Marketing Agreement Template

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Table of contents

What is a marketing agreement?

If you're in need of a professional marketing agreement template for your business, Bonsai can help. We create customised marketing agreements that you can use and edit for your own company. Whether you're looking for information on what a marketing agreement is or want to know what's included, read on to find out more.

A marketing agreement is a document provided by a marketing agency that all parties sign to detail the work to be undertaken. Like that of business contracts, this type of agreement template will outline the duties and expectations between the client and the agency. With a marketing agreement in place, you can ensure there's an agreement between each other and the services that will follow.

At Bonsai, we know a thing or two about what a solid marketing agreement template should include. If you're a marketer and you're looking for assistance, we can help you. Simply enter your information and we'll provide you with a template that works for you.

What must be included in a marketing agreement?

There are several components that make up a marketing agreement template that we have detailed below, which are covered when using our online contract maker. From the description of services to the conflict resolution, here's what to include:

Details of marketing professional and client

First of all, the marketing agreement template needs to include details about the agency and client, this will include names and business addresses. Each party will have details clearly written down at the top of the contract to detail who is involved.

Description and scope of marketing services

Every marketing agreement template will include a section where you detail the marketing services that will be undertaken.

Start and end date

The next section is pretty self-explanatory, however, very crucial. The agreement will include a clear start and end date much like a traditional contract.

Confidentiality clause

It is extremely important for a marketing agreement to include a confidentiality clause. Like that of a non-disclosure agreement, either party may need to protect private information. By including this clause in your agreement, both parties agree to the terms which helps to result in privacy being protected.

Intellectual property rights

Again, intellectual property rights are an important component of a marketing agreement. They detail who materials belong to and what can be used with or without authority.

Conflict resolution

Every agreement needs to include information about conflict resolution just in case the worst happens. There will be a section included within your agreement template to detail what actions will be taken and details of the rights of either party should a conflict arise.

Total cost and payment terms

As one of the most important parts of the agreement template, customers will want to clearly see how much they will be expected to pay alongside a clear payment structure.

Once you have everything above covered in your template, you're ready to go! With our templates, you will always have protection for yourself and your clients at all times.

Ready to have your customized template made by professionals who care? We can provide a service for you that covers all of the important things any agreement should include. Bonsai provides an easy to use service saving you both effort and time.

Why is a marketing services agreement important?

It is crucial to have a clear marketing agreement that is signed by both parties in other to acknowledge the terms set out. There are many advantages that come with establishing a marketing agreement for clients:

  • Accountability - all parties will be clear of the responsibilities involved in the joint venture.
  • Clarification - a positive business relationship can be established with a marketing agreement as parties agree on the terms set out in the document.
  • Written consent - both parties will be protected with a contract where both parties have agreed.
  • Avoid miscommunication - it's very easy for information to be incorrectly communicated in the business world. A marketing agreement ensures the client has all the information they need about the services and work.

As you can see, there are many benefits that come with establishing a marketing agreement. We provide exceptional agreement template options for all types of marketing services. You'll walk away with a template that covers all of the essential components of a marketing consultant agreement.

Who should use a marketing agreement?

Any marketing company should use a marketing agreement to establish the scope of work between parties. Like that of a contract, with a  joint marketing agreement, the client is held accountable for paying for services so long as the marketer sticks to the terms and fulfills their duty. Such documents are fantastic for establishing best practices as the client understands what to expect and what is realistic.

Frequently Asked Questions

Questions about this template.

How do you write a simple agreement?

Sign up and edit one of Bonsai's pre-made agreement templates. Just design and edit the details like: client/personal info, addresses, terms of service, dates, signatures, introduction, and payment details.

How do you draft a contract agreement?

To draft a contract agreement, gather the necessary information, list your products/services, determine the terms of service, lay out the consequences, and boundaries.

What are the 4 requirements for a valid contract?

The four fundamental requirements necessary for an agreement to be valid is: 1. offer/acceptance 2. adequate consideration 3. capacity 4. legality