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If your freelance client has a fashion design project in their head and would like to have it implemented, the first and most important step is for you to put it together in the form of a fashion design brief example. The key reference is the fashion design brief. You may not have created such a document before, but using a fashion design brief example, you can put your client's ideas on paper so you can turn it into business.

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Let’s look at some of the components that your fashion design brief example should have.

1. Brief information about the client

Information about the Client Company or business remains indispensable. Without solid background information about the client, a freelance designer may end up fumbling with things and ultimately fail to produce the most suitable fashion design brief. Therefore, when you prepare a fashion design brief example, don't forget to stress on the need to capture the client’s business details.

2. Product segment

In the fashion industry, we already have some product segments within which to work. In the fashion design brief, the freelancer should vividly indicate whether the design is for official, casual, sports, men, women or children use. If a fashion design brief example is to be used, countercheck whether a product segment is provided.

3. Target season

On fashion matters, the season is important as it has some bearing on the final product. The season can influence the look, material, and the body coverage of the product to be designed. Come to think of it, if a product, say a dress, is going to be used in winter, the material used might have to be heavier and warmer. The opposite is true for summer dresses, right? We also have Christmas and Easter, among others as seasons that are likely to influence the fashion design of a product - make sure to capture such details in the fashion design brief example you put together.

4. Product inspiration

Almost every fashion design brief underlines the importance of the inspiration behind the design. For the designer, it makes the whole process a lot easier by, at least, finding some reference point. As for the client, it makes it possible for them to see some features they might like but aren’t able to explain in text. For example, one would send a picture of a dress and point out a collar as an element he or she likes.

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5. What image is the fashion design expected to portray?

Freelancing as a fashion designer isn't one light feat. It requires great creativity and the ability to think outside the box most times, if not at all times. With this understanding, what a useful fashion design brief example should capture is how the client would like to portray the product to the target audience.

  • Should it be presented as an expensive brand?
  • Do they want the product to be shouting and easily recognizable?
  • What colors do they want to use to help them distinguish it from the competition?
  • Does the client have a predefined way in which they want the elements captured in the copy, font, and images?

At the end of the day, you've got to put in work. Nothing good comes easy is an old saying that remains true to this very day. Some research here and there, some brainstorming with the design, some back and forth in trying to come up with ideas, and recommendations to reach the most preferred result are all activities associated with the design process.

For that reason, therefore, any information likely to help deliver the best should be included at the very beginning.