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What is a copywriter contract?

All copywriters have specific goals. The goals aren’t their own. Instead, their objective is to help clients to achieve the desired goals. And one major goal that every client wants you to achieve is to get the target audience scrambling for their product.

For this reason, it is important for freelance copywriters to be in tune with what clients want to achieve courtesy of the copywriting projects. What is more, the copywriters have to find ways of reminding themselves of these goals. And by always thinking of the needs of your client you will always be one step ahead of your counterparts.

But even as you focus on maintaining a good relationship with the client by effectively capturing the target audience, there is still a need to protect yourself. One way of doing that is by creating a foolproof copywriter contract. Actually, copywriters can achieve all these goals regardless of the types of copywriting services that they offer. And you must pursue them with the same focus as you do when you calculate your freelance writer tax deductions.

Remember this, as a writer you are in business. And despite the need to effectively sell yourself as a professional, you must consider that the industry also have pitfalls. A copywriting contract template is needed to protect your interests, while also getting you recognition in the industry. Therefore put your best foot forward and get down to work!

Freelance work is based on trust. Most of the time, you’ll be working with someone you’ve never met before. It’s your responsibility as a freelancer to deliver the tasks as stated in the project requirements. On the other hand, the client is supposed to clear your dues once you complete the task. Both of you know your responsibilities, but you need a reminder, something that you can always refer to in case of a disagreement. That’s why you need a copywriting agreement as a writer of good reputation. 

A freelance copywriter contract template defines your scope of work and payment times to protect your interest and that of the client. By outlining the services you’ll be providing, you make the client aware of what they’ll be paying for. As such, in case they’d like you to offer extra services, they should be prepared to pay for them based on the payment terms highlighted in the copywriting contract. Additionally, based on the payment timeline stated in the freelance copywriter contract template, you expect them to deliver your dues at a particular time. As such, you don’t have to deal with issues such as late payment.

Freelance writers who don’t work with a copywriting contract end up losing their hard-earned money in the event that a client fails to meet their payment obligations. Therefore, to safeguard your freelance business, it’s essential to work with a freelance copywriter contract template. If you’re a newbie in the freelance world, you may find it challenging to design one, but after some time it should be a walk in the park. You can also go through some copywriting contract samples available online to get the hang of it. Most importantly, you should know what makes a good freelance copywriter contract template so that you don’t leave out the necessary information. A good copywriting contract should include a payment clause, scope of work, patent rights, termination clause, project timeline, and many more. So, be sure to include all these sections and fill in the right information.

Copywriter Contract Template
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What should be included in a copywriter contract template?

How does the freelance copywriter contract template help the freelancer achieve clients’ goals?

1. Improves understanding of a product with the copywriter contract sample

For the most part, clients will get in touch with a copywriter to write a copy that helps their target customers to have a better understanding of a specific product or service. For the copywriter, the main task here is to create a copy that is full of useful information. Every client would like to hire a freelancer who will help them achieve their business goals. While you’re working so hard to boost your income as a writer, keep in mind that the client wants to see results for what they’re paying for. Even before you start working, they may want solid proof that you’ll deliver as expected. That’s why a freelance copywriter contract template is an essential tool. 

Your services should always be in line with the client’s business goals. Meaning, your content must warrant attention and time in an era where time is very costly. Knowing the need to immediately capture the attention of the target audience, then it underscores the essentiality behind a rich copy. Apart from that, the writer also has the task of creating a copy that the clients’ target audience can relate with, and of course, that calls for research. 

Excellent freelance copywriters are highly effective at crafting informational and relatable content. Your copywriter contract should give the client confidence that you are indeed informed about what is required or expected of your copy. Therefore, the freelance copywriter contract template must clarify this in no uncertain terms! Always keep in mind that the client will use the copywriting contract as the point of reference whenever you fail to deliver as expected. Therefore, it’s your responsibility as a freelancer to master your skills and use them to create content that adds value to the client’s business.

2. Boosting brand image with the copywriter contract template

Secondly, the copywriter’s task involves boosting the image of the client’s brand. If you wish to work as a copywriter, then you must be ready to help boost your client’s brand. And to effectively show that you can, you must display your understanding of what the audience demands in relation to what the client is offering. It’s all about marketing your client’s products, and you must achieve this as a reputable copywriter. Since you have the skills, and have been on the job long enough, you should be able to help the client achieve their marketing goals. 

Do your research and present yourself in the contract as the missing link in the company. If you manage to achieve this in your copywriter contract, then you will stand out within the industry. Failure to achieve this goal could affect your standing within the industry. Consequently, you will not be a household name that every client seeks for copywriting services. Excellent copywriting affects how customers perceive a particular brand, which then influences buying habits.

A copywriter influences customers to buy what the client sells. Copywriters write for the heart and mind. It’s your job to convince potential customers to choose a client’s products over the rest, and that calls for skills and creativity. Remember, you’re using words to lure customers, and you have to give them a reason to choose your client’s brand over the rest. 

Therefore as a copywriter, your main aim should be to come up with a copy that effectively calls the reader to action. Therefore, before you begin, you must find out what the copy is intended for. What does your client want the copy to affect in the target audience?

Also ensure that it is clear from the client, what the project is all about. Knowing this will determine the approach you take and the tone that you write in. Basically, the only way to effectively boost brand image is to ensure that you understand the project itself.

What are the essentials of a copywriter contract?

In many ways, copywriting is all about changing words into money for your clients. That is the value your clients need from your freelance copywriting skills. Meaning you must understand your client and their goals. Become an asset in that project and company as a whole. And the only way to be seen as a needed asset is to get immediate recognition from the first contact you have with the client or potential client.

To provide the value that clients need from your copywriting services, you would need a website, samples, certifications, and a well-crafted letter introducing yourself to clients. However, all of that might not work if you lack a copywriter contract. Through the copywriting contract, commit yourself to specific deliverables thus giving clients the guarantee they need to trust you by applying the best copywriter’s commandments.

Remember that before anything else, you must first establish trust with your client. A copywriter contract ensures that your client sees the professionalism within you. Hence it is easier to work smoothly all the project. Plus we all know that clear and good cooperation guarantees results and results means money to the client.

Copywriters who create value for clients have mastered the art of providing the following:

  • excellent information
  • useful insights
  • benefits of the client’s products or services
Copywriter Contract Template Sample
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4. Reaching out to the relevant audience with your copywriter contract

Copywriters rely on words to convey the right message. However, that message would be inappropriate if these freelancers fail to craft it with a specific audience in mind. In the copywriting contract template, the two parties have to define a clear distinction regarding the relevant audience. Without this piece of information, it becomes harder for copywriters to provide the value their clients crave. On top of all that, the copywriters would be of less use to clients if they fail to create personalized content or copies that clients relate with and find intriguing.

Understand this from the start; the copy is not intended to lease the client. It is meant to engage the target audience. Therefore if there is one lace to emphasize your focus, then it must be on the audience. Find out from the client who makes up the audience in question. Then research and find out where their interests are most likely to lie. In this way you will create a copy that will fit into their schedule, their attention and more so what they are in need of.

To put this matter to rest, it is worth reiterating the fact that copywriting should focus more on changing client’s minds rather than on the company that hires them. Let the copywriter contract state that your goal is to convince customers to buy from the company. Meaning you must show that you have an understanding of what the company offers. Your copy should get the audience looking at the client’s product like its fresh in the market. None of these would happen if the entire copy focuses on stating simple facts regarding the company’s products and services.

After all, clients have probably already furnished the target audience with all that bland information regarding the products. Your plan is to call the audience to action. Your contract should essentially pump in fresh blood into the already existing marketing move. However, come with a twist, something that will show the client you can make a difference. Therefore, offer the client something different!

Use this template

The simplest way to create a legally sound contract. Check out an example below

Copywriter Contract Template

This Contract is between Sample Client (the "Client") and John Doe (the "Writer").

The Contract is dated [the date both parties sign].


1.1 Project. The Client is hiring the Writer to do the following: The Writer will assist the Client with writing services.

1.2 Schedule. The Writer will begin work on August 21, 2020 and the work is ongoing. This Contract can be ended by either Client or Writer at any time, pursuant to the terms of Section 6, Term and Termination.

1.3 Payment. The Client will pay the Writer a rate of $95.00 (USD) per hour. Of this, the Client will pay the Writer $900.00 (USD) before work begins.

1.4 Expenses. The Client will reimburse the Writer's expenses. Expenses do not need to be pre-approved by the Client.

1.5 Invoices. The Writer will invoice the Client every two weeks. The Client agrees to pay the amount owed within 15 days of receiving the invoice. Payment after that date will incur a late fee of 5.0% per month on the outstanding amount.

1.6 Support. The Writer will not provide support for any deliverable once the Client accepts it, unless otherwise agreed in writing.


2.1 Client Owns All Work Product. As part of this job, the Writer is creating “work product” for the Client. To avoid confusion, work product is the finished product, as well as drafts, notes, materials, mockups, hardware, designs, inventions, patents, code, and anything else that the Writer works on—that is, conceives, creates, designs, develops, invents, works on, or reduces to practice—as part of this project, whether before the date of this Contract or after. The Writer hereby gives the Client this work product once the Client pays for it in full. This means the Writer is giving the Client all of its rights, titles, and interests in and to the work product (including intellectual property rights), and the Client will be the sole owner of it. The Client can use the work product however it wants or it can decide not to use the work product at all. The Client, for example, can modify, destroy, or sell it, as it sees fit.

2.2 Writer’s Use Of Work Product. Once the Writer gives the work product to the Client, the Writer does not have any rights to it, except those that the Client explicitly gives the Writer here. The Client gives the Writer permission to use the work product as part of the Writer's portfolio and websites, in galleries, and in other media, so long as it is to showcase the Writer's work and not for any other purpose. The Writer is not allowed to sell or otherwise use the work product to make money or for any other commercial use. The Client is not allowed to take back this license, even after the Contract ends.

2.3 Writer’s Help Securing Ownership. In the future, the Client may need the Writer’s help to show that the Client owns the work product or to complete the transfer. The Writer agrees to help with that. For example, the Writer may have to sign a patent application. The Client will pay any required expenses for this. If the Client can’t find the Writer, the Writer agrees that the Client can act on the Writer’s behalf to accomplish the same thing. The following language gives the Client that right: if the Client can’t find the Writer after spending reasonable effort trying to do so, the Writer hereby irrevocably designates and appoints the Client as the Writer’s agent and attorney-in-fact, which appointment is coupled with an interest, to act for the Writer and on the Writer’s behalf to execute, verify, and file the required documents and to take any other legal action to accomplish the purposes of paragraph 2.1 (Client Owns All Work Product).

2.4 Writer’s IP That Is Not Work Product. During the course of this project, the Writer might use intellectual property that the Writer owns or has licensed from a third party, but that does not qualify as “work product.” This is called “background IP.” Possible examples of background IP are pre-existing code, type fonts, properly-licensed stock photos, and web application tools. The Writer is not giving the Client this background IP. But, as part of the Contract, the Writer is giving the Client a right to use and license (with the right to sublicense) the background IP to develop, market, sell, and support the Client’s products and services. The Client may use this background IP worldwide and free of charge, but it cannot transfer its rights to the background IP (except as allowed in Section 11.1 (Assignment)). The Client cannot sell or license the background IP separately from its products or services. The Writer cannot take back this grant, and this grant does not end when the Contract is over.

2.5 Writer’s Right To Use Client IP. The Writer may need to use the Client’s intellectual property to do its job. For example, if the Client is hiring the Writer to build a website, the Writer may have to use the Client’s logo. The Client agrees to let the Writer use the Client’s intellectual property and other intellectual property that the Client controls to the extent reasonably necessary to do the Writer’s job. Beyond that, the Client is not giving the Writer any intellectual property rights, unless specifically stated otherwise in this Contract.

3. COMPETITIVE ENGAGEMENTS. The Writer won’t work for a competitor of the Client until this Contract ends. To avoid confusion, a competitor is any third party that develops, manufactures, promotes, sells, licenses, distributes, or provides products or services that are substantially similar to the Client’s products or services. A competitor is also a third party that plans to do any of those things. The one exception to this restriction is if the Writer asks for permission beforehand and the Client agrees to it in writing. If the Writer uses employees or subcontractors, the Writer must make sure they follow the obligations in this paragraph, as well.

4. NON-SOLICITATION. Until this Contract ends, the Writer won’t: (a) encourage Client employees or service providers to stop working for the Client; (b) encourage Client customers or clients to stop doing business with the Client; or (c) hire anyone who worked for the Client over the 12-month period before the Contract ended. The one exception is if the Writer puts out a general ad and someone who happened to work for the Client responds. In that case, the Writer may hire that candidate. The Writer promises that it won’t do anything in this paragraph on behalf of itself or a third party.


5.1 Overview. This section contains important promises between the parties.

5.2 Authority To Sign. Each party promises to the other party that it has the authority to enter into this Contract and to perform all of its obligations under this Contract.

5.3 Writer Has Right To Give Client Work Product. The Writer promises that it owns the work product, that the Writer is able to give the work product to the Client, and that no other party will claim that it owns the work product. If the Writer uses employees or subcontractors, the Writer also promises that these employees and subcontractors have signed contracts with the Writer giving the Writer any rights that the employees or subcontractors have related to the Writer’s background IP and work product.

5.4 Writer Will Comply With Laws. The Writer promises that the manner it does this job, its work product, and any background IP it uses comply with applicable U.S. and foreign laws and regulations.

5.5 Work Product Does Not Infringe. The Writer promises that its work product does not and will not infringe on someone else’s intellectual property rights, that the Writer has the right to let the Client use the background IP, and that this Contract does not and will not violate any contract that the Writer has entered into or will enter into with someone else.

5.6 Client Will Review Work. The Client promises to review the work product, to be reasonably available to the Writer if the Writer has questions regarding this project, and to provide timely feedback and decisions.

5.7 Client-Supplied Material Does Not Infringe. If the Client provides the Writer with material to incorporate into the work product, the Client promises that this material does not infringe on someone else’s intellectual property rights.

6. TERM AND TERMINATION. This Contract is ongoing, until ended by the Client or the Writer. Either party may end this Contract for any reason by sending an email or letter to the other party, informing the recipient that the sender is ending the Contract and that the Contract will end in 7 days. The Contract officially ends once that time has passed. The party that is ending the Contract must provide notice by taking the steps explained in Section 11.4. The Writer must immediately stop working as soon as it receives this notice, unless the notice says otherwise. The Client will pay the Writer for the work done up until when the Contract ends and will reimburse the Writer for any agreed-upon, non-cancellable expenses. The following sections don’t end even after the Contract ends: 2 (Ownership and Licenses); 3 (Competitive Engagements); 4 (Non-Solicitation); 5 (Representations); 8 (Confidential Information); 9 (Limitation of Liability); 10 (Indemnity); and 11 (General).

7. INDEPENDENT CONTRACTOR. The Client is hiring the Writer as an independent contractor. The following statements accurately reflect their relationship:

- The Writer will use its own equipment, tools, and material to do the work.- The Client will not control how the job is performed on a day-to-day basis. Rather, the Writer is responsible for determining when, where, and how it will carry out the work.- The Client will not provide the Writer with any training.- The Client and the Writer do not have a partnership or employer-employee relationship.- The Writer cannot enter into contracts, make promises, or act on behalf of the Client.- The Writer is not entitled to the Client’s benefits (e.g., group insurance, retirement benefits, retirement plans, vacation days).- The Writer is responsible for its own taxes.- The Client will not withhold social security and Medicare taxes or make payments for disability insurance, unemployment insurance, or workers compensation for the Writer or any of the Writer’s employees or subcontractors.


8.1 Overview. This Contract imposes special restrictions on how the Client and the Writer must handle confidential information. These obligations are explained in this section.

8.2 The Client’s Confidential Information. While working for the Client, the Writer may come across, or be given, Client information that is confidential. This is information like customer lists, business strategies, research & development notes, statistics about a website, and other information that is private. The Writer promises to treat this information as if it is the Writer’s own confidential information. The Writer may use this information to do its job under this Contract, but not for anything else. For example, if the Client lets the Writer use a customer list to send out a newsletter, the Writer cannot use those email addresses for any other purpose. The one exception to this is if the Client gives the Writer written permission to use the information for another purpose, the Writer may use the information for that purpose, as well. When this Contract ends, the Writer must give back or destroy all confidential information, and confirm that it has done so. The Writer promises that it will not share confidential information with a third party, unless the Client gives the Writer written permission first. The Writer must continue to follow these obligations, even after the Contract ends. The Writer’s responsibilities only stop if the Writer can show any of the following: (i) that the information was already public when the Writer came across it; (ii) the information became public after the Writer came across it, but not because of anything the Writer did or didn’t do; (iii) the Writer already knew the information when the Writer came across it and the Writer didn’t have any obligation to keep it secret; (iv) a third party provided the Writer with the information without requiring that the Writer keep it a secret; or (v) the Writer created the information on its own, without using anything belonging to the Client.

8.3 Third-Party Confidential Information. It’s possible the Client and the Writer each have access to confidential information that belongs to third parties. The Client and the Writer each promise that it will not share with the other party confidential information that belongs to third parties, unless it is allowed to do so. If the Client or the Writer is allowed to share confidential information with the other party and does so, the sharing party promises to tell the other party in writing of any special restrictions regarding that information.

9. LIMITATION OF LIABILITY. Neither party is liable for breach-of-contract damages that the breaching party could not reasonably have foreseen when it entered this Contract.


10.1 Overview. This section transfers certain risks between the parties if a third party sues or goes after the Client or the Writer or both. For example, if the Client gets sued for something that the Writer did, then the Writer may promise to come to the Client’s defense or to reimburse the Client for any losses.

10.2 Client Indemnity. In this Contract, the Writer agrees to indemnify the Client (and its affiliates and its and their directors, officers, employees, and agents) from and against all liabilities, losses, damages, and expenses (including reasonable attorneys’ fees) related to a third-party claim or proceeding arising out of: (i) the work the Writer has done under this Contract; (ii) a breach by the Writer of its obligations under this Contract; or (iii) a breach by the Writer of the promises it is making in Section 5 (Representations).

10.3 Writer Indemnity. In this Contract, the Client agrees to indemnify the Writer (and its affiliates and its and their directors, officers, employees, and agents) from and against liabilities, losses, damages, and expenses (including reasonable attorneys’ fees) related to a third-party claim or proceeding arising out of a breach by the Client of its obligations under this Contract.


11.1 Assignment. This Contract applies only to the Client and the Writer. The Writer cannot assign its rights or delegate its obligations under this Contract to a third-party (other than by will or intestate), without first receiving the Client’s written permission. In contrast, the Client may assign its rights and delegate its obligations under this Contract without the Writer’s permission. This is necessary in case, for example, another Client buys out the Client or if the Client decides to sell the work product that results from this Contract.

11.2 Arbitration. As the exclusive means of initiating adversarial proceedings to resolve any dispute arising under this Contract, a party may demand that the dispute be resolved by arbitration administered by the American Arbitration Association in accordance with its commercial arbitration rules.

11.3 Modification; Waiver. To change anything in this Contract, the Client and the Writer must agree to that change in writing and sign a document showing their contract. Neither party can waive its rights under this Contract or release the other party from its obligations under this Contract, unless the waiving party acknowledges it is doing so in writing and signs a document that says so.

11.4 Notices.

(a) Over the course of this Contract, one party may need to send a notice to the other party. For the notice to be valid, it must be in writing and delivered in one of the following ways: personal delivery, email, or certified or registered mail (postage prepaid, return receipt requested). The notice must be delivered to the party’s address listed at the end of this Contract or to another address that the party has provided in writing as an appropriate address to receive notice.

(b) The timing of when a notice is received can be very important. To avoid confusion, a valid notice is considered received as follows: (i) if delivered personally, it is considered received immediately; (ii) if delivered by email, it is considered received upon acknowledgement of receipt; (iii) if delivered by registered or certified mail (postage prepaid, return receipt requested), it is considered received upon receipt as indicated by the date on the signed receipt. If a party refuses to accept notice or if notice cannot be delivered because of a change in address for which no notice was given, then it is considered received when the notice is rejected or unable to be delivered. If the notice is received after 5:00pm on a business day at the location specified in the address for that party, or on a day that is not a business day, then the notice is considered received at 9:00am on the next business day.

11.5 Severability. This section deals with what happens if a portion of the Contract is found to be unenforceable. If that’s the case, the unenforceable portion will be changed to the minimum extent necessary to make it enforceable, unless that change is not permitted by law, in which case the portion will be disregarded. If any portion of the Contract is changed or disregarded because it is unenforceable, the rest of the Contract is still enforceable.

11.6 Signatures. The Client and the Writer must sign this document using Bonsai’s e-signing system. These electronic signatures count as originals for all purposes.

11.7 Governing Law. The laws of the state of Connecticut govern the rights and obligations of the Client and the Writer under this Contract, without regard to conflict of law principles of that state.

11.8 Entire Contract. This Contract represents the parties’ final and complete understanding of this job and the subject matter discussed in this Contract. This Contract supersedes all other contracts (both written and oral) between the parties.


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