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Freelance photographers have a harder time trying to convince clients to assign them projects. For most of them, it’s normal to end the day without even single project, even after applying for several of them during the day. But does it mean winning a freelance photography project is close to impossible? Of course not.

Once in a while things may not work in your favor, but this doesn’t always have to be the case. You can stand out from the competition by letting clients know that you have all the top qualities they need from photographers. It could be that you have the right skills and experience to do the job, but how will you prove that to a client for whom you’ve never worked? Therefore, the only way to make your skills known to the client is through some special type of writing. It’s not just about listing down your skills, but you’ve got to express yourself with a lot of confidence if at all you want to win even a single project if not two.

A well-written photography brief will go a long way into helping you to do just that. For the brief to produce the desired results though, you have to know how to use it. Otherwise, how will you benefit from something you don’t know about?

Well, even before we look at some of the things a client can obtain from your photography brief, let’s have a look at the photography brief template below. At least with this, you’ll have a rough idea of how it should like.

Photography Brief Template
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Below are the attributes you can display to clients through the brief.

1. Creativity and imagination in the photography brief

The best freelance photographers also happen to be the most creative and highly imaginative group of professionals you will ever meet. After all, isn’t photography art? If it is, the photographers have to let their artistic light shine ever so brightly.

The gurus in photography know that without creativity and imagination, you won’t go far as a photographer. For this reason, it’s important to let clients know that you will use your creativity and imagination to take the best photos. Therefore, take time and offer clients this reassurance using the photography brief.

Remember, you’re doing it in writing, and so, even here, you need to be creative and persuasive enough for you to convince your prospective client. That doesn’t mean you inflate your capabilities. Just make it brief, but rich.

2. Eye for detail in your photography brief

All leading freelance photographers are capable of seeing something that the ordinary or amateur photographer can’t notice. Such photographers have an eye for detail, which means they take photos that capture all the most important elements in a photo. In essence, this caliber of photographers realizes that their photos will be nothing without composition, storytelling, lighting, and emotion.

Every client would want to work with such a photographer. For this reason, find ways of telling your clients that you have a great eye for detail. However, don’t just say you have a great eye for detail. As much as you can’t prove it in action, just try and express it through writing. You can mention some of the features of a detailed photo to let the client get the idea of how much you know. This shouldn’t be difficult. Just relax and say it.

3. Flexibility and patience in your photography brief

How flexible or patient are you as a freelance photographer? One, many of your clients will never keep time. Do you walk away in such situations? Two, your plans and your clients’ may not flow smoothly according to the schedule. Do you throw a tantrum and display moodiness for the remainder of the session? Use the photography brief to inform your clients that you are not only flexible but also highly patient. Let them know that they can count on you.

The truth is, no matter how good you are on the job, no client would want to work with someone who gets agitated at everything. Well, since you’ve never worked with the client before, they may not know how you react to situations. But at least let them know this in the photography brief. It could be, that’s what they would like to know more about you.

4. Excellent people skills in your photography brief

You can’t work as a freelance photographer without interacting with people regardless of your niche. Therefore, you have to be ready to demonstrate such skills to all clients. How else will you work on your photography project if you don’t interact with the people around you?

Photography can’t be done in silence. You’ve got to mingle with others to gain some new ideas and skills. People skills revolve around your connections as well as the ability to communicate effectively.  In fact, photography is a form of communication. It offers the photographer, clients and any other person who will look at the photos a chance to communicate with one another. Therefore, make sure your prospective client can get this from the photography brief. Find a way of putting this in writing in a persuasive way. Remember, the client will hire you based on what they learn from your photography brief. So, make sure you get it right.

5. Passion for what you do in the photography brief

Freelance photographers are passionate about their jobs. They love what they do. Many of them would rather be doing this all their life. Nonetheless, clients have no way of knowing that you’re passionate about photography, especially if you’ve never met in person. Therefore, they’ll only rely on what you tell them. It may not be easy to express this in writing, but being as creative as you are, this shouldn’t be a mount. Just combine a few powerful words and put them in your photography brief, and see how it works miracles.

The photography brief offers you a chance to broadcast your passion to everybody. Photographers who do this increase their chances of climbing up the ladder of success. So, if you’d like to win your next photography project, be sure to express your passion for photography to your client.

Photography Brief Template Sample
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6. Your unmatched business aptitude in the photography brief

In freelancing, photographers need to learn and acquire more skills. For example, they have to demonstrate an eye for marketing and be beyond reproach with their finances. Without these and other appropriate skills, freelance photographers would struggle running successful businesses. Therefore, it’s essential to demonstrate unmatched business aptitude. Do not underrate these skills. Without them, some of your clients would take off. So, apart from narrating your skills to the client, let them know of your outstanding business aptitude. Some of them need to know whether you’ve got some taste for marketing. So, don’t let them down.

A photographer with excellent business aptitude is a highly professional one too!

7. Familiarization with legal documents in your photography brief

Lastly, it’s also important for freelance photographers to be familiar with legal documents, especially any that pertains to their line of work. These documents are crucial for working in this industry as a freelancer or employed photographer. The photography brief is only one such document. On top of that, the freelance photographer also needs to demonstrate a clear appreciation for copyright laws and contracts. This shows your level of professionalism as a freelancer. Therefore, on top of expressing your skills and passion, let your client know this.  

Are you now ready to write your photography brief? With these tips, you should get it right this time. Who knows? You could win one or two photography projects this time around.


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