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Creative Brief Template (PDF)

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As any creative consultant would have noticed, the dangers to the business come from all manner of sources. Some of these sources are quite unimaginably shocking. For this reason, it’s important for the freelancers to find ways of eliminating, avoiding or reducing these dangers to their businesses. Different tools can help them with that. The creative brief template PDF is one such tool. It’s highly effective too, as you will learn below.

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What dangers to your freelancing business does the template help you to overcome?

1. Waste of time

Are you a new freelancer? If you are, then it would be good to familiarize yourself with some of the dangers that lurk around the corner waiting to pounce on you and kill your dreams. Most new freelancers make some common mistakes, which are quite destructive when combined with time-wasting activities. The creative brief template PDF is your most potent weapon for overcoming this problem. Use it to avoid wasting time on unnecessary tasks.

The template can help you to manage your time more effectively too.

2. Foster accountability

In freelancing, you’re your own boss! That is both good and bad news. It’s good news because if you’re in complete control of your time. That is, you set the agenda. However, the bad news is the lack of accountability could drive you away from the much-needed success. Your clients would suffer owing to the fact that you don’t follow through on your promises to them. You can reduce the likelihood of that happening with the creative brief template PDF. Use it well!

3. Shortens approval time

Normally, creative works and projects take time to win the necessary approvals. It’s possible for project goals to be ambiguous. What is more, ambiguity could also affect the creative direction. That ambiguity often manifests itself in other ways too. For example, it causes the two parties – clients and freelancers – to spend too much time on unimportant issues. This tends to lead to prolonged approval, which could then affect the turnaround time.

The ambiguity mentioned here could include statements such as:

  • Design for me something modern
  • Could you give this design a professional tone?

The creative brief template removes all the ambiguity. It gives the freelancer a better understanding of the project.

4. A boost to creativity

The freelancer’s creativity should never diminish because of the creative brief template PDF. If anything, it should instead boost creativity. With the template by your side helping you to navigate through the different challenges of the creative process, you can look forward to delivering the exact product that your client wanted. More importantly, this then helps to solidify your reputation.

Allowing ambiguity to grow would be akin to allowing chaos to thrive in your consultancy.

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5. Helps to avoid email overload

Email overload is the last thing you need on your plate. It hampers your creative juices from flowing. It keeps you less productive than you would ordinarily like. The good news is there are better ways of dealing with this problem. Investing in creative brief is one such solution. It’s imperative that you deal with the overload promptly lest it renders you an unproductive and uncreative freelancer, which could be detrimental to your consultancy.

As shown here, the creative brief template PDF is a powerful tool to have around in your office. It offers all the protection you need in your consultancy, especially in guaranteeing clients the quality of work they crave. It brings everybody onto the same page. It keeps the creative juices flowing well by clarifying issues that would ordinarily be a cause for concern. Use it as a guide for defining your audience, their problems, and the appropriate solutions.