Is it possible for freelance logo designers to grow their businesses in less than an hour? That seems insane! Such businesses take time – months and years – to grow to a level where the consultant feels confident with the number of clients, sales, revenues, and profits. That said, you can do a lot for this kind of business if you have the right strategy. Everything will either rise or fall on your strategy. A good strategy depends on the kind of foundation you built for the business.
The logo design brief can help you to lay a stunning foundation for the consultancy.
The logo design brief may not seem like much. After all, isn’t it only 1-2 pages long? However, its briefness offers you a chance to make a huge impression on your clients. Most freelance clients don’t have too much time to spare poring through volumes of documents. Here, you have a short window that can open the world of logo design projects to you. Use the document well. Make it your goal to present your case and impress clients in 60 seconds, which is probably the time they need to go over the brief.
It’s often tempting to stay true and loyal to what you’re accustomed to. That often works well if you’re running out of time. However, you may want to look into the possibility of trying new stuff too! Consultant logo designers only excel, grow and conquer new fields by embracing new ideas and solutions. Most importantly, let clients know that you’re prepared to use your creativity to come up with new designs. Find a way of structuring yourself properly so that your creative freedom or license doesn’t disappear.
What types of logo designs do you specialize in? Where are your skills better utilized? These questions should be running through your mind every time you sit down to draft the logo design brief. Do not appear like a jack-of-all-trades. It’s true that some of the best logo designers are not specialists. However, that doesn’t negate the importance of specializing. Many freelance logo design clients will approach you only if they can see proof that you’re capable of providing the exact type of service they need.
Do you know that the logo design brief is still a sales pitch? You constantly sell yourself to the clients who contact your consultancy with different logo design inquiries and projects. Keep working on it. Choose the wording on your design brief carefully – without sounding too salesy – yet making the freelance clients know that you’re talking about your consultancy. The brief window this document offers you is all you need to grow your logo design consultancy by one client at a time!
Will freelance clients take you at your word? Some will, but others will be a bit hesitant. For this reason, it’s important to be ready with samples and portfolio. Now, the purpose of the logo design brief is to help you to understand the client better. The document should also give clients a good idea of the kind of a freelance logo designer that you are. It costs you nothing to prepare and send the samples and portfolio. The rewards you stand to gain from such an act are too many to fathom though.
Additionally, invite the clients to free consultation too! Keep talking with them by following a schedule to avoid harassing them! Do not forget to understand each client’s actual needs as well. Capture their goals and objectives on the logo brief design accurately.