The overarching goal of this survey was to find out how the freelance community is being affected by the COVID-19 pandemic. We want to show freelancers that they’re not in this alone, and to offer constructive advice to help them weather the storm.
We hope you agree that it was a valuable exercise. And if you do get some value out of the study, please share it with other freelancers. It’ll make our effort — and the effort of the near 1,400 respondents — worthwhile. Thank you!
We received eye-opening insights from all major freelance verticals, from design, development, and marketing to event planners, musicians, videographers, photographers, construction freelancers, and more.
These responses came from over 100 countries, including the United States, Canada, India, the United Kingdom, and Australia.
Of the freelancers we surveyed, we observed a moderately high impact of COVID-19 on business across all freelance verticals, with 32% very highly impacted.
Interestingly, however, just over 1 in 10 respondents noted no impact (yet).
This probably won’t come as a shock, but a combined 81% of freelancers have either witnessed a dip in their income, or they’re anticipating one in the coming weeks. Only 18% remain unaffected.
Some admit to reducing personal expenses or contractor and subcontractor costs, while others have stopped paying themselves to help cover their overheads. Meanwhile, only 3% of those surveyed have not yet seen the need to cut costs.
However, the overall expectation among these freelancers is that business will either stay the same or improve over the next 3 to 6 months. Very few think things will get worse from this point. And yet...
We’ll be honest — this one surprised us. 37% of freelancers are considering leaving freelancing and taking up a full-time job in the face of the COVID-19 crisis.
With that in mind, let’s find out how those we surveyed have responded to the crisis...
There’s an old Irish proverb that says “You'll never plough a field by turning it over in your mind.” From a freelance perspective, this is not a time for sitting and worrying. Nor is it a time for giving up. This is a time for action! Here’s what your fellow freelancers have been doing in the time of coronavirus:
We’re delighted that many of the freelancers we surveyed are being proactive in an attempt to boost their business.
More than half (54%) are spending time building their online presence by improving their website or polishing up their portfolio, and around one-third (30%) have been reaching out to more prospects via email, social media and messaging platforms. If you want to sharpen your pitching game, here are a few articles to help you get things right:
Meanwhile, 28% are taking a more pragmatic approach to matters by seeking financial aid to help them through this situation. Here are some financing options to check out if you’re considering this approach:
We all move at our own pace, and there’s no one definitive way to deal with this crisis. But it is interesting to note that 23% of those surveyed aren’t doing much to deal with a dip in revenue. This could present a major opportunity for the top 1% of freelancers to capitalise and steal a march on the competition. As the restrictions are eased and things return to some semblance of normality, demand will likely increase along with it. When this happens, do you want to be the freelancer who built their presence and grew their network? Or do you want to be the one who “didn’t do much”?
By surveying almost 1,400 freelancers, we received some creative suggestions in the “Other” field, and we thought we’d share some of them below for inspiration. While some are offering special deals to customers (19%), re-negotiating contracts (8%), or offering credit to cancelling customers (3%), others are:
The good news is, quite a few of those surveyed are taking the COVID-19 crisis in their stride:
Interestingly, 8% of those surveyed are avoiding any news about COVID-19. This is perfectly understandable; news overload is a real issue, and it can heighten stress or anxiety. If you do want to stay on top of the news, however, we recommend following digital marketing pioneer Ann Handley’s advice: Choose news inputs carefully + thoughtfully: Bad news in the morning, good news before bed.
Looking for some inspiration to help you overcome your stresses and worries? Here’s what your fellow freelancers recommend:
Practice mindfulness, meditation, self-care, or prayer. Get in touch with your inner self. Nourish your soul. Interested in starting mindfulness? Mindful.org has everything you need.
Learn a new musical instrument, language, or a practical skill, like cooking or woodworking. Taking up a new hobby doesn’t have to be expensive, either. With the internet at your fingertips, you’re bound to find a tutorial that fits with your interest and skill level. Why not spark your curiosity with YouTube Learning and take it from there? Good luck!
A few of your fellow freelancers have simply taken time to stop and smell the roses (some of them literally!). They’ve been gardening, painting, walking their dogs, spending time with their horses, discovering new music, watching their favourite TV shows and movies, cooking, baking, and gaming. The possibilities are (almost) endless.
Others have been volunteering to assist senior citizens or deliver food to vulnerable members of society. If you’d like to follow their example, here are a few handy resources:
Maybe you’ve got a podcast idea, a book brewing inside you, or a side-project you’ve been putting off forever. Some of your freelancing colleagues are taking this time as an opportunity to start on theirs — you could, too!
One survey respondent told us of their plan to simply relax. They wrote, “I haven’t gotten a break in years!” We hear you! Even now, during this crisis, maintaining a good work/life balance remains vitally important. If you’re lucky enough to still have a steady stream of work, make sure you’re taking time to rest.
We just want to tip our hat to all the amazing freelancers who took the time to take part in this survey. You did it with great enthusiasm and offered incredible insight. Thank you!
From Bonsai to all you freelancers out there, please remember, things will get better. Take care of yourselves. Take care of one another. And if you need any support, we’re always here to help.