A client info form is a vital component of many start-ups and small businesses as they contribute immensely to essential operational procedures. Aside from being an excellent tool to expand your customer base, the client's information you gather helps streamline their experience with your business and create strong relationships with new clients.
Plus, this form can provide valuable insights that you can utilize to run marketing analysis, identify clients that might need follow-up attention, or those who would be more receptive to a cross-sell offer. You can create your own client information form template, that you can easily use to keep all client data and other information organized.
Read on to find out what essential elements to include in your client information form.
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What Should a Client Information Form Include?
While the specific questions you include in your client information form may vary depending on your niche and business needs, there are some vital elements that can serve as a guideline when creating your own form. From collecting the basic client details, to learning about their business and preferences, covering the following aspects will help you create a comprehensive and efficient questionnaire.
Contact Details
Reaching your clients is essential, especially if you provide appointment-based services. Therefore, gathering the client's contact information, including their complete name (and company name, if applicable), emergency contact information, email address, and billing address, should be the primary goal of your client information form.
Depending on the nature of your business, it might also be helpful to ask for additional client information including age, date of birth, social security number, or tax information. Include any information related to your organization that will assist you in keeping client profiles up to date.
Industry-Specific Information
Depending on the sector you work in, your client information form could include certain business information you require to give your client a better service. For instance, a tax client information sheet may have sections for all the details regarding the taxpayer's spouse, credit card information, dependents, etc. (You may also use a tax preparer client questionnaire)
On the other hand, a real estate client information sheet (check out our real estate intake form template) would include details regarding the property in question, the kind of transaction (sell, rent, or buy), payment details, and agent details. Therefore, include a section that contains the essential details you require to quickly identify your client, their needs, and how your services can benefit them.
Interests and Preferences
By knowing about your clients' interests, you may get a jump start on boosting conversion rates and customer satisfaction. This vital information may also be utilized for prospective marketing campaigns, events, loyalty programs, and periodic communications (as long as you have your client's permission to use their information for such purposes).
For future reference, you may also ask the client to clarify their preferences regarding service, payments, and the specific products and services you offer that they are interested in.
History With Your Company
Businesses that want to build up customer loyalty or membership programs will find it incredibly useful to collect critical information about their clients' past interactions with them. Include a few questions to understand how they heard about your company, if they've used any of your products or services before, and what they liked or disliked about their previous experiences with your business.
The questions in this section should help you learn more about their expectations this time around and get significant feedback for making future improvements in your company.
Use Bonsai to Create Your Own Client Information Sheet
A client info form is a valuable tool for businesses and organizations that relies on client data. This can be used to record contact information, demographics, and general information about a client. Our client info form template can be customized to fit the needs of any business or organization.
There are many potential benefits of using this form. Perhaps most importantly, using it can save your business time and money because you don’t have to write it from scratch. In addition, it can help to improve the accuracy of your data collection and make it easier to keep track of important client information.
Use Bonsai's lightweight form builder to easily draft professional and customized client information sheets. Our form templates are fully customizable so you can include as many questions as you need, rearrange fields to your liking and add your own branding elements to make it unique.
Once your form is ready, you can quickly share it with your clients via email or send the URL link for them to access it directly. If you want to boost lead generation and streamline your onboarding process, you can also create a generic client information sheet template and have it embedded into your business website.
Bonsai helps you save time with end-to-end administrative solutions that fit your workflow. Start your 7-day free trial today and see for yourself! Focus on your passion, not your paperwork.
