All over the world, interior design companies find new and exciting ways to attract their clients and engage them. However, if you plan to capture a greater chunk of the market share, then you need to look no further than an interior design client intake form.
This document can make or break your relationship with your clients. As such, it is important to know as much about how to draft and execute them properly. This article will tell you all you need to know about client intake forms, so your interior design firm excels beyond your expectations.
What is an interior design client intake form?
Interior design is all about creating exciting, beautiful spaces that reflect a person's unique style and personality. You must clearly understand your client's goals, preferences, and needs to achieve this. That's where an interior design client intake form comes in.
An interior design client intake form is a critical tool you can use to gather essential information about your clients and the design project. It is a questionnaire or form that clients fill out at the beginning of the design process, providing you with the necessary details to create a tailored design plan that meets their expectations.
The intake form covers a wide range of topics, including the client's budget, style preferences, color palette, room usage, and design inspiration. This information can help you understand the client's unique needs, goals, and vision for the space they want to create. With this information, you can create a tailor-made design plan
The intake form also asks about your client's budget, which is a critical factor in determining what design elements the designer can incorporate into the space. By knowing the client's budget upfront, you can create a design plan that fits within their budget while still achieving their design goals.
Another critical aspect of the client intake form is understanding the room's function. For example, if the client wants to create a home office, you need to know what the client plans to do in that space. Will they be working on a computer for several hours a day? Do they need a quiet space for making phone calls? Understanding the room's function helps you create a space that is not only aesthetically pleasing but also practical and functional.
What to include in an interior design client intake form?
An interior design intake form should include questions that allow you to gather essential information about your client's goals, preferences, and needs. The following are some key topics that a client intake form should cover:
1. Client Information
The form should begin by collecting basic client information such as their name, email address, phone number, and project address.
2. Project Details
Your form should ask about the project details, including the project scope, the type of space being designed, and the project timeline.
3. Design Style
The form should ask about the client's design style preferences, including any specific design styles or elements they are drawn to. In addition, it is helpful to include examples or images of different design styles to help clients visualize and identify their preferences.
4. Color Palette
The form should ask about the client's preferred color palette for the space. This can include questions about favorite colors, preferred color combinations, and any colors the client would like to avoid.
5. Furniture and Accessories
The form should ask about the client's preferred furniture and accessory styles, including any specific pieces the client already owns or would like to incorporate into the space.
The form should ask about the client's budget for the project. This will help the designer understand what design elements and materials will be feasible within the client's budget.
7. Room Usage
The form should ask about how the client plans to use the space, including any specific activities or functions the space needs to accommodate.
Collecting accurate contact information is crucial when designing a space for a client. The contact information section of a client intake form should ask for the client's basic information, such as their name, email address, phone number, and project address. Here are some key details to include in the contact information section:
- Email Address
- Phone Number
- Project Address
- Mailing Address
- Emergency Contact
- Preferred Contact Method
Collecting this information at the beginning of the project ensures that you can communicate with the client promptly and accurately throughout the design process. It also ensures you have all the necessary information to move forward with the project, such as the correct location and client preferences.
The form should include a section on the working relationship between you and your client. Here are some key elements that you might consider including:
- Project scope
- Design preferences
- Fees and payment
By including these elements in the client intake form, you can clearly understand the working relationship and project scope from the outset. This can help ensure a successful and satisfying project for you and your client.
How do interior designers interview clients?
You might ask their clients seven example questions during the intake interview. Keep in mind that there are many questions you can ask to build a better understanding. However, these examples will at least let you know about all the important questions you shouldn't miss:
- What does your project entail?
This is a fundamental question that is a good ice-breaker. First, you must collect as much information about the design project as possible. Then, you can determine what the project will be and for what purpose it will be used.
- What is your design style preference?
A design style or an aesthetic is a constant in interior design. You need to pinpoint what your client prefers and then deliver it to them. Before you can do that, you need to analyze their design preferences.
- What is the budget for your project?
The budget needs to be discussed before the delivery of services. Some clients might be hesitant to answer this. However, it is essential to know so that all parties can be on the same page.
- What are the most important features you want to include in the design?
This question will let you know what feature the client focuses on. For example, it might be how they like their walls, the colors, or how the furniture will be set. This will allow you to plan out your offerings better.
- What is your preferred color scheme?
A preferred color scheme will guide you on perhaps the most important part of interior design, colors.
- Where did you hear about our interior design services?
This question will let you assess your brand awareness and marketing. Knowing this can help you better plan out your promotion strategies to attract more clients.
- Have any pictures or videos inspired you to choose a particular design?
This question can guide you on the core concept the client wants for their space. The matter of replicating is entirely based on your capabilities.
Lastly, you also need to ask them about their contact information. Capturing their names, addresses, phone numbers, and emails is an essential part of the process.
Where to use the interior design intake form?
Client intake forms can be used on various platforms. For example, using Google Forms or sending copies to clients on paper is possible. However, by far, the best use of such forms is through websites.
You can add a page linking clients to the intake form if you have an interior design website. They can then answer all the questions on the screen and give you the necessary information. Having a website handle the forms is great for customer convenience and accessibility.
Moreover, it also allows for easier customization and modification. If you think your questionnaire is missing an important question, you can easily add it in without breaking the flow. Moreover, data is recorded and safely collected through websites. There is no reason not to use websites in this case.
However, if you are having difficulties creating and integrating your own questionnaires into your website, Bonsai can help. Bonsai makes it easy to add intake forms with a connected CRM that makes customer management far easier than ever before.
Managing clients is more than just sending an intake form. There need to be proper communication channels and consistent updates. Bonsai streamlines the process by providing functionality that helps manage clients and satisfy them.
Create your own interior design client intake form with Bonsai
Bonsai makes managing customer relationships much easier and more fruitful. With built-in functionalities, you can create your very own interior design client intake form on the fly. You get the opportunity to engage customers and delight them at every turn.
Projects such as interior design are only possible with healthy communication from both sides. With Bonsai, you don't need to worry about anything getting lost in miscommunication.
With Bonsai custom forms, you get the ability to customize intake forms. Every client is unique, and so is every interior design agency. Making an impact often means delivering tailor-made services and taking a unique approach. With Bonsai, now you, too, can make a difference.
Click on the link to get started. Customize your interior design client intake form today.