All copywriters have specific goals. The goals aren’t their own. Instead, their objective is to help clients to achieve the desired goals.
For this reason, it is important for freelance copywriters to be in tune with what clients want to achieve courtesy of the copywriting projects. What is more, the copywriters have to find ways of reminding themselves of these goals. One way of doing that is by creating a foolproof copywriter contract. Actually, copywriters can achieve all these goals regardless of the types of copywriting services that they offer.
How does the copywriter contract help the freelancer achieve clients’ goals?
For the most part, clients will get in touch with a copywriter to write a copy that helps their target customers to have a better understanding of a specific product or service. For the copywriter, the main task here is to create a copy that is full of useful information. Apart from that, the writer also has the task of creating a copy that the clients’ target audience can relate with. Excellent freelance copywriters are highly effective at crafting informational and relatable content. Therefore, the copywriter contract must clarify this in no uncertain terms!
Secondly, the copywriter’s task involves boosting the image of the client’s brand. If you wish to work as a copywriter, then you must be ready to help boost your client’s brand. Failure to achieve this goal could affect your standing within the industry. Consequently, you will not be a household name that every client seeks for copywriting services. Excellent copywriting affects how customers perceive a particular brand, which then influences buying habits. A copywriter influences customers to buy what the client sells. Copywriters write for the heart and mind.
In many ways, copywriting is all about changing words into money for your clients. That is the value your clients need from your freelance copywriting skills. To provide the value that clients need from your copywriting services, you would need a website, samples, certifications, and a well-crafted letter introducing yourself to clients. However, all of that might not work if you lack a copywriter contract. Through the contract, commit yourself to specific deliverables thus giving clients the guarantee they need to trust you by applying the best copywriter’s commandments.
Copywriters who create value for clients have mastered the art of providing the following:
Copywriters rely on words to convey the right message. However, that message would be inappropriate if these freelancers fail to craft it with a specific audience in mind. In the copywriter contract, the two parties have to define a clear distinction regarding the relevant audience. Without this piece of information, it becomes harder for copywriters to provide the value their clients crave. On top of all that, the copywriters would be of less use to clients if they fail to create personalized content or copies that clients relate with and find intriguing.
To put this matter to rest, it is worth reiterating the fact that copywriting should focus more on changing client’s minds rather than on the company that hires them. Let the copywriter contract state that your goal is to convince customers to buy from the company. None of these would happen if the entire copy focuses on stating simple facts regarding the company’s products and services. After all, clients have probably already furnished the target audience with all that bland information regarding the products. Therefore, offer the client something different!