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How to start a health coaching business in 2024

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Get all the tools to run your nutrition coach business: time tracking, forms, proposals & more.
Get all the tools to run your nutrition coach business: time tracking, forms, proposals & more.
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Updated on:
December 11, 2022
December 11, 2022
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Get all the tools to run your nutrition coach business: time tracking, forms, proposals & more.
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Starting your own nutrition & health coaching business can be a very rewarding experience, both personally and professionally. It can be a great way to help people improve their health and well-being while also making a good income. Nutrition coaching is a rapidly growing industry, with more and more people looking for help in making healthy lifestyle changes. If you're passionate about nutrition, health, and helping others, then starting your own business in this field could be a great option for you. This guide is for aspiring wellness, nutrition and health coaches; it will give an overview of what is needed to start a nutrition coaching business. Let's get started!

Note: If you are starting a nutrition coaching business, access all the tools you need to run it with Bonsai's software. We have time tracking, task management, intake form templates, tax tools and much more. Start streamlining your business for 7-days free today.

What is Nutrition Coaching?

Nutrition coaching is a structured approach to helping people make lasting changes to their diet and eating habits.

Unlike traditional dietitians or nutritionists, who focus on providing information and education, nutrition coaches work with their clients to set goals and create a business model for reaching those goals.

Nutrition coaching is not a one-size-fits-all approach; instead, it is tailored to each client's individual needs.

As such, nutrition coaches typically have a background in health and fitness, counseling, or other related fields.

Services Offered by Certified Nutrition Professional

Nutrition coaches typically offer a variety of services to their clients, including

Individualized nutrition counseling

This is a service in which the nutrition coach works with the client to create a personalized plan for reaching their goals. This may involve goal setting, meal planning, and more.

Group nutrition counseling

Here, the nutrition coach leads a group of clients through a series of sessions focused on making healthy changes to their diet and lifestyle. This may be offered as a one-time workshop or as an ongoing series.

Online nutrition coaching

This is similar to individualized nutrition counseling, but it is done online (via Skype, email, or another platform). This can be a convenient option for clients who live in remote areas or who have difficulty making it to in-person appointments.

Executive Coaching

This service is designed for busy professionals who want to improve their health and well-being but may not have the time or resources to do so on their own. The nutrition coach works with the client to create a plan that fits their unique needs and lifestyle.

Cooking classes

Many nutrition coaches offer cooking classes to their clients as a way to help them learn how to prepare healthy, delicious meals. A meal is as good as it's nutrition, and a cooking class will help clients meal-prep like a pro.

Grocery store tours

This is a service where the nutrition coach takes the client on a grocery store tour, teaching them healthy food choices and how to read labels.

How To Start A Nutrition Coaching Business - Steps by Step

Now that you know a little bit more about nutrition coaching, let's discuss how you can start your own business. Below are the steps you need to take to get started:

Get Your Nutrition Coaching Certification

The first step is to get certified as a nutrition coach. This will give you the knowledge and skills you need to be successful in this field.

There are a variety of certification programs available, so be sure to choose one that is reputable and accredited.

Some of the most popular certification programs include the Academy of Nutrition and Dietetics (AND), Certified Nutritional Consultant (CNC), Board Certification in Holistic Nutrition (BCHN), Certified Nutrition Specialist (CNS), and the International Board of Lifestyle Medicine (IBLM).

Identify Your Business Vision

The next step is to identify your business vision. This will help you determine what services you want to offer and how you want to operate your business.

Do you want to work with individuals, groups, or both? What type of services do you want to offer? What are your goals for your business? Once you have a clear vision for your business, you can begin to put together a plan.

Choose a Business Name for Your Nutrition Coaching Services

Now it's time to choose a name for your nutrition coaching business. This should be something that is memorable and reflects the services you offer.

Once you have a name, you will need to register it with your state or local government.

Register Your Business

The next step is to register your business. This will ensure that you are in compliance with all applicable laws and regulations.

You will need to choose a legal structure for your business (such as a sole proprietorship, partnership, or corporation), and you will need to obtain a business license.

You may also need to register your business with the Internal Revenue Service (IRS).

A sole proprietorship is good when starting your coaching business with low funds because it is the cheapest and easiest business structure to set up. You will be considered the only owner of the business and you can report all business income and expenses on your personal tax return.

A partnership is created when two or more people work together to run a business. Partnerships can be either general partnerships or limited partnerships. A limited partnership has one or more general partners and one or more limited partners.

Limited partners are not involved in the business's day-to-day operations and are only liable for the amount of money they have invested in the business.

So, you will need to decide if you want to be the only owner of your business or if you want to partner with someone.

Set Your Documentation Straight

This includes creating a business plan, obtaining insurance, and setting up accounting and bookkeeping. A business plan is a document that outlines your business goals, strategies, and objectives (check out our coaching business plan template here).

It should also include a financial analysis of your business. Insurance is important to protect your business from liability. You will need to choose the right type of insurance for your business, such as property and casualty, liability, or errors and omissions.

Accounting and bookkeeping are important to track your business finances. You will need to set up a system to track your income and expenses, and you will need to keep accurate financial records.

Choose Your Specialty

The next step is to choose your specialty. This will help you focus your business and attract the right clients.

There are a variety of specialties you can choose from, such as sports nutrition, weight loss, and disease prevention. Once you have chosen a specialty, you can begin to develop your coaching skills.

Develop Your Coaching Skills

This includes learning about nutrition, developing a coaching style, and creating a system for tracking client progress.

You will need to learn about the different nutrients that are essential for good health, and you will need to understand how the body uses these nutrients.

You will also need to develop a coaching style that is supportive and motivating. Finally, you will need to create a system for tracking client progress. This can be done using software, online coaching tools, or paper-based systems.

Determine the Costs of Your Nutrition Coach Business

The next step is to determine the costs of your nutrition coach business. This includes start-up costs, operating costs, and marketing costs.

Start-up costs include the cost of renting office space, purchasing equipment, and hiring staff.

Operating costs include the cost of supplies, utilities, and insurance. Marketing costs include the cost of advertising, public relations, and website development.

Set Up Your Nutrition Programs and Pricing

The next step is to set up your nutrition programs and pricing. This includes developing nutrition programs, setting up a payment system, and determining your fees.

Nutrition programs can be designed for individual clients or groups of clients. You will need to determine the length of each program, the number of sessions per week, and the number of weeks per program.

You will also need to set up a payment system, such as a monthly fee or a per-session fee. Finally, you will need to determine your fees. Fees can be based on the length of the program, the number of sessions, or the number of clients.

Discover how to develop a health coach package here.

Purchase Your Nutrition Coaching Equipment

Now that you have your business plan and pricing in place, it's time to purchase your nutrition coaching equipment. This includes a computer, printer, fax machine, and phone.

You will also need office furniture, such as desks, chairs, and filing cabinets. Finally, you will need to purchase supplies, such as paper, pens, and business cards.

Develop Your Marketing Plan

This includes deciding how you will market your business, such as online marketing (including social media platforms), offline marketing, or a combination of both.

You will also need to decide what type of advertising you will use, such as print, television, or radio ads. Finally, you will need to develop a budget for your marketing activities.

Connect with Other Like-minded Entrepreneurs

One of the best ways to grow your business is to connect with other like-minded entrepreneurs. You can do this by joining an entrepreneurial group or networking with other small business owners.

This will allow you to share ideas, resources, and advice. Also, by connecting with other entrepreneurs, you will be able to build relationships that can help you grow your business.

Online Nutrition Coaching Business

Unlike a brick-and-mortar business, an online nutrition business has very little overhead. This means that you can run your business from anywhere in the world.

All you need is a computer and an internet connection. Plus, by running your business online, you will be able to reach a larger audience. Online nutrition coaches can also offer their services to clients in other countries.

Bonsai’s Tools for Small Businesses

Now that you have your nutrition coaching business up and running, it's time to start using Bonsai’s tools to help you manage your business.

Bonsai offers a variety of tools, such as time tracking, invoicing, and task management. These tools will help you save time and money, and they will also help you keep your business organized.

Task Management

Bonsai’s task management tool can help you keep track of your to-do list, set deadlines, and assign tasks to team members.

Time Tracking

Bonsai’s time tracking tool can help you bill clients by the hour, track employee hours, and manage project timelines.


Bonsai’s invoicing tool can help you create and send invoices, track payments, and manage clients.


Bonsai’s accounting tool can help you track expenses, manage invoices, and run reports.

Client CRM

Bonsai’s client CRM can help you track leads, manage clients, and send marketing materials.

These are just a few of the tools that Bonsai offers to small businesses. To learn more about Bonsai’s tools, visit their website.

Starting a Nutrition Coaching Business - Summary!

Starting a nutrition coaching business can be a great way to help people improve their health and achieve their fitness goals.

However, before you start your business, it is important to develop a business plan, choose a specialty, and determine your fees.

Additionally, you will need to purchase equipment and supplies and develop a marketing plan. Finally, by connecting with other like-minded entrepreneurs, you will be able to grow your business.

Get all the tools to run your nutrition coach business: time tracking, forms, proposals & more.
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