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What is a branding contract?

A contract is an agreement between a freelancer and a client to work based on some outlined terms and conditions. This particular contract can be an intricate document having several pages. This number of pages is dependent on the project involved. For a contract not to be void, the agreement should be done base on the following terms of work, limitation, deadline, and the scope of work among others. When this is done, the stress levels and misunderstanding between the two parties will be reduced to the barest minimum.

Branding is done to protect intellectual property. When two parties are involved, a contract is essential. Selling your work as a freelancer can be likened to selling a property that is tangible such as a house or a vehicle. Following our branding contract template, you can create your branding contract. To ensure that this template suits your branding services. Then you should find the following tips helpful so as to adjust it to your taste.

1. Information about the client in the branding contract template

It is significant to provide well-detailed information in the branding contract about your client. This information involves the client name, e-mail address, phone number, name of organization and address. This detailed information would make you have more knowledge of your client. Other details could be added apart from the listed ones.

Branding Contract Template
Image credit: pubhtml5.com

What should be included in a branding contract template?

The freelancing service that you are offering the client must be stated. For illustration, “all brands will be done in such a way that it will be in agreement with the client descriptions and specifications.” The project should be professionally designed using all the necessary tools.  Then, the file format of the final branding contract should be suitable for easy access.

3. The price of project and terms of payment in the branding contract template

The price of the project is estimated based on the package price that was agreed on for the entire project. A 10 percent sales tax is not often included in the quoted price.  Also, there is always a computer-based service charge on the total fee if payment is agreed to be done by both parties through PayPal. This extra service charge should either be included or excluded in the branding contract. 

4. Final payment terms in the branding contract template

The final payment terms should be stated in your freelance branding contract. For example, it must be stated clearly that “the client will receive an invoice that is well itemized before the final delivery”. Apart from this, the percentage deposited made before the project began and the final payment after the job should be included in the final payment terms. Also, it should be stated that the delivery will be done when the check of all the final file is cleared.

5. Revisions in the branding contract template

Unlimited revision is not included in the total price paid for the project. The revision can be limited to small corrections rather than a total do-over if the communication between the client and the freelancer is excellent. It is quite understandable that improper communication could result in do-overs. Therefore, you should have good communication skills to ensure the overall success of the freelance project. 

What are the essentials of a branding contract?

It should be stated that until full payment has been made by the client, the freelancing service agency retains the ownership of the files.  However, if the full payment is made then the original branding contract files become the property of the client. This suggests that the ownership of the branding file is dependent on the full payment.

Branding Contract Template Sample
Image credit: biztreeapps.com

Conclusion on a branding contract template

A good branding contract doesn’t involve ambiguous language having lots of legal terms. It should be written in a language that is clear, easy to read and easy to understand for both the freelancer and the client. Professionally prepared branding contract template could be used to draft your final copy.


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The simplest way to create a legally sound contract. Check out an example below

Branding Contract Template

This Contract is between Sample Client (the "Client") and John Doe (the "Branding Expert").

The Contract is dated [the date both parties sign].

1. WORK AND PAYMENT.

1.1 Project. The Client is hiring the Branding Expert to do the following: The Branding Expert will assist the Client with branding services.

1.2 Schedule. The Branding Expert will begin work on August 21, 2020 and the work is ongoing. This Contract can be ended by either Client or Branding Expert at any time, pursuant to the terms of Section 6, Term and Termination.

1.3 Payment. The Client will pay the Branding Expert a rate of $65.00 (USD) per hour. Of this, the Client will pay the Branding Expert $550.00 (USD) before work begins.

1.4 Expenses. The Client will reimburse the Branding Expert's expenses. Expenses do not need to be pre-approved by the Client.

1.5 Invoices. The Branding Expert will invoice the Client weekly. The Client agrees to pay the amount owed within 15 days of receiving the invoice. Payment after that date will incur a late fee of 5.0% per month on the outstanding amount.

1.6 Support. The Branding Expert will not provide support for any deliverable once the Client accepts it, unless otherwise agreed in writing.

2. OWNERSHIP AND LICENSES.

2.1 Client Owns All Work Product. As part of this job, the Branding Expert is creating “work product” for the Client. To avoid confusion, work product is the finished product, as well as drafts, notes, materials, mockups, hardware, designs, inventions, patents, code, and anything else that the Branding Expert works on—that is, conceives, creates, designs, develops, invents, works on, or reduces to practice—as part of this project, whether before the date of this Contract or after. The Branding Expert hereby gives the Client this work product once the Client pays for it in full. This means the Branding Expert is giving the Client all of its rights, titles, and interests in and to the work product (including intellectual property rights), and the Client will be the sole owner of it. The Client can use the work product however it wants or it can decide not to use the work product at all. The Client, for example, can modify, destroy, or sell it, as it sees fit.

2.2 Branding Expert's Use Of Work Product. Once the Branding Expert gives the work product to the Client, the Branding Expert does not have any rights to it, except those that the Client explicitly gives the Branding Expert here. The Client gives the Branding Expert permission to use the work product as part of the Branding Expert's portfolio and websites, in galleries, and in other media, so long as it is to showcase the Branding Expert's work and not for any other purpose. The Branding Expert is not allowed to sell or otherwise use the work product to make money or for any other commercial use. The Client is not allowed to take back this license, even after the Contract ends.

2.3 Branding Expert's Help Securing Ownership. In the future, the Client may need the Branding Expert's help to show that the Client owns the work product or to complete the transfer. The Branding Expert agrees to help with that. For example, the Branding Expert may have to sign a patent application. The Client will pay any required expenses for this. If the Client can’t find the Branding Expert, the Branding Expert agrees that the Client can act on the Branding Expert's behalf to accomplish the same thing. The following language gives the Client that right: if the Client can’t find the Branding Expert after spending reasonable effort trying to do so, the Branding Expert hereby irrevocably designates and appoints the Client as the Branding Expert's agent and attorney-in-fact, which appointment is coupled with an interest, to act for the Branding Expert and on the Branding Expert's behalf to execute, verify, and file the required documents and to take any other legal action to accomplish the purposes of paragraph 2.1 (Client Owns All Work Product).

2.4 Branding Expert's IP That Is Not Work Product. During the course of this project, the Branding Expert might use intellectual property that the Branding Expert owns or has licensed from a third party, but that does not qualify as “work product.” This is called “background IP.” Possible examples of background IP are pre-existing code, type fonts, properly-licensed stock photos, and web application tools. The Branding Expert is not giving the Client this background IP. But, as part of the Contract, the Branding Expert is giving the Client a right to use and license (with the right to sublicense) the background IP to develop, market, sell, and support the Client’s products and services. The Client may use this background IP worldwide and free of charge, but it cannot transfer its rights to the background IP (except as allowed in Section 11.1 (Assignment)). The Client cannot sell or license the background IP separately from its products or services. The Branding Expert cannot take back this grant, and this grant does not end when the Contract is over.

2.5 Branding Expert's Right To Use Client IP. The Branding Expert may need to use the Client’s intellectual property to do its job. For example, if the Client is hiring the Branding Expert to build a website, the Branding Expert may have to use the Client’s logo. The Client agrees to let the Branding Expert use the Client’s intellectual property and other intellectual property that the Client controls to the extent reasonably necessary to do the Branding Expert's job. Beyond that, the Client is not giving the Branding Expert any intellectual property rights, unless specifically stated otherwise in this Contract.

3. COMPETITIVE ENGAGEMENTS. The Branding Expert won’t work for a competitor of the Client until this Contract ends. To avoid confusion, a competitor is any third party that develops, manufactures, promotes, sells, licenses, distributes, or provides products or services that are substantially similar to the Client’s products or services. A competitor is also a third party that plans to do any of those things. The one exception to this restriction is if the Branding Expert asks for permission beforehand and the Client agrees to it in writing. If the Branding Expert uses employees or subcontractors, the Branding Expert must make sure they follow the obligations in this paragraph, as well.

4. NON-SOLICITATION. Until this Contract ends, the Branding Expert won’t: (a) encourage Client employees or service providers to stop working for the Client; (b) encourage Client customers or clients to stop doing business with the Client; or (c) hire anyone who worked for the Client over the 12-month period before the Contract ended. The one exception is if the Branding Expert puts out a general ad and someone who happened to work for the Client responds. In that case, the Branding Expert may hire that candidate. The Branding Expert promises that it won’t do anything in this paragraph on behalf of itself or a third party.

5. REPRESENTATIONS.

5.1 Overview. This section contains important promises between the parties.

5.2 Authority To Sign. Each party promises to the other party that it has the authority to enter into this Contract and to perform all of its obligations under this Contract.

5.3 Branding Expert Has Right To Give Client Work Product. The Branding Expert promises that it owns the work product, that the Branding Expert is able to give the work product to the Client, and that no other party will claim that it owns the work product. If the Branding Expert uses employees or subcontractors, the Branding Expert also promises that these employees and subcontractors have signed contracts with the Branding Expert giving the Branding Expert any rights that the employees or subcontractors have related to the Branding Expert's background IP and work product.

5.4 Branding Expert Will Comply With Laws. The Branding Expert promises that the manner it does this job, its work product, and any background IP it uses comply with applicable U.S. and foreign laws and regulations.

5.5 Work Product Does Not Infringe. The Branding Expert promises that its work product does not and will not infringe on someone else’s intellectual property rights, that the Branding Expert has the right to let the Client use the background IP, and that this Contract does not and will not violate any contract that the Branding Expert has entered into or will enter into with someone else.

5.6 Client Will Review Work. The Client promises to review the work product, to be reasonably available to the Branding Expert if the Branding Expert has questions regarding this project, and to provide timely feedback and decisions.

5.7 Client-Supplied Material Does Not Infringe. If the Client provides the Branding Expert with material to incorporate into the work product, the Client promises that this material does not infringe on someone else’s intellectual property rights.

6. TERM AND TERMINATION. This Contract is ongoing, until ended by the Client or the Branding Expert. Either party may end this Contract for any reason by sending an email or letter to the other party, informing the recipient that the sender is ending the Contract and that the Contract will end in 7 days. The Contract officially ends once that time has passed. The party that is ending the Contract must provide notice by taking the steps explained in Section 11.4. The Branding Expert must immediately stop working as soon as it receives this notice, unless the notice says otherwise. The Client will pay the Branding Expert for the work done up until when the Contract ends and will reimburse the Branding Expert for any agreed-upon, non-cancellable expenses. The following sections don’t end even after the Contract ends: 2 (Ownership and Licenses); 3 (Competitive Engagements); 4 (Non-Solicitation); 5 (Representations); 8 (Confidential Information); 9 (Limitation of Liability); 10 (Indemnity); and 11 (General).

7. INDEPENDENT CONTRACTOR. The Client is hiring the Branding Expert as an independent contractor. The following statements accurately reflect their relationship:

- The Branding Expert will use its own equipment, tools, and material to do the work.- The Client will not control how the job is performed on a day-to-day basis. Rather, the Branding Expert is responsible for determining when, where, and how it will carry out the work.- The Client will not provide the Branding Expert with any training.- The Client and the Branding Expert do not have a partnership or employer-employee relationship.- The Branding Expert cannot enter into contracts, make promises, or act on behalf of the Client.- The Branding Expert is not entitled to the Client’s benefits (e.g., group insurance, retirement benefits, retirement plans, vacation days).- The Branding Expert is responsible for its own taxes.- The Client will not withhold social security and Medicare taxes or make payments for disability insurance, unemployment insurance, or workers compensation for the Branding Expert or any of the Branding Expert's employees or subcontractors.

8. CONFIDENTIAL INFORMATION.

8.1 Overview. This Contract imposes special restrictions on how the Client and the Branding Expert must handle confidential information. These obligations are explained in this section.

8.2 The Client’s Confidential Information. While working for the Client, the Branding Expert may come across, or be given, Client information that is confidential. This is information like customer lists, business strategies, research & development notes, statistics about a website, and other information that is private. The Branding Expert promises to treat this information as if it is the Branding Expert's own confidential information. The Branding Expert may use this information to do its job under this Contract, but not for anything else. For example, if the Client lets the Branding Expert use a customer list to send out a newsletter, the Branding Expert cannot use those email addresses for any other purpose. The one exception to this is if the Client gives the Branding Expert written permission to use the information for another purpose, the Branding Expert may use the information for that purpose, as well. When this Contract ends, the Branding Expert must give back or destroy all confidential information, and confirm that it has done so. The Branding Expert promises that it will not share confidential information with a third party, unless the Client gives the Branding Expert written permission first. The Branding Expert must continue to follow these obligations, even after the Contract ends. The Branding Expert's responsibilities only stop if the Branding Expert can show any of the following: (i) that the information was already public when the Branding Expert came across it; (ii) the information became public after the Branding Expert came across it, but not because of anything the Branding Expert did or didn’t do; (iii) the Branding Expert already knew the information when the Branding Expert came across it and the Branding Expert didn’t have any obligation to keep it secret; (iv) a third party provided the Branding Expert with the information without requiring that the Branding Expert keep it a secret; or (v) the Branding Expert created the information on its own, without using anything belonging to the Client.

8.3 Third-Party Confidential Information. It’s possible the Client and the Branding Expert each have access to confidential information that belongs to third parties. The Client and the Branding Expert each promise that it will not share with the other party confidential information that belongs to third parties, unless it is allowed to do so. If the Client or the Branding Expert is allowed to share confidential information with the other party and does so, the sharing party promises to tell the other party in writing of any special restrictions regarding that information.

9. LIMITATION OF LIABILITY. Neither party is liable for breach-of-contract damages that the breaching party could not reasonably have foreseen when it entered this Contract.

10. INDEMNITY.

10.1 Overview. This section transfers certain risks between the parties if a third party sues or goes after the Client or the Branding Expert or both. For example, if the Client gets sued for something that the Branding Expert did, then the Branding Expert may promise to come to the Client’s defense or to reimburse the Client for any losses.

10.2 Client Indemnity. In this Contract, the Branding Expert agrees to indemnify the Client (and its affiliates and its and their directors, officers, employees, and agents) from and against all liabilities, losses, damages, and expenses (including reasonable attorneys’ fees) related to a third-party claim or proceeding arising out of: (i) the work the Branding Expert has done under this Contract; (ii) a breach by the Branding Expert of its obligations under this Contract; or (iii) a breach by the Branding Expert of the promises it is making in Section 5 (Representations).

10.3 Branding Expert Indemnity. In this Contract, the Client agrees to indemnify the Branding Expert (and its affiliates and its and their directors, officers, employees, and agents) from and against liabilities, losses, damages, and expenses (including reasonable attorneys’ fees) related to a third-party claim or proceeding arising out of a breach by the Client of its obligations under this Contract.

11. GENERAL.

11.1 Assignment. This Contract applies only to the Client and the Branding Expert. The Branding Expert cannot assign its rights or delegate its obligations under this Contract to a third-party (other than by will or intestate), without first receiving the Client’s written permission. In contrast, the Client may assign its rights and delegate its obligations under this Contract without the Branding Expert's permission. This is necessary in case, for example, another Client buys out the Client or if the Client decides to sell the work product that results from this Contract.

11.2 Arbitration. As the exclusive means of initiating adversarial proceedings to resolve any dispute arising under this Contract, a party may demand that the dispute be resolved by arbitration administered by the American Arbitration Association in accordance with its commercial arbitration rules.

11.3 Modification; Waiver. To change anything in this Contract, the Client and the Branding Expert must agree to that change in writing and sign a document showing their contract. Neither party can waive its rights under this Contract or release the other party from its obligations under this Contract, unless the waiving party acknowledges it is doing so in writing and signs a document that says so.

11.4 Notices.

(a) Over the course of this Contract, one party may need to send a notice to the other party. For the notice to be valid, it must be in writing and delivered in one of the following ways: personal delivery, email, or certified or registered mail (postage prepaid, return receipt requested). The notice must be delivered to the party’s address listed at the end of this Contract or to another address that the party has provided in writing as an appropriate address to receive notice.

(b) The timing of when a notice is received can be very important. To avoid confusion, a valid notice is considered received as follows: (i) if delivered personally, it is considered received immediately; (ii) if delivered by email, it is considered received upon acknowledgement of receipt; (iii) if delivered by registered or certified mail (postage prepaid, return receipt requested), it is considered received upon receipt as indicated by the date on the signed receipt. If a party refuses to accept notice or if notice cannot be delivered because of a change in address for which no notice was given, then it is considered received when the notice is rejected or unable to be delivered. If the notice is received after 5:00pm on a business day at the location specified in the address for that party, or on a day that is not a business day, then the notice is considered received at 9:00am on the next business day.

11.5 Severability. This section deals with what happens if a portion of the Contract is found to be unenforceable. If that’s the case, the unenforceable portion will be changed to the minimum extent necessary to make it enforceable, unless that change is not permitted by law, in which case the portion will be disregarded. If any portion of the Contract is changed or disregarded because it is unenforceable, the rest of the Contract is still enforceable.

11.6 Signatures. The Client and the Branding Expert must sign this document using Bonsai’s e-signing system. These electronic signatures count as originals for all purposes.

11.7 Governing Law. The laws of the state of Colorado govern the rights and obligations of the Client and the Branding Expert under this Contract, without regard to conflict of law principles of that state.

11.8 Entire Contract. This Contract represents the parties’ final and complete understanding of this job and the subject matter discussed in this Contract. This Contract supersedes all other contracts (both written and oral) between the parties.

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Branding Contract Template
Branding Contract Template
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Branding Contract Template

Branding Contract Template

This Contract is between Sample Client (the "Client") and John Doe (the "Branding Expert").

The Contract is dated [the date both parties sign].

1. WORK AND PAYMENT.

1.1 Project. The Client is hiring the Branding Expert to do the following: The Branding Expert will assist the Client with branding services.

1.2 Schedule. The Branding Expert will begin work on August 21, 2020 and the work is ongoing. This Contract can be ended by either Client or Branding Expert at any time, pursuant to the terms of Section 6, Term and Termination.

1.3 Payment. The Client will pay the Branding Expert a rate of $65.00 (USD) per hour. Of this, the Client will pay the Branding Expert $550.00 (USD) before work begins.

1.4 Expenses. The Client will reimburse the Branding Expert's expenses. Expenses do not need to be pre-approved by the Client.

1.5 Invoices. The Branding Expert will invoice the Client weekly. The Client agrees to pay the amount owed within 15 days of receiving the invoice. Payment after that date will incur a late fee of 5.0% per month on the outstanding amount.

1.6 Support. The Branding Expert will not provide support for any deliverable once the Client accepts it, unless otherwise agreed in writing.

2. OWNERSHIP AND LICENSES.

2.1 Client Owns All Work Product. As part of this job, the Branding Expert is creating “work product” for the Client. To avoid confusion, work product is the finished product, as well as drafts, notes, materials, mockups, hardware, designs, inventions, patents, code, and anything else that the Branding Expert works on—that is, conceives, creates, designs, develops, invents, works on, or reduces to practice—as part of this project, whether before the date of this Contract or after. The Branding Expert hereby gives the Client this work product once the Client pays for it in full. This means the Branding Expert is giving the Client all of its rights, titles, and interests in and to the work product (including intellectual property rights), and the Client will be the sole owner of it. The Client can use the work product however it wants or it can decide not to use the work product at all. The Client, for example, can modify, destroy, or sell it, as it sees fit.

2.2 Branding Expert's Use Of Work Product. Once the Branding Expert gives the work product to the Client, the Branding Expert does not have any rights to it, except those that the Client explicitly gives the Branding Expert here. The Client gives the Branding Expert permission to use the work product as part of the Branding Expert's portfolio and websites, in galleries, and in other media, so long as it is to showcase the Branding Expert's work and not for any other purpose. The Branding Expert is not allowed to sell or otherwise use the work product to make money or for any other commercial use. The Client is not allowed to take back this license, even after the Contract ends.

2.3 Branding Expert's Help Securing Ownership. In the future, the Client may need the Branding Expert's help to show that the Client owns the work product or to complete the transfer. The Branding Expert agrees to help with that. For example, the Branding Expert may have to sign a patent application. The Client will pay any required expenses for this. If the Client can’t find the Branding Expert, the Branding Expert agrees that the Client can act on the Branding Expert's behalf to accomplish the same thing. The following language gives the Client that right: if the Client can’t find the Branding Expert after spending reasonable effort trying to do so, the Branding Expert hereby irrevocably designates and appoints the Client as the Branding Expert's agent and attorney-in-fact, which appointment is coupled with an interest, to act for the Branding Expert and on the Branding Expert's behalf to execute, verify, and file the required documents and to take any other legal action to accomplish the purposes of paragraph 2.1 (Client Owns All Work Product).

2.4 Branding Expert's IP That Is Not Work Product. During the course of this project, the Branding Expert might use intellectual property that the Branding Expert owns or has licensed from a third party, but that does not qualify as “work product.” This is called “background IP.” Possible examples of background IP are pre-existing code, type fonts, properly-licensed stock photos, and web application tools. The Branding Expert is not giving the Client this background IP. But, as part of the Contract, the Branding Expert is giving the Client a right to use and license (with the right to sublicense) the background IP to develop, market, sell, and support the Client’s products and services. The Client may use this background IP worldwide and free of charge, but it cannot transfer its rights to the background IP (except as allowed in Section 11.1 (Assignment)). The Client cannot sell or license the background IP separately from its products or services. The Branding Expert cannot take back this grant, and this grant does not end when the Contract is over.

2.5 Branding Expert's Right To Use Client IP. The Branding Expert may need to use the Client’s intellectual property to do its job. For example, if the Client is hiring the Branding Expert to build a website, the Branding Expert may have to use the Client’s logo. The Client agrees to let the Branding Expert use the Client’s intellectual property and other intellectual property that the Client controls to the extent reasonably necessary to do the Branding Expert's job. Beyond that, the Client is not giving the Branding Expert any intellectual property rights, unless specifically stated otherwise in this Contract.

3. COMPETITIVE ENGAGEMENTS. The Branding Expert won’t work for a competitor of the Client until this Contract ends. To avoid confusion, a competitor is any third party that develops, manufactures, promotes, sells, licenses, distributes, or provides products or services that are substantially similar to the Client’s products or services. A competitor is also a third party that plans to do any of those things. The one exception to this restriction is if the Branding Expert asks for permission beforehand and the Client agrees to it in writing. If the Branding Expert uses employees or subcontractors, the Branding Expert must make sure they follow the obligations in this paragraph, as well.

4. NON-SOLICITATION. Until this Contract ends, the Branding Expert won’t: (a) encourage Client employees or service providers to stop working for the Client; (b) encourage Client customers or clients to stop doing business with the Client; or (c) hire anyone who worked for the Client over the 12-month period before the Contract ended. The one exception is if the Branding Expert puts out a general ad and someone who happened to work for the Client responds. In that case, the Branding Expert may hire that candidate. The Branding Expert promises that it won’t do anything in this paragraph on behalf of itself or a third party.

5. REPRESENTATIONS.

5.1 Overview. This section contains important promises between the parties.

5.2 Authority To Sign. Each party promises to the other party that it has the authority to enter into this Contract and to perform all of its obligations under this Contract.

5.3 Branding Expert Has Right To Give Client Work Product. The Branding Expert promises that it owns the work product, that the Branding Expert is able to give the work product to the Client, and that no other party will claim that it owns the work product. If the Branding Expert uses employees or subcontractors, the Branding Expert also promises that these employees and subcontractors have signed contracts with the Branding Expert giving the Branding Expert any rights that the employees or subcontractors have related to the Branding Expert's background IP and work product.

5.4 Branding Expert Will Comply With Laws. The Branding Expert promises that the manner it does this job, its work product, and any background IP it uses comply with applicable U.S. and foreign laws and regulations.

5.5 Work Product Does Not Infringe. The Branding Expert promises that its work product does not and will not infringe on someone else’s intellectual property rights, that the Branding Expert has the right to let the Client use the background IP, and that this Contract does not and will not violate any contract that the Branding Expert has entered into or will enter into with someone else.

5.6 Client Will Review Work. The Client promises to review the work product, to be reasonably available to the Branding Expert if the Branding Expert has questions regarding this project, and to provide timely feedback and decisions.

5.7 Client-Supplied Material Does Not Infringe. If the Client provides the Branding Expert with material to incorporate into the work product, the Client promises that this material does not infringe on someone else’s intellectual property rights.

6. TERM AND TERMINATION. This Contract is ongoing, until ended by the Client or the Branding Expert. Either party may end this Contract for any reason by sending an email or letter to the other party, informing the recipient that the sender is ending the Contract and that the Contract will end in 7 days. The Contract officially ends once that time has passed. The party that is ending the Contract must provide notice by taking the steps explained in Section 11.4. The Branding Expert must immediately stop working as soon as it receives this notice, unless the notice says otherwise. The Client will pay the Branding Expert for the work done up until when the Contract ends and will reimburse the Branding Expert for any agreed-upon, non-cancellable expenses. The following sections don’t end even after the Contract ends: 2 (Ownership and Licenses); 3 (Competitive Engagements); 4 (Non-Solicitation); 5 (Representations); 8 (Confidential Information); 9 (Limitation of Liability); 10 (Indemnity); and 11 (General).

7. INDEPENDENT CONTRACTOR. The Client is hiring the Branding Expert as an independent contractor. The following statements accurately reflect their relationship:

- The Branding Expert will use its own equipment, tools, and material to do the work.- The Client will not control how the job is performed on a day-to-day basis. Rather, the Branding Expert is responsible for determining when, where, and how it will carry out the work.- The Client will not provide the Branding Expert with any training.- The Client and the Branding Expert do not have a partnership or employer-employee relationship.- The Branding Expert cannot enter into contracts, make promises, or act on behalf of the Client.- The Branding Expert is not entitled to the Client’s benefits (e.g., group insurance, retirement benefits, retirement plans, vacation days).- The Branding Expert is responsible for its own taxes.- The Client will not withhold social security and Medicare taxes or make payments for disability insurance, unemployment insurance, or workers compensation for the Branding Expert or any of the Branding Expert's employees or subcontractors.

8. CONFIDENTIAL INFORMATION.

8.1 Overview. This Contract imposes special restrictions on how the Client and the Branding Expert must handle confidential information. These obligations are explained in this section.

8.2 The Client’s Confidential Information. While working for the Client, the Branding Expert may come across, or be given, Client information that is confidential. This is information like customer lists, business strategies, research & development notes, statistics about a website, and other information that is private. The Branding Expert promises to treat this information as if it is the Branding Expert's own confidential information. The Branding Expert may use this information to do its job under this Contract, but not for anything else. For example, if the Client lets the Branding Expert use a customer list to send out a newsletter, the Branding Expert cannot use those email addresses for any other purpose. The one exception to this is if the Client gives the Branding Expert written permission to use the information for another purpose, the Branding Expert may use the information for that purpose, as well. When this Contract ends, the Branding Expert must give back or destroy all confidential information, and confirm that it has done so. The Branding Expert promises that it will not share confidential information with a third party, unless the Client gives the Branding Expert written permission first. The Branding Expert must continue to follow these obligations, even after the Contract ends. The Branding Expert's responsibilities only stop if the Branding Expert can show any of the following: (i) that the information was already public when the Branding Expert came across it; (ii) the information became public after the Branding Expert came across it, but not because of anything the Branding Expert did or didn’t do; (iii) the Branding Expert already knew the information when the Branding Expert came across it and the Branding Expert didn’t have any obligation to keep it secret; (iv) a third party provided the Branding Expert with the information without requiring that the Branding Expert keep it a secret; or (v) the Branding Expert created the information on its own, without using anything belonging to the Client.

8.3 Third-Party Confidential Information. It’s possible the Client and the Branding Expert each have access to confidential information that belongs to third parties. The Client and the Branding Expert each promise that it will not share with the other party confidential information that belongs to third parties, unless it is allowed to do so. If the Client or the Branding Expert is allowed to share confidential information with the other party and does so, the sharing party promises to tell the other party in writing of any special restrictions regarding that information.

9. LIMITATION OF LIABILITY. Neither party is liable for breach-of-contract damages that the breaching party could not reasonably have foreseen when it entered this Contract.

10. INDEMNITY.

10.1 Overview. This section transfers certain risks between the parties if a third party sues or goes after the Client or the Branding Expert or both. For example, if the Client gets sued for something that the Branding Expert did, then the Branding Expert may promise to come to the Client’s defense or to reimburse the Client for any losses.

10.2 Client Indemnity. In this Contract, the Branding Expert agrees to indemnify the Client (and its affiliates and its and their directors, officers, employees, and agents) from and against all liabilities, losses, damages, and expenses (including reasonable attorneys’ fees) related to a third-party claim or proceeding arising out of: (i) the work the Branding Expert has done under this Contract; (ii) a breach by the Branding Expert of its obligations under this Contract; or (iii) a breach by the Branding Expert of the promises it is making in Section 5 (Representations).

10.3 Branding Expert Indemnity. In this Contract, the Client agrees to indemnify the Branding Expert (and its affiliates and its and their directors, officers, employees, and agents) from and against liabilities, losses, damages, and expenses (including reasonable attorneys’ fees) related to a third-party claim or proceeding arising out of a breach by the Client of its obligations under this Contract.

11. GENERAL.

11.1 Assignment. This Contract applies only to the Client and the Branding Expert. The Branding Expert cannot assign its rights or delegate its obligations under this Contract to a third-party (other than by will or intestate), without first receiving the Client’s written permission. In contrast, the Client may assign its rights and delegate its obligations under this Contract without the Branding Expert's permission. This is necessary in case, for example, another Client buys out the Client or if the Client decides to sell the work product that results from this Contract.

11.2 Arbitration. As the exclusive means of initiating adversarial proceedings to resolve any dispute arising under this Contract, a party may demand that the dispute be resolved by arbitration administered by the American Arbitration Association in accordance with its commercial arbitration rules.

11.3 Modification; Waiver. To change anything in this Contract, the Client and the Branding Expert must agree to that change in writing and sign a document showing their contract. Neither party can waive its rights under this Contract or release the other party from its obligations under this Contract, unless the waiving party acknowledges it is doing so in writing and signs a document that says so.

11.4 Notices.

(a) Over the course of this Contract, one party may need to send a notice to the other party. For the notice to be valid, it must be in writing and delivered in one of the following ways: personal delivery, email, or certified or registered mail (postage prepaid, return receipt requested). The notice must be delivered to the party’s address listed at the end of this Contract or to another address that the party has provided in writing as an appropriate address to receive notice.

(b) The timing of when a notice is received can be very important. To avoid confusion, a valid notice is considered received as follows: (i) if delivered personally, it is considered received immediately; (ii) if delivered by email, it is considered received upon acknowledgement of receipt; (iii) if delivered by registered or certified mail (postage prepaid, return receipt requested), it is considered received upon receipt as indicated by the date on the signed receipt. If a party refuses to accept notice or if notice cannot be delivered because of a change in address for which no notice was given, then it is considered received when the notice is rejected or unable to be delivered. If the notice is received after 5:00pm on a business day at the location specified in the address for that party, or on a day that is not a business day, then the notice is considered received at 9:00am on the next business day.

11.5 Severability. This section deals with what happens if a portion of the Contract is found to be unenforceable. If that’s the case, the unenforceable portion will be changed to the minimum extent necessary to make it enforceable, unless that change is not permitted by law, in which case the portion will be disregarded. If any portion of the Contract is changed or disregarded because it is unenforceable, the rest of the Contract is still enforceable.

11.6 Signatures. The Client and the Branding Expert must sign this document using Bonsai’s e-signing system. These electronic signatures count as originals for all purposes.

11.7 Governing Law. The laws of the state of Colorado govern the rights and obligations of the Client and the Branding Expert under this Contract, without regard to conflict of law principles of that state.

11.8 Entire Contract. This Contract represents the parties’ final and complete understanding of this job and the subject matter discussed in this Contract. This Contract supersedes all other contracts (both written and oral) between the parties.

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What is a branding contract?

A contract is an agreement between a freelancer and a client to work based on some outlined terms and conditions. This particular contract can be an intricate document having several pages. This number of pages is dependent on the project involved. For a contract not to be void, the agreement should be done base on the following terms of work, limitation, deadline, and the scope of work among others. When this is done, the stress levels and misunderstanding between the two parties will be reduced to the barest minimum.

Branding is done to protect intellectual property. When two parties are involved, a contract is essential. Selling your work as a freelancer can be likened to selling a property that is tangible such as a house or a vehicle. Following our branding contract template, you can create your branding contract. To ensure that this template suits your branding services. Then you should find the following tips helpful so as to adjust it to your taste.

1. Information about the client in the branding contract template

It is significant to provide well-detailed information in the branding contract about your client. This information involves the client name, e-mail address, phone number, name of organization and address. This detailed information would make you have more knowledge of your client. Other details could be added apart from the listed ones.

Branding Contract Template
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What should be included in a branding contract template?

The freelancing service that you are offering the client must be stated. For illustration, “all brands will be done in such a way that it will be in agreement with the client descriptions and specifications.” The project should be professionally designed using all the necessary tools.  Then, the file format of the final branding contract should be suitable for easy access.

3. The price of project and terms of payment in the branding contract template

The price of the project is estimated based on the package price that was agreed on for the entire project. A 10 percent sales tax is not often included in the quoted price.  Also, there is always a computer-based service charge on the total fee if payment is agreed to be done by both parties through PayPal. This extra service charge should either be included or excluded in the branding contract. 

4. Final payment terms in the branding contract template

The final payment terms should be stated in your freelance branding contract. For example, it must be stated clearly that “the client will receive an invoice that is well itemized before the final delivery”. Apart from this, the percentage deposited made before the project began and the final payment after the job should be included in the final payment terms. Also, it should be stated that the delivery will be done when the check of all the final file is cleared.

5. Revisions in the branding contract template

Unlimited revision is not included in the total price paid for the project. The revision can be limited to small corrections rather than a total do-over if the communication between the client and the freelancer is excellent. It is quite understandable that improper communication could result in do-overs. Therefore, you should have good communication skills to ensure the overall success of the freelance project. 

What are the essentials of a branding contract?

It should be stated that until full payment has been made by the client, the freelancing service agency retains the ownership of the files.  However, if the full payment is made then the original branding contract files become the property of the client. This suggests that the ownership of the branding file is dependent on the full payment.

Branding Contract Template Sample
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Conclusion on a branding contract template

A good branding contract doesn’t involve ambiguous language having lots of legal terms. It should be written in a language that is clear, easy to read and easy to understand for both the freelancer and the client. Professionally prepared branding contract template could be used to draft your final copy.

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