Free Logo Design Brief

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Free Logo Design Brief

Fully editable with custom branding and pre-written services. Send and get read receipts.


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First Name
Last Name
Acme LLC.
First Name
Last Name
Corporation Corp.
First Name
Last Name
Acme LLC.
First Name
Last Name
Corporation Corp.

Free Logo Design Brief

Fully editable with custom branding and pre-written services. Send and get read receipts.

Free Logo Design Brief

Fully editable with custom branding and pre-written services. Send and get read receipts.

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Date: March 8th 2023



Acme LLC.

Corporation Corp.

This Contract is between Client (the "Client") and Acme LLC, a California limited liability company (the "Coach").

The Contract is dated January 23, 2023.


1.1 Project. The Client is hiring the Coach to develop a coaching relationship between the Client and Coach in order to cultivate the Client's personal, professional, or business goals and create a plan to achieve those goals through stimulating and creative interactions with the ultimate result of maximizing the Client's personal or professional potential.

1.2 Schedule. The Coach will begin work on February 1, 2023 and will continue until the work is completed. This Contract can be ended by either Client or Coach at any time, pursuant to the terms of Section 4, Term and Termination.

The Coach and Client will meet by video conference, 4 days per month for 2 hours.

1.3 Payment. The Client will pay the Coach an hourly rate of $150. Of this, the Client will pay the Coach $500.00 (USD) before work begins.

1.4 Expenses. The Client will reimburse the Coach's expenses. Expenses do not need to be pre-approved by the Client.

1.5 Invoices. The Coach will invoice the Client in accordance with the milestones in Section 1.3. The Client agrees to pay the amount owed within 15 days of receiving the invoice. Payment after that date will incur a late fee of 1.0% per month on the outstanding amount.

1.6 Support. The Coach will not be available by telephone, or email in between scheduled sessions.


- A coaching relationship is a partnership between two or more individuals or entities, like a teacher-student or coach-athlete relationship. Both the Client and Coach must uphold their obligations for the relationship to be successful.

- The Coach agrees to maintain the ethics and standards of behavior established by the International Coaching Federation (ICF).

- The Client acknowledges and agrees that coaching is a comprehensive process that may explore different areas of the Client's life, including work, finances, health, and relationships.

- The Client is responsible for implementing the insights and techniques learned from the Coach.


3.1 Overview. This section contains important promises between the parties.

3.2 Authority To Sign. Each party promises to the other party that it has the authority to enter into this Contract and to perform all of its obligations under this Contract.

3.3 Coach Has Right To Give Client Work Product. The Coach promises that it owns the work product, that the Coach is able to give the work product to the Client, and that no other party will claim that it owns the work product. If the Coach uses employees or subcontractors, the Coach also promises that these employees and subcontractors have signed contracts with the Coach giving the Coach any rights that the employees or subcontractors have related to the Coach's background IP and work product.

3.4 Coach Will Comply With Laws. The Coach promises that the manner it does this job, its work product, and any background IP it uses comply with applicable U.S. and foreign laws and regulations.

3.5 Work Product Does Not Infringe. The Coach promises that its work product does not and will not infringe on someone else's intellectual property rights, that the Coach has the right to let the Client use the background IP, and that this Contract does not and will not violate any contract that the Coach has entered into or will enter into with someone else.

3.7 Client-Supplied Material Does Not Infringe. If the Client provides the Coach with material to incorporate into the work product, the Client promises that this material does not infringe on someone else's intellectual property rights.


This Contract is ongoing until it expires or the work is completed. Either party may end this Contract for any reason by sending an email or letter to the other party, informing the recipient that the sender is ending the Contract and that the Contract will end in 7 days. The Contract officially ends once that time has passed. The party that is ending the Contract must provide notice by taking the steps explained in Section 9.4. The Coach must immediately stop working as soon as it receives this notice unless the notice says otherwise.

If either party ends this Contract before the Contract automatically ends, the Client will pay the Contractor for the work done up until when the Contract ends. The following sections don't end even after the Contract ends: 3 (Representations); 6 (Confidential Information); 7 (Limitation of Liability); 8 (Indemnity); and 9 (General).


The Client is hiring the Coach as an independent contractor. The following statements accurately reflect their relationship:

- The Coach will use its own equipment, tools, and material to do the work.

- The Client will not control how the job is performed on a day-to-day basis. Rather, the Coach is responsible for determining when, where, and how it will carry out the work.

- The Client will not provide the Coach with any training.

- The Client and the Coach do not have a partnership or employer-employee relationship.

- The Coach cannot enter into contracts, make promises, or act on behalf of the Client.

- The Coach is not entitled to the Client's benefits (e.g., group insurance, retirement benefits, retirement plans, vacation days).

- The Coach is responsible for its own taxes.

- The Client will not withhold social security and Medicare taxes or make payments for disability insurance, unemployment insurance, or workers compensation for the Coach or any of the Coach's employees or subcontractors.


6.1 Overview. This Contract imposes special restrictions on how the Client and the Coach must handle confidential information. These obligations are explained in this section.

6.2 The Client's Confidential Information. While working for the Client, the Coach may come across, or be given, Client information that is confidential. This is information like customer lists, business strategies, research & development notes, statistics about a website, and other information that is private. The Coach promises to treat this information as if it is the Coach's own confidential information. The Coach may use this information to do its job under this Contract, but not for anything else. For example, if the Client lets the Coach use a customer list to send out a newsletter, the Coach cannot use those email addresses for any other purpose. The one exception to this is if the Client gives the Coach written permission to use the information for another purpose, the Coach may use the information for that purpose, as well. When this Contract ends, the Coach must give back or destroy all confidential information, and confirm that it has done so. The Coach promises that it will not share confidential information with a third party, unless the Client gives the Coach written permission first. The Coach must continue to follow these obligations, even after the Contract ends. The Coach's responsibilities only stop if the Coach can show any of the following: (i) that the information was already public when the Coach came across it; (ii) the information became public after the Coach came across it, but not because of anything the Coach did or didn't do; (iii) the Coach already knew the information when the Coach came across it and the Coach didn't have any obligation to keep it secret; (iv) a third party provided the Coach with the information without requiring that the Coach keep it a secret; or (v) the Coach created the information on its own, without using anything belonging to the Client.

6.3 Third-Party Confidential Information. It's possible the Client and the Coach each have access to confidential information that belongs to third parties. The Client and the Coach each promise that it will not share with the other party confidential information that belongs to third parties, unless it is allowed to do so. If the Client or the Coach is allowed to share confidential information with the other party and does so, the sharing party promises to tell the other party in writing of any special restrictions regarding that information.


Neither party is liable for breach-of-contract damages that the breaching party could not reasonably have foreseen when it entered this Contract.


8.1 Overview. This section transfers certain risks between the parties if a third party sues or goes after the Client or the Coach or both. For example, if the Client gets sued for something that the Coach did, then the Coach may promise to come to the Client's defense or to reimburse the Client for any losses.

8.2 Client Indemnity. In this Contract, the Coach agrees to indemnify the Client (and its affiliates and their directors, officers, employees, and agents) from and against all liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of: (i) the work the Coach has done under this Contract; (ii) a breach by the Coach of its obligations under this Contract; or (iii) a breach by the Coach of the promises it is making in Section 3 (Representations).

8.3 Coach Indemnity. In this Contract, the Client agrees to indemnify the Coach (and its affiliates and their directors, officers, employees, and agents) from and against liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of a breach by the Client of its obligations under this Contract.


9.1 Assignment​. This Contract applies only to the Client and the Coach. Neither the Client nor the Coach can assign its rights or delegate its obligations under this Contract to a third-party (other than by will or intestate), without first receiving the other's written permission.

9.2 Arbitration. As the exclusive means of initiating adversarial proceedings to resolve any dispute arising under this Contract, a party may demand that the dispute be resolved by arbitration administered by the American Arbitration Association in accordance with its commercial arbitration rules.

9.3 Modification; Waiver. To change anything in this Contract, the Client and the Coach must agree to that change in writing and sign a document showing their contract. Neither party can waive its rights under this Contract or release the other party from its obligations under this Contract, unless the waiving party acknowledges it is doing so in writing and signs a document that says so.

9.4. Noticies.

(a) Over the course of this Contract, one party may need to send a notice to the other party. For the notice to be valid, it must be in writing and delivered in one of the following ways: personal delivery, email, or certified or registered mail (postage prepaid, return receipt requested). The notice must be delivered to the party's address listed at the end of this Contract or to another address that the party has provided in writing as an appropriate address to receive notice.

(b) The timing of when a notice is received can be very important. To avoid confusion, a valid notice is considered received as follows: (i) if delivered personally, it is considered received immediately; (ii) if delivered by email, it is considered received upon acknowledgement of receipt; (iii) if delivered by registered or certified mail (postage prepaid, return receipt requested), it is considered received upon receipt as indicated by the date on the signed receipt. If a party refuses to accept notice or if notice cannot be delivered because of a change in address for which no notice was given, then it is considered received when the notice is rejected or unable to be delivered. If the notice is received after 5:00pm on a business day at the location specified in the address for that party, or on a day that is not a business day, then the notice is considered received at 9:00am on the next business day.

9.5 Severability. This section deals with what happens if a portion of the Contract is found to be unenforceable. If that's the case, the unenforceable portion will be changed to the minimum extent necessary to make it enforceable, unless that change is not permitted by law, in which case the portion will be disregarded. If any portion of the Contract is changed or disregarded because it is unenforceable, the rest of the Contract is still enforceable.

9.6 Signatures. The Client and the Coach must sign this document using Bonsai's e-signing system. These electronic signatures count as originals for all purposes.

9.7 Governing Law. The validity, interpretation, construction and performance of this document shall be governed by the laws of the United States of America.

9.8 Entire Contract. This Contract represents the parties' final and complete understanding of this job and the subject matter discussed in this Contract. This Contract supersedes all other contracts (both written and oral) between the parties.



Acme LLC.

Corporation Corp.
Table of contents

Is it possible for freelance logo designers to grow their businesses in less than an hour?  And what if that one hour was enough to put you on top of your peers in the industry?  That seems insane! Such businesses take time – months and years – to grow to a level where the consultant feels confident with the number of clients, sales, revenues, and profits. That said, you can do a lot for this kind of business if you have the right strategy.

But it’s not just the details of the strategy, but also the approach you take when laying down that strategy, otherwise you will make no difference for your consultancy. Everything will either rise or fall on your strategy. A good strategy depends on the kind of foundation you built for the business. The foundation will solely depend on the impression you make when you first make contact with your clients. This first interaction with your consultancy, will determine whether or not the client hires you or skips your services.

The logo design brief can help you to lay a stunning foundation for the consultancy. A logo design brief is a detailed document detailing well enough information for designers to create a particular design. The main aim is for gaining the desired results. Essentially, this document details all the objectives of the design.

Logo Design Brief Template
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1. Present your case in your logo design brief

The logo design brief may not seem like much. After all, isn’t it only 1-2 pages long? However, its briefness offers you a chance to make a huge impression on your clients. Writing an effective logo design brief becomes very simple once you understand what your target is. Understanding what catches your client’s attention will help you know which information is needed to be included.

Most freelance clients don’t have too much time to spare poring through volumes of documents. Here, you have a short window that can open the world of logo design projects to you. Use the document well.

Ensure your choice of words captivate the client by not only being direct to the point but ensuring your first impression carries as much weight as necessary. Every word you put down should speak volumes about what value you can bring to the clients company. It helps to have done a background check on the client in question so that you can be as relevant as possible.

Make it your goal to present your case and impress clients in 60 seconds, which is probably the time they need to go over the brief.

2. Be open to experimenting in your logo design brief

It’s often tempting to stay true and loyal to what you’re accustomed to. That often works well if you’re running out of time. And there is also the fear of making a mistake with a new client. Some of these fears may be true and it is important to be careful with every client you handle. However, you may want to look into the possibility of trying new stuff too! Consultant logo designers only excel, grow and conquer new fields by embracing new ideas and solutions. Essentially this means thinking outside the box. When it comes to design, you have to go out of your way to create an impression and stand out as the best.

Most importantly, let clients know that you’re prepared to use your creativity to come up with new designs. Find a way of structuring yourself properly so that your creative freedom or license doesn’t disappear. Ensure you present high level key concepts and creative ideas. This is where thorough research comes in handy. Lay a conceptual foundation of the logo design brief according to client’s needs and desire.

3. Marketing your area of specialization in the logo design brief

  • What types of logo designs do you specialize in?
  • Where are your skills better utilized?
  • Why should the client hire you and not the next?
  • What makes you stand out from others in the industry?

These questions should be running through your mind every time you sit down to draft the logo design brief. In other words, this is where you sell who you are what make you different. Most of the times when it comes to writing a logo design brief, what makes you different is what gets you the job.

Do not appear like a jack-of-all-trades. It’s true that some of the best logo designers are not specialists. However, that doesn’t negate the importance of specializing. Many freelance logo design clients will approach you only if they can see proof that you’re capable of providing the exact type of service they need. You have to bring out your best at this point, keeping in mind that you are up against many others.

4. Nail your sales pitch in the logo design brief

Do you know that the logo design brief is still a sales pitch? You constantly sell yourself to the clients who contact your consultancy with different logo design inquiries and projects. Keep working on it by jotting each word with making sales as a priority on your mind. Choose the wording on your design brief carefully – without sounding too salesy – yet making the freelance clients know that you’re talking about your consultancy.

The secret here is to ensure that you come out sounding confident enough to be hired. Confidence means you must know your game, and it starts by understanding the client. When you are well informed of the client's industry and what is required, you will stand out. Sell your skills, passion and creativity in a smart yet intelligent way. The brief window this document offers you is all you need to grow your logo design consultancy by one client at a time! Remember, in this business, you score one client and you will be winning all the way.

Logo Design Brief Template Sample
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5. Provide samples and portfolio in your logo design brief

Will freelance clients take you at your word? Some will, but others will be a bit hesitant. After all, the client does not want to waste time an effort on some amateur. For this reason, it’s important to be ready with samples and portfolio. Now, the purpose of the logo design brief is to help you to understand the client better. The document should also give clients a good idea of the kind of freelance logo designer that you are.

The samples and portfolio will help you make a strong statement, that you are a professional. Plus you get to back what you have written to clients. Keep in mind that the design brief is essentially meant to establish trust between you and the client. It costs you nothing to prepare and send the samples and portfolio. The rewards you stand to gain from such an act are too many to fathom though. With a sample you will have said more than you can possibly write in a brief. It’s basically an automatic win for your business and it can open up greater opportunities too! 

Additionally, invite the clients to free consultation too! Keep talking with them by following a schedule to avoid harassing them! Meaning you must ensure that even as you seek to impress and make a strong professional statement, you don’t want to come out as desperate. Remain composed and professional in every word you choose to use in the logo design brief. Understand other companies in the same space in order to know what would work best. Do not forget to understand each client’s actual needs as well. Capture their goals and objectives on the logo brief design accurately.

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