To change anything in this Contract, the Client and the Coach must agree to that change in writing and sign a document showing their contract. Neither party can waive its rights under this Contract or release the other party from its obligations under this Contract, unless the waiving party acknowledges it is doing so in writing and signs a document that says so.

9.4. Noticies.

(a) Over the course of this Contract, one party may need to send a notice to the other party. For the notice to be valid, it must be in writing and delivered in one of the following ways: personal delivery, email, or certified or registered mail (postage prepaid, return receipt requested). The notice must be delivered to the party's address listed at the end of this Contract or to another address that the party has provided in writing as an appropriate address to receive notice.

(b) The timing of when a notice is received can be very important. To avoid confusion, a valid notice is considered received as follows: (i) if delivered personally, it is considered received immediately; (ii) if delivered by email, it is considered received upon acknowledgement of receipt; (iii) if delivered by registered or certified mail (postage prepaid, return receipt requested), it is considered received upon receipt as indicated by the date on the signed receipt. If a party refuses to accept notice or if notice cannot be delivered because of a change in address for which no notice was given, then it is considered received when the notice is rejected or unable to be delivered. If the notice is received after 5:00pm on a business day at the location specified in the address for that party, or on a day that is not a business day, then the notice is considered received at 9:00am on the next business day.

9.5 Severability. This section deals with what happens if a portion of the Contract is found to be unenforceable. If that's the case, the unenforceable portion will be changed to the minimum extent necessary to make it enforceable, unless that change is not permitted by law, in which case the portion will be disregarded. If any portion of the Contract is changed or disregarded because it is unenforceable, the rest of the Contract is still enforceable.

9.6 Signatures. The Client and the Coach must sign this document using Bonsai's e-signing system. These electronic signatures count as originals for all purposes.

9.7 Governing Law. The validity, interpretation, construction and performance of this document shall be governed by the laws of the United States of America.

9.8 Entire Contract. This Contract represents the parties' final and complete understanding of this job and the subject matter discussed in this Contract. This Contract supersedes all other contracts (both written and oral) between the parties.



Acme LLC.

Corporation Corp.
Table of contents

What is a brand ambassador contract?

A brand ambassador contract is a legally binding agreement between a business and the brand ambassador. It covers everything from the brand ambassador's job and responsibilities to the brand ambassador's employees—if they have any.

For example, a hair brand ambassador contract could cover product sales, venue visits, new client referrals, and more.

As a recap: A brand ambassador is someone who formally represents a business and helps garner reach, build a positive brand affinity, and ultimately increase sales.

Brand ambassadors are usually fans of the product or the business they are representing, they can be an employee or a customer.

Ready to get your brand ambassador contract together? Sign-up now and we’ll guide you through personalizing your contract in minutes.

Why you need a brand ambassador agreement

Brand ambassadors are tricky to place as they don't need to be employees; however, in a way, they still work for the company. Therefore, businesses and freelancers need brand ambassador contracts to align on expectations, any payment details, and in case of crisis.

When operating as a brand ambassador, you'll want to submit a brand ambassador proposal first. Your contract comes once you've aligned on an agreement and want to formalize it.

Crafting a brand ambassador proposal is easy using Bonsai's template

What should be included in a brand ambassador contract

There are a few essential items to include in a brand ambassador contract. A brand ambassador is largely responsible for building positive brand awareness; it means they're the face of the company, and the company's reputation is riding on them. Therefore, a brand ambassador contract formalizes how the ambassador should act and how the company interacts with them.

Let's explore a few absolute musts for your brand ambassador contract.

Identification of parties

First up, you'll need to identify the parties involved in this partnership and everyone's specific roles. Every brand ambassador contract needs to start with introductions.

Scope of work, duties, and responsibilities

Your brand ambassador agreement should take into account the scope of work for yourself. What's expected of you? This includes:

  • Social media marketing
  • Increasing brand awareness
  • Marketing services
  • Specifications in the ambassador program
  • Site visits

It’s anything that's solely the responsibility of the brand ambassador.

Starbucks brand ambassador holding a coffee

Deliverables and deadlines

This section of your brand ambassador agreement should include the brand ambassador's monthly goals and targets, especially if working on a commission basis. The brand ambassador will most probably have weekly or monthly obligations.

The brand ambassador's responsibilities don't always need to be sales orientated but should demonstrate your efforts to lift the brand's reputation.

Clearly mark out brand ambassador goals and deadlines in this section.

Payment details

It's critical you include all payment details in your brand ambassador contract. This includes terms of pay, quantity, when, and how.

It may also include information based on sales commission and if you hit your brand ambassador goals.

Lastly, this section will include any freebies the brand ambassador will get from the company upon starting the partnership.


Exclusivity is a big one for any brand ambassador agreement. Normally, the brand ambassador agrees not to work for or with another brand deemed as the client’s competitor.

This means the brand ambassador cannot actively promote a competing brand on their social media accounts, at offline events, or any other communication method.

Campaign timeline

Your brand ambassador contract should clearly map out the campaign timeline. This is, of course, the case if the brand ambassador agrees to work a one-off event or specific campaign.

However, tweak this section if you agree to an ongoing partnership with the business.

Jarritos brand ambassador drinking soda

Ownership rights

The brand ambassador owns all rights to their social media channels and any personal assets they may choose to use to help them do their job better.

However, if the company introduces a tool to aid the ambassadors’ work, that will remain the company’s property.

If your brand ambassador agreement will utilize your own content, then it's important to align here on who that content belongs to and what it can be used for in the future.

Non-disclosure and confidentiality

This section of the brand ambassador contract should outline a non-disclosure agreement if the client feels they need one, and any confidentiality agreements between the brand ambassador and the brand.

No doubt there will be sensitive information exchanged, and it's in both parties’ best interests to keep that information private.

Cancellation clause

Brand ambassadors need to place a cancellation clause in every contract they create for a client.

What are sufficient reasons the client or yourself may give to cancel the agreement? At the same time, you should place the amount of notice either party needs to cancel. For example, two weeks to a month.

Termination of contract

Your legally binding contract should outline the rules around the termination of the contract from either party. This is different from the cancellation clause and, unfortunately, often comes due to negative reasons.

However, both the brand owner and the brand ambassador should have reasons for termination clearly outlined here to understand if anyone is in breach of contract in the future and grant legal right for termination.

Other factors

Lastly, you'll want to close your brand ambassador contract by covering any basic and essential elements needed for the brand ambassador to achieve their goals.

Here you can include things like marketing services, ambassador program participation, company grants, the use of your own equipment or accounts, social media platforms, and any other related documents necessary.

download a free contract template and become a brand ambassador yourself

Sample brand ambassador contract template

We've taken all of the above information and formatted it into a brand ambassador contract template for you to use on your own.

Tweak this brand ambassador agreement template to fit your needs for each client, and use the information on this page to ensure you've got all of your basis covered.

What's the benefit of using Bonsai, instead of editing a template yourself?

This free brand ambassador contract template is legally sound for an independent contractor. It means that we've looked at both parties’ legal responsibilities for this particular role and have created a document that both parties can come to a mutual agreement on.

Bonsai has essentially done most of the work for you. You just need to fill in the blanks and be on your way with a stellar brand ambassador program.

How to create a brand ambassador agreement with Bonsai

Simple. You can create a brand ambassador agreement in two ways. Firstly, you can download this brand ambassador contract template and use our built-in tool to fill in the blanks for you.

Or, you can build a template from scratch and use the information provided on this page to guide you. Either way, your contract will need signing from both parties to be legally sound.

How to sign an online brand ambassador agreement template

Once you’ve created your online ambassador agreement with Bonsai you can get it signed in a few clicks. Simply type in your name and Bonsai will create a legally binding e-signature on your behalf.

Next, send it to the client and they’ll be prompted to do the same. You’ll both be able to download a PDF format of the contract as well for safe-keeping.

Brand ambassador contract FAQs

How are brand ambassadors paid?

Brand ambassadors are paid on a monthly, bi-monthly, or quarterly basis. They are typically also paid via commission. The Bonsai brand ambassador contract template on this page outlines the specific payment details that you can use for your own clients.

How do I become an ambassador for a brand?

If you want to become a brand ambassador for a business, then let them know. Most businesses are looking for brand ambassadors, even if it's not their top priority.

Businesses often have referral codes or referral content ready to go for brand ambassadors. However, it's up to you to showcase your interest.

Show the business you're a fan of what they do and the benefit you can bring. Once they say yes, use tools like this brand ambassador agreement template and a brand ambassador proposal to get the ball officially rolling.

Frequently Asked Questions

Questions about this template.

How much does a brand ambassador make?

With an average rate of $21 per hour, a brand ambassador makes a lot of money. They can handle multiple brands at a time for as long as there is no conflict between brands.

Are brand ambassadors in-demand?

A lot of brands have emerged and are competing with brands that have been here for centuries. To increase brand awareness, brand ambassadors are highly in-demand.

How long do brand ambassador contracts last?

On the testing phase, a brand ambassador can be employed for just a week. An efficient one can last til five years or more.