Or, download the standard PDF template.
As any creative consultant would have noticed, the dangers to the business come from all manner of sources. Some of these sources are quite unimaginably shocking. For this reason, it’s important for the freelancers to find ways of eliminating, avoiding or reducing these dangers to their businesses. Different tools can help them with that. The creative brief template PDF is one such tool. It’s highly effective too, as you will learn below.
Freelance entrepreneurs have to worry about many things. Top of the list is often how to grow the freelancing business and make it a success. The industry – regardless of the freelancing niche one operates in – is quite competitive. Any small advantage gained goes a long way into boosting the consultancy’s prospects. The other issue that’s of concern to most freelancers is growing their creativity. In this regard, the creative brief PDF is immensely useful.
What dangers to your freelancing business does the template help you to overcome?
Are you a new freelancer? If you are, then it would be good to familiarize yourself with some of the dangers that lurk around the corner waiting to pounce on you and kill your dreams. Most new freelancers make some common mistakes, which are quite destructive when combined with time-wasting activities. The creative brief template PDF is your most potent weapon for overcoming this problem. Use it to avoid wasting time on unnecessary tasks.
The template can help you to manage your time more effectively too.
In freelancing, you’re your own boss! That is both good and bad news. It’s good news because if you’re in complete control of your time. That is, you set the agenda. However, the bad news is the lack of accountability could drive you away from the much-needed success. Your clients would suffer owing to the fact that you don’t follow through on your promises to them. You can reduce the likelihood of that happening with the creative brief template PDF. Use it well!
Normally, creative works and projects take time to win the necessary approvals. It’s possible for project goals to be ambiguous. What is more, ambiguity could also affect the creative direction. That ambiguity often manifests itself in other ways too. For example, it causes the two parties – clients and freelancers – to spend too much time on unimportant issues. This tends to lead to prolonged approval, which could then affect the turnaround time.
The ambiguity mentioned here could include statements such as:
The creative brief template removes all the ambiguity. It gives the freelancer a better understanding of the project.
The freelancer’s creativity should never diminish because of the creative brief template PDF. If anything, it should instead boost creativity. With the template by your side helping you to navigate through the different challenges of the creative process, you can look forward to delivering the exact product that your client wanted. More importantly, this then helps to solidify your reputation.
Allowing ambiguity to grow would be akin to allowing chaos to thrive in your consultancy.
Email overload is the last thing you need on your plate. It hampers your creative juices from flowing. It keeps you less productive than you would ordinarily like. The good news is there are better ways of dealing with this problem. Investing in creative brief is one such solution. It’s imperative that you deal with the overload promptly lest it renders you an unproductive and uncreative freelancer, which could be detrimental to your consultancy.
Freelancers need a creative brief template more than ever before, as you will learn below.
You need a map when traveling, especially in places you’re not familiar with. In today’s technology-crazy society, GPRS has become essential part of traveling. Similarly, you need something to help you see where you’re taking your consultancy business. More importantly, you need something that defines the parameters of any new design project you get. The design brief template is just the sort of solution you need for this problem.
You’re more likely to design something stunning that exceeds customer expectation when you understand the subject well. You understand the subject better once you appreciate the problems the design seeks to solve. Familiarize yourself with its objectives and expectations too. Use the design brief template to understand what your clients really want and expect from the design projects they assign you. Your understanding would help you to do an amazing job.
Do you struggle delivering the designs to your clients on time? If you do, then it might be time to consider using and relying on a creative brief template. The template would be a big boost to your reputation. Use it all the time religiously and your reputation as a design consultant with the shortest turnaround time would receive a major boost. Consequently, you can expect your clients to pay you on time. That wouldn’t be possible if your turnaround time is horrible.
Freelance designers need to set outstanding quality control measures in place. Without these measures, the business would come crashing down. The fact that you’re providing a service means that you can and should never take quality control for granted. Without top quality, your skills would no longer be required in the freelance design industry, which would then prevent you from making a living out of something you are passionate about.
The creative brief template defines what clients should expect from freelance designers. It sets expectations hence the importance and value attached to it in this industry. It’s easier for consultant designers to not only meet but also surpass the expectations they and the clients know.
For the most part, expectations would revolve around answering the following questions:
Answer these questions before embarking on the project. The answers will guide you every step of the way.
Now, you may think that the client is your audience. However, that’s not entirely true. In some way, the client is your audience. However, the design isn’t only for the client who hires you. It’s also for the client’s customers. Therefore, approach the design project with this in mind. Ask the clients to define the type of audience they want to reach out to with the design. The design has to reach out to a specific audience.
In a way, designers are content marketers, who must analyze and define target audience.
The saying that practice makes perfect holds true in the freelancing circles. The most effective way of ensuring that your creativity doesn’t suffer is to keep doing what you’re doing. In focusing on your work, you will probably have to deal with many bad ideas. You can only separate them from the rest through practice. In fact, don’t hate or undervalue the bad ideas. Why? They could be the key that ushers you into a new level of creativity.
Many freelancers are unaware that creativity and productivity are closely linked. Creativity can boost productivity just as much as the latter enhances the former. Consultants should use the brief to find ways of bringing out these two traits to the fore. One should not suffer at the expense of the other. In fact, the more creative a freelancer is, the more productive he is likely to be too.
Pursue productivity and see your creativity emerge brightly like the morning sun in summer.
Freelancers can feel overwhelmed by the amount of work in their in-trays. Whenever this happens, the consultants struggle to take a systematic approach in tackling the work. Once more, the creative brief can be of unmatchable assistance here. It’s easy to learn to be an organized freelancer. Therefore, work on improving your organizational skills, and your creativity shall shine through.
Freelancers who desire to prioritize their clients’ work must learn to stay organized.
The creative juice can drop a level or two below what you consider the norm the more you work. The situation gets worse when you have to complete a client’s project in the shortest time possible. In such cases, the creative brief PDF, the two of you, prepare must provide room for breaks. Alternatively, you can always take a break even if the brief doesn’t talk about it, especially if you are ahead of schedule. The best freelancers know when to take breaks.
The mental breaks are great for your brain, creativity and continued productivity too.
Some projects do not need a large group of fellow creative freelancers. However, others can never take off unless you work with such a team. The creative brief PDF offers you more information on the volume of work that awaits you. The brief should capture what the two parties would like to do. If the freelancing client is unhappy with the idea of bringing more freelancers on board, you would have no option other than toeing the line.
Lastly, the best freelancers never operate under unknown goals. All goals have to be clear to all. The creative brief PDF should capture all the goals of the project the freelancer is about to embark on. What result are you aiming for? What would the client like to get from your freelancing skills and expertise? Indicate the goals down on paper. The client would then provide his input. Make compromises to ensure that you’re all on the same page.
Below are a few ideas worth incorporating in the creative brief to brand yourself.
Ideally, your relationships with clients should be as professional as possible. However, clients already have professional relationships with other freelancers in your niche. Therefore, you are better off offering them something more. The free creative brief template is highly effective at providing you with more information regarding any of your clients. Use this information to kickstart the process of building personal relationships with clients.
The personal relationships you have with all clients are your brand’s foundation.
Each freelancer has a unique combination of strengths and weaknesses. The freelance clients are unlikely to show too much interest in your weaknesses, though. It’s incumbent upon you to place more emphasis on your strengths. What sets you apart? What is your biggest strength? What skills do you have? What can you create for your client? Consultants who are serious about personal branding must use the creative brief template for:
Now, the creative brief template aims to convey specific messages between the consultant and clients. It’s only 1-2 pages long. It doesn’t offer much space for writing everything you would wish to inform the client about your consultancy. However, the little space is enough for displaying the unique visual identity that sets you apart. Therefore, make sure the document has your consultancy’s logo, URL and contact information.
Design the brief template attractively. Avoid creating bland templates, which are not visually appealing to clients.
Brands understand the importance of credibility. You can learn to build the level of credibility that makes it easier for clients to trust you. Work on being a creative consultant with stellar character. The type of questions you ask on the free creative brief template should demonstrate the fact that you value quality. Avoid filling this document with fluff. Remember, everything in the brief template tells the clients a lot about you too!
Branding is all about marketing the qualities that set you apart as a freelance creative. For this reason, learn to use the creative brief for conveying your personality. Offer your clients a chance of knowing you at a personal level. The skills that your clients are willing to pay for should feature a healthy dose of your personality too. You could also offer clients a few free gifts – including discounts and after-sales services – as a way of branding the consultancy.
As you may have noticed here, the running theme is personality. It’s difficult to talk about personality if your personal voice is lacking. Therefore, the free creative brief template should be full of your personal voice. A personal voice focuses on broadcasting your brand’s identity and values. More critically, it also aligns with the expertise you possess, which also set you apart from other consultants.
Fill the brief template with positivity and confidence. Clients aren’t too interested in negative stuff. For the most part, negativity doesn’t sell. Take careful steps to deliberately build the kind of brand your clients would be more than happy to associate with regardless of the niche or age of your freelancing business. Be intentional in all your endeavors too. This offers you a further proof for crafting a topnotch free creative brief template!
The reasons stated above show why you need a creative brief template today.
As shown here, the creative brief template PDF is a powerful tool to have around in your office. It offers all the protection you need in your consultancy, especially in guaranteeing clients the quality of work they crave. It brings everybody onto the same page. It keeps the creative juices flowing well by clarifying issues that would ordinarily be a cause for concern. Use it as a guide for defining your audience, their problems, and the appropriate solutions.
Did you know that the brand brief template can be a highly effective tool for marketing? The document – as brief as it is – can help to propel your consultancy to heights hitherto unimaginable. A branding brief template sets your freelancing apart. It pushes what you offer right before the clients’ eyes and minds. It captures clients’ attention. It clarifies the fact that your consultancy delivers the high-quality content that clients need.
The brief helps in making your clients feel comfortable with you. Ideally, that’s what marketing should always aim to achieve. It should strive to make clients feel sufficiently comfortable with your freelancing skills and services to assign you the projects. Effective marketing convinces clients that they make the right choice by selecting you to provide solutions to the problems they encounter.
Use a well-designed brand brief template if you hope to achieve this objective.
One way for freelancers to capture their clients’ attention is by establishing core values. It’s not enough to have or define these values. You also need to relay them to your clients. That’s where the effectiveness of the brief comes in. Use this brief to let your clients know the values you consider core to your consultancy. After that, the client can then choose you – or not – depending on the conclusion he derives from your core values.
You should never compromise your core values even if clients fail to choose you!
Clients often need to know how your consultancy operates. They need this to have a clear picture of what to expect from your freelancers in the coming days. Furthermore, this information helps them to know what to do to resolve conflicts that arise in the course of the project. Therefore, use the brief to provide clients with a glimpse into your consultancy’s operations.
Freelancers are leaders who should display humility through openness with clients.
Is the consultant’s personality important to his freelance clients? Yes, it is! Your personality is one of your most potent weapons in running a freelance business. Many clients will feel attracted to your business simply because of your personality. Your likelihood of succeeding in the freelancing world hinges greatly on your personality. Therefore, use the brand brief template or branding brief template to let clients in on your personality.
Some consultancies are small while others are huge businesses. Small consultancies need 1-2 freelancers. The large ones, on the other hand, require tens – if not hundreds – of freelancers to stay afloat. Where large consultancies are concerned, the threat of confusion is an ever-present one. Fortunately, these types of freelance businesses can alleviate confusion and nip it in the bud by introducing brief.
At times, customers feel under-appreciated when certain consultancies keep issuing contradictory messages and communication. However, that can change with the introduction of a brief template. The template ensures that freelance customers receive the same communication regardless of the source. To this end, clients can talk to anybody within the freelancing firm and still get the same information.
The modern client values consistency from freelance businesses.
Use the brief template to win and retain the trust of your clients. Use the branding brief template to let clients know that you have nothing to hide. By doing this, you will succeed in marketing your consultancy more effectively thus increasing your chances of getting more work. This way, your freelancing will continue getting new work and orders while your competition complains of hard times – or famine – as is most commonly known in the industry.
The advertising brief template helps in one area that many consultants struggle in: time management! It’s true that freelancers who know how to manage their time well are the most likely to be more productive. If this struggle sounds real to you, then it could be time to consider what you use to run your freelancing business. In this case, it would be best to embrace something as effective at time management as a creative brief.
The key is to create a timeline for the entire project. Everything else can flow from there!
The advertising brief template offers you and your freelance client the opportunity to define your goals. Focus on project goals. Define and clarify them in detail. Understand what the final result and goal should or will be. Once you have this part of the project clearly defined and pinned down, you can then manage your time more efficiently. Know what the client wants from the project. Marry this with your own expectations.
Defining the goals increases your chances of submitting a successful project.
Although the brief is a short or brief document, that doesn’t deny you the chance to use it for recording important milestones. This way, you stay on top of the progress and can then use the information to institute changes or continue with the same pace. Milestones don’t have to be major accomplishments. They can be small yet actionable steps or achievements that you enjoy at each pre-defined and pre-determined stage of the project.
Milestones are crucial for the success of any freelance project you’re working on. Milestones always lead to the project’s main goals.
The next task involves determining the timeframe. How much time should you dedicate to the project? When does the client expect to receive the project? Use the advertising brief template to talk about the timeframe. Set reasonable timeframes for accomplishing each task or item you listed down as project milestones. While at it, you would need to be careful not to overpromise. Evaluate your capacity to deliver as you stated.
Restrict yourself to meeting each milestone and submitting it as expected. Failing to restrict yourself this way leaves you with little to no time for the next milestone.
The advertising brief template provides a bigger picture of all that you’re doing. It sets you up to visualize what you should be doing. Prepare a well-researched project management schedule that you can then use until the end. The roadmap allows the consultant to track the project’s progress along different stages and points. More importantly, use this information to let the clients know the status or progress of the project. Let them know the changes early.
Freelancers have to learn how to set up project timelines. Otherwise, their projects would resemble guesswork more. They would not be in control of the process, which could then hamper their ability to deliver on schedule. Use the brief for creating actionable project plans. Find one that is in an easy-to-use format. The most flexible templates are ideal for the most complex projects.
Setting timelines informs the clients that you understand the importance of delivering projects on time. Freelancers who respect deadlines show how much value they attach to each client and project. All freelancers need deadlines. After all, clients won’t give you forever to complete the project. Clients also have goals and objectives they wish to meet within a specific period. Therefore, embrace the advertising brief template as the ideal tool for setting timelines when working on your client’s projects.
All our templates are customizable, and can be accepted online.
Or, download the non-editable PDF version.