Free Website Brief Template

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Free Website Brief Template

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First Name
Last Name
Acme LLC.
First Name
Last Name
Corporation Corp.
First Name
Last Name
Acme LLC.
First Name
Last Name
Corporation Corp.

Free Website Brief Template

Fully editable with custom branding and pre-written services. Send and get read receipts.

Free Website Brief Template

Fully editable with custom branding and pre-written services. Send and get read receipts.

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Date: March 8th 2023



Acme LLC.

Corporation Corp.

This Contract is between Client (the "Client") and Acme LLC, a California limited liability company (the "Coach").

The Contract is dated January 23, 2023.


1.1 Project. The Client is hiring the Coach to develop a coaching relationship between the Client and Coach in order to cultivate the Client's personal, professional, or business goals and create a plan to achieve those goals through stimulating and creative interactions with the ultimate result of maximizing the Client's personal or professional potential.

1.2 Schedule. The Coach will begin work on February 1, 2023 and will continue until the work is completed. This Contract can be ended by either Client or Coach at any time, pursuant to the terms of Section 4, Term and Termination.

The Coach and Client will meet by video conference, 4 days per month for 2 hours.

1.3 Payment. The Client will pay the Coach an hourly rate of $150. Of this, the Client will pay the Coach $500.00 (USD) before work begins.

1.4 Expenses. The Client will reimburse the Coach's expenses. Expenses do not need to be pre-approved by the Client.

1.5 Invoices. The Coach will invoice the Client in accordance with the milestones in Section 1.3. The Client agrees to pay the amount owed within 15 days of receiving the invoice. Payment after that date will incur a late fee of 1.0% per month on the outstanding amount.

1.6 Support. The Coach will not be available by telephone, or email in between scheduled sessions.


- A coaching relationship is a partnership between two or more individuals or entities, like a teacher-student or coach-athlete relationship. Both the Client and Coach must uphold their obligations for the relationship to be successful.

- The Coach agrees to maintain the ethics and standards of behavior established by the International Coaching Federation (ICF).

- The Client acknowledges and agrees that coaching is a comprehensive process that may explore different areas of the Client's life, including work, finances, health, and relationships.

- The Client is responsible for implementing the insights and techniques learned from the Coach.


3.1 Overview. This section contains important promises between the parties.

3.2 Authority To Sign. Each party promises to the other party that it has the authority to enter into this Contract and to perform all of its obligations under this Contract.

3.3 Coach Has Right To Give Client Work Product. The Coach promises that it owns the work product, that the Coach is able to give the work product to the Client, and that no other party will claim that it owns the work product. If the Coach uses employees or subcontractors, the Coach also promises that these employees and subcontractors have signed contracts with the Coach giving the Coach any rights that the employees or subcontractors have related to the Coach's background IP and work product.

3.4 Coach Will Comply With Laws. The Coach promises that the manner it does this job, its work product, and any background IP it uses comply with applicable U.S. and foreign laws and regulations.

3.5 Work Product Does Not Infringe. The Coach promises that its work product does not and will not infringe on someone else's intellectual property rights, that the Coach has the right to let the Client use the background IP, and that this Contract does not and will not violate any contract that the Coach has entered into or will enter into with someone else.

3.7 Client-Supplied Material Does Not Infringe. If the Client provides the Coach with material to incorporate into the work product, the Client promises that this material does not infringe on someone else's intellectual property rights.


This Contract is ongoing until it expires or the work is completed. Either party may end this Contract for any reason by sending an email or letter to the other party, informing the recipient that the sender is ending the Contract and that the Contract will end in 7 days. The Contract officially ends once that time has passed. The party that is ending the Contract must provide notice by taking the steps explained in Section 9.4. The Coach must immediately stop working as soon as it receives this notice unless the notice says otherwise.

If either party ends this Contract before the Contract automatically ends, the Client will pay the Contractor for the work done up until when the Contract ends. The following sections don't end even after the Contract ends: 3 (Representations); 6 (Confidential Information); 7 (Limitation of Liability); 8 (Indemnity); and 9 (General).


The Client is hiring the Coach as an independent contractor. The following statements accurately reflect their relationship:

- The Coach will use its own equipment, tools, and material to do the work.

- The Client will not control how the job is performed on a day-to-day basis. Rather, the Coach is responsible for determining when, where, and how it will carry out the work.

- The Client will not provide the Coach with any training.

- The Client and the Coach do not have a partnership or employer-employee relationship.

- The Coach cannot enter into contracts, make promises, or act on behalf of the Client.

- The Coach is not entitled to the Client's benefits (e.g., group insurance, retirement benefits, retirement plans, vacation days).

- The Coach is responsible for its own taxes.

- The Client will not withhold social security and Medicare taxes or make payments for disability insurance, unemployment insurance, or workers compensation for the Coach or any of the Coach's employees or subcontractors.


6.1 Overview. This Contract imposes special restrictions on how the Client and the Coach must handle confidential information. These obligations are explained in this section.

6.2 The Client's Confidential Information. While working for the Client, the Coach may come across, or be given, Client information that is confidential. This is information like customer lists, business strategies, research & development notes, statistics about a website, and other information that is private. The Coach promises to treat this information as if it is the Coach's own confidential information. The Coach may use this information to do its job under this Contract, but not for anything else. For example, if the Client lets the Coach use a customer list to send out a newsletter, the Coach cannot use those email addresses for any other purpose. The one exception to this is if the Client gives the Coach written permission to use the information for another purpose, the Coach may use the information for that purpose, as well. When this Contract ends, the Coach must give back or destroy all confidential information, and confirm that it has done so. The Coach promises that it will not share confidential information with a third party, unless the Client gives the Coach written permission first. The Coach must continue to follow these obligations, even after the Contract ends. The Coach's responsibilities only stop if the Coach can show any of the following: (i) that the information was already public when the Coach came across it; (ii) the information became public after the Coach came across it, but not because of anything the Coach did or didn't do; (iii) the Coach already knew the information when the Coach came across it and the Coach didn't have any obligation to keep it secret; (iv) a third party provided the Coach with the information without requiring that the Coach keep it a secret; or (v) the Coach created the information on its own, without using anything belonging to the Client.

6.3 Third-Party Confidential Information. It's possible the Client and the Coach each have access to confidential information that belongs to third parties. The Client and the Coach each promise that it will not share with the other party confidential information that belongs to third parties, unless it is allowed to do so. If the Client or the Coach is allowed to share confidential information with the other party and does so, the sharing party promises to tell the other party in writing of any special restrictions regarding that information.


Neither party is liable for breach-of-contract damages that the breaching party could not reasonably have foreseen when it entered this Contract.


8.1 Overview. This section transfers certain risks between the parties if a third party sues or goes after the Client or the Coach or both. For example, if the Client gets sued for something that the Coach did, then the Coach may promise to come to the Client's defense or to reimburse the Client for any losses.

8.2 Client Indemnity. In this Contract, the Coach agrees to indemnify the Client (and its affiliates and their directors, officers, employees, and agents) from and against all liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of: (i) the work the Coach has done under this Contract; (ii) a breach by the Coach of its obligations under this Contract; or (iii) a breach by the Coach of the promises it is making in Section 3 (Representations).

8.3 Coach Indemnity. In this Contract, the Client agrees to indemnify the Coach (and its affiliates and their directors, officers, employees, and agents) from and against liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of a breach by the Client of its obligations under this Contract.


9.1 Assignment​. This Contract applies only to the Client and the Coach. Neither the Client nor the Coach can assign its rights or delegate its obligations under this Contract to a third-party (other than by will or intestate), without first receiving the other's written permission.

9.2 Arbitration. As the exclusive means of initiating adversarial proceedings to resolve any dispute arising under this Contract, a party may demand that the dispute be resolved by arbitration administered by the American Arbitration Association in accordance with its commercial arbitration rules.

9.3 Modification; Waiver. To change anything in this Contract, the Client and the Coach must agree to that change in writing and sign a document showing their contract. Neither party can waive its rights under this Contract or release the other party from its obligations under this Contract, unless the waiving party acknowledges it is doing so in writing and signs a document that says so.

9.4. Noticies.

(a) Over the course of this Contract, one party may need to send a notice to the other party. For the notice to be valid, it must be in writing and delivered in one of the following ways: personal delivery, email, or certified or registered mail (postage prepaid, return receipt requested). The notice must be delivered to the party's address listed at the end of this Contract or to another address that the party has provided in writing as an appropriate address to receive notice.

(b) The timing of when a notice is received can be very important. To avoid confusion, a valid notice is considered received as follows: (i) if delivered personally, it is considered received immediately; (ii) if delivered by email, it is considered received upon acknowledgement of receipt; (iii) if delivered by registered or certified mail (postage prepaid, return receipt requested), it is considered received upon receipt as indicated by the date on the signed receipt. If a party refuses to accept notice or if notice cannot be delivered because of a change in address for which no notice was given, then it is considered received when the notice is rejected or unable to be delivered. If the notice is received after 5:00pm on a business day at the location specified in the address for that party, or on a day that is not a business day, then the notice is considered received at 9:00am on the next business day.

9.5 Severability. This section deals with what happens if a portion of the Contract is found to be unenforceable. If that's the case, the unenforceable portion will be changed to the minimum extent necessary to make it enforceable, unless that change is not permitted by law, in which case the portion will be disregarded. If any portion of the Contract is changed or disregarded because it is unenforceable, the rest of the Contract is still enforceable.

9.6 Signatures. The Client and the Coach must sign this document using Bonsai's e-signing system. These electronic signatures count as originals for all purposes.

9.7 Governing Law. The validity, interpretation, construction and performance of this document shall be governed by the laws of the United States of America.

9.8 Entire Contract. This Contract represents the parties' final and complete understanding of this job and the subject matter discussed in this Contract. This Contract supersedes all other contracts (both written and oral) between the parties.



Acme LLC.

Corporation Corp.
Table of contents

The web design brief template remains one of the most powerful tools you could ever use to propel your freelancing business to the next level. In 2019, you have to do freelancing differently from the past, especially if your previous endeavors haven’t brought the kind of success you desire. In this regard, it would be great to look for tools that increase your chances of doing just that. The template mentioned above does all that and more. In a way, it acts as a marketing tool too and tells your clients a bit about you.

Time and money are two of the most important assets – or tools – to a freelance web designer. That said, many designers lose a lot of time and money. Sadly, they are unable to recover what they lost. The website design brief can help such consultants to stop making these unnecessary losses. It protects the consultancy. The brief protects you. The brief also protects your clients. In short, it benefits everybody, as you will see below.

What does the web design brief template tell clients about you as a freelancer?

Web Design Brief Template
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1. State what you do in your web design brief template

It’s important to let clients know what you do. They have to know why you believe you’re the best fit for the job they need to be done. In web design, some freelance clients need designers with specific skills, training, and experience. What you do is an essential piece of information that could determine whether you get the project you bid for. It provides a bit of an insight, which clients need, regarding your capabilities. Telling clients what you do earns you a foot into the door. What you do thereafter is all up to you!

2. Add your experience to the web design brief template

This is all about the experience. Clients need to know whether you are a newbie or an experienced freelancer before entrusting you with their projects. Some clients will not mind hiring a newbie. For the most part, however, those you encounter will put a special emphasis on experience. Your experience speaks volumes. It informs clients that you have the set of skills needed for the job. On top of that, your experience tells the world that you know what you are talking about. The web design brief template broadcasts your experience!

However, a lack of experience shouldn’t dissuade you from becoming a freelancer!

3. State how big (or small) is your business in the web design brief template

In freelancing, the size of your operation could very well determine whether you get shortlisted for some projects or not. Why? Well, some clients are adamant that they only want freelancers with large operations. Others would prefer to assign their projects to consultants who run small operations. The issue of size is not limited only to individuals who need freelancing jobs. Clients also consider this piece of information crucial for helping them to settle on one freelancer over another, especially when everything else seems similar.

Web Design Brief Template Sample
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4. Your ideal client for the web design brief template

On the web design brief template, you may not be in a position to tell the whole world who your ideal kind of client is. Nonetheless, that issue is likely to come out clearly with the choice of words you employ. Moreover, the brief will likely contain a list or hint of some of your expectations from clients. This way, clients know how they should interact with your consultancy moving forward. Consequently, in a way, the design brief helps you to let the world know the kind of clients you expect to be working within your consultancy.

Web Design Brief Template Example
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5. Identifying the target audience with the web design brief template

It’s great for freelancers to know their clients’ target audiences early enough. This way, the freelancer is then able to focus on designing a website that caters for the audience’s exact needs. Without this information, the freelance designer would be left groping in the dark making numerous guesses. The result of this would then be the kind of website that attracts little to no traffic thus making the client who ordered it more frustrated and angry.

Identifying the website’s target audience is a crucial aspect of web design.

6. Call to action with the web design brief template

You may not be aware of this, but all websites must have a call to action (CTA). The most common narrative is that each web page or content on each page should have a CTA. However, it’s crucial to give your website a general or overall CTA. What does your freelance client expect visitors to do while on the website? That act or step each visitor takes constitutes the website’s CTA. Mention this to the client using the website design brief.

Some common examples of website CTAs include:

  • Subscribing to a newsletter
  • Buying a product sold on the site
  • Sending an email to the client’s organization
  • Posting comments on several posts published on the website or blog
  • Clients asking the brand to get in touch with them
  • Taking advantage of the site’s helpline or chat service
  • Making appointments

7. What is the site promoting?

The client usually tends to have something to sell. For the most part, this could be either a product or service. Regardless, the website design brief should feature something on the item that the website is to promote. The freelancer’s task would then include finding creative ways of promoting the product or service in question. The stuff it promotes is different from website promotion, which both the client and freelance designer must also agree upon.

The brief also needs to talk about the website’s/client’s unique positioning statement (UPS).

Web Design Brief Template PDF
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8. How to handle the competitors with the web design brief template

All – or most – websites are e-commerce businesses. Because of this fact, it’s safe to say that they all have competitors. The consultancy’s mandate includes helping clients to identify their competition. More importantly, the consultant’s job would also involve devising ways through which the client can handle this competition. Otherwise, the client would have an arduous task positioning the website as the best in the niche or industry when better alternatives exist.

On the website design brief, let clients know how you will get information on their web visitors.

9. Ask what is the client’s budget in the web design brief template

It’s important to ask clients about their budgets before you embark on any web design project. The information helps you both. It helps you to plan based on what the client is willing to offer without suffering financial loss. It helps the clients to determine if they are better off contacting a different freelance web designer if your fee appears higher than what they can afford. For this reason, talk about the budget and cost of the project on the brief.

As noted here, the website design brief helps freelance designers to run successful businesses.

Now that you know all that, it’s important to embrace the web design brief template. Make it an integral part of the tools you need for running a freelancing business successfully. After all, it determines the kind of clients you get. In addition to that, the template informs clients about the services you offer. Therefore, use this template to talk about your experience in the specific niche or type of websites that your client would like you to design. Remember, the template is your ally in freelancing!

Frequently Asked Questions
Questions about this template.

How do I write a web design brief?

Begin by customizing Bonsai's free brief template for web design services. You'll edit the description of services, project overview, goals, target audience breakdown, project timeline, schedule, and budget.

What should be in a website brief?

A website brief should contain the following information: details about your business, goals of the new site, who the target market is, technical features, requirements, and cost.

How do I create a design brief template?

Simply sign up and edit Bonsai's free template at no cost. You'll be able to reuse the template for future client briefs once you have the structure fleshed out.