Client Satisfaction Questionnaire

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Client Satisfaction Questionnaire

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First Name
Last Name
Acme LLC.
First Name
Last Name
Corporation Corp.
First Name
Last Name
Acme LLC.
First Name
Last Name
Corporation Corp.

Client Satisfaction Questionnaire

Fully editable with custom branding. Send, print or embed online.

Client Satisfaction Questionnaire

Fully editable with custom branding. Send, print or embed online.

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Date: March 8th 2023



Acme LLC.

Corporation Corp.

This Contract is between Client (the "Client") and Acme LLC, a California limited liability company (the "Coach").

The Contract is dated January 23, 2023.


1.1 Project. The Client is hiring the Coach to develop a coaching relationship between the Client and Coach in order to cultivate the Client's personal, professional, or business goals and create a plan to achieve those goals through stimulating and creative interactions with the ultimate result of maximizing the Client's personal or professional potential.

1.2 Schedule. The Coach will begin work on February 1, 2023 and will continue until the work is completed. This Contract can be ended by either Client or Coach at any time, pursuant to the terms of Section 4, Term and Termination.

The Coach and Client will meet by video conference, 4 days per month for 2 hours.

1.3 Payment. The Client will pay the Coach an hourly rate of $150. Of this, the Client will pay the Coach $500.00 (USD) before work begins.

1.4 Expenses. The Client will reimburse the Coach's expenses. Expenses do not need to be pre-approved by the Client.

1.5 Invoices. The Coach will invoice the Client in accordance with the milestones in Section 1.3. The Client agrees to pay the amount owed within 15 days of receiving the invoice. Payment after that date will incur a late fee of 1.0% per month on the outstanding amount.

1.6 Support. The Coach will not be available by telephone, or email in between scheduled sessions.


- A coaching relationship is a partnership between two or more individuals or entities, like a teacher-student or coach-athlete relationship. Both the Client and Coach must uphold their obligations for the relationship to be successful.

- The Coach agrees to maintain the ethics and standards of behavior established by the International Coaching Federation (ICF).

- The Client acknowledges and agrees that coaching is a comprehensive process that may explore different areas of the Client's life, including work, finances, health, and relationships.

- The Client is responsible for implementing the insights and techniques learned from the Coach.


3.1 Overview. This section contains important promises between the parties.

3.2 Authority To Sign. Each party promises to the other party that it has the authority to enter into this Contract and to perform all of its obligations under this Contract.

3.3 Coach Has Right To Give Client Work Product. The Coach promises that it owns the work product, that the Coach is able to give the work product to the Client, and that no other party will claim that it owns the work product. If the Coach uses employees or subcontractors, the Coach also promises that these employees and subcontractors have signed contracts with the Coach giving the Coach any rights that the employees or subcontractors have related to the Coach's background IP and work product.

3.4 Coach Will Comply With Laws. The Coach promises that the manner it does this job, its work product, and any background IP it uses comply with applicable U.S. and foreign laws and regulations.

3.5 Work Product Does Not Infringe. The Coach promises that its work product does not and will not infringe on someone else's intellectual property rights, that the Coach has the right to let the Client use the background IP, and that this Contract does not and will not violate any contract that the Coach has entered into or will enter into with someone else.

3.7 Client-Supplied Material Does Not Infringe. If the Client provides the Coach with material to incorporate into the work product, the Client promises that this material does not infringe on someone else's intellectual property rights.


This Contract is ongoing until it expires or the work is completed. Either party may end this Contract for any reason by sending an email or letter to the other party, informing the recipient that the sender is ending the Contract and that the Contract will end in 7 days. The Contract officially ends once that time has passed. The party that is ending the Contract must provide notice by taking the steps explained in Section 9.4. The Coach must immediately stop working as soon as it receives this notice unless the notice says otherwise.

If either party ends this Contract before the Contract automatically ends, the Client will pay the Contractor for the work done up until when the Contract ends. The following sections don't end even after the Contract ends: 3 (Representations); 6 (Confidential Information); 7 (Limitation of Liability); 8 (Indemnity); and 9 (General).


The Client is hiring the Coach as an independent contractor. The following statements accurately reflect their relationship:

- The Coach will use its own equipment, tools, and material to do the work.

- The Client will not control how the job is performed on a day-to-day basis. Rather, the Coach is responsible for determining when, where, and how it will carry out the work.

- The Client will not provide the Coach with any training.

- The Client and the Coach do not have a partnership or employer-employee relationship.

- The Coach cannot enter into contracts, make promises, or act on behalf of the Client.

- The Coach is not entitled to the Client's benefits (e.g., group insurance, retirement benefits, retirement plans, vacation days).

- The Coach is responsible for its own taxes.

- The Client will not withhold social security and Medicare taxes or make payments for disability insurance, unemployment insurance, or workers compensation for the Coach or any of the Coach's employees or subcontractors.


6.1 Overview. This Contract imposes special restrictions on how the Client and the Coach must handle confidential information. These obligations are explained in this section.

6.2 The Client's Confidential Information. While working for the Client, the Coach may come across, or be given, Client information that is confidential. This is information like customer lists, business strategies, research & development notes, statistics about a website, and other information that is private. The Coach promises to treat this information as if it is the Coach's own confidential information. The Coach may use this information to do its job under this Contract, but not for anything else. For example, if the Client lets the Coach use a customer list to send out a newsletter, the Coach cannot use those email addresses for any other purpose. The one exception to this is if the Client gives the Coach written permission to use the information for another purpose, the Coach may use the information for that purpose, as well. When this Contract ends, the Coach must give back or destroy all confidential information, and confirm that it has done so. The Coach promises that it will not share confidential information with a third party, unless the Client gives the Coach written permission first. The Coach must continue to follow these obligations, even after the Contract ends. The Coach's responsibilities only stop if the Coach can show any of the following: (i) that the information was already public when the Coach came across it; (ii) the information became public after the Coach came across it, but not because of anything the Coach did or didn't do; (iii) the Coach already knew the information when the Coach came across it and the Coach didn't have any obligation to keep it secret; (iv) a third party provided the Coach with the information without requiring that the Coach keep it a secret; or (v) the Coach created the information on its own, without using anything belonging to the Client.

6.3 Third-Party Confidential Information. It's possible the Client and the Coach each have access to confidential information that belongs to third parties. The Client and the Coach each promise that it will not share with the other party confidential information that belongs to third parties, unless it is allowed to do so. If the Client or the Coach is allowed to share confidential information with the other party and does so, the sharing party promises to tell the other party in writing of any special restrictions regarding that information.


Neither party is liable for breach-of-contract damages that the breaching party could not reasonably have foreseen when it entered this Contract.


8.1 Overview. This section transfers certain risks between the parties if a third party sues or goes after the Client or the Coach or both. For example, if the Client gets sued for something that the Coach did, then the Coach may promise to come to the Client's defense or to reimburse the Client for any losses.

8.2 Client Indemnity. In this Contract, the Coach agrees to indemnify the Client (and its affiliates and their directors, officers, employees, and agents) from and against all liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of: (i) the work the Coach has done under this Contract; (ii) a breach by the Coach of its obligations under this Contract; or (iii) a breach by the Coach of the promises it is making in Section 3 (Representations).

8.3 Coach Indemnity. In this Contract, the Client agrees to indemnify the Coach (and its affiliates and their directors, officers, employees, and agents) from and against liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of a breach by the Client of its obligations under this Contract.


9.1 Assignment​. This Contract applies only to the Client and the Coach. Neither the Client nor the Coach can assign its rights or delegate its obligations under this Contract to a third-party (other than by will or intestate), without first receiving the other's written permission.

9.2 Arbitration. As the exclusive means of initiating adversarial proceedings to resolve any dispute arising under this Contract, a party may demand that the dispute be resolved by arbitration administered by the American Arbitration Association in accordance with its commercial arbitration rules.

9.3 Modification; Waiver. To change anything in this Contract, the Client and the Coach must agree to that change in writing and sign a document showing their contract. Neither party can waive its rights under this Contract or release the other party from its obligations under this Contract, unless the waiving party acknowledges it is doing so in writing and signs a document that says so.

9.4. Noticies.

(a) Over the course of this Contract, one party may need to send a notice to the other party. For the notice to be valid, it must be in writing and delivered in one of the following ways: personal delivery, email, or certified or registered mail (postage prepaid, return receipt requested). The notice must be delivered to the party's address listed at the end of this Contract or to another address that the party has provided in writing as an appropriate address to receive notice.

(b) The timing of when a notice is received can be very important. To avoid confusion, a valid notice is considered received as follows: (i) if delivered personally, it is considered received immediately; (ii) if delivered by email, it is considered received upon acknowledgement of receipt; (iii) if delivered by registered or certified mail (postage prepaid, return receipt requested), it is considered received upon receipt as indicated by the date on the signed receipt. If a party refuses to accept notice or if notice cannot be delivered because of a change in address for which no notice was given, then it is considered received when the notice is rejected or unable to be delivered. If the notice is received after 5:00pm on a business day at the location specified in the address for that party, or on a day that is not a business day, then the notice is considered received at 9:00am on the next business day.

9.5 Severability. This section deals with what happens if a portion of the Contract is found to be unenforceable. If that's the case, the unenforceable portion will be changed to the minimum extent necessary to make it enforceable, unless that change is not permitted by law, in which case the portion will be disregarded. If any portion of the Contract is changed or disregarded because it is unenforceable, the rest of the Contract is still enforceable.

9.6 Signatures. The Client and the Coach must sign this document using Bonsai's e-signing system. These electronic signatures count as originals for all purposes.

9.7 Governing Law. The validity, interpretation, construction and performance of this document shall be governed by the laws of the United States of America.

9.8 Entire Contract. This Contract represents the parties' final and complete understanding of this job and the subject matter discussed in this Contract. This Contract supersedes all other contracts (both written and oral) between the parties.



Acme LLC.

Corporation Corp.
Table of contents

Every day, new businesses pop up, and as markets become more competitive, it is essential for all businesses to continually enhance the customer experience. A client satisfaction questionnaire is the best possible platform for giving customers a place to share both their positive and negative feedback. Customers value businesses that are proactive in gathering their opinions and taking them into consideration to improve their services.

Implementing customer satisfaction surveys can also help you with client retention as you can follow-up with particular complaints and resolve the issue in a timely manner. If you want to enhance customer journey through a well-designed satisfaction survey, we're here to help you. In this article, we'll go over the main questions you should be asking in order to gain insights into your customer needs and increase satisfaction levels.

Before we get into it, let's quickly define what exactly is a client satisfaction questionnaire.

Note: Looking for ways to make your administrative processes more efficient? Bonsai is your best bet. Our all-in-one product suite offers multiple end-to-end business management tools including form creation, contracts, invoicing, payments and taxes. Come on board, we've got your back! Claim your 7-day free trial today.

What Is a Customer Satisfaction Survey/Questionnaire?

A customer satisfaction survey is a questionnaire created to assist businesses in learning how their clients feel about their goods and services, brand, and overall customer service. These type of surveys give businesses the opportunity to strategically improve their products, enhance user experience, and provide exactly what their target market wants. This will greatly drive organization growth, aid in market research and most importantly; maintaining satisfied customers will lead to consumer loyalty.

They usually include questions to gather feedback about specific subjects such as website navigation experience, brand shareability, product purchase or delivery, and marketing activities. Responses to these questions could be as simple as 'yes or no', but there are often rating scales (3-point, 5-point, 7-point) or text answers. For example, a question may prompt clients to rate their purchase experience as 'Excellent - Average - Poor' (which would be a 3-point rating scale).

Let's take a look at some of the most powerful customer satisfaction survey questions you should consider when creating your physical or online survey.

What Are the Best Questions to Include in Client Satisfaction Surveys?

The specific questions to ask in customer satisfaction surveys will vary from company to company. The important thing here is your questions should focus on gaining insights into your key performance indicators. Remember, it's not the customer's responsibility to provide constructive criticism, so you must do your best to design provocative questions to engage participants if you want to get more responses.

Here are some of the best questions to include in your client satisfaction questionnaire using the three different types of responses we talked about previously.

Yes-Or-No Questions

Did you receive the exact product you purchased?

Are you following us on our social media platforms?

Was it easy for you to reach out to us?

Did we resolve your issue to your satisfaction?

Are you happy with the shipping options for our products?

Would you consider our business representative to be knowledgeable?

Were you able to find the information/product/service you needed in our website?

Did the experience make you feel valued as a customer?

Would you say you are a loyal customer to our company?

Rating Scale Questions

How user-friendly would you consider our website to be?

How pleased are you with the product or service purchased?

How likely are you to recommend our products to friends, family or colleagues? (also known as net promoter score)

How pleased are you with the product's delivery time?

How clear and useful was the advice or response you were provided with?

How much effort did you have to put in to resolve your problem? (popular survey question to evaluate customer effort score)

How well does the product/service meet your needs?

How often do you utilize our products/services?

How do you feel about the product's packaging?

How likely are you to make another purchase or use our services again?

Open Ended Questions

What can we do to enhance your interaction with the business?

What can we do to make the website or the physical location better for you?

Why did you pick our product/service over a competitor's?

How did you find out about us?

What about working with our team did you like the most?

What did you not like about your experience with us?

What new feature, if any, would you like to see added and why?

Which alternatives to our brand did you consider before making your decision?

What are your expectations of the companies you usually interact with?

If you could change one thing about the product/service we provided, what would it be?

Create Perfect Customer Satisfaction Surveys With Bonsai

Need help drafting the perfect customer satisfaction survey? Bonsai's custom client forms are the best option to quickly and easily create surveys, feedback forms, intake questionnaires and many other documents to help you grow your company. Use our forms to create customer satisfaction survey templates which you can use for all of your clients to ensure consistency and make your process a lot easier.

Our pre-built forms are fully-customizable, so you can add as many questions as you'd like and incorporate your own branding elements (registered trademarks, company logos, industry-related images, etc...). Once you have your survey ready, you can either send it to your client via email, share the URL link or have it embedded to your website. But why stop there? Aside from an excellent client form builder, Bonsai offers tons of other administrative tools. Take a look at a few ways in which this all-in-one tool can help you out.

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Frequently Asked Questions
Questions about this template.

What is the client satisfaction questionnaire?

A customer satisfaction survey is a questionnaire created to assist businesses in learning what their clients feel about their goods and services, brand, and customer service.

What are 5 questions that will probe into a customers needs?

The five questions you should ask to probe your customer's needs: 1. What do you want to get out of this meeting? 2. What challenges are you facing? 3. Tell me more about...? 4. How could you see us working together? 5. What does a good ROI look like?

How do you survey client satisfaction?

Give the client a customer satisfaction questionnaire and evaluate their responses. You can create a free client satisfaction form by using Bonsai's software. You can design and personalize your own questionnaire instantly.