Free Copywriting Brief

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Free Copywriting Brief

Fully editable with custom branding and pre-written services. Send and get read receipts.


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First Name
Last Name
Acme LLC.
First Name
Last Name
Corporation Corp.
First Name
Last Name
Acme LLC.
First Name
Last Name
Corporation Corp.

Free Copywriting Brief

Fully editable with custom branding and pre-written services. Send and get read receipts.

Free Copywriting Brief

Fully editable with custom branding and pre-written services. Send and get read receipts.

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Date: March 8th 2023



Acme LLC.

Corporation Corp.

This Contract is between Client (the "Client") and Acme LLC, a California limited liability company (the "Coach").

The Contract is dated January 23, 2023.


1.1 Project. The Client is hiring the Coach to develop a coaching relationship between the Client and Coach in order to cultivate the Client's personal, professional, or business goals and create a plan to achieve those goals through stimulating and creative interactions with the ultimate result of maximizing the Client's personal or professional potential.

1.2 Schedule. The Coach will begin work on February 1, 2023 and will continue until the work is completed. This Contract can be ended by either Client or Coach at any time, pursuant to the terms of Section 4, Term and Termination.

The Coach and Client will meet by video conference, 4 days per month for 2 hours.

1.3 Payment. The Client will pay the Coach an hourly rate of $150. Of this, the Client will pay the Coach $500.00 (USD) before work begins.

1.4 Expenses. The Client will reimburse the Coach's expenses. Expenses do not need to be pre-approved by the Client.

1.5 Invoices. The Coach will invoice the Client in accordance with the milestones in Section 1.3. The Client agrees to pay the amount owed within 15 days of receiving the invoice. Payment after that date will incur a late fee of 1.0% per month on the outstanding amount.

1.6 Support. The Coach will not be available by telephone, or email in between scheduled sessions.


- A coaching relationship is a partnership between two or more individuals or entities, like a teacher-student or coach-athlete relationship. Both the Client and Coach must uphold their obligations for the relationship to be successful.

- The Coach agrees to maintain the ethics and standards of behavior established by the International Coaching Federation (ICF).

- The Client acknowledges and agrees that coaching is a comprehensive process that may explore different areas of the Client's life, including work, finances, health, and relationships.

- The Client is responsible for implementing the insights and techniques learned from the Coach.


3.1 Overview. This section contains important promises between the parties.

3.2 Authority To Sign. Each party promises to the other party that it has the authority to enter into this Contract and to perform all of its obligations under this Contract.

3.3 Coach Has Right To Give Client Work Product. The Coach promises that it owns the work product, that the Coach is able to give the work product to the Client, and that no other party will claim that it owns the work product. If the Coach uses employees or subcontractors, the Coach also promises that these employees and subcontractors have signed contracts with the Coach giving the Coach any rights that the employees or subcontractors have related to the Coach's background IP and work product.

3.4 Coach Will Comply With Laws. The Coach promises that the manner it does this job, its work product, and any background IP it uses comply with applicable U.S. and foreign laws and regulations.

3.5 Work Product Does Not Infringe. The Coach promises that its work product does not and will not infringe on someone else's intellectual property rights, that the Coach has the right to let the Client use the background IP, and that this Contract does not and will not violate any contract that the Coach has entered into or will enter into with someone else.

3.7 Client-Supplied Material Does Not Infringe. If the Client provides the Coach with material to incorporate into the work product, the Client promises that this material does not infringe on someone else's intellectual property rights.


This Contract is ongoing until it expires or the work is completed. Either party may end this Contract for any reason by sending an email or letter to the other party, informing the recipient that the sender is ending the Contract and that the Contract will end in 7 days. The Contract officially ends once that time has passed. The party that is ending the Contract must provide notice by taking the steps explained in Section 9.4. The Coach must immediately stop working as soon as it receives this notice unless the notice says otherwise.

If either party ends this Contract before the Contract automatically ends, the Client will pay the Contractor for the work done up until when the Contract ends. The following sections don't end even after the Contract ends: 3 (Representations); 6 (Confidential Information); 7 (Limitation of Liability); 8 (Indemnity); and 9 (General).


The Client is hiring the Coach as an independent contractor. The following statements accurately reflect their relationship:

- The Coach will use its own equipment, tools, and material to do the work.

- The Client will not control how the job is performed on a day-to-day basis. Rather, the Coach is responsible for determining when, where, and how it will carry out the work.

- The Client will not provide the Coach with any training.

- The Client and the Coach do not have a partnership or employer-employee relationship.

- The Coach cannot enter into contracts, make promises, or act on behalf of the Client.

- The Coach is not entitled to the Client's benefits (e.g., group insurance, retirement benefits, retirement plans, vacation days).

- The Coach is responsible for its own taxes.

- The Client will not withhold social security and Medicare taxes or make payments for disability insurance, unemployment insurance, or workers compensation for the Coach or any of the Coach's employees or subcontractors.


6.1 Overview. This Contract imposes special restrictions on how the Client and the Coach must handle confidential information. These obligations are explained in this section.

6.2 The Client's Confidential Information. While working for the Client, the Coach may come across, or be given, Client information that is confidential. This is information like customer lists, business strategies, research & development notes, statistics about a website, and other information that is private. The Coach promises to treat this information as if it is the Coach's own confidential information. The Coach may use this information to do its job under this Contract, but not for anything else. For example, if the Client lets the Coach use a customer list to send out a newsletter, the Coach cannot use those email addresses for any other purpose. The one exception to this is if the Client gives the Coach written permission to use the information for another purpose, the Coach may use the information for that purpose, as well. When this Contract ends, the Coach must give back or destroy all confidential information, and confirm that it has done so. The Coach promises that it will not share confidential information with a third party, unless the Client gives the Coach written permission first. The Coach must continue to follow these obligations, even after the Contract ends. The Coach's responsibilities only stop if the Coach can show any of the following: (i) that the information was already public when the Coach came across it; (ii) the information became public after the Coach came across it, but not because of anything the Coach did or didn't do; (iii) the Coach already knew the information when the Coach came across it and the Coach didn't have any obligation to keep it secret; (iv) a third party provided the Coach with the information without requiring that the Coach keep it a secret; or (v) the Coach created the information on its own, without using anything belonging to the Client.

6.3 Third-Party Confidential Information. It's possible the Client and the Coach each have access to confidential information that belongs to third parties. The Client and the Coach each promise that it will not share with the other party confidential information that belongs to third parties, unless it is allowed to do so. If the Client or the Coach is allowed to share confidential information with the other party and does so, the sharing party promises to tell the other party in writing of any special restrictions regarding that information.


Neither party is liable for breach-of-contract damages that the breaching party could not reasonably have foreseen when it entered this Contract.


8.1 Overview. This section transfers certain risks between the parties if a third party sues or goes after the Client or the Coach or both. For example, if the Client gets sued for something that the Coach did, then the Coach may promise to come to the Client's defense or to reimburse the Client for any losses.

8.2 Client Indemnity. In this Contract, the Coach agrees to indemnify the Client (and its affiliates and their directors, officers, employees, and agents) from and against all liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of: (i) the work the Coach has done under this Contract; (ii) a breach by the Coach of its obligations under this Contract; or (iii) a breach by the Coach of the promises it is making in Section 3 (Representations).

8.3 Coach Indemnity. In this Contract, the Client agrees to indemnify the Coach (and its affiliates and their directors, officers, employees, and agents) from and against liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of a breach by the Client of its obligations under this Contract.


9.1 Assignment​. This Contract applies only to the Client and the Coach. Neither the Client nor the Coach can assign its rights or delegate its obligations under this Contract to a third-party (other than by will or intestate), without first receiving the other's written permission.

9.2 Arbitration. As the exclusive means of initiating adversarial proceedings to resolve any dispute arising under this Contract, a party may demand that the dispute be resolved by arbitration administered by the American Arbitration Association in accordance with its commercial arbitration rules.

9.3 Modification; Waiver. To change anything in this Contract, the Client and the Coach must agree to that change in writing and sign a document showing their contract. Neither party can waive its rights under this Contract or release the other party from its obligations under this Contract, unless the waiving party acknowledges it is doing so in writing and signs a document that says so.

9.4. Noticies.

(a) Over the course of this Contract, one party may need to send a notice to the other party. For the notice to be valid, it must be in writing and delivered in one of the following ways: personal delivery, email, or certified or registered mail (postage prepaid, return receipt requested). The notice must be delivered to the party's address listed at the end of this Contract or to another address that the party has provided in writing as an appropriate address to receive notice.

(b) The timing of when a notice is received can be very important. To avoid confusion, a valid notice is considered received as follows: (i) if delivered personally, it is considered received immediately; (ii) if delivered by email, it is considered received upon acknowledgement of receipt; (iii) if delivered by registered or certified mail (postage prepaid, return receipt requested), it is considered received upon receipt as indicated by the date on the signed receipt. If a party refuses to accept notice or if notice cannot be delivered because of a change in address for which no notice was given, then it is considered received when the notice is rejected or unable to be delivered. If the notice is received after 5:00pm on a business day at the location specified in the address for that party, or on a day that is not a business day, then the notice is considered received at 9:00am on the next business day.

9.5 Severability. This section deals with what happens if a portion of the Contract is found to be unenforceable. If that's the case, the unenforceable portion will be changed to the minimum extent necessary to make it enforceable, unless that change is not permitted by law, in which case the portion will be disregarded. If any portion of the Contract is changed or disregarded because it is unenforceable, the rest of the Contract is still enforceable.

9.6 Signatures. The Client and the Coach must sign this document using Bonsai's e-signing system. These electronic signatures count as originals for all purposes.

9.7 Governing Law. The validity, interpretation, construction and performance of this document shall be governed by the laws of the United States of America.

9.8 Entire Contract. This Contract represents the parties' final and complete understanding of this job and the subject matter discussed in this Contract. This Contract supersedes all other contracts (both written and oral) between the parties.



Acme LLC.

Corporation Corp.
Table of contents

One of the online jobs that are growing pretty fast is copywriting. It has generated millions of jobs and has attracted millions of freelancers from across the globe. That essentially means that a freelancer has to strive to stand out to win a contract.

As for the client, finding a consultant to get the job done might not be a big issue, although it'd call for some apt hiring skills to pick the right one. However, for the final work to be completed to the client's expectations, you as a freelancer should spell out the specifications to the best of your understanding - this is where a copywriting brief comes in.

Despite the fact that not all information may end up in the final piece, remember that the more you know as a freelancer, the better your creative response. In essence, when you are well informed about what the client wants to communicate to their audience, then you are better positioned to produce the content that is engaging, informative and effective.

Luckily, a majority of clients that need copies for advertising or other marketing purposes already have an idea of the direction they'd like the copy to take. Whether seeking to get a copy for a brochure, web page or other marketing material, you should make sure that the clients say exactly what he needs so you can prepare a copywriting brief and avail it to the client before the project commences. That's not to say that things will always be cozy. At times the freelancer has to call-out the client for more essential information. Sufficient information will save time both for you and the client. You get to avoid sending too much unnecessary time on one piece.

Copywriting Brief Template
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To get good quality and a relevant copy, prepare a copywriting brief for the client, capturing the below points and any other information you believe would make the copy richer. Ensure that you are as extensive as possible so that you capture as many details as required.

1. What’s the copywriting brief used for?

If your client is looking for a freelancer to curate the copy for them, make sure it's abundantly clear what it's to be used on. Is it for a flyer, poster, web page, brochure, or company profile? Remember that the purpose of the copy will determine a lot, the tone, the approach, the wordings and it will also give you an easy time as you work.

We all know that different marketing copies are written in different ways and styles based on the usage and that's what forms the call for the client to reveal the purpose of the content the earliest possible. As a freelancer, you'd consider including copywriting brief sections to guide the client on what information to avail to you.

This will not only help you in creating the coy but it will ensure you do not have to make too many unnecessary revisions.

2. What’s the copywriting brief expected to achieve?

While this point is somewhat related to the first one, it goes beyond the mere presentation of the copy on a website or some print material. It touches on the basis of the decision to create the copy and possibly extends to the expected impact of the copy on the reader. For example, if you are expected to write under a different author's name and sign a ghostwriting contract template, you'll need a brief of what the client is trying to achieve with your copy.

What you should be more concerned with before beginning your copy, is the reaction of your audience. What should they do after reading the piece of communication? What response you want to incite in them, it should be clear and direct.

  • Is the copy expected to attract people to make inquiries?
  • Is the copy simply meant to provide additional information about some existing product?
  • Is the copy to be used to introduce a new product?

These are questions that the copywriting brief should answer to make it easier for you to write a copy that gets the job done. If you are a specialized writer, the technical writer contract template will brief you on what specific information you'll need to go over.

3. The kind of audience the copywriting brief is targeting

A professional copywriter understands that the main focus should always be the audience, not the client. What will put you at the top of the industry is your capability to strike a chord with the target audience with every copy.

One of the biggest and most common fails in copywriting is creating a copy that doesn't fit in with the target audience. To avoid such a scenario, you should take advantage of the copywriting brief to provide the client with your understanding of the target audience. This could capture more specific details such as whether the audience consists of experts or not, their social status, their geographical location, and the kind of language that would best appeal to them.

Another factor to consider when thinking of the audience is the amount of time they may have to put into reading your piece. Essentially this means, if your audience has very little time to spare, the copy should be captivating, engaging and straight to the point.

Copywriting Brief Template Sample
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4. Product or service benefits to be highlighted in the copywriting brief

In the copy, the freelancer must outline the advantages that the target audience is expected to earn, be it informational, financial, emotional, or spiritual. We're living at a time when everyone is busy chasing one thing or the other. And unless what you are offering is relevant to what they want, they may not be interested. Meaning to get someone to spare even a minute, therefore, means you have to dangle something alluring to them. Anything less is for another day.

With this in mind, you understand the need to do extensive research to produce a copy that is worth every second sent reading it. Make it rich, not fluffy though, just in information to keep your audience coming back. Consequently, to effectively achieve this, you have to be fully aware of your audience and what they view as valuable. With this information in your hands, you will be able to custom your piece to be as alluring as possible.

5. Underline the authority of the copywriting brief to the audience

As a freelancer, you should never accept to make wild claims in a copy without any factual foundation. Your credibility will be determined by how much your audience feels confident in the information your offer. This can only happen when they are well aware of the authoritative references you make all through the piece. When they know that the angle you are taking is based on facts, then it will be easier to establish trust and affirm your credibility as an informational source. For every stripe of information, you thrust out there to persuade the audience to take some action, ensure that the copywriting brief you prepare contains a valid justification for it. These should also be injected in the copy so that the audience can confidently decide as anticipated.

6. State the important keywords in your copywriting brief

Use of keywords can make the difference between making it on the first page of Google search, and lingering back in the recesses of the internet. Therefore the relevant keywords must be used in the piece naturally and effectively. This is important especially at this age when almost everything is digitalized and your online presence is as important as the quality of your piece.

If you send the client an objective copywriting brief, the copywriting experience would be a lot easier and straightforward for you. Remember that the quality of your brief will determine how rich or bland your final coy will be. Therefore ensure that you put in as much effort and attention into the small details, as you would want your results. Do not restrain when writing your piece; be as descriptive and insightful as you can stretch.

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