In the early stages of the sales pipeline, a company needs to send a proposal before a sales transaction can happen.
A new freelance proposal is sent to a potential client which starts the first point of contact for the business and potential customer to begin work.
The potential client must first go ahead and open your written request before any project, job, or pay can be discussed. The business proposal must generate enough interest with the company that they are willing to answer back with a message to discuss the details of your letter. So it’s a bit harder than just writing an email.
So how do you write a winning proposal that will capture a prospect’s interest?
In this article, we'll take a look at tips and an example template from Bonsai to help you in creating the perfect business proposal email to earn you more clients.
Note: If you are going to send a new proposal, don't waste time trying to figure out what to say on your own. Just try Bonsai's "ready to use" templates. Simply sign up for a free trial, fill in the outline and send a winning proposal right away.
A solicited business proposal email is a plan that a business will send to a prospect. The document will outline the services that you can provide for the prospect.
This is usually sent at the beginning of the sales process since the business proposal email will respond to a prospect requesting services such as a project that they would like to complete.
The main objectives of the proposal email are to reach a basic agreement about how you can create a project, solve their problem with a solution, or save them money (because who doesn't like to save money?)
Along with a summary of the service being offered, proposals will include a base price of the project to help customers understand how easily the package can satisfy their needs.
All of this should entice the customer to sign a deal and write back to you in order to start the business relationship!
Before you send your business proposal, it is very important that you research the client and understand what their objectives are.
As mentioned above, some clients may be looking to expand their business, solve a problem, or save some money.
Before you send potential clients any contracts to sign, you should verify what the company is looking for. You should make note of what problems they currently have and why those problems exist.
This is where the research comes in.
Understanding your client is important because this will help you see what they are trying to accomplish. When prospects send out a request, they are looking to find a way to fix their problems. It would be challenging to try to complete a task if you don't even know what the task at hand is, right?
Identifying the client's problems should be brought up first in your proposal package to show the prospect that you recognize what they are asking for.
Once you've understood what the prospects are looking for, it is time to offer your services. You should customize your proposal email to fit the company.
Clients are unique and they will each have their own special solution on how to solve their particular problem.
Your business proposal email should summarize how you intend to specifically satisfy what they are asking for. In order to stand out from the rest of the proposals in your potential client's inboxes, you'll have to have hyper-targeted messaging to catch them by the eyes.
A good way to create a proposal is to use proposal templates that highlight possible solutions for the clients, but also the specific actions that you will do to create value for the clients.
People do not like to wait.
It is even worse when people do not know exactly how long they need to be waiting.
So how do you avoid this?
In your proposal, you should include how long you estimate it will take for you to complete their request. If you are unable to write a specific deadline, it would still be smart to include a time frame of the total project, or even each actionable step in your plans.
Clients do not want to sign contracts that do not reassure them that they are getting their needs met. It is key that you communicate with the client in your proposal so that they understand how soon their problems will be solved.
Even after the first proposal is sent, it is always great to follow up with the client to update them on the progress of their request.
Potential clients will have loads of people who send them proposals wanting to do business with them. So how do you make sure that your letter to the client is actually read and not thrown into the junk folder?
You need to state your qualifications in order to break through all the clutter.
In your proposals, you should write your skills and qualifications for the job. Your qualifications need to help your letter shine brighter than the other proposals that they receive.
Clients will want to accept and sign an agreement with a person who not only understands how to fix their problems, but who is capable of actually executing the solutions.
Don't think of it as bragging to a person. Try to think of it like you are reassuring the client that you can be trusted to get the job done. This will make the customer more willing to sign and partner with you for being the best option available.
Last but definitely not least, it is very important that you include your contact information in the document. This is important because it allows the client to follow up with you on your proposal.
Including the best form of contact in a visible space for the client is crucial. Rather than making the client surf the web or search Google, you should create an easy to see text box with your contact information.
This can be as simple as a phone number, email address, or a link to your website in the top right corner of your proposal templates.
This will make it very easy to respond to your proposal. It will be quick and simple for the client to create a reply and click send.
If you are looking for a clean and simple way to display your contact information, check out the formats on Bonsai's proposal templates.
In this proposal template from Bonsai, you can see that the proposal identifies the problem that the client has.
Next, we can see that the proposal is offering several solutions to the problem in one package. The writing includes steps in the plan to action.
The proposal also includes a timeline for these steps to create value for the prospect.
The writing also covers the sender's qualifications to show the customer that they are capable of handling the job.
Lastly, the writing includes the contact information for the sender. This will make it easier for the prospect to accept the proposal and the package of services included.
This winning proposal will start a business relationship with the prospect and lead to more business between the two in the future.
Need to create a business proposal fast? Try using Bonsai's proposal templates. You can quickly make proposals to send to prospects to get accepted and get paid faster. Click here to start free now!
A verbal contract (formally called an oral contract) refers to an agreement between two parties that's made —you guessed it— verbally.
Formal contracts, like those between an employee and an employer, are typically written down. However, some professional transactions take place based on verbally agreed terms.
Freelancers are a good example of this. Often, freelancers will take on projects having agreed on the terms and payment via the phone, or an email. Unfortunately, sometimes clients don't pull through on their agreements, and hardworking freelancers can find themselves out of pocket and wondering whether a legal battle is worth all the hassle.
The main differences between written and oral contracts are that the former is signed and documented, whereas the latter is solely attributed to verbal communication.
Verbal contracts are a bit of a gray area for most people unfamiliar with contract law —which is most of us, right?— due to the fact that there's no physical evidence to support the claims made by the implemented parties.
For any contract (written or verbal) to be binding, there are four major elements which need to be in place. The crucial elements of a contract are as follows:
Therefore, an oral agreement has legal validity if all of these elements are present. However, verbal contracts can be difficult to enforce in a court of law. In the next section, we take a look at how oral agreements hold up in court.
Most business professionals are wary of entering into contracts orally because they can difficult to enforce in the face of the law.
If an oral contract is brought in front of a court of law, there is increased risk of one party (or both!) lying about the initial terms of the agreement. This is problematic for the court, as there's no unbiased way to conclude the case; often, this will result in the case being disregarded. Moreover, it can be difficult to outline contract defects if it's not in writing.
That being said, there are plenty of situations where enforceable contracts do not need to be written or spoken, they're simply implied. For instance, when you buy milk from a store, you give something in exchange for something else and enter into an implied contract, in this case - money is exchanged for goods.
There are some types of contracts which must be in writing.
The Statute of Frauds is a legal statute which states that certain kinds of contracts must be executed in writing and signed by the parties involved. The Statute of Frauds has been adopted in almost all U.S states, and requires a written contract for the following purposes:
Typically, a court of law won't enforce an oral agreement in any of these circumstances under the statute. Instead, a written document is required to make the contract enforceable.
Contract law is generally doesn't favor contracts agreed upon verbally. A verbal agreement is difficult to prove, and can be used by those intent on committing fraud. For that reason, it's always best to put any agreements in writing and ensure all parties have fully understood and consented to signing.
Verbal agreements can be proven with actions in the absence of physical documentation. Any oral promise to provide the sale of goods or perform a service that you agreed to counts as a valid contract. So, when facing a court of law, what evidence can you provide to enforce a verbal agreement?
Unfortunately, without solid proof, it may be difficult to convince a court of the legality of an oral contract. Without witnesses to testify to the oral agreement taking place or other forms of evidence, oral contracts won't stand up in court. Instead, it becomes a matter of "he-said-she-said" - which legal professionals definitely don't have time for!
If you were to enter into a verbal contract, it's recommended to follow up with an email or a letter confirming the offer, the terms of the agreement , and payment conditions. The more you can document the elements of a contract, the better your chances of legally enforcing a oral contract.
Another option is to make a recording of the conversation where the agreement is verbalized. This can be used to support your claims in the absence of a written agreement. However, it's always best to gain the permission of the other involved parties before hitting record.
Fundamentally, most verbal agreements are legally valid as long as they meet all the requirements for a contract. However, if you were to go to court over one party not fulfilling the terms of the contract, proving that the interaction took place can be extremely taxing.
So, ultimately, the question is: written or verbal agreements?
Any good lawyer, contract law firm, or legal professional would advise you to make sure you formalize any professional agreement with a written agreement. Written contracts provide a secure testament to the conditions that were agreed and signed by the two parties involved. If it comes to it, a physical contract is much easier to eviden in legal circumstances.
Freelancers, in particular, should be aware of the extra security that digital contracts may provide. Many people choose to stick to executing contracts verbally because they're not sure how to write a contract, or they think writing out the contract terms is too complicated or requires expensive legal advice. However, this is no longer the case.
Today, we have a world of resources available at our fingertips. The internet is a treasure trove of invaluable information, platforms, and software that simplifies our lives. Creating, signing, and sending contracts has never been easier. What's more, you don't have to rely on a hiring a lawyer to explain all that legal jargon anymore.
There are plenty of tools available online for freelancers to use for guidance when drafting digital contracts. Tools like Bonsai provide a range of customizable, vetted contract templates for all kinds of freelance professionals. No matter what industry you're operating in, Bonsai has a professional template to offer.
A written contract makes the agreement much easier to prove the terms of the agreement in case something were to go awry. The two parties involved can rest assured that they're legal rights are protected, and the terms of the contract are sufficiently documented. Plus, it provides both parties with peace of mind to focus on the tasks at hand.
Bonsai's product suite for freelancers allows users to make contracts from scratch, or using professional templates, and sign them using an online signature maker.
With Bonsai, you can streamline and automate all of the boring back-office tasks that come with being a freelancer. From creating proposals that clients can't say no to, to sealing the deal with a professional contract - Bonsai will revolutionize the way you do business as a freelancer.
Why not secure your business today and sign up for a free trial?