Free Graphic Design Brief Template

Fully editable with custom branding and pre-written services. Send and get read receipts.

Free Graphic Design Brief Template

Fully editable with custom branding and pre-written services. Send and get read receipts.


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First Name
Last Name
Acme LLC.
First Name
Last Name
Corporation Corp.
First Name
Last Name
Acme LLC.
First Name
Last Name
Corporation Corp.

Free Graphic Design Brief Template

Fully editable with custom branding and pre-written services. Send and get read receipts.

Free Graphic Design Brief Template

Fully editable with custom branding and pre-written services. Send and get read receipts.

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Date: March 8th 2023



Acme LLC.

Corporation Corp.

This Contract is between Client (the "Client") and Acme LLC, a California limited liability company (the "Coach").

The Contract is dated January 23, 2023.


1.1 Project. The Client is hiring the Coach to develop a coaching relationship between the Client and Coach in order to cultivate the Client's personal, professional, or business goals and create a plan to achieve those goals through stimulating and creative interactions with the ultimate result of maximizing the Client's personal or professional potential.

1.2 Schedule. The Coach will begin work on February 1, 2023 and will continue until the work is completed. This Contract can be ended by either Client or Coach at any time, pursuant to the terms of Section 4, Term and Termination.

The Coach and Client will meet by video conference, 4 days per month for 2 hours.

1.3 Payment. The Client will pay the Coach an hourly rate of $150. Of this, the Client will pay the Coach $500.00 (USD) before work begins.

1.4 Expenses. The Client will reimburse the Coach's expenses. Expenses do not need to be pre-approved by the Client.

1.5 Invoices. The Coach will invoice the Client in accordance with the milestones in Section 1.3. The Client agrees to pay the amount owed within 15 days of receiving the invoice. Payment after that date will incur a late fee of 1.0% per month on the outstanding amount.

1.6 Support. The Coach will not be available by telephone, or email in between scheduled sessions.


- A coaching relationship is a partnership between two or more individuals or entities, like a teacher-student or coach-athlete relationship. Both the Client and Coach must uphold their obligations for the relationship to be successful.

- The Coach agrees to maintain the ethics and standards of behavior established by the International Coaching Federation (ICF).

- The Client acknowledges and agrees that coaching is a comprehensive process that may explore different areas of the Client's life, including work, finances, health, and relationships.

- The Client is responsible for implementing the insights and techniques learned from the Coach.


3.1 Overview. This section contains important promises between the parties.

3.2 Authority To Sign. Each party promises to the other party that it has the authority to enter into this Contract and to perform all of its obligations under this Contract.

3.3 Coach Has Right To Give Client Work Product. The Coach promises that it owns the work product, that the Coach is able to give the work product to the Client, and that no other party will claim that it owns the work product. If the Coach uses employees or subcontractors, the Coach also promises that these employees and subcontractors have signed contracts with the Coach giving the Coach any rights that the employees or subcontractors have related to the Coach's background IP and work product.

3.4 Coach Will Comply With Laws. The Coach promises that the manner it does this job, its work product, and any background IP it uses comply with applicable U.S. and foreign laws and regulations.

3.5 Work Product Does Not Infringe. The Coach promises that its work product does not and will not infringe on someone else's intellectual property rights, that the Coach has the right to let the Client use the background IP, and that this Contract does not and will not violate any contract that the Coach has entered into or will enter into with someone else.

3.7 Client-Supplied Material Does Not Infringe. If the Client provides the Coach with material to incorporate into the work product, the Client promises that this material does not infringe on someone else's intellectual property rights.


This Contract is ongoing until it expires or the work is completed. Either party may end this Contract for any reason by sending an email or letter to the other party, informing the recipient that the sender is ending the Contract and that the Contract will end in 7 days. The Contract officially ends once that time has passed. The party that is ending the Contract must provide notice by taking the steps explained in Section 9.4. The Coach must immediately stop working as soon as it receives this notice unless the notice says otherwise.

If either party ends this Contract before the Contract automatically ends, the Client will pay the Contractor for the work done up until when the Contract ends. The following sections don't end even after the Contract ends: 3 (Representations); 6 (Confidential Information); 7 (Limitation of Liability); 8 (Indemnity); and 9 (General).


The Client is hiring the Coach as an independent contractor. The following statements accurately reflect their relationship:

- The Coach will use its own equipment, tools, and material to do the work.

- The Client will not control how the job is performed on a day-to-day basis. Rather, the Coach is responsible for determining when, where, and how it will carry out the work.

- The Client will not provide the Coach with any training.

- The Client and the Coach do not have a partnership or employer-employee relationship.

- The Coach cannot enter into contracts, make promises, or act on behalf of the Client.

- The Coach is not entitled to the Client's benefits (e.g., group insurance, retirement benefits, retirement plans, vacation days).

- The Coach is responsible for its own taxes.

- The Client will not withhold social security and Medicare taxes or make payments for disability insurance, unemployment insurance, or workers compensation for the Coach or any of the Coach's employees or subcontractors.


6.1 Overview. This Contract imposes special restrictions on how the Client and the Coach must handle confidential information. These obligations are explained in this section.

6.2 The Client's Confidential Information. While working for the Client, the Coach may come across, or be given, Client information that is confidential. This is information like customer lists, business strategies, research & development notes, statistics about a website, and other information that is private. The Coach promises to treat this information as if it is the Coach's own confidential information. The Coach may use this information to do its job under this Contract, but not for anything else. For example, if the Client lets the Coach use a customer list to send out a newsletter, the Coach cannot use those email addresses for any other purpose. The one exception to this is if the Client gives the Coach written permission to use the information for another purpose, the Coach may use the information for that purpose, as well. When this Contract ends, the Coach must give back or destroy all confidential information, and confirm that it has done so. The Coach promises that it will not share confidential information with a third party, unless the Client gives the Coach written permission first. The Coach must continue to follow these obligations, even after the Contract ends. The Coach's responsibilities only stop if the Coach can show any of the following: (i) that the information was already public when the Coach came across it; (ii) the information became public after the Coach came across it, but not because of anything the Coach did or didn't do; (iii) the Coach already knew the information when the Coach came across it and the Coach didn't have any obligation to keep it secret; (iv) a third party provided the Coach with the information without requiring that the Coach keep it a secret; or (v) the Coach created the information on its own, without using anything belonging to the Client.

6.3 Third-Party Confidential Information. It's possible the Client and the Coach each have access to confidential information that belongs to third parties. The Client and the Coach each promise that it will not share with the other party confidential information that belongs to third parties, unless it is allowed to do so. If the Client or the Coach is allowed to share confidential information with the other party and does so, the sharing party promises to tell the other party in writing of any special restrictions regarding that information.


Neither party is liable for breach-of-contract damages that the breaching party could not reasonably have foreseen when it entered this Contract.


8.1 Overview. This section transfers certain risks between the parties if a third party sues or goes after the Client or the Coach or both. For example, if the Client gets sued for something that the Coach did, then the Coach may promise to come to the Client's defense or to reimburse the Client for any losses.

8.2 Client Indemnity. In this Contract, the Coach agrees to indemnify the Client (and its affiliates and their directors, officers, employees, and agents) from and against all liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of: (i) the work the Coach has done under this Contract; (ii) a breach by the Coach of its obligations under this Contract; or (iii) a breach by the Coach of the promises it is making in Section 3 (Representations).

8.3 Coach Indemnity. In this Contract, the Client agrees to indemnify the Coach (and its affiliates and their directors, officers, employees, and agents) from and against liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of a breach by the Client of its obligations under this Contract.


9.1 Assignment​. This Contract applies only to the Client and the Coach. Neither the Client nor the Coach can assign its rights or delegate its obligations under this Contract to a third-party (other than by will or intestate), without first receiving the other's written permission.

9.2 Arbitration. As the exclusive means of initiating adversarial proceedings to resolve any dispute arising under this Contract, a party may demand that the dispute be resolved by arbitration administered by the American Arbitration Association in accordance with its commercial arbitration rules.

9.3 Modification; Waiver. To change anything in this Contract, the Client and the Coach must agree to that change in writing and sign a document showing their contract. Neither party can waive its rights under this Contract or release the other party from its obligations under this Contract, unless the waiving party acknowledges it is doing so in writing and signs a document that says so.

9.4. Noticies.

(a) Over the course of this Contract, one party may need to send a notice to the other party. For the notice to be valid, it must be in writing and delivered in one of the following ways: personal delivery, email, or certified or registered mail (postage prepaid, return receipt requested). The notice must be delivered to the party's address listed at the end of this Contract or to another address that the party has provided in writing as an appropriate address to receive notice.

(b) The timing of when a notice is received can be very important. To avoid confusion, a valid notice is considered received as follows: (i) if delivered personally, it is considered received immediately; (ii) if delivered by email, it is considered received upon acknowledgement of receipt; (iii) if delivered by registered or certified mail (postage prepaid, return receipt requested), it is considered received upon receipt as indicated by the date on the signed receipt. If a party refuses to accept notice or if notice cannot be delivered because of a change in address for which no notice was given, then it is considered received when the notice is rejected or unable to be delivered. If the notice is received after 5:00pm on a business day at the location specified in the address for that party, or on a day that is not a business day, then the notice is considered received at 9:00am on the next business day.

9.5 Severability. This section deals with what happens if a portion of the Contract is found to be unenforceable. If that's the case, the unenforceable portion will be changed to the minimum extent necessary to make it enforceable, unless that change is not permitted by law, in which case the portion will be disregarded. If any portion of the Contract is changed or disregarded because it is unenforceable, the rest of the Contract is still enforceable.

9.6 Signatures. The Client and the Coach must sign this document using Bonsai's e-signing system. These electronic signatures count as originals for all purposes.

9.7 Governing Law. The validity, interpretation, construction and performance of this document shall be governed by the laws of the United States of America.

9.8 Entire Contract. This Contract represents the parties' final and complete understanding of this job and the subject matter discussed in this Contract. This Contract supersedes all other contracts (both written and oral) between the parties.



Acme LLC.

Corporation Corp.
Table of contents

How do you protect your graphic design consultancy from practices that could cripple it aside from writing graphic design contracts? You could do this in a variety of ways. One such strategy involves using the graphic design brief template. The template offers the level of protection that you would struggle to get from other sources. Bad designs can hurt your freelance services. Inability to provide what your clients want or expect from you could also hurt the consultancy irreparably.

Many freelancers struggle to earn and retain the trust of their customers. How do you make yourself trustworthy? That question – and the answers you provide – can go a long way into helping you to break through as a freelancer. It could be the difference between staying ahead of the competition or lagging behind. It’s easier to succeed or push forward when more clients feel that they can trust you. It’s easier to grow your business when more of them trust you too. The graphic design brief can help you with this.

Graphic Design Brief Template

How can the brief help here?

1. The graphic design brief template is showing the importance of graphic design

Occasionally, graphic design consultants are likely to come across clients who fail to appreciate the important role that graphic design plays in life. It’s important in communication, marketing, advertising, starting and running a business, and healthcare too. It conveys messages that words alone wouldn’t be able to pass across effectively. It’s worth noting that its role goes beyond social media too. After all, most users interact with graphic design on social media.

Use the graphic design brief template to let clients know its importance in their lives.

2. Graphic design is more than its cost with the graphic design brief

Many clients will look at your rate and shudder. They believe that it’s not worth parting with an arm and a leg for the graphic design services that your consultancy offers. However, the brief can help clarify this issue for them. Use it to let clients understand that cost isn’t everything. Instead, their focus should be on the benefits their businesses are likely to derive from your services. The benefits far outweigh the cost of the services you provide.

3. Break everything down for the clients in your graphic design brief sample

It’s important to break everything down so the client can understand what you’re talking about through the graphic design brief template. Yes, freelance graphic designers can often use strange words and terminologies that leave their clients feeling more confused rather than enlightened. Do you struggle with industry-related jargon? Then take some time off to learn how to communicate with clients without employing graphic design lingo.

Some of the most common graphic design lingo that confuses clients include:

  • Pre-flight
  • Color matching
  • Vector images
Graphic Design Brief Template Sample
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4. Avoid rushing through the job with the with the graphic design brief template

It’s true that some projects are more urgent than others. That said, freelance designers must learn to be in control of everything. Otherwise, you may be forced to rush through work that needs more time only to deliver a substandard product. Expect your clients to walk away disappointed when you deliver a design that falls short of their expectation. Once more, use the graphic design brief template to clarify such issues to your clients.

Let them know what you expect from them. Tell them what they can expect from you too!

5. The graphic design brief template shows when to expect approvals

In graphic design, consultant designers often meet clients who take their sweet time approving the drafts. This can often cause more problems than either party envisaged. Sadly, the designer often ends up in deeper trouble when this happens. Why? Because clients will be in a hurry to get the final copy designed and submitted depending on what they want to do with it. This causes the designer more inconvenience. Approvals shouldn’t take more than a week.

What kind of help should freelancers expect from the graphic design brief?

6. The graphic design brief template acts as a resume

Clients trust the resume you provide. The resume lists your qualifications. It lists your experience. It lists your capabilities too. The information clients can glean from your resume – and the graphic brief template – convinces them to either trust or distrust you. Make your freelance resume stand out from the rest. After all, many clients receive bids from truckloads of consultants. Those whose resumes stand out to increase their chances of getting hired.

The resume is more important to a beginner or new freelancers. Most new freelancers have nothing other than their resumes to show that they can do the job.

7. The graphic design brief template plays the role of a portfolio

Freelancers who get the best jobs often boast of the most impressive portfolio too. The portfolio shows that you have done jobs similar to the ones your clients are now bringing to the table. It not only proves your expertise but also works perfectly at winning customers’ trust. However, curate the graphic design brief appropriately so that it relays the proper message regarding your expertise on matters that the clients hold dear to their hearts.

Hone the brief – and portfolio – to provide details on specific services the client wants. Write the brief well to distinguish yourself as an expert freelancer.

8. Provide certifications and licenses in your graphic design brief sample

Can freelance clients trust you if you don’t provide them with certifications and licenses? These two types of documents are proof that you can do the job for which clients want to hire you. The certifications and licenses can only help you earn customers’ trust if they are from recognized sources and bodies. Otherwise, you may only succeed in attracting more doubts about your credibility as a consultant. The more doubtful your credibility is, the less trustworthy you become.

No consultant can ever run a successful business while being less trustworthy.

Graphic Design Brief Template Example
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9. Offer a highly professional and personal service in your graphic design brief sample

Many times, you will come across clients who prefer contacting you with more business primarily because of your ability to add a personal touch to the existing professional relationship. Take advantage of this fact to make yourself more trustworthy to clients. The fact that you’re a freelancer already offers you more leeway into how to define the client relationships. Don’t restrict yourself to professional connections alone. Demonstrate your willingness to be personal with them too.

10. Provide testimonials and references in your graphic design brief sample

It’s easier for freelance clients to trust you based on the testimonials and references that you provide. Now, the graphic design brief may be too short or brief to capture and relay all your thoughts. However, it still allows you to mention 1-2 things about other clients you have served. Be careful to include testimonials and references from clients whose projects were of a similar nature to the one you are about to start working on.

Without relevant details, the testimonials and references won’t earn you the trust you crave. Use the graphic design brief to set yourself apart as the freelancer that clients find most trustworthy.

Use the brief to let clients know the entire graphic design process from start to finish.

As noted above, graphic design brief templates are wonderful tools for all freelance designers. They offer the designers all the protection their consultancies need. Crucially, the template ensures that the relationship between freelancers and clients never deteriorates. It provides a roadmap the two parties can use to determine the path they want their relationship to take. Everybody benefits from the regular use of the template.

Frequently Asked Questions
Questions about this template.