Free Advertising Contract Template

Fully editable with standard terms and clauses. Send and e-sign it online.

Free Advertising Contract Template

Fully editable with standard terms and clauses. Send and e-sign it online.


Advertising Contract

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Advertising Contract

First Name
Last Name
Acme LLC.
First Name
Last Name
Corporation Corp.

THIS ADVERTISING CONTRACT (the “Agreement”) is made and entered into as of [ENTER EFFECTIVE DATE] (the “Effective Date”), by and between: (1) [ENTER COMPANY NAME] (hereinafter “Company”), located at [ENTER ADDRESS] and (2) [ENTER CLIENT NAME] (hereinafter “Client”), located at [ENTER ADDRESS] (collectively referred to herein as the “Parties,” and individual a “Party”). Now, therefore, in consideration of the mutual promises made below, the Parties agree as follows:


Subject to the terms and conditions of this Agreement, Client hereby engages Company to incorporate advertising for Client on Company’s [ENTER COMPANY’S PLATFORM DESCRIPTION] (collectively the “Services”), as an independent contractor, and Company accepts such engagement.


The services to be provided by Company, the term of its engagement, and its compensation are set forth below:

2.1 Services.

Company shall provide the following advertising services to Client: [ENTER DESCRIPTION OF ADVERTISING SERVICES].

2.2 Client’s Duties.

Client shall provide Company with a copy of the advertisement to be publicized on Company’s Platform in accordance with any required submission date deadlines requested by Company of Client. Should Client fail to meet any such required submission date deadlines, Client acknowledges and agrees that Client forfeits any prior payments made by Client to Company as of the applicable submission date deadline. Client warrants that any and all materials submitted by Client to Company shall not violate any third-party’s rights and/or applicable laws or regulations.

2.3 Term.

The term of this Agreement shall begin as of the Effective Date written above, and will continue until the Services herein contemplated have been rendered by Company and Company has been compensated fully in accordance with the terms herein for rendering such Services.

2.4 Compensation of Company.

Client shall compensate Company in the following amount for the Services: [ENTER COMPENSATION TERMS] (the “Total Services Fee”). Client shall pay the entirety of the Total Services Fee before Company renders any Services. All payments made by Client to Company are non-refundable once accepted by Company.


Both Parties represent that they are fully authorized and empowered to enter into this Agreement, and that the performance of the obligations under this Agreement will not violate or infringe upon the rights of any third-party or violate any agreement between the Parties and any other persons, firm or organization or any law or governmental regulation.


Client and Company hereby acknowledge and agree that Company is not an employee of the Client, and that its relationship with Client is that of an independent contractor.


Except for rights expressly granted under this Agreement, each Party will retain exclusive interest in and ownership of its intellectual property developed before this Agreement or developed outside the scope of this Agreement. Any intellectual property developed solely by a Party under this Agreement without the participation of the other Party is and will remain the sole and exclusive property of the developing Party.

5.1 Transfer.

Nothing in this Agreement will function to transfer any of either Party’s intellectual property rights to the other Party. Each Party acknowledges that such information is of substantial value and that any disclosure or misuse of such information is harmful to the originating Party.


Company shall not be liable to the Client for any special, indirect, incidental, punitive, or consequential damages arising from or related to this Agreement, including loss of revenue, or profits or other benefits, and claims by any third party. The foregoing limitation applies to all causes of action in the aggregate, including without limitation to breach of contract, breach of warranty, negligence, strict liability, and other torts. Company’s maximum liability hereunder shall be limited to the actual fees paid by Client to Company for the Services.


Client shall each indemnify and defend Company against all damages, losses, costs, liabilities and expenses, including reasonable attorney’s fees and costs incurred in enforcing this Agreement, arising out of or relating to any disclosure or unauthorized use of a third-party’s intellectual property and/or any other breach of this Agreement.


Company hereby disclaims any representations or warranties, express or implied, regarding the Services contemplated by this Agreement, including, but not limited to, any implied warranty of merchantability or fitness for a particular purpose or implied warranties arising from course of dealing or course of performance. TechPulse makes no representations or warranties, either express or implied, regarding any results, including, not limited to, advertising performance and/or level of the public’s response in connection with the Services.


This Agreement, and the application or interpretation thereof, shall be governed exclusively by its terms and by the laws of [ENTER JURISDICTION]. Venue for any legal action which may be brought under this Agreement or arising out of the facts of this Agreement shall be deemed to lie within [ENTER CITY], [ENTER JURISDICTION]. Should any action be brought by either Party to enforce the provisions of this Agreement, the prevailing Party, whether by settlement or adjudication, shall have the right to collect reasonable attorneys’ fees, expenses and/or costs from the non-prevailing Party.


This Agreement, along with any attachments hereto, contains the entire agreement and understanding by and between Client and Company and supersedes any prior oral or written understanding. There are no other representations, promises, agreements, or understandings, written or oral, between the Parties relating to this Agreement or its subject matter. This Agreement may be amended or altered only by written agreement executed by both of the Parties.


The waiver by one Party of a breach of this Agreement by the other Party shall not be construed as a waiver of any subsequent breach.


All of the provisions of this Agreement shall be binding upon and inure to the benefit of the Parties hereto and their respective heirs, if any, successors, and assigns.


The provisions of this Agreement shall be deemed severable, and the invalidity or unenforceability of any one or more of the provisions hereof shall not affect the validity or enforceability of any one or more of the other provisions hereof.


If either Party to this Agreement shall be prevented, hindered, or delayed in the performance or observance of any of its obligations hereunder by reason of any act of God, and such delay could not have been prevented by reasonable precautions and cannot reasonably be circumvented by the party through the use of alternate sources, work-around plans, or other means, then such party shall be excused from any further performance or observance of the obligation(s) so affected for as long as such circumstances prevail and such party continues to use its best efforts to recommence performance or observance whenever and to whatever extent possible without delay.


This Agreement may be executed in multiple counterparts, each of which shall be deemed an original, but all of which together shall constitute a single instrument. Facsimile or electronic signatures are accepted and deemed original signatures.


First Name
Last Name
Acme LLC.
First Name
Last Name
Corporation Corp.

Free Advertising Contract Template

Fully editable with standard terms and clauses. Send and e-sign it online.

Free Advertising Contract Template

Fully editable with standard terms and clauses. Send and e-sign it online.

Bonsai has helped create 1,023,928 documents and counting.

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Date: March 8th 2023



Acme LLC.

Corporation Corp.

This Contract is between Client (the "Client") and Acme LLC, a California limited liability company (the "Coach").

The Contract is dated January 23, 2023.


1.1 Project. The Client is hiring the Coach to develop a coaching relationship between the Client and Coach in order to cultivate the Client's personal, professional, or business goals and create a plan to achieve those goals through stimulating and creative interactions with the ultimate result of maximizing the Client's personal or professional potential.

1.2 Schedule. The Coach will begin work on February 1, 2023 and will continue until the work is completed. This Contract can be ended by either Client or Coach at any time, pursuant to the terms of Section 4, Term and Termination.

The Coach and Client will meet by video conference, 4 days per month for 2 hours.

1.3 Payment. The Client will pay the Coach an hourly rate of $150. Of this, the Client will pay the Coach $500.00 (USD) before work begins.

1.4 Expenses. The Client will reimburse the Coach's expenses. Expenses do not need to be pre-approved by the Client.

1.5 Invoices. The Coach will invoice the Client in accordance with the milestones in Section 1.3. The Client agrees to pay the amount owed within 15 days of receiving the invoice. Payment after that date will incur a late fee of 1.0% per month on the outstanding amount.

1.6 Support. The Coach will not be available by telephone, or email in between scheduled sessions.


- A coaching relationship is a partnership between two or more individuals or entities, like a teacher-student or coach-athlete relationship. Both the Client and Coach must uphold their obligations for the relationship to be successful.

- The Coach agrees to maintain the ethics and standards of behavior established by the International Coaching Federation (ICF).

- The Client acknowledges and agrees that coaching is a comprehensive process that may explore different areas of the Client's life, including work, finances, health, and relationships.

- The Client is responsible for implementing the insights and techniques learned from the Coach.


3.1 Overview. This section contains important promises between the parties.

3.2 Authority To Sign. Each party promises to the other party that it has the authority to enter into this Contract and to perform all of its obligations under this Contract.

3.3 Coach Has Right To Give Client Work Product. The Coach promises that it owns the work product, that the Coach is able to give the work product to the Client, and that no other party will claim that it owns the work product. If the Coach uses employees or subcontractors, the Coach also promises that these employees and subcontractors have signed contracts with the Coach giving the Coach any rights that the employees or subcontractors have related to the Coach's background IP and work product.

3.4 Coach Will Comply With Laws. The Coach promises that the manner it does this job, its work product, and any background IP it uses comply with applicable U.S. and foreign laws and regulations.

3.5 Work Product Does Not Infringe. The Coach promises that its work product does not and will not infringe on someone else's intellectual property rights, that the Coach has the right to let the Client use the background IP, and that this Contract does not and will not violate any contract that the Coach has entered into or will enter into with someone else.

3.7 Client-Supplied Material Does Not Infringe. If the Client provides the Coach with material to incorporate into the work product, the Client promises that this material does not infringe on someone else's intellectual property rights.


This Contract is ongoing until it expires or the work is completed. Either party may end this Contract for any reason by sending an email or letter to the other party, informing the recipient that the sender is ending the Contract and that the Contract will end in 7 days. The Contract officially ends once that time has passed. The party that is ending the Contract must provide notice by taking the steps explained in Section 9.4. The Coach must immediately stop working as soon as it receives this notice unless the notice says otherwise.

If either party ends this Contract before the Contract automatically ends, the Client will pay the Contractor for the work done up until when the Contract ends. The following sections don't end even after the Contract ends: 3 (Representations); 6 (Confidential Information); 7 (Limitation of Liability); 8 (Indemnity); and 9 (General).


The Client is hiring the Coach as an independent contractor. The following statements accurately reflect their relationship:

- The Coach will use its own equipment, tools, and material to do the work.

- The Client will not control how the job is performed on a day-to-day basis. Rather, the Coach is responsible for determining when, where, and how it will carry out the work.

- The Client will not provide the Coach with any training.

- The Client and the Coach do not have a partnership or employer-employee relationship.

- The Coach cannot enter into contracts, make promises, or act on behalf of the Client.

- The Coach is not entitled to the Client's benefits (e.g., group insurance, retirement benefits, retirement plans, vacation days).

- The Coach is responsible for its own taxes.

- The Client will not withhold social security and Medicare taxes or make payments for disability insurance, unemployment insurance, or workers compensation for the Coach or any of the Coach's employees or subcontractors.


6.1 Overview. This Contract imposes special restrictions on how the Client and the Coach must handle confidential information. These obligations are explained in this section.

6.2 The Client's Confidential Information. While working for the Client, the Coach may come across, or be given, Client information that is confidential. This is information like customer lists, business strategies, research & development notes, statistics about a website, and other information that is private. The Coach promises to treat this information as if it is the Coach's own confidential information. The Coach may use this information to do its job under this Contract, but not for anything else. For example, if the Client lets the Coach use a customer list to send out a newsletter, the Coach cannot use those email addresses for any other purpose. The one exception to this is if the Client gives the Coach written permission to use the information for another purpose, the Coach may use the information for that purpose, as well. When this Contract ends, the Coach must give back or destroy all confidential information, and confirm that it has done so. The Coach promises that it will not share confidential information with a third party, unless the Client gives the Coach written permission first. The Coach must continue to follow these obligations, even after the Contract ends. The Coach's responsibilities only stop if the Coach can show any of the following: (i) that the information was already public when the Coach came across it; (ii) the information became public after the Coach came across it, but not because of anything the Coach did or didn't do; (iii) the Coach already knew the information when the Coach came across it and the Coach didn't have any obligation to keep it secret; (iv) a third party provided the Coach with the information without requiring that the Coach keep it a secret; or (v) the Coach created the information on its own, without using anything belonging to the Client.

6.3 Third-Party Confidential Information. It's possible the Client and the Coach each have access to confidential information that belongs to third parties. The Client and the Coach each promise that it will not share with the other party confidential information that belongs to third parties, unless it is allowed to do so. If the Client or the Coach is allowed to share confidential information with the other party and does so, the sharing party promises to tell the other party in writing of any special restrictions regarding that information.


Neither party is liable for breach-of-contract damages that the breaching party could not reasonably have foreseen when it entered this Contract.


8.1 Overview. This section transfers certain risks between the parties if a third party sues or goes after the Client or the Coach or both. For example, if the Client gets sued for something that the Coach did, then the Coach may promise to come to the Client's defense or to reimburse the Client for any losses.

8.2 Client Indemnity. In this Contract, the Coach agrees to indemnify the Client (and its affiliates and their directors, officers, employees, and agents) from and against all liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of: (i) the work the Coach has done under this Contract; (ii) a breach by the Coach of its obligations under this Contract; or (iii) a breach by the Coach of the promises it is making in Section 3 (Representations).

8.3 Coach Indemnity. In this Contract, the Client agrees to indemnify the Coach (and its affiliates and their directors, officers, employees, and agents) from and against liabilities, losses, damages, and expenses (including reasonable attorneys' fees) related to a third-party claim or proceeding arising out of a breach by the Client of its obligations under this Contract.


9.1 Assignment​. This Contract applies only to the Client and the Coach. Neither the Client nor the Coach can assign its rights or delegate its obligations under this Contract to a third-party (other than by will or intestate), without first receiving the other's written permission.

9.2 Arbitration. As the exclusive means of initiating adversarial proceedings to resolve any dispute arising under this Contract, a party may demand that the dispute be resolved by arbitration administered by the American Arbitration Association in accordance with its commercial arbitration rules.

9.3 Modification; Waiver. To change anything in this Contract, the Client and the Coach must agree to that change in writing and sign a document showing their contract. Neither party can waive its rights under this Contract or release the other party from its obligations under this Contract, unless the waiving party acknowledges it is doing so in writing and signs a document that says so.

9.4. Noticies.

(a) Over the course of this Contract, one party may need to send a notice to the other party. For the notice to be valid, it must be in writing and delivered in one of the following ways: personal delivery, email, or certified or registered mail (postage prepaid, return receipt requested). The notice must be delivered to the party's address listed at the end of this Contract or to another address that the party has provided in writing as an appropriate address to receive notice.

(b) The timing of when a notice is received can be very important. To avoid confusion, a valid notice is considered received as follows: (i) if delivered personally, it is considered received immediately; (ii) if delivered by email, it is considered received upon acknowledgement of receipt; (iii) if delivered by registered or certified mail (postage prepaid, return receipt requested), it is considered received upon receipt as indicated by the date on the signed receipt. If a party refuses to accept notice or if notice cannot be delivered because of a change in address for which no notice was given, then it is considered received when the notice is rejected or unable to be delivered. If the notice is received after 5:00pm on a business day at the location specified in the address for that party, or on a day that is not a business day, then the notice is considered received at 9:00am on the next business day.

9.5 Severability. This section deals with what happens if a portion of the Contract is found to be unenforceable. If that's the case, the unenforceable portion will be changed to the minimum extent necessary to make it enforceable, unless that change is not permitted by law, in which case the portion will be disregarded. If any portion of the Contract is changed or disregarded because it is unenforceable, the rest of the Contract is still enforceable.

9.6 Signatures. The Client and the Coach must sign this document using Bonsai's e-signing system. These electronic signatures count as originals for all purposes.

9.7 Governing Law. The validity, interpretation, construction and performance of this document shall be governed by the laws of the United States of America.

9.8 Entire Contract. This Contract represents the parties' final and complete understanding of this job and the subject matter discussed in this Contract. This Contract supersedes all other contracts (both written and oral) between the parties.



Acme LLC.

Corporation Corp.
Table of contents

What is an advertising contract?  

An advertising contract is a formal agreement between an advertising agency or independent contractor that has promised advertising services to a business.

The contract aligns both parties on every detail of the advertising agreement. It's a legally binding document that holds both parties accountable under governing law.

To get your legally binding advertising contract that's client-ready, sign-up now to Bonsai and start that next big project.

Why you need an advertising agreement template

An advertising agreement is an absolute must for your advertising and marketing services.

There are many moving parts to an advertising campaign, from online advertising, video advertising, viral advertising; the list is long, and there's a high chance you're using various advertising channels to hit brand awareness or sales goals.

Your advertising agreement not only covers the basics of working together but completely aligns both parties on what they can expect.

What should be included in a contract for advertising services?

Your advertising agreement comes after you've delivered and agreed on the advertising proposal. The client should already know what they can expect. However, your advertising agreement needs to include the following things.

Statement of work

Your statement of work should already be included in your advertising creative brief, or at the very least, a loose idea of it. View your statement of work as an introduction to the entire contract. It should give an overview of what the advertising agreement entails and the work involved. It should also state the advertising campaign goals.

Detailed descriptions of the work

Here you can go more specifically into the campaign details. Advertising agencies may be tempted to elaborate this section of the contract, but keep it bare bones and describe exactly what the company is getting in the advertising agreement.

For example:

  • 5 x billboard ads in XX destinations for XX months.

This part of the contract should also include the roles, responsibilities, and expectations of everyone involved. If you're an advertising agency, it's good to note down everyone the client will be working with and their part in the agreement.


The advertising contract needs to give a clear outline of the deliverables, both hard deliverables and hoped-for. For example, a hard deliverable could be the number of designs for social media advertisements and paid views for the advertising budget. Hoped-for deliverables could be something like XX new leads per month.

Advertising materials

These are the materials you will use to reach your desired goals, otherwise known as the advertising channels. In this section of your advertising and marketing contract, you'll want to include what the top-level materials are.

For example, several PPC advertisements, a radio advertisement, and some promoted posts on social media. There are many different advertising materials out there; it depends on your client, their audience, the advertising contract budget, and campaign goals.

Delivery date and timeline of work

You'll need to take a holistic approach to this section of your advertising contract. Take a look at the bigger picture and bookend your advertising campaign with content build and advertising acquisition time, as well as sufficient reporting time afterward. Map it all out here.

Payment details

Your advertising contract will need to cover all aspects of your payment details. Whether you're in online advertising or going for the more traditional ATL route, getting paid will always remain the same. Things to include are:

  • Cost per project, per hour, or other
  • Cost per material
  • Extra costs or penalties
  • Payment methods
  • Payment timeframe
  • Payment terms & conditions

You'll also need to include the client's invoicing details to create your invoice. Plus, a cost overview for tools you're using to get the job done—you'll be thankful for this when it comes to doing your tax deductions at the end of the year.

Copyright ownership

This is possibly one of the most important sections for your advertising clients. Every client wants to have copyright ownership over any assets you create for them—and rightly so.

Ensure in your advertising contract that it's clear who owns the right to all materials and clearly lay out what you can do with them outside of this agreement.

For example, maybe the client will permit you to use them in your digital portfolio to attract more online businesses.

You'll also find this clause legally vetted in the free advertising agreement template on this page. All you need to do to get it is sign-up for Bonsai here.


There's a high chance you'll come across some business confidential information in your agreement. Your client will want to see a legally binding confidentially clause in the advertising agreement.

It means both parties agree not to share sensitive or potentially harmful information to the brand's reputation. This includes organizational structure, budgets, operations, and more.

Cancellation clause

Unfortunately, there are times in the business world when contracts can no longer be fulfilled. This doesn't mean to say either party is in breach of the contract, but perhaps the client has had a change of strategy or finances, or you can no longer manage the workload.

In this part of your advertising and marketing contract, you'll need to include the written notice period should this occur, under which circumstances, and whether the notice should be delivered by e mail or other means.

Termination of contract

Termination is something that happens from a breach of contract or gross misconduct. Although it doesn't happen often, every advertising contract needs to include it to give both parties peace of mind.

Here, layout what a breach of contract or gross misconduct is—that both parties agree on—and align on the procedure if this situation occurs.

Other factors

You've almost completed the entire agreement. Here you need to align on anything specific to your agreement. Ask the other party as well what they would like to include here.

For example, it could be access to tools like google analytics information, display networks, or social media management tools. It's also a good idea to outline liability for responses and general communication processes too.

Sample advertising contract template

Here's your very own advertising agreement template. Get this advertising contract template for free today by signing up for Bonsai.

Once you've created your account and got access to the agreement template, you'll be able to make any tweaks or changes you need, and can send your finished advertising contract off to your client in a few clicks.

What's the benefit of using Bonsai instead of editing a template yourself?

Your advertising contract with Bonsai is pre-made, with all of the legal clauses you need to start working with your client with peace of mind. It saves you time and worries, knowing you can jump straight into doing what you've been hired for.

How to create a simple advertising agreement template with Bonsai

Simple! Sign up for a Bonsai account and select your Bonsai plan. Pick the template you want, in this case, an advertising agreement template.

Next, make any changes you need to the document and fill in the blanks. Once done, you can download your contract or submit it directly to your client.

Advertising contract template FAQs

How do you create an advertising contract?

It depends on whether you're using a tool or not. An advertising contract can be created in Google Docs or Microsoft Word, as long as you include all of the necessary clauses. However, if you're using a tool like Bonsai, the contract build is mostly done for you already.

What is an advertising agreement?

An advertising agreement is an official document that legally binds an agreement between an advertising contractor or advertising agency and a client for promised advertising services.

What should be included in a marketing agreement?

There are a few things every marketing agreement needs. Here's our go-to list of clauses for any marketing contract:

  • Statement of work
  • Detailed descriptions of the work
  • Deliverables
  • Advertising materials
  • Delivery date and timeline of work
  • Payment details
  • Copyright ownership
  • Confidentiality
  • Cancelation & termination clauses
Frequently Asked Questions
Questions about this template.