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Corporation Corp.
‍ Acme LLC.

Corporation Corp.

Acme LLC.

Corporation Corp.

Free Social Media Brief Template

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Date: March 8th 2023



Acme LLC.

Corporation Corp.

This Contract is between Client (the "Client") and Acme LLC, a California limited liability company (the "Coach").

The Contract is dated January 23, 2023.


1.1 Project. The Client is hiring the Coach to develop a coaching relationship between the Client and Coach in order to cultivate the Client's personal, professional, or business goals and create a plan to achieve those goals through stimulating and creative interactions with the ultimate result of maximizing the Client's personal or professional potential.

1.2 Schedule. The Coach will begin work on February 1, 2023 and will continue until the work is completed. This Contract can be ended by either Client or Coach at any time, pursuant to the terms of Section 4, Term and Termination.

The Coach and Client will meet by video conference, 4 days per month for 2 hours.

1.3 Payment. The Client will pay the Coach an hourly rate of $150. Of this, the Client will pay the Coach $500.00 (USD) before work begins.

1.4 Expenses. The Client will reimburse the Coach's expenses. Expenses do not need to be pre-approved by the Client.

1.5 Invoices. The Coach will invoice the Client in accordance with the milestones in Section 1.3. The Client agrees to pay the amount owed within 15 days of receiving the invoice. Payment after that date will incur a late fee of 1.0% per month on the outstanding amount.

1.6 Support. The Coach will not be available by telephone, or email in between scheduled sessions.


- A coaching relationship is a partnership between two or more individuals or entities, like a teacher-student or coach-athlete relationship. Both the Client and Coach must uphold their obligations for the relationship to be successful.

- The Coach agrees to maintain the ethics and standards of behavior established by the International Coaching Federation (ICF).

- The Client acknowledges and agrees that coaching is a comprehensive process that may explore different areas of the Client's life, including work, finances, health, and relationships.

- The Client is responsible for implementing the insights and techniques learned from the Coach.


3.1 Overview. This section contains important promises between the parties.

3.2 Authority To Sign. Each party promises to the other party that it has the authority to enter into this Contract and to perform all of its obligations under this Contract.

3.3 Coach Has Right To Give Client Work Product. The Coach promises that it owns the work product, that the Coach is able to give the work product to the Client, and that no other party will claim that it owns the work product. If the Coach uses employees or subcontractors, the Coach also promises that these employees and subcontractors have signed contracts with the Coach giving the Coach any rights that the employees or subcontractors have related to the Coach's background IP and work product.

3.4 Coach Will Comply With Laws. The Coach promises that the manner it does this job, its work product, and any background IP it uses comply with applicable U.S. and foreign laws and regulations.

3.5 Work Product Does Not Infringe. The Coach promises that its work product does not and will not infringe on someone else's intellectual property rights, that the Coach has the right to let the Client use the background IP, and that this Contract does not and will not violate any contract that the Coach has entered into or will enter into with someone else.

3.7 Client-Supplied Material Does Not Infringe. If the Client provides the Coach with material to incorporate into the work product, the Client promises that this material does not infringe on someone else's intellectual property rights.


This Contract is ongoing until it expires or the work is completed. Either party may end this Contract for any reason by sending an email or letter to the other party, informing the recipient that the sender is ending the Contract and that the Contract will end in 7 days. The Contract officially ends once that time has passed. The party that is ending the Contract must provide notice by taking the steps explained in Section 9.4. The Coach must immediately stop working as soon as it receives this notice unless the notice says otherwise.

If either party ends this Contract before the Contract automatically ends, the Client will pay the Contractor for the work done up until when the Contract ends. The following sections don't end even after the Contract ends: 3 (Representations); 6 (Confidential Information); 7 (Limitation of Liability); 8 (Indemnity); and 9 (General).


The Client is hiring the Coach as an independent contractor. The following statements accurately reflect their relationship:

- The Coach will use its own equipment, tools, and material to do the work.

- The Client will not control how the job is performed on a day-to-day basis. Rather, the Coach is responsible for determining when, where, and how it will carry out the work.

- The Client will not provide the Coach with any training.

- The Client and the Coach do not have a partnership or employer-employee relationship.

- The Coach cannot enter into contracts, make promises, or act on behalf of the Client.

- The Coach is not entitled to the Client's benefits (e.g., group insurance, retirement benefits, retirement plans, vacation days).

- The Coach is responsible for its own taxes.

- The Client will not withhold social security and Medicare taxes or make payments for disability insurance, unemployment insurance, or workers compensation for the Coach or any of the Coach's employees or subcontractors.


6.1 Overview. This Contract imposes special restrictions on how the Client and the Coach must handle confidential information. These obligations are explained in this section.

6.2 The Client's Confidential Information. While working for the Client, the Coach may come across, or be given, Client information that is confidential. This is information like customer lists, business strategies, research & development notes, statistics about a website, and other information that is private. The Coach promises to treat this information as if it is the Coach's own confidential information. The Coach may use this information to do its job under this Contract, but not for anything else. For example, if the Client lets the Coach use a customer list to send out a newsletter, the Coach cannot use those email addresses for any other purpose. The one exception to this is if the Client gives the Coach written permission to use the information for another purpose, the Coach may use the information for that purpose, as well. When this Contract ends, the Coach must give back or destroy all confidential information, and confirm that it has done so. The Coach promises that it will not share confidential information with a third party, unless the Client gives the Coach written permission first. The Coach must continue to follow these obligations, even after the Contract ends. The Coach's responsibilities only stop if the Coach can show any of the following: (i) that the information was already public when the Coach came across it; (ii) the information became public after the Coach came across it, but not because of anything the Coach did or didn't do; (iii) the Coach already knew the information when the Coach came across it and the Coach didn't have any obligation to keep it secret; (iv) a third party provided the Coach with the information without requiring that the Coach keep it a secret; or (v) the Coach created the information on its own, without using anything belonging to the Client.

6.3 Third-Party Confidential Information. It's possible the Client and the Coach each have access to confidential information that belongs to third parties. The Client and the Coach each promise that it will not share with the other party confidential information that belongs to third parties, unless it is allowed to do so. If the Client or the Coach is allowed to share confidential information with the other party and does so, the sharing party promises to tell the other party in writing of any special restrictions regarding that information.


Neither party is liable for breach-of-contract damages that the breaching party could not reasonably have foreseen when it entered this Contract.


8.1 Overview. This section transfers certain risks between the parties if a third party sues or goes after the Client or the Coach or both. For example, if the Client gets sued for something that the Coach did, then the Coach may promise to come to the Client's defense or to reimburse the Client for any losses.

8.2 Client Indemnity. In this Contract, the Coach agrees to indemnify the Client (and its affiliates and their directors, officers, employees, and agents) from and against all liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of: (i) the work the Coach has done under this Contract; (ii) a breach by the Coach of its obligations under this Contract; or (iii) a breach by the Coach of the promises it is making in Section 3 (Representations).

8.3 Coach Indemnity. In this Contract, the Client agrees to indemnify the Coach (and its affiliates and their directors, officers, employees, and agents) from and against liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of a breach by the Client of its obligations under this Contract.


9.1 Assignment​. This Contract applies only to the Client and the Coach. Neither the Client nor the Coach can assign its rights or delegate its obligations under this Contract to a third-party (other than by will or intestate), without first receiving the other's written permission.

9.2 Arbitration. As the exclusive means of initiating adversarial proceedings to resolve any dispute arising under this Contract, a party may demand that the dispute be resolved by arbitration administered by the American Arbitration Association in accordance with its commercial arbitration rules.

9.3 Modification; Waiver. To change anything in this Contract, the Client and the Coach must agree to that change in writing and sign a document showing their contract. Neither party can waive its rights under this Contract or release the other party from its obligations under this Contract, unless the waiving party acknowledges it is doing so in writing and signs a document that says so.

9.4. Noticies.

(a) Over the course of this Contract, one party may need to send a notice to the other party. For the notice to be valid, it must be in writing and delivered in one of the following ways: personal delivery, email, or certified or registered mail (postage prepaid, return receipt requested). The notice must be delivered to the party's address listed at the end of this Contract or to another address that the party has provided in writing as an appropriate address to receive notice.

(b) The timing of when a notice is received can be very important. To avoid confusion, a valid notice is considered received as follows: (i) if delivered personally, it is considered received immediately; (ii) if delivered by email, it is considered received upon acknowledgement of receipt; (iii) if delivered by registered or certified mail (postage prepaid, return receipt requested), it is considered received upon receipt as indicated by the date on the signed receipt. If a party refuses to accept notice or if notice cannot be delivered because of a change in address for which no notice was given, then it is considered received when the notice is rejected or unable to be delivered. If the notice is received after 5:00pm on a business day at the location specified in the address for that party, or on a day that is not a business day, then the notice is considered received at 9:00am on the next business day.

9.5 Severability. This section deals with what happens if a portion of the Contract is found to be unenforceable. If that's the case, the unenforceable portion will be changed to the minimum extent necessary to make it enforceable, unless that change is not permitted by law, in which case the portion will be disregarded. If any portion of the Contract is changed or disregarded because it is unenforceable, the rest of the Contract is still enforceable.

9.6 Signatures. The Client and the Coach must sign this document using Bonsai's e-signing system. These electronic signatures count as originals for all purposes.

9.7 Governing Law. The validity, interpretation, construction and performance of this document shall be governed by the laws of the United States of America.

9.8 Entire Contract. This Contract represents the parties' final and complete understanding of this job and the subject matter discussed in this Contract. This Contract supersedes all other contracts (both written and oral) between the parties.



Acme LLC.

Corporation Corp.
Table of contents

If you’re a freelance social media marketing manager, then you already know the benefits of working with a social media brief template. However, if you’re making way into the freelance world for the very first time, you may be new to this. But don’t worry. We are going to handle this right here, and for the remaining part of your freelance career, social media brief template will be part of your daily life.

So, why do you need a social media brief template as a freelancer? 

A social media brief template is essential for creating a strategy for managing different social media networks for your client. It provides the clients with workable solutions for some of the most annoying problems or situations they face on social media. With the template, you can offer various solutions that enable your clients to use social media to grow their businesses, market their products and services, or pass their message across properly, which is the main reason why they hired you to do the job. Otherwise, why would they have you if you’re not adding any value to your business. In short, it'll help you land a social media management contract.

Social Media Brief Template
Image Credits: getfoodsniffer.com

Here’s how you can accomplish all that and more.

1. Active listening and engagement with followers with the social media brief template

The social media brief template offers a roadmap regarding how to maximize social media. It's essentially a social media marketing proposal. That roadmap would be incomplete and ineffective if it doesn’t encourage freelance clients to develop a habit of actively listening and engaging with their followers on social media. Failure to listen or engage with followers is one of the worst mistakes consultants – and the clients they serve – can make on social media.

With a social media brief template, you can achieve all these without much struggle. While your client can still engage their followers without necessarily using this tool, it’s much more effective and convenient to use a social media brief template. One, it’s easier to monitor your progress and share only what’s relevant to your client’s followers. Again, you can easily stay tuned to all the activities taking place within your client’s social media networks. So, make use of the social media brief template to actively listen and engage with your client’s followers.

2. Quick response to inquiries with the social media brief template

How quickly do your clients respond to inquiries on social media? Do they even look at the complaints and suggestions? Do they go through the different issues that their own customers raise? For any business to thrive, the client should answer the customers’ questions as soon as possible, and if your client isn’t doing this, then there’s a problem. Since they’ve hired you to do the job, it’s your responsibility to help them achieve this.

Therefore, the social media brief template should hint at the solutions you are willing to offer in this regard. More importantly, it should be about encouraging the freelancer’s clients to develop a habit of responding to inquiries quickly. That’s the only way to keep the business healthy. Just make sure the social media brief template addresses particular needs of the customers and on time. Make sure your client is regularly checking on the complaints and suggestions raised by the customers.

3. Encouraging social recommendations with the social media brief template

A recent study concluded that 84 percent of people make decisions on what to buy based on social media recommendations. For this reason, consultants have to find ways of encouraging their clients to take social media recommendations seriously. Numbers don’t lie, as has been stated multiple times. Clients should know how to manage what clients see. This doesn’t mean lying or keeping some stuff from them. It simply means taking charge of the narrative.

Your client may not know how to go about this, but that’s why they’ve hired you to take care of their social media accounts. Make sure your client is informed of what’s going within the social networks, and help them understand the value of social media recommendations. Help the client manage what their customers see, to attract more and more of them. With a social media brief template, you have all this at your fingertips, but still you need to put in extra effort to help your client achieve this.

4. Attracting new customers with contests with the social media brief template

Along with a brand ambassador contract template, contests play a critical role in attracting new customers to any business. Everyone gets excited about contests as they open doors for better things. Nowadays, social media contests are popular with users around the globe. Better yet is the news that the contests open the doors for brands and small businesses to get clients from all over the world. They are worth talking about on the social media brief template as part of the strategy that helps the freelancers to increase their clients’ brand awareness.

So, make use of the social media brief template to talk about the upcoming contests as part of increasing your client’s brand awareness. Who knows, this could open new business opportunities for your clients and that will raise your status as a freelancer. However, make sure whatever you include in the social media brief template concerning the contests is genuine, or else it might ruin your client’s business.

5. Talking about the client’s blog with the social media brief template

Does the client have a blog? Then the social media campaign would be incomplete if it fails to direct the client’s customers to the blog or website. The client’s blogs and websites contain content that’s relevant to the customers, and that’s why they need to be directed to them. The whole strategy that a consultant comes up with must lead to more traffic to the client’s blogs and websites.

The engagement must never stop at social media sites. Instead, it has to go to the next level. Only then would the client benefit fully from the consultant’s social media campaigns and strategies. Therefore, make use of the social media brief template to direct the client’s customers to their blog or website to drive higher traffic for your clients.

Social Media Brief Template Sample
Image Credits: slideshare.net

6. Investing in social ads with the social media brief template

Social ads are crucial for many reasons. The ads are perfect for brands – including individuals and small businesses – that are yet to attract a large pool of followers to their social media profiles. Leading consultants recommend paying for ads that promote the brand’s free offers. Such offers often include gated content, guides, and eBooks to mention a few. The goal is to use social ads to build your following and convert the followers into subscribers and clients.

Your clients depend on you to deliver results, and you can only get here by investing in social ads. Again, make sure your social media brief template includes this as part of the strategy to help drive more customers to your client’s business.  

In conclusion, it’s worth reiterating the fact that social media brief template is a tool worth investing in and preparing. Be ready with this 1-2-page document and use it religiously with all your clients. You will soon see its results as more customers see your professionalism. The fact that the brief offers a roadmap that defines what you will achieve, and the results clients should expect from you helps to put their hearts and minds at ease.

Frequently Asked Questions

Questions about this template.

What is a social media brief?

A social media brief serves as a guide for your content strategy, objective and goals, tone of voice, and target audience. It is vital in handling social media accounts.

How do you write a social media brief?

Well, to help you start, Bonsai has a free social media brief template. It allows you to edit easily and customize to your specifications. Try Bonsai's free template.

Why do you need a social media brief?

Handling a social media account without a brief is like running in no particular direction. A brief gives clients a document which enables progress to track plans.