The coaching industry has seen remarkable growth in recent years, becoming a legitimate source of personal and professional growth for a wide range of individuals. Alongside this expansion has emerged a vast landscape of new resources and tools for coaches, all promising different features, abilities, and value-adds.
It’s an exciting time for coaches to explore and integrate these tools into their work. But with this abundance comes the challenge of selection—and for some that means decision fatigue. In a market flooded with options, where to start?
For those wanting guidance, we’ve done some of the heavy lifting for you and researched the top tools for coaches in 2024. Our definition of a great resource or tool is one that’s widely needed, simple, and undeniably helpful. Whether you're just starting out or looking to elevate your existing coaching practice, these five resources are our picks setting today’s standard of excellence in the coaching space.
Bonsai: Your All-in-One Small Business CRM
Coaches represent some of the most likely to benefit from Bonsai’s all-in-one software offering features like scheduling, note-taking, contracting, invoicing, and more. For those wanting to offload much of the administrative headache that often accompanies small business ownership, Bonsai is your answer.
Despite offering a lot, Bonsai’s interface is well-designed, making it easy to operate for both tech-savvy coaches and those who tend to shy away from software solutions. For those who commit to a comprehensive tool like Bonsai (500,000+ business owners already have), expect to save many hours which can be reallocated to what you do best—coaching!
CoachRanks: Your Guide for Landing More Clients
Started by the marketing director of a coaching startup that 10x’d its web traffic and lead flow in less than a year, CoachRanks is the marketing blog and newsletter for coaches. The company is giving away its top marketing tips and tricks to those interested in building a coaching business with staying power.
CoachRanks has published dozens of helpful blogs ranging from client retention to SEO to optimizing your LinkedIn profile for lead generation. Subscribers to its free newsletter, CoachRanks Insider, gain exclusive access to branding ideas, market insights and trends, and marketing best practices.
The ultimate goal of the blog and newsletter is to help coaches where they often need it the most—landing more clients. With the industry growing year over year, the ability to market one’s practice has also grown in importance. In 2024, there’s no better investment for coaches than to learn how to build a self-sustaining marketing and sales machine. CoachRanks is your free resource to help you get there.
Notion: Your Notetaking and Productivity Database
One of the hottest tools of the past few years, Notion deserves a spot in any list related to productivity and organizational efficiency. At its core, Notion is a knowledge base that combines note-taking, task management, and database functionalities. Notion's versatile environment centralizes all essential business information, ensuring that everything a coach needs is just a few clicks away.
It’s helpful to think of Notion as your own personal “wiki". It’s highly customizable, allowing you to build pages and track data for any arm of your business. For example, a coach may build one section of their Notion workspace for client tracking, one section to log ideas for expanding their practice, and another section to record day-to-day tasks. Pages can either be kept private or shared with outside users, making it a great collaboration tool as well.
Some people get started with Notion by using templates, while others prefer to click around until they get a feel for what the tool can do. From there, it’s just a matter of configuring your workspace however makes the most sense for you and your coaching practice.
ChatGPT: Your AI Writing Assistant
Perhaps the biggest tech story of the 2020s so far, ChatGPT is in fact worthy of the hype. Many life coaches aren’t yet sure how to leverage AI in their practices. While new apps and use cases are bound to emerge, we’re recommending a simple use case for the time being: Try ChatGPT as your free personal writing assistant.
For example, it’s worth experimenting with the tool’s ability to flesh out bullet notes or improve poorly written copy. Imagine you typed up some rough notes during a coaching session. You’d love to send the notes to your client, but cleaning them up will take 15 minutes. Try asking ChatGPT to automate that work for you and see if the results save you time. We’re guessing you’ll save at least a few minutes.
Alternatively, maybe you have a half-baked idea for an article or a LinkedIn post you’d like to use as a marketing asset. Ask ChatGPT to develop the idea and see how it looks. You’ll rarely get perfect results and you should always edit what the tool spits out—but skipping straight to the editing process is likely to save you time.
Headspace: Your Guide for Staying Centered
Headspace has been around for more than a decade, but it remains a top tool for life coaches in 2024. As professionals dedicated to guiding others toward personal and professional growth, life coaches must prioritize their own state of mental clarity and calm. Headspace provides the resources to do just that.
The platform's extensive range of guided meditations can help coaches to enhance their own mindfulness practices. By regularly engaging with these meditations, coaches can deepen their understanding of mindfulness and “centering” techniques. The benefit here is two-fold: First, coaches learn to better maintain their mental health and emotional balance. Second, clients directly benefit as a result. A coach who remains composed and thoughtful during sessions allows for deeper empathy and more insightful guidance.
Also worth mentioning is that the techniques gleaned from Headspace can be integrated into coaching sessions. Coaches can pass along effective mindfulness strategies to their clients, providing them with valuable tools to manage stress, anxiety, and other challenges. This not only enhances the quality of the coaching experience but also adds value to your clients’ personal and professional lives. By teaching these techniques, coaches empower their clients with tools to optimize for long-term personal growth and success.
Conclusion: Finding the Right Tech Stack for You
Ultimately, determining the best tools for life coaches is a highly individualized experience. There’s no shortage of resources available, and configuring the right “tech stack” depends on what feels good for you.
For some, the perfect suite of tools may mean leveraging 5 different ones. For others, it may just mean leveraging one comprehensive tool, like Bonsai. Whichever route you choose, your processes and workflows should aim to simply create a better experience—whether that means saving time, offering a better technical experience for clients, or simply studying how to become a better coach.
In 2024, one thing remains certain: Embracing technology is no longer just a suggestion. Rather, it’s a key step for every life coach seeking to build the best business possible. Integrating technology into your practice isn’t just about keeping up with the times; it's about optimizing your practice to create a more effective, efficient, and enriching experience for both you and your clients. Simply put—who doesn’t want that?