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First Name
Last Name
Acme LLC.
First Name
Last Name
Corporation Corp.
First Name
Last Name
Acme LLC.
First Name
Last Name
Corporation Corp.

Free Design Brief (with Generator)

Fully editable with custom branding and pre-written services. Send and get read receipts.

Free Design Brief (with Generator)

Fully editable with custom branding and pre-written services. Send and get read receipts.

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Date: March 8th 2023



Acme LLC.

Corporation Corp.

This Contract is between Client (the "Client") and Acme LLC, a California limited liability company (the "Coach").

The Contract is dated January 23, 2023.


1.1 Project. The Client is hiring the Coach to develop a coaching relationship between the Client and Coach in order to cultivate the Client's personal, professional, or business goals and create a plan to achieve those goals through stimulating and creative interactions with the ultimate result of maximizing the Client's personal or professional potential.

1.2 Schedule. The Coach will begin work on February 1, 2023 and will continue until the work is completed. This Contract can be ended by either Client or Coach at any time, pursuant to the terms of Section 4, Term and Termination.

The Coach and Client will meet by video conference, 4 days per month for 2 hours.

1.3 Payment. The Client will pay the Coach an hourly rate of $150. Of this, the Client will pay the Coach $500.00 (USD) before work begins.

1.4 Expenses. The Client will reimburse the Coach's expenses. Expenses do not need to be pre-approved by the Client.

1.5 Invoices. The Coach will invoice the Client in accordance with the milestones in Section 1.3. The Client agrees to pay the amount owed within 15 days of receiving the invoice. Payment after that date will incur a late fee of 1.0% per month on the outstanding amount.

1.6 Support. The Coach will not be available by telephone, or email in between scheduled sessions.


- A coaching relationship is a partnership between two or more individuals or entities, like a teacher-student or coach-athlete relationship. Both the Client and Coach must uphold their obligations for the relationship to be successful.

- The Coach agrees to maintain the ethics and standards of behavior established by the International Coaching Federation (ICF).

- The Client acknowledges and agrees that coaching is a comprehensive process that may explore different areas of the Client's life, including work, finances, health, and relationships.

- The Client is responsible for implementing the insights and techniques learned from the Coach.


3.1 Overview. This section contains important promises between the parties.

3.2 Authority To Sign. Each party promises to the other party that it has the authority to enter into this Contract and to perform all of its obligations under this Contract.

3.3 Coach Has Right To Give Client Work Product. The Coach promises that it owns the work product, that the Coach is able to give the work product to the Client, and that no other party will claim that it owns the work product. If the Coach uses employees or subcontractors, the Coach also promises that these employees and subcontractors have signed contracts with the Coach giving the Coach any rights that the employees or subcontractors have related to the Coach's background IP and work product.

3.4 Coach Will Comply With Laws. The Coach promises that the manner it does this job, its work product, and any background IP it uses comply with applicable U.S. and foreign laws and regulations.

3.5 Work Product Does Not Infringe. The Coach promises that its work product does not and will not infringe on someone else's intellectual property rights, that the Coach has the right to let the Client use the background IP, and that this Contract does not and will not violate any contract that the Coach has entered into or will enter into with someone else.

3.7 Client-Supplied Material Does Not Infringe. If the Client provides the Coach with material to incorporate into the work product, the Client promises that this material does not infringe on someone else's intellectual property rights.


This Contract is ongoing until it expires or the work is completed. Either party may end this Contract for any reason by sending an email or letter to the other party, informing the recipient that the sender is ending the Contract and that the Contract will end in 7 days. The Contract officially ends once that time has passed. The party that is ending the Contract must provide notice by taking the steps explained in Section 9.4. The Coach must immediately stop working as soon as it receives this notice unless the notice says otherwise.

If either party ends this Contract before the Contract automatically ends, the Client will pay the Contractor for the work done up until when the Contract ends. The following sections don't end even after the Contract ends: 3 (Representations); 6 (Confidential Information); 7 (Limitation of Liability); 8 (Indemnity); and 9 (General).


The Client is hiring the Coach as an independent contractor. The following statements accurately reflect their relationship:

- The Coach will use its own equipment, tools, and material to do the work.

- The Client will not control how the job is performed on a day-to-day basis. Rather, the Coach is responsible for determining when, where, and how it will carry out the work.

- The Client will not provide the Coach with any training.

- The Client and the Coach do not have a partnership or employer-employee relationship.

- The Coach cannot enter into contracts, make promises, or act on behalf of the Client.

- The Coach is not entitled to the Client's benefits (e.g., group insurance, retirement benefits, retirement plans, vacation days).

- The Coach is responsible for its own taxes.

- The Client will not withhold social security and Medicare taxes or make payments for disability insurance, unemployment insurance, or workers compensation for the Coach or any of the Coach's employees or subcontractors.


6.1 Overview. This Contract imposes special restrictions on how the Client and the Coach must handle confidential information. These obligations are explained in this section.

6.2 The Client's Confidential Information. While working for the Client, the Coach may come across, or be given, Client information that is confidential. This is information like customer lists, business strategies, research & development notes, statistics about a website, and other information that is private. The Coach promises to treat this information as if it is the Coach's own confidential information. The Coach may use this information to do its job under this Contract, but not for anything else. For example, if the Client lets the Coach use a customer list to send out a newsletter, the Coach cannot use those email addresses for any other purpose. The one exception to this is if the Client gives the Coach written permission to use the information for another purpose, the Coach may use the information for that purpose, as well. When this Contract ends, the Coach must give back or destroy all confidential information, and confirm that it has done so. The Coach promises that it will not share confidential information with a third party, unless the Client gives the Coach written permission first. The Coach must continue to follow these obligations, even after the Contract ends. The Coach's responsibilities only stop if the Coach can show any of the following: (i) that the information was already public when the Coach came across it; (ii) the information became public after the Coach came across it, but not because of anything the Coach did or didn't do; (iii) the Coach already knew the information when the Coach came across it and the Coach didn't have any obligation to keep it secret; (iv) a third party provided the Coach with the information without requiring that the Coach keep it a secret; or (v) the Coach created the information on its own, without using anything belonging to the Client.

6.3 Third-Party Confidential Information. It's possible the Client and the Coach each have access to confidential information that belongs to third parties. The Client and the Coach each promise that it will not share with the other party confidential information that belongs to third parties, unless it is allowed to do so. If the Client or the Coach is allowed to share confidential information with the other party and does so, the sharing party promises to tell the other party in writing of any special restrictions regarding that information.


Neither party is liable for breach-of-contract damages that the breaching party could not reasonably have foreseen when it entered this Contract.


8.1 Overview. This section transfers certain risks between the parties if a third party sues or goes after the Client or the Coach or both. For example, if the Client gets sued for something that the Coach did, then the Coach may promise to come to the Client's defense or to reimburse the Client for any losses.

8.2 Client Indemnity. In this Contract, the Coach agrees to indemnify the Client (and its affiliates and their directors, officers, employees, and agents) from and against all liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of: (i) the work the Coach has done under this Contract; (ii) a breach by the Coach of its obligations under this Contract; or (iii) a breach by the Coach of the promises it is making in Section 3 (Representations).

8.3 Coach Indemnity. In this Contract, the Client agrees to indemnify the Coach (and its affiliates and their directors, officers, employees, and agents) from and against liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of a breach by the Client of its obligations under this Contract.


9.1 Assignment​. This Contract applies only to the Client and the Coach. Neither the Client nor the Coach can assign its rights or delegate its obligations under this Contract to a third-party (other than by will or intestate), without first receiving the other's written permission.

9.2 Arbitration. As the exclusive means of initiating adversarial proceedings to resolve any dispute arising under this Contract, a party may demand that the dispute be resolved by arbitration administered by the American Arbitration Association in accordance with its commercial arbitration rules.

9.3 Modification; Waiver. To change anything in this Contract, the Client and the Coach must agree to that change in writing and sign a document showing their contract. Neither party can waive its rights under this Contract or release the other party from its obligations under this Contract, unless the waiving party acknowledges it is doing so in writing and signs a document that says so.

9.4. Noticies.

(a) Over the course of this Contract, one party may need to send a notice to the other party. For the notice to be valid, it must be in writing and delivered in one of the following ways: personal delivery, email, or certified or registered mail (postage prepaid, return receipt requested). The notice must be delivered to the party's address listed at the end of this Contract or to another address that the party has provided in writing as an appropriate address to receive notice.

(b) The timing of when a notice is received can be very important. To avoid confusion, a valid notice is considered received as follows: (i) if delivered personally, it is considered received immediately; (ii) if delivered by email, it is considered received upon acknowledgement of receipt; (iii) if delivered by registered or certified mail (postage prepaid, return receipt requested), it is considered received upon receipt as indicated by the date on the signed receipt. If a party refuses to accept notice or if notice cannot be delivered because of a change in address for which no notice was given, then it is considered received when the notice is rejected or unable to be delivered. If the notice is received after 5:00pm on a business day at the location specified in the address for that party, or on a day that is not a business day, then the notice is considered received at 9:00am on the next business day.

9.5 Severability. This section deals with what happens if a portion of the Contract is found to be unenforceable. If that's the case, the unenforceable portion will be changed to the minimum extent necessary to make it enforceable, unless that change is not permitted by law, in which case the portion will be disregarded. If any portion of the Contract is changed or disregarded because it is unenforceable, the rest of the Contract is still enforceable.

9.6 Signatures. The Client and the Coach must sign this document using Bonsai's e-signing system. These electronic signatures count as originals for all purposes.

9.7 Governing Law. The validity, interpretation, construction and performance of this document shall be governed by the laws of the United States of America.

9.8 Entire Contract. This Contract represents the parties' final and complete understanding of this job and the subject matter discussed in this Contract. This Contract supersedes all other contracts (both written and oral) between the parties.



Acme LLC.

Corporation Corp.
Table of contents

What is a Design Brief?

A design brief
is a document that’s created for a design project. Whether one person or a team develops the brief, it’s the communication between the freelancer and the client.

The creative brief will usually outline: 

  • All project deliverables 
  • Project scope of work
  • Budget required 
  • Project timeline
  • Extra resources needed

Most design projects will often have a lot of moving parts and companies need clarity and structure—which a creative brief can offer.

Note: Bonsai’s design brief generator offers all the tips and tools required to draft up the perfect proposal. Sign up today to experience what this tool has to offer.

What to Include in the Design Brief 

There are a number of key elements to include in a design brief to get over the finish line and secure your dream client. Without these important elements, you’re likely to miss the mark and leave the client with more questions than answers. 

Here are just a few things to include in your design brief:

  • Tell the client why they should choose you over other designers
  • Find out what problems the client experiences, how you can solve them, and accurately design for their target audience
  • Cover the scope of the project—leaving no stone unturned
  • Set specific goals and determine the outcome of the design project
  • Finish with an executive summary that outlines all the essential points within the brief

You may be thinking that a brief should always come from the client. However, clients are time-poor. They know they need your help, but they may not even be in a position to recruit it because of their own workload. If this is the case, it’s down to you—the designer—to put a brief together and give everyone a clear overview of the project at hand.

How To Write a Design Brief for a Creative Project

A winning proposal and design brief consider the bigger picture—beyond just the design project itself. After all, you’re probably not the only one pitching to this client; there are 57 million freelance workers in the US alone! It’s essential you’re hitting every selling point to convince your potential client of your abilities and vision for the business.

Find out exactly what the client wants

Research on the client’s background and the business requirements is a great way to score marks with your creative brief. 

To begin with, you may want to incorporate some of your own knowledge about their company, their brand identity, and their values.

Next, you can follow up with the scope of the project and what’s required in order to resolve those pinch points. This offers a custom experience for your client, so they know your creative project has been tailored directly to their business needs.

Bonsai Top Tip: Including contact information for the individuals you’re pitching to is also handy. 

tips on designing a design brief

Highlight what sets you apart 

As a freelancer, you’re selling yourself and your talents, so don’t hold back. Highlight what skills and personal traits set you apart from the rest of the freelance designers. How are your experience and knowledge the best for the project on the table?

When explaining these points, make sure they tie back in with the client’s wants and needs. That way, you’re showing them that you can deliver on every requirement.

how to highlight what sets you apart

Detail your deliverables and requirements in your creative brief

Talking of requirements, a creative brief benefits from detail. Be detailed with your deliverables and what you require for the design project itself. 

Make sure the budget is accurate and that you’ve considered all the aspects of the design process. You can’t always be 100% accurate, but try to be as close to the mark as possible.

tips on how to write context and objectives on a design brief

Creating a Design Brief is Simple with Bonsai 

When it comes to creative projects, a creative brief can be hard to draft up if you’ve never done so before. You may just be starting out your freelance career and have yet to reach out to a brand or company about a collaboration. Or, you’re simply swamped and haven’t had a minute to focus on this area of your business yet.

Using Bonsai stops you from having to go at it alone. What are the benefits of using Bonsai? Let’s take a look.  

tips on writing a timeline on a design brief

Covers all types of creative projects

Whether you’re working in the fashion design industry or you’re in design marketing, Bonsai is your guiding light to ensuring you deliver a stellar brief every time. The design brief generator covers all types of projects to tailor to the specifics of the industry you’re in and who you’re pitching to.

Easy to understand and navigate

Not everyone is as clued up on how to use online tools and platforms, and that’s okay!. Bonsai is simple to navigate and has a handy search bar if you can’t immediately see what you’re looking for. 

Makes you look more professional 

Creating the best project brief possible is going to help you secure that next client. Bonsai can help add professionalism to your pitches you didn’t know you had.

Sign up to Bonsai today and start using the free creative design brief generator to kick your next project off on the right foot.

Design Brief Generator FAQs

Who is the design brief generator for?

Busy design freelancers who are in need of templates for proposals, contracts, and invoices. The design brief generator is great for those in all areas of design, from graphic design to architecture, and even for smaller design agencies who may be limited in their resources.

What features are available in the free plan?

With the free version of Bonsai, you can create multiple projects, whether it’s contracts you need, to design briefs, or invoicing. There are hundreds of templates available to choose from that can inspire and influence your own ideas and help secure business for your freelance career.

Is it worth adding branding to your design brief?

Yes! As a freelancer, you’re the business, and so it’s useful to create brand assets that will become recognizable by clients both old and new. Make sure you showcase your brand in your design brief and stay at the top of your client’s minds.

Frequently Asked Questions
Questions about this template.